Blastness CRM vs. Gourmet Marketing Hotel Metrics:
Which Is Right for You?

The Decision

Choosing between Blastness CRM and Gourmet Marketing Hotel Metrics hinges on your hotel’s specific needs for direct booking tools. While both products aim to boost conversions and improve marketing insights, they approach these goals differently, with Blastness focusing on automated inquiry management and Gourmet Marketing emphasizing deep analytics into the guest journey.

Blastness offers a more established, well-reviewed platform with recent customer feedback, making it a more reliable choice for hotels seeking a straightforward, effective CRM. Gourmet Marketing, though innovative, has fewer recent reviews and a narrower hotel segment focus, which impacts confidence in its broader applicability.

Is Blastness or Gourmet Marketing Better for Hotels?

Both Blastness CRM and Gourmet Marketing Hotel Metrics target direct booking improvements but solve different problems. Blastness streamlines inquiry handling, automates quotes, and personalizes guest communication, which reduces response times and increases bookings. Gourmet Marketing’s platform provides granular insights into the entire guest journey, helping hotels identify bottlenecks and optimize marketing spend.

They diverge in scope: Blastness prioritizes operational efficiency and inquiry conversion, while Gourmet Marketing centers on marketing data analysis and attribution. If your team needs to automate guest interactions and increase immediate bookings, Blastness might be the better fit. If you want to understand guest behavior across channels for smarter marketing, Gourmet Marketing could be more suitable.

Do you prioritize operational automation or marketing analytics?

Blastness vs Gourmet Marketing: Which Should Your Hotel Choose?

If your hotel needs a CRM that simplifies inquiry response, automates quotes, and consolidates communication channels, go with Blastness. Its focus on converting inquiries into bookings through AI-powered quote automation and multi-channel communication makes it ideal for hotels wanting to maximize direct reservations efficiently.

On the other hand, if your team requires detailed insights into customer behavior, campaign attribution, and conversion points to refine marketing strategies, Gourmet Marketing’s Hotel Metrics is the clear choice. Its ability to track the entire guest journey across multiple touchpoints offers a strategic advantage in understanding and optimizing marketing efforts.

For hotels seeking operational tools, Blastness wins. For those looking to enhance marketing effectiveness, Gourmet Marketing’s platform is preferable.

Is Blastness or Gourmet Marketing Easier to Use?

Blastness scores a perfect 5/5 for ease of use, with its intuitive interface and onboarding process. Reviewers praise its straightforward setup, user-friendly quote management, and automation features that reduce staff workload.

Gourmet Marketing also scores 5/5 in ease of use, with a clean, accessible dashboard and simple navigation. However, given its focus on in-depth analytics, some users might take longer to master its full capabilities.

Edge: Blastness.

Which Has Better Features: Blastness or Gourmet Marketing?

Blastness offers four features exclusive to its platform: Live Chat, Custom Segment Messaging, Booking Engine Data Sync, and A/B Split Testing—each designed to enhance inquiry response and personalization. Its AI Autopilot automates quote generation and follow-up, significantly reducing response times.

Gourmet Marketing’s sole unique feature is Pop-up & Exit Intent Messages, which help capture guest attention and increase website conversions. While both platforms excel at what they do, Blastness provides a broader suite of operational features.

Edge: Blastness.

Which Has Better Customer Support: Blastness or Gourmet Marketing?

Both products boast a 5/5 support rating based on recent reviews, with users highlighting quick response times and knowledgeable teams. Blastness’s support team is frequently praised for being responsive and proactive, especially during onboarding.

Gourmet Marketing’s support, although rated equally high, has fewer recent reviews (just one review from the last six months), which slightly diminishes confidence in consistent support quality.

Edge: Blastness.

Which Has More Integrations: Blastness or Gourmet Marketing?

Blastness integrates with 15 verified partners, including major hotel systems like Oracle Hospitality, hotelcube, and Vertical Booking, offering extensive third-party connectivity. Its broad integration network supports complex hotel operations and channel management.

Gourmet Marketing has only 4 verified partners, including The Hotels Network and Revinate, limiting its connectivity options. For hotels that rely on varied systems, Blastness’s wider integration landscape is a clear advantage.

Edge: Blastness.

Which Do Hoteliers Rate Higher: Blastness or Gourmet Marketing?

Blastness, with 10 reviews in the past six months, maintains a solid 4.8/5 overall rating, with a 100% likelihood to recommend. Hoteliers from diverse segments, especially boutique and city center hotels, value its ease of use and comprehensive features.

Gourmet Marketing’s single review from a branded hotel in North America also rates it highly but lacks recent feedback or multiple hotel segment perspectives. The larger review base favors Blastness’s credibility.

Edge: Blastness.

How Much Do Blastness and Gourmet Marketing Cost?

Blastness is priced at a flat $1,000 monthly fee, with no free tier or trial available. Its pricing structure reflects its broad feature set and extensive integrations.

Gourmet Marketing offers a lower base price of $400 per month, also without a free trial, but with fewer features and integrations. Your choice depends on your budget and feature needs; Blastness’s higher cost is justified by its wider capabilities.

What Type of Hotel Should Use Blastness?

Hotels that should consider Blastness:

• Hotels seeking to automate inquiry responses and increase direct bookings
• Properties with multiple channels requiring central quote management
• Hotels aiming to improve operational efficiency through automation
• Hotels with staff who prefer a user-friendly, intuitive platform
• Properties that value integrations with a wide range of third-party tools

Not ideal if:

• Your hotel has minimal inquiry volume and doesn’t need automation
• You prefer a less expensive, simpler tool focused solely on marketing analytics

What Type of Hotel Should Use Gourmet Marketing?

Hotels that should consider Gourmet Marketing:

• Independent hotels wanting to understand guest behavior across channels
• Marketing teams aiming to attribute bookings to specific campaigns and touchpoints
• Hotels with a digital marketing focus seeking detailed analytics
• Hotels interested in benchmarking performance over time
• Properties that already have or plan to develop multi-channel marketing campaigns

Not ideal if:

• Your hotel’s primary goal is operational inquiry management
• You need extensive integration options beyond marketing and analytics tools

The Bottom Line for Hotels

Blastness CRM’s core strength lies in automating inquiry management and streamlining direct booking processes. It’s best suited for hotels that want to convert more inquiries into reservations with minimal manual effort and have a need for broad integrations.

Gourmet Marketing Hotel Metrics excels at providing detailed insights into the guest journey, making it ideal for marketing teams focused on understanding and optimizing their campaigns. Its ability to attribute bookings accurately across channels supports smarter marketing spends.

If your priority is operational efficiency and direct booking automation, Blastness is the clear choice. If you seek deep marketing analytics to inform strategic decisions, Gourmet Marketing’s platform offers valuable insights, though it currently has fewer recent reviews to back this up.

In conclusion, the stronger choice depends on your hotel’s immediate needs: for automation and integrations, Blastness outperforms. For data-driven marketing insights, Gourmet Marketing is the more specialized option, but its limited recent feedback should be considered.