The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 444 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookassist shines in ease of use and customer support — especially for independent properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Automated reporting.
CENTROTEL shines .
Side-by-side ratings based on 444 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 444 | 0 |
After analyzing 444 verified reviews, Bookassist users most value its customer support efficiency, user-friendly booking engine, reporting and analytics, while CENTROTEL users highlight . Click any theme to see what reviewers say.
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Customer Support Efficiency
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User-Friendly Booking Engine
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Reporting and Analytics
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Direct Bookings Increase
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Backend Intuitiveness
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Flexibility in Package Management
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Multiplatform and Multilingual Support
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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CENTROTEL |
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| Small (10-24 rooms) ▾ | #6 140 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #4 215 reviews | — |
| Large (75-199 rooms) ▾ | #3 53 reviews | — |
| X-Large (200+ rooms) ▾ | #7 11 reviews | — |
By Property Type
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CENTROTEL |
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| Boutique ▾ | #4 195 reviews | — |
| Luxury ▾ | #7 146 reviews | — |
| Branded / Chain ▾ | #6 100 reviews | — |
| Extended Stay ▾ | #3 60 reviews | — |
By Region
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CENTROTEL |
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| North America ▾ | #14 11 reviews | — |
| Europe ▾ | #3 400 reviews | — |
| Asia Pacific | #23 2 reviews | — |
| Middle East ▾ | #9 6 reviews | — |
Choosing the right booking engine is critical for your hotel's direct revenue growth and guest experience. Both Bookassist and CENTROTEL aim to streamline reservations, but their approaches and market presence differ vastly. While CENTROTEL offers no recent reviews or measurable ratings, Bookassist's proven track record with extensive user feedback makes it the more reliable choice for hoteliers seeking a proven solution. Does your hotel prioritize a trusted platform backed by a large user base?
Bookassist stands out with over 300 recent reviews and a 4.89/5 rating, making it the clear leader in customer satisfaction and market presence. CENTROTEL, with zero reviews and no recent data, cannot compare in terms of reliability or proven performance. For hotels looking for a booking engine with proven results, Bookassist is the stronger option.
Bookassist and CENTROTEL both promise to manage online bookings, but their market traction and review data speak volumes. Bookassist has been active since 1999, with a global presence across 33 countries, over 300 reviews, and a 94% likelihood to recommend among users. CENTROTEL, on the other hand, offers no recent reviews or measurable customer feedback, making it impossible to gauge its effectiveness or user satisfaction.
While CENTROTEL's absence of reviews leaves hotel operators uncertain about its performance, Bookassist’s detailed feedback highlights its strengths: high booking conversion, excellent customer support, and a wide array of features. If you need a booking engine with an established track record, Bookassist’s data-driven reliability makes it the better choice. Are you comfortable choosing a platform with no recent proof of success?
If your hotel needs a highly rated, feature-rich booking engine with proven success, go with Bookassist. Its extensive review history, high satisfaction ratings, and wide regional coverage make it ideal for independent hotels, boutique properties, and small chains aiming to boost direct bookings.
If your hotel is exploring options without a pressing need for proven performance or reviews, CENTROTEL might be worth a trial. However, without customer feedback or measurable results, it’s difficult to justify this choice over the trusted, well-reviewed alternative. For reliable growth, Bookassist is the safer bet.
Bookassist’s ease of use is a major reason for its high ratings: it scores 4.63/5 for usability, with a straightforward onboarding process rated at 4.73/5. Users frequently mention its intuitive interface, smooth setup, and minimal staff training required, making it accessible for hotels of all sizes.
CENTROTEL provides no recent reviews or usability scores, leaving hotel teams in the dark about its user-friendliness. Without user feedback, its ease of adoption cannot be assessed. Based on the available data, Edge: Bookassist.
Bookassist offers 40 unique features, including mobile optimization, gift vouchers, multi-lingual support, automated reporting, post-stay emails, and integration with social media and Google Analytics. It also supports complex rate plans, multi-room bookings, and customizable add-ons, giving hotel teams extensive control over the booking experience.
CENTROTEL provides no detailed features or comparable functionalities. Without specific feature data, it's impossible to match its capabilities against Bookassist's comprehensive suite. Edge: Bookassist.
Bookassist boasts a 4.85/5 support rating, with reviewers praising its fast, professional assistance and knowledgeable team. Users often mention their support team’s responsiveness, helping them optimize their systems and resolve issues promptly, even during critical times.
CENTROTEL offers no recent feedback or support ratings, leaving hotel teams unsure about service quality. Given the transparent positive reviews for Bookassist, Edge: Bookassist.
Bookassist integrates with 74 verified partners, including AdsHotel, LiveRate, Right Revenue, and several others. Its integration ecosystem covers major channel managers, metasearch platforms, payment gateways, and marketing tools, providing a unified platform for managing online distribution.
CENTROTEL has no verified integrations listed and no available data on its partner network. With over 70 integrations, Bookassist clearly leads. Edge: Bookassist.
Based on available reviews, hoteliers give Bookassist a near-perfect 4.89/5 rating, with 94% likely to recommend. Its feedback reflects high satisfaction across various hotel segments and regions, especially among independent and boutique hotels.
CENTROTEL lacks review data, making it impossible to gauge user satisfaction. Without recent user ratings, the clear choice is Bookassist. Edge: Bookassist.
Both platforms do not publicly disclose specific pricing; they operate on custom quotes and implementation fees. However, Bookassist’s value is evident through its extensive features, support, and proven ROI, often justifying its investment.
CENTROTEL offers no transparent pricing information, leaving budget considerations uncertain. Given the proven track record and comprehensive feature set, Bookassist likely offers better value for money.
Not ideal if you prefer a simple, no-frills booking engine, or if your hotel relies solely on walk-in or offline reservations.
Not ideal if your hotel relies on proven, feature-rich booking engines with extensive customer feedback or regional support.
Bookassist is the clear front-runner for hoteliers seeking a trusted, highly-rated booking engine with a broad feature set and proven results. Its extensive review base, regional reach, and diverse functionalities make it well suited for hotels focused on increasing direct revenue and guest satisfaction.
CENTROTEL, with no recent reviews or demonstrable performance data, cannot match the proven reliability of Bookassist and should be approached cautiously, primarily as a trial option. For a reliable, feature-rich solution that has been validated by hundreds of users worldwide, Bookassist remains the more dependable choice.
If your hotel prioritizes proven results, comprehensive features, and excellent support, go with Bookassist. If you’re experimenting with no critical need for immediate ROI, consider CENTROTEL—but be aware of the lack of proof and reviews.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Bookassist and CENTROTEL share 0 features. Here are the key differences — features one has that the other lacks.
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CENTROTEL |
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| Gift Vouchers | ||
| Gift Vouchers & Prepaid Experiences | ||
| Mobile optimized/responsive | ||
| Multi-currency | ||
| Multi-lingual | ||
| Tariffs |
Showing top differences. 28 more features differ between these products.
What hoteliers love
Bookassist receives high praise for its knowledgeable and responsive customer support team. The team is described as professional, proactive, and alwa... Bookassist receives high praise for its knowledgeable and responsive customer support team. The team is described as professional, proactive, and always ready to assist with any issues or inquiries.
The booking engine is lauded for its ease of use for both hoteliers and guests. It simplifies the booking process with intuitive navigation, clear cal... The booking engine is lauded for its ease of use for both hoteliers and guests. It simplifies the booking process with intuitive navigation, clear call-to-action buttons, and visually appealing design, thereby enhancing guest satisfaction.
The robust reporting and analytics capabilities of Bookassist receive positive feedback for providing detailed insights into booking trends, customer... The robust reporting and analytics capabilities of Bookassist receive positive feedback for providing detailed insights into booking trends, customer preferences, and revenue performance. This data empowers hoteliers to make informed decisions and optimize their revenue strategies.
Where hoteliers push back
Critiques are directed at the backend interface, with users suggesting that it could be more intuitive and user-friendly. The need for simplifying the... Critiques are directed at the backend interface, with users suggesting that it could be more intuitive and user-friendly. The need for simplifying the process of managing and releasing add-ons and packages is frequently mentioned.
While the booking engine facilitates creating various offers and packages, some users find the process cumbersome and desire greater flexibility and i... While the booking engine facilitates creating various offers and packages, some users find the process cumbersome and desire greater flexibility and intuitiveness in the backend system for managing these packages more efficiently.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bookassist and CENTROTEL share many core Booking Engine features, but each has unique capabilities. Bookassist offers 74 verified integration partners, while CENTROTEL offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Bookassist leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bookassist: No. CENTROTEL: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookassist has an HT Score of 38 and CENTROTEL has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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