Bookassist Digital Marketing and Web Design vs. Odysys:
Which Is Right for You?

The Decision

As a hotelier, you're evaluating two digital marketing solutions: Bookassist’s comprehensive platform with a proven track record and Odysys, a newer player focusing on independent hotels and B&Bs. Bookassist offers an extensive suite of features, a strong reputation backed by 174 reviews and recent positive feedback, and a presence across multiple regions. Odysys, however, has no recent reviews and a limited feature set, raising questions about its current effectiveness and market reach. So, which solution will better serve your hotel’s growth?

Is Bookassist or Odysys Better for Hotels?

Both Bookassist and Odysys aim to increase your direct bookings, but they approach this goal differently. Bookassist provides an all-in-one digital marketing and web design solution, integrating SEO, PPC, content strategy, and social media management, alongside a user-friendly booking engine. Odysys focuses on creating beautiful, mobile-optimized websites with a simple booking engine and SEO tools, primarily targeting independent hotels, inns, and B&Bs.

While Bookassist’s larger, more established presence and decades of experience suggest reliability, Odysys’s limited recent reviews and zero verified integrations cast doubt on ongoing support and feature updates. The critical question is whether your property needs a full, customizable marketing suite or a straightforward website and booking setup. Do you prioritize a proven, feature-rich platform or a simple, cost-effective tool for smaller properties?

Edge: Bookassist.

Bookassist vs Odysys: Which Should Your Hotel Choose?

If your hotel needs a robust, integrated digital marketing platform backed by a large user base and extensive regional coverage, Bookassist is the clear choice. Hoteliers with multiple properties, looking for detailed analytics, advanced marketing options, and high conversion rates—especially in Europe and North America—should lean toward it.

Conversely, if your property is a small independent inn, B&B, or boutique hotel seeking a simple, attractive website combined with a basic booking engine and minimal marketing tools, Odysys could be enough. Its no-contract approach and focus on local SEO make it suited for properties with limited digital marketing budgets. However, the lack of recent reviews or verified integrations suggests it may lack ongoing support or innovation.

Edge: Bookassist.

Is Bookassist or Odysys Easier to Use?

Bookassist boasts an impressive ease-of-use rating of 4.71/5 based on user feedback, with many reviews highlighting its intuitive interface and straightforward onboarding process. Support ratings are similarly high at 4.9/5, with users praising dedicated local teams and quick responses, making staff adoption smooth.

Odysys, by contrast, has no recent reviews or ratings for ease of use or support, which raises concerns about whether hoteliers find its platform as user-friendly or supportive. The absence of feedback makes it difficult to assess how seamlessly new users can adopt the system.

Edge: Bookassist.

Which Has Better Features: Bookassist or Odysys?

Bookassist offers 17 unique features, including PPC campaigns, data analysis, content audits, SEO, social media management, graphic design, and a custom CMS—providing a comprehensive marketing toolkit. Odysys does not list any exclusive features, suggesting a more limited feature set aimed at basic digital marketing and website needs.

The breadth and depth of Bookassist’s features position it as a versatile solution capable of supporting complex marketing strategies. For properties aiming for a full-scale digital presence, this depth is critical. Odysys’s simpler approach might suffice for minimal needs but falls short for more aggressive marketing.

Edge: Bookassist.

Which Has Better Customer Support: Bookassist or Odysys?

Bookassist’s support ratings are outstanding at 4.9/5, with reviews emphasizing quick, personalized responses and proactive assistance. Clients report that their dedicated teams help optimize campaigns and address issues promptly, enabling smooth operation.

Since Odysys has no recent reviews or support ratings available, it's impossible to gauge its customer service quality today. The lack of recent feedback suggests it may not match Bookassist’s level of dedicated, responsive support.

Edge: Bookassist.

Which Has More Integrations: Bookassist or Odysys?

Bookassist connects with 74 verified partners, including notable integrations like AdsHotel, LiveRate, and Customer Alliance, facilitating smooth cooperation with channel managers, metasearch, and revenue tools. Odysys, however, has no verified integrations, limiting its ability to connect with other systems.

Having extensive integrations means your hotel can streamline operations, manage distribution, and enhance marketing efforts efficiently. The absence of verified partners for Odysys could hinder scalability or cause operational bottlenecks.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or Odysys?

Bookassist’s rating of 4.91/5 based on 174 reviews makes it one of the most highly-rated digital marketing platforms in the hospitality industry. Hoteliers across Europe and North America praise its ease of use, support, and ability to drive bookings; reviews in the last six months confirm continued satisfaction.

Odysys, with no recent reviews or ratings, cannot be reliably evaluated. Its lack of feedback prevents a fair comparison, but the absence of recent user insights indicates it may not be as trusted or proven in the market currently.

Edge: Bookassist.

How Much Do Bookassist and Odysys Cost?

Neither platform publicly discloses specific pricing models. Bookassist’s pricing appears to be custom, with no mention of free trials, monthly flat fees, or per-room charges, suggesting a tailored quote based on your needs. Odysys also does not list pricing details or trial options openly.

Given the lack of transparent pricing, your best approach is to request quotes from each provider. However, considering the extensive features and reviews, Bookassist’s solutions likely come at a premium, while Odysys may be more accessible for smaller properties.

Edge: N/A (both lack transparent pricing info).

What Type of Hotel Should Use Bookassist?

• Hotels seeking a comprehensive digital marketing suite with integrated SEO, PPC, and social media management.
• Properties aiming to increase direct bookings with high-quality analytics and reporting.
• Hotels in Europe, North America, or regions covered by Bookassist’s regional footprint.
• Hotels with multiple properties or complex marketing needs that benefit from customizable, modular solutions.

Not ideal if your hotel has minimal digital marketing budget, or if you prefer a simple website and booking engine without advanced marketing features.

Not ideal if:

• You operate a small inn or B&B with limited marketing needs.
• You prefer a plug-and-play solution with minimal setup or ongoing support.
• Your property is outside of Bookassist’s regional coverage.

What Type of Hotel Should Use Odysys?

• Independent hotels, inns, or B&Bs seeking a straightforward, visual website and basic booking engine.
• Hoteliers with limited digital marketing experience or budgets.
• Properties that prioritize simplicity over extensive customization.
• Hotels that want to post directly to social media and track SEO performance with minimal fuss.

Not ideal if your hotel needs a full-scale marketing toolkit, integrations with multiple partners, or detailed analytics beyond basic metrics.

Not ideal if:

• You require a highly customizable or scalable platform.
• Your property operates across multiple regions with complex marketing needs.
• You want a proven, highly-rated platform with extensive reviews and support.

Bookassist vs Odysys: The Bottom Line for Hotels

Bookassist is a mature, feature-rich platform with a strong reputation, extensive integrations, and proven results in increasing direct bookings. Its comprehensive suite is ideal for hotels aiming to optimize their online presence and marketing performance across multiple regions.

Odysys offers a simple, visually appealing website and booking engine tailored for small hotels and B&Bs. However, the lack of recent reviews and verified integrations suggests it might lack the ongoing support, features, and scalability necessary for larger or more ambitious properties.

In conclusion, if your hotel values proven results, extensive features, and reliable support, Bookassist is the superior choice. For smaller properties with minimal marketing needs, Odysys could be a cost-effective, easy-to-use option—though limited recent feedback makes this less certain.