Bookassist vs. BOOKONLINE NOW:
Which Is Right for You?

The Decision

Choosing the right booking engine is critical for your hotel's success in capturing direct bookings and improving profitability. Both Bookassist and BOOKONLINE NOW aim to address this, but they diverge significantly in their market presence, feature set, and user feedback. Your decision hinges on whether you prioritize a proven, highly-rated platform with extensive integrations or a more limited, less-reviewed solution.

While Bookassist dominates with a robust track record and comprehensive features, BOOKONLINE NOW offers a simpler interface but lacks the same depth of customer feedback and integrations. Are you ready to dive deeper into the specifics to find your best fit?

Is Bookassist or BOOKONLINE NOW Better for Hotels?

Bookassist is a long-established booking engine with a global presence, especially in Europe, North America, and parts of Asia Pacific. It has accumulated 324 reviews with a 4.89/5 average rating, reflecting strong customer satisfaction, especially in ease of use, support, and value for money.

In contrast, BOOKONLINE NOW has only 4 reviews, none of which are recent or detailed, and a 0/5 overall rating. Its limited review count and absence of recent feedback suggest a lack of proven performance and user confidence. Does your hotel want a platform with a proven track record, or are you comfortable experimenting with a less-reviewed solution?

Bookassist vs BOOKONLINE NOW: Which Should Your Hotel Choose?

If your hotel needs a booking engine with proven reliability, extensive integrations, and a strong reputation among hoteliers, go with Bookassist. Its features like multi-language, multi-currency support, dynamic rate management, and deep analytics are tailored for hotels wanting to maximize direct bookings and revenue.

If, however, your hotel is smaller, highly budget-conscious, or prioritizes a straightforward front-end experience with minimal backend complexity, BOOKONLINE NOW might seem appealing. But its lack of reviews, features, and recent activity makes it a risky choice for those seeking reliable, scalable technology.

For most hoteliers looking to grow direct bookings with confidence, Bookassist is the more solid choice. Do you prefer a well-supported, feature-rich platform with extensive industry validation, or are you willing to accept a limited, untested option?

Is Bookassist or BOOKONLINE NOW Easier to Use?

Bookassist scores an impressive 4.63/5 in ease of use, with reviews praising its intuitive booking process, clear extranet, and smooth integration with websites. Customers highlight how quickly staff can adopt the platform, citing straightforward functionalities and helpful onboarding.

BOOKONLINE NOW earns a 3.5/5, with reviewers calling its back-end interface "terrible" and "very limited in usefulness." Its front-end might look appealing, but the back-end struggles with usability, leading to frustration and inefficiency.

Edge: Bookassist.

Which Has Better Features: Bookassist or BOOKONLINE NOW?

Bookassist offers a staggering 40 unique features, including multi-lingual and multi-currency support, gift vouchers, automated reporting, pre-stay and post-stay emails, and integration with Google Hotel Ads and Tripadvisor. Its ability to handle complex rate plans, flexible booking options, and in-depth analytics sets it apart.

BOOKONLINE NOW offers no unique features beyond basic booking functionalities. Its limited feature set makes it less adaptable to the advanced needs of hotels seeking revenue optimization, upselling, or detailed reporting.

Edge: Bookassist.

Which Has Better Customer Support: Bookassist or BOOKONLINE NOW?

Bookassist's support scores 4.85/5, with reviews emphasizing its professional, fast, and attentive service. Users appreciate the knowledgeable team, especially when troubleshooting or optimizing their digital marketing strategies.

BOOKONLINE NOW scores 4.5/5, with some reviewers citing difficulty with the backend but acknowledging that support exists for managing changes. However, the overall support experience appears less characterized and less proven than Bookassist’s.

Edge: Bookassist.

Which Has More Integrations: Bookassist or BOOKONLINE NOW?

Bookassist boasts 74 verified partners, including AdsHotel, LiveRate, and TripAdvisor, covering a wide range of distribution, marketing, and payment tools. Its extensive integration network simplifies managing multiple channels and promotional efforts.

BOOKONLINE NOW has no verified integrations listed, which limits its ability to connect with other essential hotel systems or marketing channels. This significantly hampers its scalability and operational efficiency.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or BOOKONLINE NOW?

Hoteliers, especially in Europe, North America, and Asia Pacific, rate Bookassist highly, with a 4.89/5 score based on 324 reviews, mostly recent. Independent and boutique hotels give it particularly high marks for ease of use and support.

BOOKONLINE NOW has no recent reviews or ratings, making it impossible to gauge user satisfaction. Its limited feedback suggests a lack of trust or proven performance among hoteliers.

Edge: Bookassist.

How Much Do Bookassist and BOOKONLINE NOW Cost?

Pricing details for both platforms are not explicitly disclosed, but neither offers a freemium or free trial. Given Bookassist’s long-standing presence and extensive features, it’s likely a paid, subscription-based service with variable costs depending on features and scale.

BOOKONLINE NOW’s lack of detailed pricing and minimal market presence imply it may be more budget-friendly or customized, but also less transparent.

What Type of Hotel Should Use Bookassist?

• Hotels that want to increase direct bookings and reduce reliance on OTAs.
• Hotels seeking a platform with proven reliability and extensive features.
• Businesses aiming for multi-language, multi-currency support and advanced analytics.
• Hotels that value strong customer support and ongoing training.

Not ideal if:

• You operate a very small property with minimal online marketing needs.
• You prefer a free or very low-cost solution without extensive features.
• Your team is uncomfortable with complex setup processes.

What Type of Hotel Should Use BOOKONLINE NOW?

• Small properties or B&Bs looking for a straightforward booking solution.
• Hotels with minimal technical resources who want a simple front-end presence.
• Businesses seeking a quick, no-frills booking engine with basic functions.

Not ideal if:

• You require a proven, scalable platform with extensive integrations.
• You want detailed analytics, marketing support, and feature-rich options.
• You prioritize a platform with significant user reviews and recent activity.

Bookassist vs BOOKONLINE NOW: The Bottom Line for Hotels

The core difference lies in market validation and feature depth. Bookassist is a comprehensive, well-supported booking engine with a broad feature set, proven performance, and extensive integrations, making it ideal for hotels serious about direct bookings and revenue growth.

BOOKONLINE NOW appears to be a basic, less-reviewed option that may suit very small or budget-conscious hotels, but its lack of recent reviews, features, and integrations makes it a risky choice for those seeking a reliable, scalable solution.

Choose Bookassist if your hotel values a tried-and-tested platform with excellent support, diverse features, and proven results. Opt for BOOKONLINE NOW only if your property’s needs are minimal, and you are willing to accept the risks of a less-established provider.