The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 56 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
book my booking shines .
SHR Group shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Reporting Dashboard and Guest profiles.
Side-by-side ratings based on 56 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 56 |
After analyzing 56 verified reviews, book my booking users most value its , while SHR Group users highlight personalized customer success support, user-friendly interface, integration with third-party systems. Click any theme to see what reviewers say.
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Personalized Customer Success Support
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User-Friendly Interface
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Integration with Third-Party Systems
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AI-Driven Booking Engine
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Extensive Reporting Options
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Cloud-Based System
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How each product ranks among Hotel Reservations Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | book my booking |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #6 9 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 28 reviews |
| Large (75-199 rooms) ▾ | — | #4 11 reviews |
| X-Large (200+ rooms) | — | #5 3 reviews |
By Property Type
| Segment | book my booking |
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| Boutique ▾ | — | #3 34 reviews |
| Luxury ▾ | — | #5 25 reviews |
| Branded / Chain ▾ | — | #5 18 reviews |
| Extended Stay | — | #7 4 reviews |
By Region
| Segment | book my booking |
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| North America ▾ | — | #3 34 reviews |
| Europe ▾ | — | #4 18 reviews |
| Asia Pacific | — | #7 1 reviews |
| Middle East | — | #6 2 reviews |
When choosing a reservations management system, your hotel needs a platform that streamlines distribution, enhances revenue, and offers reliable support. Both book my booking and SHR Central Reservation System aim to serve these needs, but they diverge sharply in market presence, functionality, and user feedback. With only one review and minimal recent data, book my booking cannot be confidently recommended, whereas SHR Group’s established reputation makes it a more dependable choice for your hotel.
Both products address core reservation needs—handling bookings, distribution, and guest management—but SHR’s platform offers a broader set of features and a more proven track record. While book my booking provides a basic reservation interface, SHR delivers a comprehensive toolset including channel management, rate optimization, and guest profiles. Do you want a simple booking engine or a full-suite reservation system? SHR’s extensive capabilities and recent positive reviews make it the clear leader.
If your hotel prioritizes advanced distribution, dynamic pricing, multi-property management, and detailed reporting, SHR is the better fit. It caters to mid-sized and large hotels needing reliable, multi-channel control and revenue management tools. Conversely, if your hotel only requires a straightforward booking engine without the need for complex integrations or extensive features, the simplicity of book my booking might suffice, though its lack of recent activity makes it less reliable. For most hotels, SHR’s proven track record and feature depth make it the stronger candidate.
Based on available ratings, SHR scores 4.61 out of 5 for ease of use, with reviews praising its user-friendly interface and straightforward management processes. Conversely, book my booking lacks recent reviews and a rating, making it impossible to assess its usability confidently. SHR also benefits from a well-structured onboarding process and high customer satisfaction, with many users describing the system as intuitive. Edge: SHR Group.
SHR offers 20 distinct features, including a booking engine, channel management, metasearch connectivity, guest profiles, content management, and revenue controls—features absent in book my booking. Book my booking’s feature set appears limited or undocumented, providing no specifics on advanced tools. SHR’s comprehensive feature set and recent updates give it a clear advantage. Edge: SHR Group.
With an average support rating of 4.76 out of 5, SHR receives frequent praise for its dedicated, personalized service. Customers highlight prompt responses, knowledgeable staff, and ongoing support, which significantly ease operational challenges. The support rating for book my booking is unavailable, and with no recent reviews, confidence in its customer service cannot be established. Edge: SHR Group.
SHR’s platform integrates with 81 verified partners, including numerous PMS, RMS, and channel management systems, making it highly adaptable to existing hotel tech stacks. Book my booking’s single verified partner and lack of detailed integrations suggest limited compatibility. If seamless connectivity is critical, SHR’s extensive ecosystem is the obvious choice. Edge: SHR Group.
Given the scarcity of recent reviews for book my booking, no trustworthy rating data exists. SHR, with over 49 reviews in the last six months and an overall rating of 4.77 out of 5, enjoys high user satisfaction across hotel segments, especially in independent, branded, and resort hotels. SHR’s recent, positive feedback underscores its reliability and quality. Edge: SHR Group.
Pricing details for both products are not publicly available. Neither system offers a free tier or clear subscription models, making direct cost comparison impossible. Your hotel would need to request quotes directly from vendors to determine suitability based on budget and scale.
The core difference is that SHR provides a broad, integrated platform with a proven track record and high user satisfaction, while book my booking remains an unverified option with limited recent activity. SHR’s extensive features, integration capabilities, and recent reviews make it the more reliable choice for most hotels needing a comprehensive reservation system.
If your hotel needs robust distribution, revenue management, and a reliable support team, SHR is the clear winner, especially considering its high user ratings and recent customer feedback. It’s well-suited for properties looking to grow operational efficiency and revenue through technology.
Choose SHR if you want a system that can scale with your hotel, offering tools like channel management, metasearch, and guest profiles, backed by a support team rated among the best in hospitality. For smaller hotels or startups seeking a simple booking engine, book my booking might seem appealing but lacks recent validation to recommend confidently.
Ultimately, for most hotels aiming for growth, reliability, and advanced features, SHR Central Reservation System stands out as the pragmatic, data-backed choice.
Hotel Reservations Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| book my booking |
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According to HTR's product database, book my booking and SHR Central Reservation System (CRS) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | book my booking |
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| Booking engine | ||
| Call center functionality | ||
| Channel management & OTA distribution | ||
| Guest profiles | ||
| Metasearch connectivity | ||
| Reporting Dashboard |
Showing top differences. 8 more features differ between these products.
What hoteliers love
SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyda... SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyday inquiries and major projects, significantly easing the management of hotel operations.
SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient ope... SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient operations and quicker onboarding of new users.
The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this inte... The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this integral for smooth operations and efficient management.
Where hoteliers push back
Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabiliti... Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabilities and more detailed insight into key metrics.
A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology... A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology trends and enhance system availability.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. book my booking and SHR Central Reservation System (CRS) share many core Hotel Reservations Software features, but each has unique capabilities. book my booking offers 1 verified integration partners, while SHR Central Reservation System (CRS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Central Reservation System (CRS) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
book my booking: No. SHR Central Reservation System (CRS): No. Neither product currently offers a free tier. Most Hotel Reservations Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. book my booking has an HT Score of 0 and SHR Group has 49. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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