Bookassist vs. Exely Booking Engine:
Which Is Right for You?

Is Bookassist or Exely Booking Engine Better for Hotels?

Bookassist and Exely Booking Engine both aim to increase direct bookings by embedding booking capabilities on hotel websites, but they diverge significantly in scope and market focus. Bookassist is a mature platform with a comprehensive suite that includes digital marketing, meta search management, and extensive customization, tailored especially for independent and boutique hotels across Europe and beyond. Exely focuses on streamlined booking flow embedded fully in the hotel’s brand experience, targeting hotels seeking quick deployment and centralized control over rates and channel management, with a strong presence in emerging markets.

Both solve the core problem of shifting bookings from OTAs to direct hotel websites by offering user-friendly booking engines that reduce booking drop-offs and improve conversion. Where they differ is in scale and depth: Bookassist combines booking technology with a full digital strategy and advanced analytics, while Exely emphasizes simplicity, channel synchronization, and operational speed.

Bookassist vs Exely Booking Engine: Which Should Your Hotel Choose?

If you run a boutique or city-center hotel in Europe or North America, choose Bookassist because its 444 reviews and 4.7/5 overall rating reflect strong adoption in these segments, with advanced features like loyalty program integration and dynamic rate adjustments that support complex revenue strategies. Bookassist’s 73 verified integrations with major PMS and marketing tools also suit hotels needing a full-service digital partner.

If you manage a medium to large hotel portfolio, especially outside Europe or in emerging markets, choose Exely. Its 165 recent reviews rate 4.9/5, reflecting current strong performance, and case studies show substantial direct booking growth (up to 72% increase) after implementation. Exely’s embedded booking engine and channel manager centralize rate and inventory control, which benefits hotels reliant on quick, synchronized OTA updates. Its simpler setup suits hotels wanting faster time-to-market without extensive customization.

Data for small budget or extended-stay properties is limited for both, but Bookassist’s 94 reviews averaging 4.7/5 and Exely’s 58 reviews averaging 4.8/5 in budget hotels suggest both are viable with no clear advantage. For luxury and resort properties, Bookassist’s larger review base (146 luxury hotel reviews at 4.7/5) provides more representative feedback than Exely’s smaller sample (60 reviews at 4.9/5).

Is Bookassist or Exely Booking Engine Easier to Use?

Bookassist and Exely have nearly identical ease-of-use ratings: 4.7/5 and 4.9/5 respectively, with onboarding scores also close (4.7/5 vs 4.9/5). Bookassist users praise the simple, fast booking process and responsive support that helps overcome backend complexity. Exely reviewers highlight its intuitive interface and minimal booking friction, with comments on how guests can complete reservations in just a few clicks.

Front desk and revenue teams report Exely’s platform is easier to adopt quickly due to its straightforward design, while Bookassist’s extensive features can introduce a learning curve but offer more customization once mastered. Neither product’s review volume or rating gaps justify calling an edge.

Edge: Even.

Which Has Better Features: Bookassist or Exely Booking Engine?

Bookassist offers 13 unique features beyond the 27 shared with Exely, including gift vouchers and prepaid experiences, wedding and corporate booking modules, urgency messaging that drives conversion, social media booking integration, room substitutions, alternative accommodation suggestions, and comprehensive conversion rate reporting. These features support hotels that want to upsell, cross-sell, and tailor offers dynamically, improving revenue per booking and guest engagement.

Exely includes 3 features not found in Bookassist: form autofill to speed guest input, PayU payment gateway integration for regional payment preferences, and customizable exit intent modals that aim to reduce booking abandonment. These features enhance guest convenience and recovery of lost bookings but do not match Bookassist’s broader strategic tools.

Operationally, Bookassist’s unique features enable marketing teams to run targeted campaigns and optimize pricing strategies within the booking engine, while Exely focuses on simplifying the booking path and payment experience. The difference in feature counts (13 vs 3) and their impact on revenue strategies favor Bookassist for hotels prioritizing flexible sales tactics.

Edge: Bookassist.

Which Has Better Customer Support: Bookassist or Exely Booking Engine?

Both products receive top-tier customer support scores: 4.9/5 for Bookassist and 5/5 for Exely, with onboarding ratings similarly close (4.7/5 vs 4.9/5). Reviewers of Bookassist commend the professional, knowledgeable, and proactive support that guides users through complex setups and ongoing strategy optimization. Exely users emphasize the responsive, hands-on support team that accelerates launch and resolves issues quickly, describing the relationship as a true partnership.

Despite Exely’s slightly higher numeric ratings, the difference is below the 0.3 threshold, and both products earn praise for their support quality. Review volume is higher for Bookassist overall, but Exely’s recent reviews confirm continued support excellence.

Edge: Even.

Which Has More Integrations: Bookassist or Exely Booking Engine?

Bookassist has 73 verified integrations compared to Exely’s 10, a significant difference exceeding 25%. Both integrate with core PMS providers like Oracle Hospitality and Mews, and revenue management tools like IDeaS. Shared integrations are essential for most hotels managing multiple channels and systems.

Bookassist’s additional 70 integrations include specialized marketing and metasearch tools such as AdsHotel, LiveRate, Customer Alliance, and HiJiffy, supporting comprehensive digital marketing, reputation management, and dynamic pricing. This suite benefits hotels focused on maximizing direct bookings and optimizing distribution.

Exely’s unique integrations cover regional channel managers and OTAs like hotellab and Booking.com, plus some local tools, suitable for properties seeking straightforward connectivity but less extensive marketing automation.

For hotels requiring broad marketing, distribution, and revenue management integration, Bookassist is clearly stronger.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or Exely Booking Engine?

Exely holds a 4.9/5 overall rating across 325 reviews, including 165 in the last six months all rated 4.9/5, indicating very recent and consistent satisfaction. Bookassist has a 4.7/5 rating across a larger base of 444 reviews but no recent reviews in the last six months, so its rating may not fully reflect the current product.

Segment ratings show Exely leads in Branded Hotels (4.9/5 vs 4.7/5) and City Center Hotels (4.9/5 vs 4.7/5), with more recent review volume supporting confidence in Exely’s current performance. Bookassist has a larger sample in Boutique Hotels (195 vs 96 reviews) where it scores 4.8/5 compared to Exely’s 4.9/5, showing a slight edge for Exely but with fewer reviews.

In luxury hotels, Exely’s 60 reviews average 4.9/5, slightly above Bookassist’s 146 reviews at 4.7/5, but smaller sample size reduces certainty. For budget hotels, ratings are close (4.7/5 Bookassist vs 4.8/5 Exely), with limited review counts.

Overall, Exely’s higher recent rating and strong segment scores give it a slight advantage in current user satisfaction.

Edge: Even.

How Much Do Bookassist and Exely Booking Engine Cost?

Bookassist does not publish pricing publicly, requiring direct vendor engagement for quotes. This reflects its bespoke service and broad feature set, likely with variable pricing based on property size and required modules.

Exely lists a base price of $200 without monthly flat fees, per-room charges, or implementation fees. The transparent pricing supports quicker budgeting and decision-making, making it suitable for hotels wanting a predictable cost structure.

Both products do not offer trials. For hotels prioritizing upfront price clarity, Exely is preferable; for those seeking tailored solutions with potentially higher investment, Bookassist is appropriate.

What Type of Hotel Should Use Bookassist?

• Hotels that want a comprehensive direct booking platform combined with digital marketing and revenue management tools.
• Properties requiring advanced features like gift vouchers, social media bookings, and flexible package management.
• Boutique, city center, and branded hotels in Europe and North America with complex pricing and promotional needs.
• Teams willing to invest in a platform with a learning curve but benefiting from deep customization and integration.
• Hotels needing robust reporting and analytics to optimize conversion and marketing campaigns.

Not ideal if:

• Your hotel needs quick deployment without extensive setup.
• Budget constraints require transparent, lower upfront costs.
• You prioritize a simplified booking experience over advanced marketing features.

What Type of Hotel Should Use Exely Booking Engine?

• Hotels seeking a fast, easy-to-use booking engine embedded directly in their website without redirection.
• Medium to large properties aiming to centralize rate, inventory, and OTA channel management.
• Hotels in emerging markets or regions where Exely has strong presence and integration options.
• Teams needing responsive support for rapid onboarding and straightforward daily operations.
• Hotels that want to increase direct bookings and reduce OTA dependency with minimal friction for guests.

Not ideal if:

• You require extensive marketing integrations and advanced revenue management features.
• Customization of booking widgets, invoices, and reports is a priority.
• You want a broader payment gateway selection beyond PayU and more detailed analytics.

Bookassist vs Exely Booking Engine: The Bottom Line for Hotels

Bookassist and Exely Booking Engine both excel at increasing direct bookings, but they serve different hotel needs. Bookassist offers a deep, integrated digital strategy platform with extensive features, integrations, and customization, ideal for independent and boutique hotels focused on maximizing revenue through sophisticated marketing and pricing. Exely delivers a streamlined, embedded booking experience with strong channel management and support, suited for medium to large hotels seeking rapid implementation and operational simplicity.

Choose Bookassist if you need broad marketing and revenue tools, flexible packaging, and multi-platform support with a high degree of customization. Its 73 integrations and specialized features like gift vouchers and urgency messaging improve conversion and profit per booking.

Choose Exely if you want a modern, easy-to-use booking engine embedded on your site, centralized OTA synchronization, and transparent pricing. Its recent 4.9/5 rating over 165 reviews and case studies showing up to 72% booking increases demonstrate effectiveness for hotels prioritizing direct sales growth and operational agility.