Bookassist vs. Bookolo Booking Engine:
Which Is Right for You?

The Decision

Choosing between Bookassist and Bookolo Booking Engine hinges on your hotel’s specific needs, budget, and the importance of features like integrations and regional presence. While both aim to boost direct bookings, Bookassist’s extensive experience and feature set make it the more proven option for most hoteliers. The key question is whether you prioritize proven reliability and comprehensive capabilities or modular flexibility with a newer platform.

Quick Verdict

Bookassist, with its 324 reviews and high ratings across support, ease of use, and value, stands out as the more established and trusted choice. Bookolo, having no reviews or recent data, is less proven in the market. For immediate, confident decision-making, Bookassist is the clear winner.

Is Bookassist or Bookolo Better for Hotels?

Bookassist and Bookolo are both booking engines designed to increase direct bookings and streamline reservations. Bookassist offers a robust suite of 40 exclusive features, including multi-lingual support, gift vouchers, and advanced reporting, which are absent in Bookolo. Conversely, Bookolo emphasizes a modern, intuitive interface with modular tools, but it lacks the extensive feature set and proven track record.

While Bookassist has a broader regional reach, covering 33 countries including Europe, Middle East, North America, and Asia Pacific, Bookolo’s presence is mostly limited to Europe and the Middle East with no recent regional expansion data. Bookassist’s 324 reviews, mostly recent, reveal a high overall rating (4.89/5) and strong customer satisfaction, especially in support and ease of use, which are backed by consistent positive feedback. Bookolo’s lack of reviews makes it difficult to assess reliability or customer sentiment.

The core divergence lies in proven market presence versus flexible modularity. Bookassist has been trusted by a wide range of hotels—including independent and boutique properties—since 1999, earning a reputation for reliability and continuous improvement. Bookolo, founded in 2011, markets itself as a future-proof solution, but without recent reviews or case studies, its actual market performance remains unverified.

In essence, if you want a mature, well-supported system with proven results, Bookassist is the safer choice. If your hotel is looking for a newer platform with potential for customization, and you’re willing to accept the risk of less proven performance, consider exploring Bookolo further.

Edge: Bookassist

Bookassist vs Bookolo: Which Should Your Hotel Choose?

If your hotel needs a relied-upon, feature-rich booking engine that integrates seamlessly with your existing systems, go with Bookassist. Its extensive feature set—covering multi-currency, multi-lingual support, gift vouchers, and advanced analytics—caters well to both independent hotels and small chains seeking reliability and comprehensive tools.

If, however, your team desires a sleek, modular platform emphasizing ease of use and customization, and you’re comfortable with limited market data, Bookolo might appeal. Its focus on real-time updates and simplified workflows suits hotels that prioritize operational efficiency and modern design.

For most hotels, especially those aiming to increase direct bookings with minimal setup fuss, Bookassist’s proven track record and rich feature set give it a distinct advantage. Bookolo’s potential is promising but remains unconfirmed without recent user feedback.

Edge: Bookassist

Is Bookassist or Bookolo Easier to Use?

Bookassist’s user interface scores 4.63/5, with reviews highlighting its intuitive booking process, straightforward extranet, and mobile responsiveness. Users commend its easy navigation, quick setup, and detailed analytics that simplify decision-making, supported by onboarding ratings of 4.73/5 and a customer support score of 4.85/5.

Bookolo, with no available reviews, cannot be directly compared on usability. Its marketing emphasizes simplicity and real-time updates, but without recent user feedback, confidence in its ease of use remains unverified.

Given the data, Bookassist’s high ease of use rating, backed by extensive positive reviews, makes it the clearer choice for properties seeking a straightforward, reliable platform.

Edge: Bookassist

Which Has Better Features: Bookassist or Bookolo?

Bookassist offers 40 exclusive features such as multi-lingual and multi-currency support, gift vouchers, advanced reporting, booking abandonment recapture, and social media integrations—none of which are available in Bookolo. Its features cover a wide range of needs, from flexible rate plans to guest communication tools, making it highly versatile.

Bookolo’s feature list is not detailed, and it claims to be modular and future-proof, but without concrete feature counts or user feedback, it’s challenging to assess its capabilities. Its emphasis on simplicity might mean fewer advanced tools.

For feature depth and variety, Bookassist has the clear edge, especially important for hotels wanting comprehensive, all-in-one booking solutions that support complex marketing and revenue strategies.

Edge: Bookassist

Which Has Better Customer Support: Bookassist or Bookolo?

Bookassist’s customer support scores 4.85/5, with reviewers praising its prompt, knowledgeable, and professional assistance. Multiple comments highlight how the support team helps optimize strategies and resolve issues quickly, adding confidence in their service.

In contrast, Bookolo has no available reviews or ratings about support, making it impossible to judge its responsiveness or quality. The lack of recent feedback on this critical aspect suggests lower confidence in its support structure.

For hotels valuing proven, responsive support, Bookassist’s high satisfaction ratings and positive testimonials make it the better choice.

Edge: Bookassist

Which Has More Integrations: Bookassist or Bookolo?

Bookassist boasts 74 verified partner integrations, including leading platforms like SiteMinder, TripAdvisor, Google Hotel Ads, and Facebook conversion tracking. Its extensive list supports seamless connection to marketing, distribution, and payment tools, providing a holistic platform.

Bookolo, with only 7 verified partners, offers limited integration options—mostly unspecified—and lacks the breadth of connectivity necessary for complex hotel operations.

If integrations are essential for your hotel’s digital strategy, Bookassist’s extensive partner network gives it the clear advantage.

Edge: Bookassist

Which Do Hoteliers Rate Higher: Bookassist or Bookolo?

With 324 recent reviews, Bookassist maintains an overall rating of 4.89/5, with support and ease of use rated particularly high. Hotels of various sizes, especially independent properties and city-center hotels, consistently praise its reliability, support, and ability to boost direct bookings.

Bookolo, lacking recent reviews or ratings, offers no data to compare in terms of user satisfaction. Its market presence and user feedback are not sufficiently established to reflect hotel sentiment.

Given the strong, recent reviews for Bookassist, it clearly holds higher hoteliers’ approval.

Edge: Bookassist

How Much Do Bookassist and Bookolo Cost?

Pricing information for both platforms is not publicly available, suggesting they operate on custom quotes based on hotel size and needs. Their models likely include setup, implementation, and licensing fees, with no free trials or freemium options.

However, given Bookassist’s established presence and comprehensive feature set, it’s reasonable to expect higher costs compared to the newer, less proven Bookolo. Your team should request tailored quotes to compare real value.

What Type of Hotel Should Use Bookassist?

• Hotels that need a proven, reliable booking engine with extensive features and integrations.
• Properties targeting international guests, thanks to multi-lingual and multi-currency support.
• Hotels seeking detailed analytics, revenue management tools, and marketing integrations.
• Independent hotels and small chains looking for a full-service digital strategy partner.

Not ideal if your hotel prefers a simple, basic booking system without many advanced marketing tools or support for complex rate plans.

What Type of Hotel Should Use Bookolo?

• Hotels that prioritize a modern, minimal interface and easy, quick setup.
• Properties interested in modular, customizable features, and real-time updates.
• Small to medium-sized hotels looking for a flexible, scalable solution.
• Teams willing to adopt a platform with less market history but potential for future upgrades.

Not ideal if your hotel requires a highly proven system with extensive regional support or a large partner network.

The Bottom Line for Hotels

Bookassist’s long-standing reputation, extensive feature set, and high user ratings make it the top choice for most hotels seeking reliability and comprehensive tools. Its proven ability to increase direct bookings, supported by thousands of positive reviews, underscores its market leadership.

Bookolo presents a modern alternative emphasizing ease of use and customization, but without recent reviews or proven market presence, its long-term reliability remains uncertain. It may appeal to hotels willing to experiment with newer technology, but with less guarantee of performance.

For hotels wanting a safe, well-supported system that can handle complex needs and deliver measurable results, Bookassist is the definitive choice. If your hotel values a newer, flexible platform and is comfortable with limited data, explore Bookolo further—but proceed cautiously.