Bookassist vs. Orbitz:
Which Is Right for You?

The Decision

Choosing between Bookassist and Orbitz hinges on your hotel’s specific needs, especially regarding booking technology, market presence, and ongoing support. While both aim to streamline reservations, only Bookassist offers a dedicated hotel booking engine designed to boost direct bookings and revenue. Orbitz, on the other hand, functions predominantly as a broader travel platform, not tailored specifically for hotel direct booking growth. Are you seeking a tailored hotel booking solution or a comprehensive travel platform?

Quick Verdict

Bookassist, with its 324 recent reviews and a 4.89/5 overall rating, is the clear leader in this comparison. Its extensive feature set, dedicated hotel focus, and strong customer support set it apart. Orbitz, lacking recent reviews and a dedicated hotel booking engine, does not provide the same level of specialized service for hoteliers. If your priority is a proven, hotel-specific booking engine, Bookassist is the definitive choice.

Is Bookassist or Orbitz Better for Hotels?

Both platforms aim to facilitate reservations, but they serve different roles. Bookassist offers a specialized booking engine optimized for hotels to drive direct sales, with a focus on conversion, marketing, and revenue management. Orbitz operates as a global travel booking platform, aggregating flights, hotels, and car rentals into one interface, not focused solely on hotel direct bookings.

The key divergence is market focus: Bookassist is built specifically for hoteliers looking to increase direct bookings and optimize online distribution, while Orbitz caters more to general travelers and travel agencies. Because Orbitz doesn't provide a dedicated hotel booking engine or recent hotel-specific reviews, it’s less suited if your goal is to improve direct hotel revenue. Are you more interested in a hotel-focused solution or a broad travel marketplace?

Bookassist vs Orbitz: Which Should Your Hotel Choose?

If your hotel needs an integrated, feature-rich booking engine focused on increasing direct bookings, go with Bookassist. Its suite of tools—including multi-lingual, multi-currency support, promotional features, and detailed analytics—are tailored for hoteliers seeking better control over their online sales.

However, if your hotel is part of a larger travel agency or chain aiming to offer a broad array of travel services, and direct booking isn't your primary focus, Orbitz might seem appealing. Yet, given the absence of recent reviews and hotel-specific features, Bookassist remains the better option for hotels eager to boost direct revenue and optimize their online presence.

Is Bookassist or Orbitz Easier to Use?

Bookassist boasts a user-friendly interface rated at 4.63/5 by users, with intuitive navigation and straightforward setup processes. Its onboarding process is rated 4.73/5, and customers frequently praise its ease of use for both hoteliers and guests. Support is highly rated at 4.85/5, with many reviews highlighting quick, professional assistance.

Orbitz, lacking recent reviews and specific usability ratings, does not provide comparable data. Its platform is designed for travelers rather than hotels, so its hotel interface may not be optimized for hotelier needs. Edge: Bookassist.

Which Has Better Features: Bookassist or Orbitz?

Bookassist offers 40 unique hotel-centric features, including mobile optimization, gift vouchers, multi-lingual and multi-currency support, automated reporting, post-stay emails, and integration with social media and Google Analytics. It also supports advanced rate management, booking abandonment recovery, and loyalty program integration, enabling comprehensive control over online sales.

Orbitz, primarily a general travel booking platform, lacks a detailed feature list specific to hotel booking engines. Without dedicated hotel features or recent updates, Orbitz does not compare favorably in this area. Edge: Bookassist.

Which Has Better Customer Support: Bookassist or Orbitz?

Bookassist’s support is rated at 4.85/5, with reviewers describing their team as professional, responsive, and proactive. Many mention quick resolutions, personalized advice, and ongoing training, making onboarding and problem-solving straightforward.

Orbitz provides support details mainly in the context of broader travel services, with no recent hotel-specific support reviews available. Given the extensive positive feedback for Bookassist, it clearly leads in customer service for hoteliers. Edge: Bookassist.

Which Has More Integrations: Bookassist or Orbitz?

Bookassist integrates with 74 verified partners, including popular channel managers, meta search engines, and payment providers like Google Hotel Ads, TripAdvisor, Stripe, PayPal, and Facebook conversion tracking. This extensive integration ecosystem empowers hotels to manage distribution and marketing efficiently.

Orbitz, lacking verified integration data and a partner network, offers no comparable hotel-specific integrations. For hotels aiming to streamline operations and marketing, Bookassist’s integrations are a significant advantage. Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or Orbitz?

Hoteliers consistently rate Bookassist highly across all categories, notably with a 4.89/5 overall rating, a 9.43/10 NPS score, and 324 reviews, most from recent months. Property types like independent hotels and boutique accommodations rate the platform at 4.9/5, emphasizing satisfaction with its direct booking and support capabilities.

Orbitz, without recent hotel reviews or ratings, cannot be compared directly. Given the strong, recent feedback for Bookassist, it’s the superior choice for hotels prioritizing user satisfaction and proven performance. Edge: Bookassist.

How Much Do Bookassist and Orbitz Cost?

Both platforms do not publicly disclose detailed pricing; they typically operate on custom quotes based on hotel size and needs. However, Bookassist does not charge implementation fees or offer a freemium model, indicating a focus on value for money through tailored packages.

Orbitz, as a broader travel platform, likely incorporates its costs into broader travel management services, making direct hotel pricing comparisons difficult. If budget transparency and tailored pricing are priorities, Bookassist’s direct approach offers more clarity.

What Type of Hotel Should Use Bookassist?

• Hotels that aim to increase direct bookings and reduce dependence on OTAs.
• Independent hotels and boutique properties seeking customizable booking solutions.
• Hotels needing multi-lingual, multi-currency support for international guests.
• Teams looking for detailed analytics and marketing tools to optimize revenue.
• Hotels wanting seamless integration with social media and meta search channels.

Not ideal if:

• Your hotel primarily relies on third-party booking platforms.
• You prefer a single, broad travel platform over hotel-specific tools.
• Your team lacks resources for initial setup and training.

What Type of Hotel Should Use Orbitz?

• Travel agencies and tour operators managing multiple bookings across providers.
• Hotels that are part of larger chains using Orbitz as a distribution channel.
• Hotels prioritizing broad visibility within a global travel marketplace.
• Businesses seeking an all-in-one platform for flights, car rentals, and accommodations.

Not ideal if:

• Your focus is on increasing direct, branded website bookings.
• You need detailed hotel-specific booking tools.
• Your hotel serves primarily local or regional guests without international outreach.

The Bottom Line for Hotels

Bookassist is a hotel-focused booking engine designed to boost direct reservations, support international guests, and provide comprehensive management tools. Its recent reviews, high ratings, and extensive features make it the clear leader for hoteliers wanting control over their online sales and customer experience.

Orbitz, lacking recent hotel-specific data and reviews, functions better as a general travel platform rather than a dedicated hotel booking solution. It may be suitable for large travel agencies or chains, but for independent hotels, it does not match Bookassist’s capabilities.

If your goal is to maximize direct bookings, improve online presence, and leverage powerful analytics, Bookassist is the recommended option. For broader travel services and distribution, consider Orbitz, but only if your hotel’s primary focus isn’t solely on direct revenue growth.