The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and customer support , with exclusive features like Email Marketing and Data Analysis & Reporting.
opensmjle shines .
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 12 | 0 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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opensmjle
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|---|---|---|
| Small (10-24 rooms) ▾ | #6 5 reviews | — |
| Mid-Size (25-74 rooms) | #10 3 reviews | — |
| Large (75-199 rooms) | #21 1 reviews | — |
By Property Type
| Segment |
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opensmjle
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|---|---|---|
| Boutique ▾ | #8 8 reviews | — |
| Luxury ▾ | #9 6 reviews | — |
| Branded / Chain | #10 2 reviews | — |
| Extended Stay | #13 0 reviews | — |
By Region
| Segment |
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opensmjle
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|---|---|---|
| North America | #27 0 reviews | — |
| Europe ▾ | #6 12 reviews | — |
| Asia Pacific | #15 0 reviews | — |
Deciding between Blastness Marketing and opensmjle hinges on your hotel’s specific digital marketing needs. While both aim to enhance your online presence, Blastness specializes in hotel-centric advertising and revenue optimization, whereas opensmjle focuses on website management for dental practices—making it less relevant for hotels. Given the review data, Blastness’s more recent feedback and a larger user base strongly suggest it’s the more proven option for hotel marketing.
You need a platform that drives direct bookings, offers robust support, and integrates with your existing systems. Blastness’s tailored services for hotels, extensive features, and active regional presence make it the more suitable choice for hoteliers looking to boost revenue and visibility.
Blastness scores higher across nearly every metric, with 12 reviews in the last six months, a perfect 5-star rating in “Likelihood to Recommend,” and a 4.83/5 customer support score. It offers 26 unique features aimed at digital marketing, including PPC, SEO, content marketing, and social media management, specifically designed for hotels. In contrast, opensmjle has no recent reviews, no verified integrations, and appears to serve a different industry altogether.
Therefore, for hotel marketers prioritizing proven, recent user feedback and a broad feature set, Blastness is the stronger, more reliable option.
Blastness’s user interface receives a near-perfect rating of 4.92/5, with users praising its intuitive design and smooth onboarding process, supported by detailed onboarding ratings of 4.83/5. Reviewers highlight that their team found it straightforward to implement and adopt, with many noting that support staff responded quickly and helped resolve issues efficiently.
In contrast, opensmjle offers no recent reviews or ratings, leaving its ease of use unverified for hotel users. Given Blastness’s high ratings and positive feedback, it clearly outperforms opensmjle in user-friendliness.
Edge: Blastness.
Blastness offers an extensive suite of 26 features tailored to hotel marketing, including e-commerce consulting, conversion rate optimization, PPC, SEO, social media advertising, and reputation management. Its rich feature set is designed to cover every aspect of digital marketing for hotels, with continuous updates and specialization.
opensmjle provides no listed features relevant to hotel marketing and appears to focus solely on website management for dental practices. Without comparable features or recent updates, it’s evident that Blastness has a significantly better feature arsenal.
Edge: Blastness.
Blastness’s customer support scores 4.83/5, with reviewers consistently praising the responsiveness and helpfulness of their support team. Comments like “The support team is fantastic and always quick to respond” reflect a high level of satisfaction across multiple recent reviews.
opensmjle offers no recent support ratings or reviews, making it impossible to evaluate its support quality. Given the high support score and recent positive feedback for Blastness, it stands out as the superior option for ongoing assistance.
Edge: Blastness.
Blastness boasts 15 verified integration partners, including well-known hotel industry solutions like Oracle Hospitality, hotelcube, and Vertical Booking. These integrations facilitate seamless data flow and operational efficiency within hotel tech stacks.
opensmjle has no verified integrations listed, suggesting limited connectivity options, especially outside its core industry. For hotels seeking a connected, versatile platform, Blastness’s integrations are a clear advantage.
Edge: Blastness.
Blastness’s reviews, though limited to 12, are recent and overwhelmingly positive, with a 100% likelihood of recommendation and a 4.83/5 customer support score. Its primary users are city center, luxury, boutique, and branded hotels, reflecting a diverse, satisfied customer base.
opensmjle has no recent reviews or ratings from hotel clients, making this comparison impossible. Given the recent, positive feedback for Blastness, it is the more trusted choice among hoteliers.
Edge: Blastness.
Neither Blastness nor opensmjle publicly disclose specific pricing models. Both platforms operate on custom pricing, typically based on project scope, making direct comparisons impossible without quotes.
However, Blastness’s pay-per-reservation model and comprehensive services suggest a transparent ROI-focused approach. Given the lack of detailed pricing info from opensmjle, cost should be assessed during direct inquiries.
Not ideal if:
Not ideal if:
Blastness and opensmjle serve distinctly different markets, with Blastness being clearly tailored for hotels. Its recent reviews, extensive feature set, and proven support make it the go-to platform for hospitality digital marketing. opensmjle’s focus on dental practices and lack of recent hotel-specific feedback suggest it’s not suitable for hotel marketing.
If your goal is to improve your hotel’s online visibility, increase direct bookings, and benefit from a proven partner, Blastness is the logical choice. For non-hotel industries or basic website management, opensmjle might fit, but it’s not designed for hospitality needs.
In conclusion, for hotels seeking a reliable, feature-rich, and well-supported marketing platform, Blastness stands out as the definitive leader—especially given its recent review activity and deeper industry integration.
According to HTR's product database, Blastness Marketing and opensmjle share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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opensmjle
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|---|---|---|
| Content Audit | ||
| Conversion Rate Optimization | ||
| Copywriting | ||
| E-commerce consulting | ||
| Tag Management & Tracking Configuration | ||
| Yield Management (Service/Consulting) |
Showing top differences. 14 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
opensmjle
No published case study for this goal yet.
"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort..."
opensmjle
No published case study for this goal yet.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness Marketing and opensmjle share many core Digital Marketing Agencies features, but each has unique capabilities. Blastness Marketing offers 15 verified integration partners, while opensmjle offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Marketing leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Marketing: No. opensmjle: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 0 and opensmjle has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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