The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 250 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookassist shines in ease of use and customer support — especially for brand properties (4.6/5) , with exclusive features like Data Analysis & Reporting and Email Marketing.
Location3 shines .
Side-by-side ratings based on 250 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 250 | 0 |
After analyzing 250 verified reviews, Bookassist users most value its client support and proactivity, user-friendly booking engine, increase in direct bookings, while Location3 users highlight . Click any theme to see what reviewers say.
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Location3
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Client Support and Proactivity
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User-Friendly Booking Engine
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Increase in Direct Bookings
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Effective Digital Marketing
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Backend Usability Issues
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Customization Limitations
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Location3
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| Small (10-24 rooms) ▾ | #1 71 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #3 129 reviews | — |
| Large (75-199 rooms) ▾ | #2 28 reviews | — |
| X-Large (200+ rooms) ▾ | #5 6 reviews | — |
By Property Type
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Location3
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| Boutique ▾ | #1 110 reviews | — |
| Luxury ▾ | #3 82 reviews | — |
| Branded / Chain ▾ | #4 47 reviews | — |
| Extended Stay ▾ | #1 31 reviews | — |
By Region
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Location3
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| North America ▾ | #9 9 reviews | — |
| Europe ▾ | #1 224 reviews | — |
| Asia Pacific | #7 3 reviews | — |
| Middle East | #6 1 reviews | — |
Choosing between Bookassist's Digital Marketing and Web Design platform and Location3’s services hinges on your hotel's core needs. Bookassist offers an integrated, hotel-specific digital marketing suite aimed at boosting direct bookings, while Location3 provides broad enterprise-level digital marketing strategies with a focus on local market activation. Both aim to enhance your online visibility, but their approaches and strengths differ. Are you seeking a hotel-centric, all-in-one booking and marketing solution or a versatile agency with deep local market expertise?
Bookassist specializes in digital marketing tailored specifically for hotels, combining web design, booking engine, and distribution management into a single platform. Location3, by contrast, functions as a full-service digital agency serving various industries, including hospitality, but with a broader enterprise focus and no dedicated hotel web or booking platform.
Hoteliers value Bookassist’s all-in-one approach, which simplifies managing online presence, booking efficacy, and marketing efforts within one system. Location3 excels at crafting and executing expansive digital strategies for multi-location brands needing local market activation, but it lacks a dedicated hotel booking engine or website builder. Both aim to improve your hotel's online performance, yet their methods diverge sharply—so which aligns more with your operational model?
If your hotel needs a user-friendly, integrated platform that directly enhances booking conversion, go with Bookassist. Its focus on hotel-specific features, proven high review scores, and comprehensive digital marketing modules make it ideal for independent hotels, boutique properties, or chains prioritizing direct bookings.
If you require a broad, strategic digital marketing partner capable of managing local SEO, paid search, and reputation across multiple locations or franchises, Location3 is the better pick. Its strengths lie in enterprise-level strategy, local market activation, and data-driven insights, suited for hotels with complex multi-property portfolios needing customized local campaigns.
In essence, choose Bookassist for a hotel-centric, all-in-one booking and marketing platform, or opt for Location3 if you seek a versatile agency with local expertise and strategic growth focus. Which approach better fits your growth ambitions?
Bookassist boasts a high ease of use rating of 4.71/5, based on reviews praising its intuitive interface, user-friendly booking engine, and smooth onboarding process. Hoteliers highlight how straightforward it is for staff to manage the system and for guests to book, with many reviewers mentioning efficient workflows and minimal technical hurdles.
Location3, as a full-service agency, primarily offers strategic consulting and execution rather than a self-serve platform, so usability concerns are less relevant. Since there are no recent reviews or user ratings for Location3’s platform, your focus should be on the ease of working with their team rather than a digital interface.
Edge: Bookassist.
Bookassist offers 17 distinct features, including PPC, data analysis, third-party ad buys, conversion rate optimization, SEO content strategy, email marketing, influencer marketing, social media management, graphic design, and a custom CMS. These features are tailored for optimizing hotel websites, increasing direct bookings, and managing online visibility.
Location3 does not list specific features but provides services like local listings management, web analytics, PPC, SEO, content strategy, display media, and local search marketing. Its capabilities are broad but less integrated in a hotel-specific context, lacking the specialized features of Bookassist’s platform.
The advantage goes to Bookassist for its dedicated, feature-rich hotel marketing tools, especially in web design and booking optimization.
Edge: Bookassist.
Bookassist’s support scores a remarkable 4.9/5, with reviews highlighting quick, personalized assistance and proactive support from local offices. Clients consistently praise the responsiveness, expert advice, and ongoing training, which help hotels maximize their platform’s potential.
Location3’s support ratings are unavailable, but as a full-service agency, their client relationships tend to be project-based rather than ongoing software support. Your engagement with Location3 will likely involve strategic meetings rather than immediate technical support.
Given the clarity and recent positive feedback, Bookassist’s customer support clearly leads.
Edge: Bookassist.
Bookassist integrates with 74 verified partners, including channel managers, ad platforms, revenue management, and other hotel-specific systems like AdsHotel, LiveRate, Right Revenue, and more. This extensive integration network ensures your hotel’s marketing and booking efforts are connected across the digital ecosystem.
Location3 has no listed verified integrations, emphasizing strategic services over technical system connections. Their focus is on campaign management, content, and analytics rather than seamless system integration.
For hotel-specific, technical integrations that streamline operations, Bookassist is unmatched.
Edge: Bookassist.
Bookassist’s ratings reflect a 4.91/5 overall score, based on 174 reviews, with recent feedback confirming continued satisfaction. Hotels across segments—particularly independent and boutique hotels—rate it highly, especially praising its user-friendly interface, support, and ability to boost direct bookings.
Location3 lacks publicly available review data, making it impossible to gauge user satisfaction reliably. Given the current review volume and recency, Bookassist’s high ratings strongly suggest greater hotel satisfaction and trust.
Edge: Bookassist.
Both products do not list specific pricing structures publicly. Bookassist’s pricing is typically based on a monthly fee per room or a custom package, with no trial or freemium options. Location3’s pricing is similarly custom, tailored to client needs without publicly disclosed rates.
Your investment will depend on your hotel size, goals, and scope, but with Bookassist’s transparent features and proven ROI, it often provides clearer value for money in the hotel digital marketing niche.
Not ideal if you prefer a broad, non-hotel-specific digital agency without a dedicated booking system or require extensive multi-location enterprise strategies.
Not ideal if you require a hotel-optimized booking platform or an integrated web design system, as Location3 provides primarily strategic and execution services.
Bookassist offers a focused, hotel-specific platform designed to directly increase bookings, backed by strong reviews, extensive integrations, and a high level of support. Its 17 features and seamless interface make it a clear choice for hotels looking for a one-stop-shop to manage their online presence and sales.
Location3 excels in delivering broad digital marketing strategies, especially for multi-location or franchise brands aiming for local market dominance. Its services are ideal if your hotel needs strategic guidance, local market activation, and a data-driven approach, but it lacks dedicated hotel web or booking technology.
If your priority is a high-performance, hotel-centric digital marketing platform with proven results, go with Bookassist. For strategic, enterprise-level digital marketing with a focus on local activation, Location3 is the better partner.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Location3
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According to HTR's product database, Bookassist Digital Marketing and Web Design and Location3 share 0 features. Here are the key differences — features one has that the other lacks.
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Location3
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| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Copywriting | ||
| Data Analysis & Reporting | ||
| PPC | ||
| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick resp... The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick responses, professional advice, and proactive approach in optimizing hotel performance.
The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive na... The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive navigation, clear call-to-action buttons, and visually appealing interface contribute to higher conversion rates.
Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and... Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and effective integration with hotel websites make it easier for guests to book directly, thereby boosting revenue.
Where hoteliers push back
Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitiv... Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitive management of add-ons and simpler navigation.
Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-t... Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-time adjustments without dependence on support staff.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bookassist Digital Marketing and Web Design and Location3 share many core Digital Marketing Agencies features, but each has unique capabilities. Bookassist Digital Marketing and Web Design offers 74 verified integration partners, while Location3 offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Bookassist Digital Marketing and Web Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bookassist Digital Marketing and Web Design: No. Location3: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookassist has an HT Score of 88 and Location3 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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