The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 18 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
FLYR Hospitality shines in ease of use and customer support , with exclusive features like Net Revenue KPIs and Revenue pacing.
ICG Software shines .
Side-by-side ratings based on 18 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 18 | 0 |
How each product ranks among Business Intelligence vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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ICG Software |
|---|---|---|
| Small (10-24 rooms) ▾ | #12 5 reviews | — |
| Mid-Size (25-74 rooms) | #20 4 reviews | — |
| Large (75-199 rooms) | #16 2 reviews | — |
| X-Large (200+ rooms) | #10 4 reviews | — |
By Property Type
| Segment |
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ICG Software |
|---|---|---|
| Boutique ▾ | #19 8 reviews | — |
| Luxury | #18 3 reviews | — |
| Branded / Chain | #19 4 reviews | — |
| Extended Stay | #12 2 reviews | — |
By Region
| Segment |
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ICG Software |
|---|---|---|
| North America ▾ | #11 5 reviews | — |
| Europe ▾ | #15 5 reviews | — |
| Asia Pacific | #12 2 reviews | — |
| Middle East | #10 2 reviews | — |
Choosing between Insights by FLYR Hospitality and ICG Analytics hinges on your hotel’s specific needs for business intelligence. Both aim to enhance your decision-making, but Insights is built explicitly for hospitality, integrating PMS data with external sources, whereas ICG offers a broader BI platform with extensive data visualization. Your choice will depend on your hotel’s size, complexity, and the level of industry-specific insights required.
Insights by FLYR Hospitality focuses on real-time, AI-powered analytics tailored to the hotel industry, providing predictive insights and automation. ICG Analytics, while versatile, offers a more generalized BI solution with a focus on data visualization and enterprise analytics. Which aligns better with your operational goals?
Insights by FLYR Hospitality boasts a significant review count (15 reviews) with recent feedback, making it a more reliable gauge of current performance and user satisfaction. ICG Analytics has no reviews or recent data, limiting confidence in its current capabilities.
If your hotel seeks a user-rated, industry-specific BI tool with ongoing support, Insights is the clear choice. For broader enterprise data needs, ICG might appeal, but without recent reviews, its effectiveness remains uncertain.
Insights scores 4.53 out of 5 for ease of use, reflecting intuitive dashboards, quick setup, and a friendly interface, according to user reviews. Reviewers highlight its simple navigation, customizable reports, and AI-driven summaries that reduce manual effort.
In contrast, ICG has no current user feedback or ratings, making it impossible to assess ease of use. The lack of recent reviews suggests limited recent adoption or feedback.
Edge: Insights by FLYR Hospitality.
Insights offers 30 unique features, including customized reports, AI-based forecasts, revenue pacing, distribution cost analytics, and multi-property management, all tailored for hospitality. ICG provides no listed features, indicating a broad or less industry-specific scope.
Insights’ feature set supports detailed, actionable insights directly relevant to hotel revenue and operations, giving it a significant advantage. ICG’s platform may be suitable for general data analytics but lacks the hotel-centric functionalities.
Edge: Insights by FLYR Hospitality.
Insights receives a high 4.87 out of 5 for customer support, with reviews praising proactive follow-up, responsiveness, and support team expertise. Users appreciate the onboarding process, scoring 4.64 out of 5, and mention that support helps maximize the platform’s capabilities.
ICG Software has no recent reviews or ratings, leaving its customer support quality unverified. The absence of recent feedback diminishes confidence in its support reliability.
Edge: Insights by FLYR Hospitality.
Insights integrates with 18 verified partners, including PMS, CRS, and distribution channels like SiteMinder, Mews, Oracle Hospitality, and Lighthouse. This extensive integration network facilitates smooth data flow and operational efficiency.
ICG has no verified integrations listed, which suggests limited connectivity with hotel systems. For hotels that rely on multiple connected systems, Insights offers a clear advantage.
Edge: Insights by FLYR Hospitality.
Insights has a clear lead with reviews from 15 users, many of whom praise its intuitive interface, automation, and real-time insights. The overall NPS score is 8.87 out of 10, with 89% likelihood to recommend, indicating high satisfaction.
ICG has no recent user feedback or reviews, making it impossible to gauge current property or user sentiment. This lack of recent data heavily favors Insights.
Edge: Insights by FLYR Hospitality.
Insights is priced at a $200 monthly flat fee, with no free tier or trial information available. Pricing appears straightforward but may vary based on hotel size or complexity.
ICG offers no pricing details, which complicates direct comparison. Without transparent costs, assessing value depends on your hotel’s specific budget and requirements.
Not ideal if your hotel is very small or manually managed, or if you lack the technical infrastructure for integrations.
Not ideal if your hotel needs industry-specific, real-time demand insights or seamless PMS integrations.
Insights by FLYR Hospitality delivers a tailored, hotel-focused BI platform with a proven track record and recent positive reviews. It excels in ease of use, integrations, and industry-specific features, making it suitable for hotels seeking actionable, real-time insights.
ICG Analytics offers a flexible data analytics environment but lacks recent review data and integrations. Its broader enterprise approach may suit larger organizations with complex data needs, but its effectiveness in hospitality remains unverified.
For most hoteliers, especially those valuing recent feedback, user satisfaction, and industry-specific features, Insights by FLYR Hospitality emerges as the more reliable choice. However, if your hotel operates at an enterprise level with extensive data infrastructure, ICG might still hold appeal, pending further evaluation.
In summary: If recent reviews, ease of use, and tailored features matter most, go with Insights by FLYR Hospitality. If your focus is on enterprise analytics with customizable dashboards, consider ICG, but proceed cautiously given the lack of recent user feedback.
Business Intelligence pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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ICG Software | |
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| Starting Price | From $200/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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ICG Software |
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Analytics
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| Custom Reports & Templates | ||
| Net Revenue KPIs | ||
| Other Income Forecasting, Reporting & Analysis | ||
| Food & Beverage Reporting, Analysis & Forecasting | ||
| Corporate & Travel Agency Account Tracking | ||
| Analytics dashboard | ||
| Sales team productivity tracking | ||
| Revenue pacing | ||
| Dashboarding & data visualization | ||
| Distribution Cost Analytics | ||
| Scheduled Reports | ||
| Multi-Property & Portfolio Level Tracking | ||
| Pricing Decision Impact Tracking | ||
| Profitability Contribution by Customer | ||
| Shared Demand Calendar | ||
| Flexible Portfolio Grouping | ||
| Artificial Intelligence | ||
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Forecasting, Budgeting & Planning
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| Revenue pacing | ||
| Forecast Locking & Workflows | ||
| Driver Based Models | ||
| Food & Beverage Reporting, Analysis & Forecasting | ||
| Other Income Forecasting, Reporting & Analysis | ||
| Business & marketing plans | ||
| Version Control | ||
| Web Based | ||
| Pricing Decision Impact Tracking | ||
| Shared Demand Calendar | ||
| Flexible Portfolio Grouping | ||
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Data Management
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| Multi-property management | ||
| Centralized user & role management | ||
| Open API | ||
| Automated data gathering & integration | ||
| Customizable Data Hierarchies | ||
| In-App Data Management | ||
| Flexible Portfolio Grouping | ||
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Collaboration
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| Collaboration & Commenting | ||
| Shareable Templates & Plans | ||
| File Attachments | ||
| Web Based | ||
| Alerts Feed |
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Insights by FLYR Hospitality and ICG Analytics share many core Business Intelligence features, but each has unique capabilities. Insights by FLYR Hospitality offers 20 verified integration partners, while ICG Analytics offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Insights by FLYR Hospitality leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Insights by FLYR Hospitality: No. ICG Analytics: No. Neither product currently offers a free tier. Most Business Intelligence vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. FLYR Hospitality has an HT Score of 0 and ICG Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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