The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 308 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines when it comes to website management and design .
Simplotel shines when it comes to website design and experience — especially for brand properties (4.9/5) , with exclusive features like Conversion Widgets.
Side-by-side ratings based on 308 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 36 | 272 |
After analyzing 308 verified reviews, Blastness users most value its website management and design, revenue management system, revenue consultants, while Simplotel users highlight website design and experience, technical support, user-friendly booking engine. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Website Management and Design
▾
|
+
Website Design and Experience
▾
|
|
+
Revenue Management System
▾
|
+
Technical Support
▾
|
|
+
Revenue Consultants
▾
|
+
User-Friendly Booking Engine
▾
|
|
+
Channel Manager
▾
|
+
Proactive Feature Updates
▾
|
| Cons | |
|
−
Customizable Reports
▾
|
−
Customization Options
▾
|
|
−
Seamless Integrations
▾
|
−
SEO and Online Visibility
▾
|
|
−
Mobile Responsiveness
▾
|
|
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #8 20 reviews | #2 110 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 13 reviews | #4 130 reviews |
| Large (75-199 rooms) ▾ | #23 0 reviews | #5 19 reviews |
| X-Large (200+ rooms) | — | #8 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #8 15 reviews | #2 123 reviews |
| Luxury ▾ | #8 13 reviews | #1 154 reviews |
| Branded / Chain ▾ | #11 3 reviews | #1 86 reviews |
| Extended Stay ▾ | #9 3 reviews | #7 8 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #23 0 reviews | #6 13 reviews |
| Europe ▾ | #6 36 reviews | #21 1 reviews |
| Asia Pacific ▾ | #15 0 reviews | #1 247 reviews |
| Middle East | — | #6 2 reviews |
Choosing the right website design platform for your hotel hinges on your specific needs and priorities. Both Blastness Website Design and Simplotel Hotel Branded Websites aim to elevate your online presence, but they differ significantly in scope, user experience, and market reach. Your team must weigh factors like recent reviews, features, support, and cost to determine which aligns best with your hotel’s growth strategy.
Blastness offers a tailored, feature-rich solution with a focus on revenue management and strategic growth, while Simplotel emphasizes high-performance, SEO-optimized websites designed to drive traffic and bookings. How do these differences impact your hotel’s digital future?
Blastness and Simplotel both address the core challenge of converting website visitors into guests, but they diverge in their approach. Blastness provides a comprehensive, customizable platform with a strong emphasis on revenue management, digital marketing, and content control, backed by a smaller but highly engaged user base and recent reviews from 36 hotels. Conversely, Simplotel focuses on creating visually appealing, SEO-friendly websites built to boost online visibility, supported by a larger pool of 245 reviews, with more recent feedback and a higher overall rating.
Blastness’s offerings include a proprietary CMS, integrated PPC campaigns, and a Revenue Management System praised for strategic insights. Simplotel prioritizes responsive, search-engine-optimized sites with features like upselling tools and conversion widgets, but it has fewer advanced options beyond the core website and booking engine. Both platforms aim to improve direct bookings but through different pathways.
Your decision should consider whether your hotel needs a highly customizable and strategic website with integrated revenue tools (Blastness) or a more straightforward, visually compelling SEO-optimized site (Simplotel). Do you prioritize depth of features and strategic support over rapid implementation?
If your hotel needs a platform that combines website management with strategic revenue tools, Blastness is the clear choice. It is especially suited for properties looking to optimize their pricing strategies, channel management, and online visibility — supported by a robust 'Blastness Suite' praised for improving revenue and direct bookings.
On the other hand, if your primary goal is to establish a strong, search-engine-optimized presence with a focus on increasing traffic and conversions, Simplotel offers a more streamlined solution. Its responsive websites and booking engine are praised for their ease of use, visual appeal, and seamless integration with PMS systems, making it ideal for hotels prioritizing simplicity and online visibility.
Your property type and operational needs matter: for revenue-centric hotels and boutique properties seeking strategic tools, blastness is preferable. For hotels emphasizing brand presence and guest acquisition via SEO, Simplotel fits better.
Blastness scores a slightly higher 4.81/5 for ease of use, with users highlighting its intuitive CMS and straightforward content updates. Its onboarding process is rated 4.71/5, with clients appreciating the support available for customizing their websites and managing content.
Simplotel also maintains a solid rating of 4.69/5, with reviews praising its user-friendly interface and quick setup. Customers find its responsive website templates simple to navigate and amend, though some mention a desire for more customization options.
Support quality is high for both, with Blastness receiving a 4.86/5 and Simplotel 4.7/5. However, Blastness’s broader feature set and strategic tools contribute to a slightly more complex but rewarding experience for teams willing to invest time in learning.
Edge: Blastness.
Blastness features are entirely tailored to the hospitality industry, with 16 core features focused on content management, PPC campaign management, and revenue optimization. It does not offer additional, standalone features beyond its integrated platform.
Simplotel, with 20 features in total, includes four unique capabilities: Whitelabel Capability, Conversion Widgets, ADA Compliance, and a Blog Post Composer, helping hotels enhance online accessibility and content marketing. These add to its core responsive website and booking engine.
If advanced customization, ADA compliance, and content marketing tools are priorities, Simplotel’s added features give it an edge. But for an all-in-one revenue-focused platform, Blastness’s integrated suite remains more comprehensive.
Edge: Simplotel.
Blastness’s support team scores a 4.86/5, with reviews emphasizing their availability, proactive guidance, and deep industry understanding. Clients praise their revenue consultants for strategic insights that directly impact performance, with comments like “always quick to respond and very helpful.”
Simplotel also receives high marks (4.7/5), with reviews highlighting its responsive, friendly team and support that gets the job done efficiently. Some clients note that support could improve response times slightly, but overall, support satisfaction remains high.
Given recent review counts (36 for Blastness vs. 245 for Simplotel) and the stronger recent feedback, Blastness’s support reputation is more current and robust.
Edge: Blastness.
Simplotel consistently garners a higher overall rating of 4.78/5, based on 245 reviews, with recent feedback in the last 6 months. Hotels across various segments, especially brand and resort properties, praise Simplotel’s ease of use, website design, and support.
Blastness, rated 0/5 overall, struggles with recent reviews and has a smaller user base (36 reviews, only 6 recent). Hoteliers mention its strategic tools positively but also note limitations in reporting and integration, suggesting less satisfaction among newer users.
For newer feedback and higher ratings, Simplotel clearly leads, especially among hotels seeking straightforward, effective website solutions.
Edge: Simplotel.
Blastness does not disclose specific pricing details, which suggests a custom quote model tailored to hotel needs. It does not offer a freemium or trial, indicating a focus on enterprise clients or larger properties.
Simplotel charges a flat rate of $600 per month, with no free tier or trial available. This predictable pricing makes it easier for hotels to budget and compare costs directly against the value of their website and booking engine.
If budgeting transparency and straightforward costs matter, Simplotel’s fixed monthly fee simplifies decision-making. Blastness’s custom pricing might suit larger, more strategic investments.
Not ideal if:
Not ideal if:
Blastness and Simplotel serve distinct hotel digital needs. Blastness excels at integrating revenue management, content control, and digital marketing into a unified platform, making it ideal for properties seeking strategic growth tools and detailed insights. Simplotel offers a modern, SEO-optimized website with a strong booking engine, perfect for hotels prioritizing online visibility and straightforward conversion.
If your focus is on revenue strategies, tailored content, and strategic growth, Blastness’s recent reviews and higher support ratings make it the safer bet. For hotels seeking a visually compelling, highly responsive website that improves organic traffic and simplicity, Simplotel’s larger review base and comprehensive features stand out.
Choose Blastness if you want a customizable, revenue-driven platform with proven support and recent positive feedback. Opt for Simplotel if your goal is to maximize visibility, conversions, and ease of use, supported by a larger, more recent review base.
According to HTR's product database, Blastness Website Design and Simplotel Hotel Branded Websites share 19 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Conversion Widgets |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
What hoteliers love
Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.
The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.
Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.
Where hoteliers push back
While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.
Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.
Ranks higher for
What hoteliers love
Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engag... Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engagement, and offer smooth navigation, though some reviews mention a desire for more customization features and aesthetic options.
Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement incl... Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement include faster response times and more proactive communication regarding updates.
The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both spee... The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both speed and ease of use and directly contributing to increased conversion rates and revenue.
Where hoteliers push back
There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and spec... There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and specific business needs, with some reviews hoping for more versatile and dynamic design choices.
Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand expos... Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand exposure. However, several reviews express the desire for more proactive and detailed SEO analytics and periodic updates.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness Website Design and Simplotel Hotel Branded Websites share many core Website Design features, but each has unique capabilities. Blastness Website Design offers 15 verified integration partners, while Simplotel Hotel Branded Websites offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Website Design: No. Simplotel Hotel Branded Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 80 and Simplotel has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor