BlueRock Digital vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing between BlueRock Digital and Sojern Traveler Advertising hinges on your hotel’s specific needs in digital marketing and revenue management. While BlueRock Digital promises a comprehensive approach with a focus on AI-driven revenue optimization, Sojern specializes in multichannel traveler advertising that boosts direct bookings through targeted, performance-based campaigns. Both platforms aim to improve your hotel's marketing results, but they serve quite different functions and audiences.

BlueRock Digital’s lack of reviews and near-zero ratings make it difficult to gauge its actual effectiveness or user satisfaction. In contrast, Sojern boasts over 150 reviews, a high recent review count, and a 95% likelihood of recommendation, making it the more validated choice for hoteliers seeking proven results. Given the recency and volume of feedback, Sojern is clearly the more trusted platform.

Quick Verdict

Sojern is the clear winner based on review volume, recent feedback, and overall ratings. Its 5/5 overall rating, alongside a 4.83/5 ease of use and support, confirms its reputation as a reliable, user-friendly marketing tool. Meanwhile, BlueRock Digital has no user reviews or ratings, and its lack of public feedback renders it a risky choice for hoteliers seeking verified performance outcomes.

If your hotel needs a robust, well-reviewed marketing platform to increase direct demand and improve ROI, Sojern is the obvious choice. BlueRock Digital, with no available review data, cannot stand up as a dependable solution at this point.

Is BlueRock Digital or Sojern Better for Hotels?

BlueRock Digital positions itself as a revenue management system employing AI algorithms to optimize pricing strategies, demand forecasting, and profitability. Its core strength lies in analytics and demand prediction rather than direct marketing campaigns. Conversely, Sojern focuses on multichannel digital advertising, harnessing traveler intent data and AI to target potential guests with personalized, performance-based campaigns.

While BlueRock Digital aims to enhance your hotel's revenue through internal pricing and demand strategies, Sojern seeks to directly increase bookings by engaging travelers across multiple online channels. Both tackle different parts of your marketing puzzle: revenue management versus direct demand generation.

Given their focus areas, your choice depends on your current priorities: optimize internal pricing with BlueRock Digital or attract more direct guests with Sojern. Do you need a smarter revenue strategy, or a more aggressive marketing campaign?

BlueRock Digital vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a platform to fine-tune pricing and demand forecasts through AI-driven insights, BlueRock Digital might seem appealing. However, since it has zero reviews and no proven track record, you might prefer a more established solution. If your goal is to actively drive direct bookings and maximize revenue through multichannel advertising, Sojern is the better choice, especially given its 150 recent reviews and a 9.56 NPS score.

For hotels aiming to optimize internal revenue strategies without external marketing, BlueRock Digital could eventually be considered. But for hoteliers focused on tangible marketing results and proven ROI, Sojern’s more comprehensive, tested marketing tools make it the safer pick.

Is BlueRock Digital or Sojern Easier to Use?

BlueRock Digital has no publicly available ratings or user feedback, making it impossible to assess its usability or onboarding process. Without user reviews, the platform’s ease of use remains uncertain. Sojern, on the other hand, scores an impressive 4.83/5 for ease of use, supported by recent reviews praising its straightforward, user-friendly interface and quick onboarding process, rated at 4.71/5.

Given the clear positive feedback from current users, your team will likely find Sojern easier to adopt and manage. Edge: Sojern.

Which Has Better Features: BlueRock Digital or Sojern?

BlueRock Digital offers no unique features publicly, and its focus appears to be on AI-powered revenue management. Sojern, however, provides eight distinct features including meta search marketing, social media advertising, data analysis, PPC, and email marketing—capabilities designed to boost visibility and bookings.

While BlueRock Digital’s feature set remains undisclosed, Sojern’s broad suite of advertising tools gives your hotel multiple channels to engage travelers, making it the more feature-rich option. Edge: Sojern.

Which Has Better Customer Support: BlueRock Digital or Sojern?

BlueRock Digital’s support data is unavailable, leaving its support quality uncertain. In contrast, Sojern has a support rating of 4.8/5, with reviews highlighting its responsiveness, knowledgeable staff, and proactive assistance. Clients describe their support as "reliable" and "dedicated," often citing quick problem resolution.

Given the high support ratings and positive review comments, your team will likely find Sojern’s customer service superior. Edge: Sojern.

Which Has More Integrations: BlueRock Digital or Sojern?

BlueRock Digital has no verified integrations, limiting its ability to connect with other hotel systems effectively. Conversely, Sojern offers 33 verified partners, including Profitroom, Mirai, HotelTime, and Vertical Booking, along with several integrations for digital advertising and data management.

With a broader array of integrations, Sojern can fit more seamlessly into your existing marketing and booking infrastructure. Edge: Sojern.

Which Do Hoteliers Rate Higher: BlueRock Digital or Sojern?

BlueRock Digital has no reviews or ratings, so its standing among hoteliers remains unknown. Sojern’s recent reviews—over 150—are overwhelmingly positive, with a 95% likelihood of recommendation. Hotels across segments, including independent, branded, and resort properties, report high satisfaction levels, especially praising its performance and ease of use.

Based on recent, high-quality feedback, hoteliers rate Sojern significantly higher. Edge: Sojern.

How Much Do BlueRock Digital and Sojern Cost?

BlueRock Digital does not publicly disclose pricing, making comparison impossible. Sojern charges a base price of $1,100 per month, with no free trial or implementation fee.

The transparent pricing of Sojern, combined with its proven results, provides a clearer investment picture for your hotel. Edge: Sojern.

What Type of Hotel Should Use BlueRock Digital?

• Hotels that prioritize internal revenue strategies and demand forecasting.
• Teams seeking AI-driven insights to optimize pricing and profitability.
• Hotels with existing revenue management infrastructure looking to enhance pricing decisions.
• Hotels that are comfortable with unproven or undisclosed support and feature sets.
• Not ideal if: You need proven, external marketing campaigns or multichannel advertising support.

BlueRock Digital may appeal to larger hotels or chains with complex revenue management needs, but its lack of reviews makes it a risky choice without further validation.

What Type of Hotel Should Use Sojern?

• Hotels aiming to increase direct bookings through targeted advertising.
• Teams seeking a platform with proven results, recent reviews, and high satisfaction.
• Hotels in competitive markets that need multichannel marketing to stand out.
• Properties wanting a user-friendly platform with integrated reporting and support.
• Not ideal if: You are solely focused on internal revenue management or demand forecasting; you might need additional tools for that.

Sojern suits a wide range of hotel types, especially those eager to boost marketing ROI and attract more direct guests.

The Bottom Line for Hotels: BlueRock Digital or Sojern?

BlueRock Digital offers a promising, AI-powered approach to revenue management, but its lack of reviews and proven results makes it an uncertain choice. If your hotel’s focus is internal pricing and demand forecasting, and you’re comfortable with limited external validation, it could be worth exploring further.

However, for hoteliers seeking a proven, highly-rated marketing platform to drive direct demand, Sojern is the clear leader. Its extensive features, integrations, recent reviews, and high satisfaction scores make it the safer and more effective investment.

In summary, if your priority is external marketing and increasing bookings through targeted campaigns, go with Sojern. If your focus is on internal revenue strategies and you’re willing to consider a less-validated platform, BlueRock Digital might be worth a deeper look.