The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 325 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookOnlineNow shines .
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Side-by-side ratings based on 325 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 325 |
After analyzing 325 verified reviews, BookOnlineNow users most value its , while Exely users highlight support team responsiveness and partnership, booking engine ease of use and guest experience, direct bookings and revenue growth. Click any theme to see what reviewers say.
| BookOnlineNow |
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| Pros | |
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Support team responsiveness and partnership
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Booking engine ease of use and guest experience
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Direct bookings and revenue growth
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Rate, inventory, and promotion management
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| Cons | |
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Reporting and analytics depth
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Customization and branding flexibility
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Payment, invoice, and cancellation flow issues
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | BookOnlineNow |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #7 110 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 125 reviews |
| Large (75-199 rooms) ▾ | — | #2 68 reviews |
| X-Large (200+ rooms) ▾ | — | #5 14 reviews |
By Property Type
| Segment | BookOnlineNow |
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| Boutique ▾ | — | #8 94 reviews |
| Luxury ▾ | — | #10 60 reviews |
| Branded / Chain ▾ | — | #10 48 reviews |
| Extended Stay ▾ | — | #14 12 reviews |
By Region
| Segment | BookOnlineNow |
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| North America | — | #21 3 reviews |
| Europe ▾ | — | #16 24 reviews |
| Asia Pacific ▾ | — | #4 219 reviews |
| Middle East ▾ | — | #1 73 reviews |
Choosing a booking engine is a critical step toward increasing direct reservations and streamlining hotel operations. Your team needs a solution that is reliable, easy to implement, and packed with features to meet your specific needs. While Booking Engine by BookOnlineNow promises a straightforward approach, Exely Booking Engine offers an advanced, feature-rich platform. Which one will best serve your hotel's growth?
Both products aim to facilitate online reservations, but their approaches differ significantly. Booking Engine by BookOnlineNow has virtually no recent reviews or user feedback, making it difficult to gauge real-world performance or support quality. In contrast, Exely Booking Engine boasts over 140 reviews, with recent feedback emphasizing its ease of use and customer support, giving it a clear edge. Does your hotel prioritize proven support and recent validation?
If your hotel needs a user-friendly platform with a strong track record and recent validation, go with Exely. Its high review count and recent positive feedback make it more reliable for ongoing support and feature updates. If your team prefers a simpler, potentially less costly solution with minimal reviews or support insights, Booking Online Now might seem appealing, but its lack of recent reviews and support ratings makes it a risky choice.
Exely scores an impressive 4.91 out of 5 for ease of use, supported by recent reviews praising its intuitive dashboard, quick setup, and friendly interface. Conversely, Booking Online Now has a zero score, with no recent reviews to assess ease of use or onboarding. Based on current data, your team will likely find Exely more straightforward to adopt quickly. Edge: Exely.
Exely offers 29 features that are absent in Booking Online Now, including mobile responsiveness, multi-lingual support, multi-currency options, booking abandonment recapture, and integrated payment gateways like Paypal, Stripe, and PayU. Booking Online Now has no listed features, raising questions about its capabilities. For feature-rich hotel management, Exely’s extensive list clearly outperforms. Edge: Exely.
Exely’s support scores a 4.96 out of 5, with recent reviews highlighting prompt responses and helpful assistance. Booking Online Now, with a zero score and no recent reviews, provides no verifiable support insights. Given the importance of reliable support in hotel operations, Exely’s high ratings clearly make it the safer choice. Edge: Exely.
Exely integrates with eight verified partners, including major systems like Oracle Hospitality, Mews, and Booking.com, offering valuable extensions for your hotel. Booking Online Now has no verified integrations, limiting its potential for seamless system synchronization. If you rely on third-party tools, Exely’s integrations significantly enhance operational efficiency. Edge: Exely.
Exely’s recent reviews show a high satisfaction rate, with a 9.73 out of 10 NPS score and 98% likelihood to recommend, especially among boutique, city center, and resort hotels. No recent reviews exist for Booking Online Now, making it impossible to gauge hotel satisfaction. For accurate and current ratings, Exely is the clear leader. Edge: Exely.
Booking Online Now’s pricing information is unavailable, leaving uncertainty about its value proposition. Exely charges $200 per month with no implementation fees or trial options, providing transparency for budgeting. Given the feature set and recent reviews, Exely’s pricing appears justified for hotel operators seeking a proven platform.
Not ideal if your hotel requires advanced features, multi-lingual support, or comprehensive integrations. The lack of recent reviews or detailed feature lists suggests it may not scale with your growth.
Not ideal if your hotel prefers a very basic system without advanced marketing or reporting features. Current user feedback indicates it’s best suited for properties focused on growth and operational efficiency.
The core difference lies in their validation and feature sets. Booking Online Now remains unreviewed in recent data, making it a risky choice with unknown support and capabilities. Exely, with its extensive recent feedback, demonstrates that it delivers a well-supported, highly rated, and feature-rich platform.
For hotels prioritizing proven reliability, customer support, and comprehensive features, Exely is the clear choice. It drives direct bookings, simplifies operations, and enjoys high user satisfaction across multiple regions. If your hotel seeks a dependable, scalable solution that’s actively supported, Exely is the obvious pick.
However, if your hotel is a small property with minimal needs and budget constraints, and you’re willing to risk limited support, Booking Online Now might suffice temporarily. But for most growth-oriented hotels, Exely’s benefits far outweigh its cost.
This comprehensive comparison underscores the importance of recent reviews, support quality, and feature depth when choosing a booking engine. Your hotel’s future revenue and guest experience depend on selecting a platform that’s trusted, supported, and equipped to scale with your ambitions.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| BookOnlineNow |
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| Starting Price | — | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | BookOnlineNow |
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Merchandising & Packages
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| Room substitutions | ||
| Multi-room bookings | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Special offers & discounts | ||
| Customizable add-ons | ||
| Meal plans | ||
| Website Integration | ||
| Social Media Integration/Bookings | ||
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Upselling & Cross Selling
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| Multi-room bookings | ||
| Room substitutions | ||
| Gift Vouchers | ||
| Booking abandonment recapture | ||
| Customizable add-ons | ||
| Special offers & discounts | ||
| Meal plans | ||
| Alternative accommodation recommendations (when no availability) | ||
| Loyalty program integration | ||
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Conversion
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| Mobile optimized/responsive | ||
| Special offers & discounts | ||
| Urgency messaging | ||
| Booking abandonment recapture | ||
| Multi-room bookings | ||
| Room substitutions | ||
| A/B testing & optimization | ||
| Price comparison widget | ||
| Multi-lingual | ||
| Conversion rate reports | ||
| Facebook conversion tracking | ||
| Customizable exit intent modals | ||
| Form autofill | ||
| Flexible dates | ||
| Rate plan comparisons | ||
| Google Hotel Ads Bookings | ||
| Tripadvisor Bookings | ||
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Payments
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| Multi-currency | ||
| Apple Pay | ||
| Google Pay | ||
| Paypal | ||
| PCI Compliance | ||
| PayU | ||
| Stripe | ||
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Transactional Emails
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| Booking abandonment recapture | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Confirmation emails | ||
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Group Bookings
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| Wedding & corporate booking modules | ||
| Availability block | ||
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Reporting & Analytics
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| Automated reporting | ||
| Conversion rate reports | ||
| Referral Reporting | ||
| Google Analytics tracking | ||
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Tax & Compliance
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| PCI Compliance | ||
| ADA Compliant | ||
| Tariffs | ||
| Multi-currency | ||
| GDPR compliant |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
A very large share of reviews praise Exely’s support and customer success teams for quick responses, hands-on setup help, and solution-oriented guidan... A very large share of reviews praise Exely’s support and customer success teams for quick responses, hands-on setup help, and solution-oriented guidance. Hotels often describe the relationship as a true partnership that helps them launch faster, solve issues quickly, and use the platform more effectively.
The Booking Engine is repeatedly described as intuitive, fast, and easy for guests to complete reservations with minimal friction. Reviewers say the c... The Booking Engine is repeatedly described as intuitive, fast, and easy for guests to complete reservations with minimal friction. Reviewers say the clean flow, mobile-friendly behavior, and simple navigation improve the guest journey and help increase completed bookings.
Reviewers most often say Exely helps shift sales from OTAs to the hotel website, improving direct booking conversion and overall revenue. Many note th... Reviewers most often say Exely helps shift sales from OTAs to the hotel website, improving direct booking conversion and overall revenue. Many note that the Booking Engine drives more profitable direct sales, reduces commission costs, and helps hotels better control guest relationships.
Where hoteliers push back
Many reviewers want more advanced reporting, deeper filtering, and more customizable dashboards to better track bookings, revenue, channels, and conve... Many reviewers want more advanced reporting, deeper filtering, and more customizable dashboards to better track bookings, revenue, channels, and conversion performance. While basic reports are useful, buyers clearly see analytics as an area where Exely could become a stronger decision-making tool for revenue teams.
Hotels frequently ask for more control over the booking widget, website design, colors, invoices, emails, and confirmation pages so the experience bet... Hotels frequently ask for more control over the booking widget, website design, colors, invoices, emails, and confirmation pages so the experience better matches their brand. This matters because many reviewers want Exely to feel less templated and more differentiated for each property.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine and Exely Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine offers 0 verified integration partners, while Exely Booking Engine offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine: No. Exely Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookOnlineNow has an HT Score of 0 and Exely has 97. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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