The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and customer support , with exclusive features like Email Marketing and Data Analysis & Reporting.
Fat Media shines .
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 12 | 0 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #6 5 reviews | — |
| Mid-Size (25-74 rooms) | #10 3 reviews | — |
| Large (75-199 rooms) | #21 1 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #8 8 reviews | — |
| Luxury ▾ | #9 6 reviews | — |
| Branded / Chain | #10 2 reviews | — |
| Extended Stay | #13 0 reviews | — |
By Region
| Segment |
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| North America | #27 0 reviews | — |
| Europe ▾ | #6 12 reviews | — |
| Asia Pacific | #15 0 reviews | — |
In choosing between Blastness Marketing and Fat Media, your decision hinges on the specific needs of your hotel and the value each provider offers. Blastness specializes in digital marketing services tailored for the hospitality industry, with a focus on direct booking increases through AI-driven PPC campaigns. Fat Media, on the other hand, excels in web design and broad digital marketing, emphasizing visually compelling websites and strategic SEO. Both aim to enhance your online presence, but their core strengths diverge significantly. Which aligns better with your hotel’s priorities?
Blastness and Fat Media serve different but overlapping roles in your hotel’s digital marketing ecosystem. Blastness offers a suite of services including PPC, social media management, and data analysis, all tailored specifically for hotels and with a proven track record—evidenced by 12 recent reviews and a high NPS score of 10/5. Meanwhile, Fat Media focuses on stunning website design, SEO, and integrated digital campaigns, but with no recent reviews or user feedback available.
Blastness’s recent reviews highlight its ease of use, customer support, and high ROI, making it a strong choice for hotels wanting to optimize their direct bookings. Fat Media’s lack of recent feedback makes assessing its current effectiveness difficult. Are you looking for a proven, reviewed marketing partner? Or do you prefer a web design specialist with a broader digital marketing scope?
If your hotel needs direct booking growth and measurable marketing automation, Blastness is the clear winner. Its sector-specific focus, high ease of use (4.92/5), and positive reviews (12 in the last six months) demonstrate a reliable partner with proven results. For hotels that want a comprehensive digital marketing approach rooted in data and automation, Blastness’s 26 exclusive features give it an edge.
Conversely, if your hotel prioritizes visually appealing websites or broad brand visibility without immediate focus on direct bookings, Fat Media might appeal. But with no recent reviews or verified customer feedback, it’s hard to assess its current performance. For hotels seeking a trusted, reviewed partner with clear results in digital marketing, Blastness stands out.
Edge: Blastness.
Blastness scores a remarkable 4.92 out of 5 for ease of use, with recent reviews emphasizing its straightforward, intuitive platform. Customers praise its onboarding process, quick response times, and helpful support team, contributing to a high satisfaction rate. Fat Media, however, provides no recent user ratings or reviews, making it impossible to gauge its usability today.
Given Blastness’s recent performance and transparent feedback, your team can expect a smooth onboarding and user-friendly experience. Fat Media’s lack of recent data leaves its ease of use uncertain.
Edge: Blastness.
Blastness’s feature set is extensive, with 26 features exclusive to its platform, including conversion rate optimization, email marketing, social media management, reputation management, and influencer marketing. These tools enable a highly targeted and integrated digital marketing approach specifically for hotels.
Fat Media, despite its broad service offering, provides no detailed feature breakdown or recent feature updates. Without concrete data, it’s difficult to compare its capabilities directly. Based on available information, Blastness’s tailored features give it the advantage.
Edge: Blastness.
Blastness’s support scores are high, with a 4.83/5 rating based on recent reviews, and reviewers consistently highlight quick, helpful responses. Customers describe its support team as “fantastic” and “always responsive,” which is crucial for ongoing campaign management.
Fat Media offers no recent reviews or support ratings, making it impossible to verify current support quality. In a service-driven industry, reliable support is critical—Blastness’s recent positive feedback clearly favors it.
Edge: Blastness.
Blastness boasts 15 verified partners, including major hospitality and marketing platforms like Oracle Hospitality, AskSuite, and Meta search marketing tools, offering seamless integration options. In contrast, Fat Media has no verified integrations listed, limiting its ability to connect with other hotel systems.
For hotels seeking a marketing partner that plays well with existing technology stacks, Blastness’s integrations provide a tangible advantage. Fat Media’s lack of verified integrations reduces its appeal for tech-savvy hotels.
Edge: Blastness.
Blastness’s recent reviews reflect a high level of satisfaction, with a 10/5 NPS score and 12 reviews in the last six months. Hotels across various segments—luxury, boutique, and city-center—report positive outcomes, especially in revenue growth and operational efficiency.
Fat Media has no recent feedback or reviews, making it impossible to gauge hotel satisfaction today. Clearly, Blastness’s recent review activity earns it the higher rating among hoteliers.
Edge: Blastness.
Both Blastness and Fat Media do not publicly disclose specific pricing models, which is common for custom digital marketing services. Typically, costs depend on the scope and scale of the campaign, meaning your hotel should request a personalized quote.
Since no transparent pricing data exists for either, your decision should focus on the value and proven results that each can deliver rather than price alone.
Not ideal if you prefer a simple web design service without marketing automation or if your hotel is small with limited digital needs.
Not ideal if your primary goal is immediate direct booking growth or if you prefer highly reviewed, proven marketing partners.
The core difference lies in their focus: Blastness is a marketing-focused platform with proven results in direct bookings, while Fat Media emphasizes website and brand development with less recent feedback. If your hotel needs a trusted, reviewed partner that boosts bookings and offers extensive integrations, Blastness is the clear choice.
Choose Blastness if you want a platform with recent positive reviews, high ease of use, and proven success in hospitality marketing. Opt for Fat Media only if your hotel’s main goal is a visually appealing website or branding, and you are prepared to evaluate their current capabilities without recent user feedback.
For hotels seeking a data-driven, customer-reviewed marketing partner that consistently delivers results, Blastness stands out as the more reliable option.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Website Development
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| Wordpress development | ||
| Custom CMS | ||
| Graphic design | ||
| Interactive Content | ||
| Copywriting | ||
| Conversion Rate Optimization | ||
| Tag Management & Tracking Configuration | ||
| Web Development | ||
| Web Design | ||
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SEO & Content
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| Interactive Content | ||
| Content Audit | ||
| SEO Content Strategy | ||
| Copywriting | ||
| SEO | ||
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Paid Search & Digital Advertising
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| Social media advertising | ||
| Influencer marketing | ||
| Copywriting | ||
| 3rd party ad buys | ||
| Meta search marketing | ||
| PPC | ||
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E-commerce
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| E-commerce consulting | ||
| Conversion Rate Optimization | ||
| Tag Management & Tracking Configuration | ||
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Reporting & Analytics
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| Tag Management & Tracking Configuration | ||
| Data Analysis & Reporting | ||
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Email Marketing
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| Marketing Automation | ||
| Email Marketing | ||
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Consulting Services
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| E-commerce consulting | ||
| Yield Management (Service/Consulting) | ||
| Content Audit | ||
| Copywriting | ||
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Social Media Management
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| Social Media Photography | ||
| Social Media Analytics | ||
| Reputation & Community Management | ||
| Graphic design | ||
| Social media management | ||
| Social media advertising | ||
| Influencer marketing |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort..."
No published case study for this goal yet.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness Marketing and Fat Media share many core Digital Marketing Agencies features, but each has unique capabilities. Blastness Marketing offers 17 verified integration partners, while Fat Media offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Marketing leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Marketing: No. Fat Media: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 0 and Fat Media has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property