The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookOnlineNow shines .
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 172 |
After analyzing 172 verified reviews, BookOnlineNow users most value its , while Exely users highlight support and responsiveness, booking engine effectiveness, direct booking enhancement. Click any theme to see what reviewers say.
| BookOnlineNow |
|
|---|---|
| Pros | |
|
+
Support and Responsiveness
▾
|
|
|
+
Booking Engine Effectiveness
▾
|
|
|
+
Direct Booking Enhancement
▾
|
|
|
+
Channel Manager Synchronization
▾
|
|
| Cons | |
|
−
Customization and Flexibility
▾
|
|
|
−
Integration and Advanced Features
▾
|
|
|
−
Guest Experience Concerns
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BookOnlineNow |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #15 34 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 64 reviews |
| Large (75-199 rooms) ▾ | — | #22 5 reviews |
| X-Large (200+ rooms) ▾ | — | #8 6 reviews |
By Property Type
| Segment | BookOnlineNow |
|
|---|---|---|
| Boutique ▾ | — | #15 35 reviews |
| Luxury ▾ | — | #15 28 reviews |
| Branded / Chain ▾ | — | #16 17 reviews |
| Extended Stay ▾ | — | #16 9 reviews |
By Region
| Segment | BookOnlineNow |
|
|---|---|---|
| North America | — | #24 2 reviews |
| Europe ▾ | — | #25 11 reviews |
| Asia Pacific ▾ | — | #4 79 reviews |
| Middle East ▾ | — | #2 17 reviews |
Choosing a booking engine is a critical step toward increasing direct reservations and streamlining hotel operations. Your team needs a solution that is reliable, easy to implement, and packed with features to meet your specific needs. While Booking Engine by BookOnlineNow promises a straightforward approach, Exely Booking Engine offers an advanced, feature-rich platform. Which one will best serve your hotel's growth?
Both products aim to facilitate online reservations, but their approaches differ significantly. Booking Engine by BookOnlineNow has virtually no recent reviews or user feedback, making it difficult to gauge real-world performance or support quality. In contrast, Exely Booking Engine boasts over 140 reviews, with recent feedback emphasizing its ease of use and customer support, giving it a clear edge. Does your hotel prioritize proven support and recent validation?
If your hotel needs a user-friendly platform with a strong track record and recent validation, go with Exely. Its high review count and recent positive feedback make it more reliable for ongoing support and feature updates. If your team prefers a simpler, potentially less costly solution with minimal reviews or support insights, Booking Online Now might seem appealing, but its lack of recent reviews and support ratings makes it a risky choice.
Exely scores an impressive 4.91 out of 5 for ease of use, supported by recent reviews praising its intuitive dashboard, quick setup, and friendly interface. Conversely, Booking Online Now has a zero score, with no recent reviews to assess ease of use or onboarding. Based on current data, your team will likely find Exely more straightforward to adopt quickly. Edge: Exely.
Exely offers 29 features that are absent in Booking Online Now, including mobile responsiveness, multi-lingual support, multi-currency options, booking abandonment recapture, and integrated payment gateways like Paypal, Stripe, and PayU. Booking Online Now has no listed features, raising questions about its capabilities. For feature-rich hotel management, Exely’s extensive list clearly outperforms. Edge: Exely.
Exely’s support scores a 4.96 out of 5, with recent reviews highlighting prompt responses and helpful assistance. Booking Online Now, with a zero score and no recent reviews, provides no verifiable support insights. Given the importance of reliable support in hotel operations, Exely’s high ratings clearly make it the safer choice. Edge: Exely.
Exely integrates with eight verified partners, including major systems like Oracle Hospitality, Mews, and Booking.com, offering valuable extensions for your hotel. Booking Online Now has no verified integrations, limiting its potential for seamless system synchronization. If you rely on third-party tools, Exely’s integrations significantly enhance operational efficiency. Edge: Exely.
Exely’s recent reviews show a high satisfaction rate, with a 9.73 out of 10 NPS score and 98% likelihood to recommend, especially among boutique, city center, and resort hotels. No recent reviews exist for Booking Online Now, making it impossible to gauge hotel satisfaction. For accurate and current ratings, Exely is the clear leader. Edge: Exely.
Booking Online Now’s pricing information is unavailable, leaving uncertainty about its value proposition. Exely charges $200 per month with no implementation fees or trial options, providing transparency for budgeting. Given the feature set and recent reviews, Exely’s pricing appears justified for hotel operators seeking a proven platform.
Not ideal if your hotel requires advanced features, multi-lingual support, or comprehensive integrations. The lack of recent reviews or detailed feature lists suggests it may not scale with your growth.
Not ideal if your hotel prefers a very basic system without advanced marketing or reporting features. Current user feedback indicates it’s best suited for properties focused on growth and operational efficiency.
The core difference lies in their validation and feature sets. Booking Online Now remains unreviewed in recent data, making it a risky choice with unknown support and capabilities. Exely, with its extensive recent feedback, demonstrates that it delivers a well-supported, highly rated, and feature-rich platform.
For hotels prioritizing proven reliability, customer support, and comprehensive features, Exely is the clear choice. It drives direct bookings, simplifies operations, and enjoys high user satisfaction across multiple regions. If your hotel seeks a dependable, scalable solution that’s actively supported, Exely is the obvious pick.
However, if your hotel is a small property with minimal needs and budget constraints, and you’re willing to risk limited support, Booking Online Now might suffice temporarily. But for most growth-oriented hotels, Exely’s benefits far outweigh its cost.
This comprehensive comparison underscores the importance of recent reviews, support quality, and feature depth when choosing a booking engine. Your hotel’s future revenue and guest experience depend on selecting a platform that’s trusted, supported, and equipped to scale with your ambitions.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| BookOnlineNow |
|
|
|---|---|---|
| Starting Price | — | From $200/mo |
According to HTR's product database, Booking Engine and Exely Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | BookOnlineNow |
|
|---|---|---|
| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine and Exely Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine offers 0 verified integration partners, while Exely Booking Engine offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine: No. Exely Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookOnlineNow has an HT Score of 0 and Exely has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor