The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 43 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Dingus shines when it comes to support and customer service , with exclusive features like Reporting Dashboard.
elloha shines , with exclusive features like Integrated Payment Processing and Booking Performance and Pace Reporting.
Side-by-side ratings based on 43 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 26 | 17 |
After analyzing 43 verified reviews, Dingus users most value its support and customer service, channel management, operational efficiency and control, while elloha users highlight . Click any theme to see what reviewers say.
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Support and Customer Service
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Channel Management
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Operational Efficiency and Control
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Flexibility and Versatility
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Integration Manuals and Updates
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Payment Module Customization
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | #37 0 reviews | #29 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 7 reviews | #33 1 reviews |
| Large (75-199 rooms) ▾ | #9 9 reviews | — |
| X-Large (200+ rooms) ▾ | #5 9 reviews | — |
By Property Type
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| Boutique ▾ | #28 4 reviews | #31 2 reviews |
| Luxury ▾ | #24 6 reviews | #29 3 reviews |
| Branded / Chain ▾ | #18 9 reviews | #35 1 reviews |
| Extended Stay | #18 4 reviews | #29 2 reviews |
By Region
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| North America | #13 4 reviews | #22 1 reviews |
| Europe ▾ | #18 11 reviews | #17 14 reviews |
Choosing the right channel manager can significantly impact your hotel's distribution efficiency, revenue, and operational ease. Both Dingus (SmartChannel) and elloha offer solutions designed to simplify multi-channel sales, but they diverge in features, support, pricing, and market focus. Your decision hinges on your property's size, target markets, and specific operational needs. Do you want a more established platform with broader integrations or a newer, streamlined system tailored for smaller properties?
Dingus, established in 2005, boasts a higher overall rating (5/5) from 26 reviews, with recent feedback highlighting its robustness and integration depth. elloha, founded in 2018, has fewer reviews (17) but a slightly higher likelihood to recommend (99% vs. Dingus’s 92%) and more recent reviews, leading to stronger confidence in its current performance. Dingus offers advanced features like call center functionality, dynamic pricing, and extensive RMS connectivity, making it suitable for larger or more complex hotel operations.
elloha emphasizes ease of use and automation, with features like inventory management, multi-lingual support, and real-time two-way integrations, ideal for small to mid-sized properties or those prioritizing user-friendliness. While Dingus has a broader regional presence, especially in Europe and North America, elloha covers multiple regions, including Antarctica, and is tailored for properties seeking simplified distribution.
Are you prioritizing extensive features and integrations or a more straightforward, quick-to-implement solution? The choice depends on your hotel’s operational complexity and growth plans.
If your hotel needs advanced distribution control, multi-property management, and robust integrations with RMS, PMS, and GDS, Dingus is the better fit. Its strengths lie in comprehensive channel management, call center functions, and geotargeted pricing, making it suitable for bigger hotels or chains with complex needs.
If your hotel focuses on ease of use, rapid setup, and effective management of reservations, especially in B&Bs or vacation rentals, elloha is ideal. Its intuitive interface, 2-way real-time OTA integrations, and multi-lingual support make it perfect for smaller teams or properties with limited technical resources.
In summary, choose Dingus for advanced, scalable distribution; select elloha if simplicity and automation are your priorities.
Dingus has a UI rated at 4.46/5, with reviews praising its intuitive design once familiarized. However, some users note a steep learning curve initially, and recent feedback mentions slower customer support response times, averaging five days for issue resolution. Onboarding is rated 4.5/5, indicating a generally smooth start but room for improvement in support responsiveness.
elloha scores marginally higher at 4.47/5, with users describing its design as straightforward and easy to navigate. Reviews highlight fast support, training availability, and a user-friendly dashboard that minimizes onboarding time. Customers appreciate that ellaha's interface reduces the need for extensive training, saving time and effort.
Edge: elloha.
Dingus offers 10 exclusive features, such as call center functionality, RMS connectivity, dynamic pricing, and centralized user management. These features enable greater control over complex distribution strategies and multi-property management, making it ideal for larger hotels or chains seeking extensive customization.
elloha provides 15 unique features, including bulk updates, multi-currency support, inventory grid, integrated payments, and yield rules, which streamline day-to-day operations. Its focus on automation, multi-lingual support, and detailed rate management benefit smaller properties or those new to channel management.
While Dingus has more advanced, specialized features, elloha’s feature set emphasizes simplicity and automation. The decision hinges on whether your hotel needs advanced control or streamlined operations.
Edge: elloha.
Dingus’s support is rated at 4.35/5, with reviews indicating responsiveness but recent feedback suggests longer resolution times. Users have expressed that customer service can be slow, averaging up to five days, which might impact hotels with urgent operational needs.
elloha’s support scores slightly higher at 4.41/5, with reviews emphasizing quick help, ongoing training, and attentive service. Users appreciate the availability of 24/7 support in French and the helpfulness of the support team, making daily operations smoother.
Edge: elloha.
Dingus boasts 35 verified partners, including major OTAs, GDS, and RMS providers, giving it a broad and mature ecosystem. Shared partners include Lybra Tech, Bookassist, and The Hotels Network, facilitating extensive connectivity for larger operations.
elloha, however, has no verified partners listed, limiting direct integration options compared to Dingus. Its focus on core functionalities reduces the need for numerous integrations but may restrict expansion for hotels requiring extensive partner networks.
Edge: Dingus.
Dingus’s reviews, though fewer in number, reflect high satisfaction among larger hotels, resorts, and branded properties, with an overall 5/5 rating and a 92% likelihood to recommend. Recent reviews indicate some dissatisfaction with customer support responsiveness, but the platform remains highly valued for its control and features.
elloha enjoys a near-perfect recommendation rate at 99%, with most reviews from B&Bs and vacation rentals praising its ease of use, flexibility, and support. Its lower review count and more recent feedback make its ratings more current and reliable.
Edge: elloha.
Dingus does not publicly list its pricing; it likely offers tailored quotes based on property size and needs, typical of enterprise solutions. This makes direct comparison difficult but suggests a potentially higher investment for advanced features.
elloha charges $300 per month, with no mention of setup fees or tiered pricing. Its straightforward pricing is transparent, appealing to small and mid-sized properties seeking predictable costs.
Not ideal if your hotel is small, with minimal distribution needs, or limited technical resources.
Not ideal if your hotel needs extensive integrations, complex control features, or multi-property management.
Dingus provides a comprehensive, feature-rich channel management system with strong integrations and a broad regional footprint, making it suitable for larger, multi-property hotels. Its advanced functionalities and extensive partner network come at a likely higher price point, but its proven effectiveness justifies the investment for complex operations.
elloha offers a straightforward, automated platform with high user satisfaction and excellent support, ideal for small to mid-sized properties that value ease of use and automation. Its transparent flat-rate pricing and focus on core functionalities make it a compelling choice for hotels prioritizing simplicity and quick deployment.
If your hotel requires advanced control, integrated call center features, and extensive partner networks, Dingus is the clear choice. Conversely, if you seek a user-friendly, flexible, and affordable solution that simplifies daily management, elloha stands out as the better option.
Note: Based on review volume, recent feedback, and overall ratings, Dingus is the stronger choice for hotels with complex distribution needs, while elloha is preferable for properties prioritizing ease and automation.
According to HTR's product database, SmartChannel (DINGUS) and elloha Channel Manager share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| 2-way real time integrations | ||
| Bulk Updates & Multiple Restrictions | ||
| Call center functionality | ||
| Centralized user & role management | ||
| Channel management & OTA distribution | ||
| Dynamic Pricing | ||
| Multi-Currency Support | ||
| Multi-lingual | ||
| Multi-property management | ||
| PMS connectivity | ||
| PMS connectivity | ||
| RMS connectivity |
Showing top differences. 13 more features differ between these products.
What hoteliers love
DINGUS is highly regarded for its excellent customer support. Users commend the support team for being responsive, efficient, and helpful in resolving... DINGUS is highly regarded for its excellent customer support. Users commend the support team for being responsive, efficient, and helpful in resolving issues, contributing to a positive user experience.
DINGUS offers comprehensive channel management, allowing hotels to synchronize and manage sales across multiple channels with precision and agility. I... DINGUS offers comprehensive channel management, allowing hotels to synchronize and manage sales across multiple channels with precision and agility. It is praised for its effectiveness in reaching various markets, optimizing sales, and adapting to market changes swiftly.
The platform is recognized for enhancing operational efficiency within hotels, offering control over sales processes such as rate management and custo... The platform is recognized for enhancing operational efficiency within hotels, offering control over sales processes such as rate management and customization of commercial structures. Users appreciate its reliability and ease of use in managing day-to-day operations.
Where hoteliers push back
Several reviews emphasize the need for more frequent updates to integration manuals. Users find some manuals outdated and suggest that quicker updates... Several reviews emphasize the need for more frequent updates to integration manuals. Users find some manuals outdated and suggest that quicker updates could prevent confusion and enhance operational efficiency.
While DINGUS provides a comprehensive suite of features, users have identified the need for greater customization in the booking payment module, such... While DINGUS provides a comprehensive suite of features, users have identified the need for greater customization in the booking payment module, such as customizable messages and the ability to split payments, to further enhance payment flexibility.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SmartChannel (DINGUS) and elloha Channel Manager share many core Channel Managers features, but each has unique capabilities. SmartChannel (DINGUS) offers 35 verified integration partners, while elloha Channel Manager offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SmartChannel (DINGUS) leads in ease of use at 4.5/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SmartChannel (DINGUS): No. elloha Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Dingus has an HT Score of 67 and elloha has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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