Becurious Digital Marketing Strategies for Hotels vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing between Becurious’s digital marketing strategies and Sojern’s traveler advertising hinges on your hotel’s specific needs. Both aim to boost your online presence and guest bookings but approach this from different angles — Becurious with comprehensive web and content marketing, and Sojern with targeted traveler campaigns. Your decision depends on whether you prioritize broader digital branding or precise traveler targeting. Do you want an all-in-one digital marketing partner or a specialized advertising platform?

Is Becurious or Sojern Better for Hotels?

Becurious focuses on developing your hotel’s brand through tailored strategies like SEO, content, and web design, suited for hotels seeking a full-service digital overhaul. Sojern, on the other hand, centers on targeted advertising, especially retargeting and direct demand generation, ideal for hotels aiming to maximize online bookings with measurable campaigns. Which aligns better with your hotel’s marketing goals: brand expansion or direct booking growth?

While Becurious offers a more diverse set of marketing features, including content audits and social media analytics, Sojern specializes in data-driven traveler targeting with a focus on performance-based ad spend. If your team needs a comprehensive digital marketing plan, Becurious is the go-to. If your priority is immediate booking uplift via traveler retargeting, Sojern excels.

Do you prefer a broad marketing partner or a hyper-focused advertising tool? That’s the core divergence.

Which Should Your Hotel Choose: Becurious or Sojern?

If your hotel needs a complete digital marketing solution to build a brand presence that attracts new guests long-term, go with Becurious. Its comprehensive suite of services like SEO, web development, and content strategies, combined with a high review score (4.92/5 from just 6 reviews), make it ideal for boutique and independent hotels looking for personalized, hands-on marketing.

However, if your hotel is aiming to increase direct bookings rapidly, especially through data-driven ad campaigns, Sojern is the better choice. It has a larger user base, more recent reviews, and a 5/5 overall rating from 150 reviews, focusing on targeting travelers at key moments and boosting ROI through a performance-based model.

For hotels seeking a versatile partner with extensive regional reach, Becurious suits smaller markets and boutique hotels. For larger, international hotels that want measurable, immediate booking results, Sojern’s proven track record and global presence make it the superior pick.

Is Becurious or Sojern Easier to Use?

Becurious’s platform boasts a high ease-of-use score (4.75/5) based on limited but positive reviews emphasizing its user-friendly extranet and straightforward design. Onboarding is rated at 4.5/5, with clients highlighting quick, attentive support and intuitive content management. However, some users note the software’s basic nature and wish for more advanced design options.

Sojern’s interface is similarly rated (4.83/5), with users praising its straightforward campaign setup and management. Its recent reviews indicate a smooth onboarding process, with a focus on automation and targeting. While both platforms are easy for their intended audiences, Sojern’s more extensive features and larger integration network may require a steeper learning curve.

Edge: Sojern.

Which Has Better Features: Becurious or Sojern?

Becurious offers 11 unique features, including SEO, web design, content audits, and social media analytics, providing a full-suite approach to digital marketing. These features help you craft a compelling brand presence and optimize your website and content for search engines and user engagement.

Sojern provides 4 distinct features centered on traveler targeting: meta search marketing, connectivity, and a marketing dashboard. Its strength lies in real-time ad targeting and performance measurement but lacks the broader content and web capabilities Becurious offers.

Given the broader feature set, Becurious’s ability to handle content and web development makes it the more versatile choice. Edge: Becurious.

Which Has Better Customer Support: Becurious or Sojern?

Becurious’s client support is highly praised, with a 4.92/5 rating and reviews emphasizing quick, responsive, and proactive service. Clients frequently mention the support team’s enthusiasm and ability to deliver results efficiently, contributing to high satisfaction.

Sojern maintains a solid support rating (4.8/5), with users appreciating its responsiveness and strategic advice. However, some reviews mention limitations in reporting and automation that could be improved.

Since Becurious’s reviews are more recent and consistently positive, it has a slight edge in customer support quality. Edge: Becurious.

Which Has More Integrations: Becurious or Sojern?

Sojern boasts 33 verified integrations, including popular platforms like Profitroom, Mirai, and HotelTime, facilitating extensive campaign and data management options. Becurious, with 8 verified partners, supports key integrations such as SiteMinder, Amadeus, and Paxxio, but has fewer overall options.

While Sojern’s widespread integrations support larger, more complex operations, Becurious’s focus on core hospitality platforms may suffice for smaller hotels. For extensive channel management and data sync needs, Sojern’s higher integration count is advantageous.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Becurious or Sojern?

Sojern’s reviews are more numerous and recent, with a 5/5 rating from 150 reviews and an overall NPS score of 9.56/10. Hotels across segments like independent and branded properties praise its ability to drive direct bookings and its strategic approach, especially in North America and Europe.

Becurious’s ratings are high (4.92/5) but based on just 6 reviews, mostly from boutique hotels in Europe. Its reviews highlight excellent service and ease of use, but the limited sample size means less confidence in overall satisfaction levels.

Since recent data favors Sojern’s larger review base and higher ratings, it is rated higher by hoteliers overall.

Edge: Sojern.

How Much Do Becurious and Sojern Cost?

Becurious does not publicly list its pricing; it likely offers customized quotes based on your hotel’s needs. No free trial or flat-rate options are available, and its pricing may be more suitable for hotels seeking tailored, full-service campaigns.

Sojern charges a base price of $1,100 per month, with no free trials or flat rates. Its performance-based model means you pay for actual results, which can be cost-effective if campaigns perform well but may be less predictable for smaller hotels.

If you prefer transparent, predictable costs, Sojern’s flat monthly fee offers clarity. For tailored, potentially more holistic marketing, Becurious’s custom quotes may be worth exploring.

What Type of Hotel Should Use Becurious?

• Hotels seeking a full digital marketing partner that develops their brand and online presence.
• Hotels prioritizing website optimization, content strategy, and social media analytics.
• Hotels with a marketing team looking for integrated content audits and SEO support.
• Boutique, independent, or resort hotels aiming for a personalized approach.
• Hotels that want to improve their website’s engagement and conversion rates.

Not ideal if:

• You need immediate, measurable booking results.
• Your team prefers a plug-and-play advertising platform.
• You require extensive multi-channel ad campaigns with performance tracking.
• Your hotel operates in regions outside Europe, where Becurious’s presence is limited.

What Type of Hotel Should Use Sojern?

• Hotels focused on driving direct bookings through targeted, performance-based advertising.
• Large hotel groups or international brands with a global presence.
• Hotels with existing marketing teams comfortable managing multichannel campaigns.
• Properties looking for a trusted partner with extensive integrations and market reach.
• Hotels wanting to optimize ad spend through real-time data and traveler intent.

Not ideal if:

• Your hotel prefers in-house content creation or web development.
• You lack the capacity for ongoing campaign management.
• You operate in a niche market with less traveler data available.
• You prioritize holistic brand development over direct booking campaigns.

The Bottom Line for Hotels

Becurious is a solid choice if your hotel needs a comprehensive digital marketing partner that offers web, content, and SEO services aimed at long-term brand growth. Its stellar support and user-friendly platform make it suitable for boutique hotels and independents seeking a tailored approach. However, its limited regional coverage and fewer integrations may restrict larger or global chains.

Sojern excels at delivering measurable, performance-based advertising campaigns that drive direct bookings and revenue. Its large network, extensive integrations, and recent reviews position it as a leader for hotels aiming for immediate results and broad market reach. It’s especially suited for big brands, chains, and hotels operating internationally.

If your hotel values a full-service marketing partner with a personalized touch, choose Becurious. If your priority is targeted, data-driven advertising with proven results, Sojern is the clear winner.

In summary:

• For holistic, brand-building digital marketing, go with Becurious.
• For targeted traveler advertising aimed at boosting immediate bookings, Sojern is the better choice.

Your hotel’s specific goals and operational capacity should guide your final decision.