The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 27 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting and Marketing Automation.
Emax Hotel Marketing shines .
Side-by-side ratings based on 27 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 27 | 0 |
After analyzing 27 verified reviews, Amadeus users most value its exceptional customer support, platform reliability, while Emax Hotel Marketing users highlight . Click any theme to see what reviewers say.
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #19 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #12 12 reviews | — |
| Large (75-199 rooms) ▾ | #5 11 reviews | — |
| X-Large (200+ rooms) | #6 2 reviews | — |
By Property Type
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| Boutique ▾ | #12 11 reviews | — |
| Luxury ▾ | #11 12 reviews | — |
| Branded / Chain ▾ | #8 9 reviews | — |
| Extended Stay | #11 2 reviews | — |
By Region
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| North America | #14 3 reviews | — |
| Europe ▾ | #13 7 reviews | — |
| Asia Pacific ▾ | #3 5 reviews | — |
| Middle East | #5 1 reviews | — |
When choosing a digital marketing solution for your hotel, your primary concern is often which platform offers proven results, ease of use, and support that aligns with your needs. Amadeus – Digital Media and Emax Hotel Marketing both aim to improve your online visibility and direct bookings, but they approach these goals very differently. Amadeus, with its extensive review base and proven track record, clearly dominates in many key metrics. But does that mean it's the best fit for your hotel?
The core difference lies in their market presence and feature sets. Amadeus provides a comprehensive suite of digital marketing tools backed by a significant global footprint and a wealth of recent reviews. Emax Hotel Marketing, while promising, lacks recent user feedback and a broader integration network. So, which platform really suits your hotel's specific marketing needs?
Amadeus – Digital Media is a well-established platform, with 26 reviews and a high overall rating of 4.41 out of 5, including a recent review from the last six months. Its users praise its ability to increase online visibility and direct bookings, thanks to features like SEO, PPC, and social media advertising. Support is rated at 4.33 out of 5, with many customers emphasizing the proactive nature of their assistance.
Emax Hotel Marketing, on the other hand, has zero reviews and no recent feedback, which limits your ability to gauge its actual performance or customer satisfaction. It positions itself as a full-service agency but offers no verifiable case studies or ratings. Without recent data or a user base, it's difficult to assess its reliability or effectiveness.
Given the available information, Amadeus's proven track record and recent reviews make it the more trustworthy choice for hotels seeking reliable digital marketing tools. Are you comfortable relying on an untested platform with no reviews?
If your hotel needs a proven, data-driven digital marketing platform with a wide array of features, go with Amadeus. It's ideal if you're looking for a solution with extensive customer support, a global presence, and a proven ability to boost direct bookings through integrated marketing strategies.
If, however, your hotel prefers working with a local agency that offers personalized service and is willing to take a risk on an unreviewed platform, Emax Hotel Marketing might appeal. But note, without client testimonials or recent feedback, you won't have concrete evidence of its success. For most hotels, Amadeus offers greater confidence and proven results.
Amadeus scores 4.44 out of 5 for ease of use, with reviewers highlighting its user-friendly interface and straightforward onboarding process. Customers say setup is smooth, and their teams adapt quickly, thanks to clear guidance and reliable support. Its interface receives positive feedback for simplicity, which minimizes staff training time.
Emax Hotel Marketing provides no user ratings or reviews, making it impossible to assess its interface or onboarding process. Without feedback, it's uncertain whether your team will find it intuitive or cumbersome.
Edge: Amadeus.
Amadeus offers a suite of 17 unique features, including SEO, PPC, data analysis, content audits, social media advertising, reputation management, marketing automation, and web development. These tools are designed to cover all aspects of digital marketing, enabling your team to execute targeted campaigns without needing multiple vendors.
Emax Hotel Marketing, by contrast, presents no unique features or detailed capabilities in the available data. Its value appears to hinge on general digital marketing services rather than specific tools that can be measured or compared.
Edge: Amadeus.
Amadeus’s support team is rated 4.33 out of 5, with customers praising their responsiveness and hands-on approach. Review quotes indicate a proactive team that treats clients as priorities, with regional support being especially appreciated.
Emax Hotel Marketing, lacking any reviews or testimonials, offers no available data to evaluate support quality. Without user feedback, you cannot confidently expect reliable or responsive customer service.
Edge: Amadeus.
Amadeus boasts 104 verified partners, including industry leaders in property management, revenue management, and marketing platforms. These integrations enable seamless data flow and operational efficiency, providing a broader ecosystem for your hotel.
Emax Hotel Marketing has no verified integrations listed, limiting its ability to connect with your existing systems. This lack of integrations could impede your ability to coordinate marketing efforts effectively.
Edge: Amadeus.
Amadeus's reviews are recent, with a 4.41/5 overall rating and an 89% likelihood of recommendation. Hotels across segments like resorts and city center properties rate it highly, with some reviews emphasizing measurable results like increased direct bookings and improved visibility.
Emax Hotel Marketing has no reviews or ratings to date, making it impossible to determine user satisfaction. Without recent feedback, you risk choosing a platform with unverified performance.
Edge: Amadeus.
Amadeus does not publicly list pricing; it operates on a custom quote basis, typical for enterprise solutions. It does not offer a freemium tier, monthly flat, or per-room pricing, suggesting a premium model.
Emax Hotel Marketing also lacks publicly available pricing details, indicating that costs are likely negotiated based on scope. Both platforms require direct contact to establish your hotel's specific costs.
Not ideal if you prefer a very basic or DIY approach without ongoing support or advanced features.
Not ideal if you require verified results, extensive integrations, or proven performance metrics.
Amadeus – Digital Media stands out as a mature, high-performing platform with extensive reviews, features, and integrations. Its recent review activity and high satisfaction ratings demonstrate its reliability and effectiveness for hotels aiming to maximize direct bookings and digital presence.
Emax Hotel Marketing, while promising, lacks recent customer feedback and integrative capabilities, making it a less certain choice. Its approach may suit smaller or more experimental properties, but most hotels will find Amadeus offers a safer, more proven investment.
For hotels prioritizing proven results, comprehensive tools, and reliable support, Amadeus is the clear choice. If your hotel is open to working with a local agency and willing to risk unreviewed performance, Emax might be worth exploring—but with caution.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Amadeus – Digital Media and Emax Hotel Marketing share 0 features. Here are the key differences — features one has that the other lacks.
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| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Data Analysis & Reporting | ||
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| SEO | ||
| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that... The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that users receive timely assistance and expertise to leverage the platform successfully.
Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appre... Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appreciate the lack of downtime and service interruptions, supporting seamless operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus – Digital Media and Emax Hotel Marketing share many core Digital Marketing Agencies features, but each has unique capabilities. Amadeus – Digital Media offers 104 verified integration partners, while Emax Hotel Marketing offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Amadeus – Digital Media leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus – Digital Media: No. Emax Hotel Marketing: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 79 and Emax Hotel Marketing has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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