Formula Digital Agency vs. Gourmet Marketing - Full Service Hotel Marketing Agency:
Which Is Right for You?

The Decision

Choosing between Formula Digital Agency and Gourmet Marketing ultimately hinges on your hotel's specific needs and priorities. Both aim to improve your online visibility and guest engagement, but they approach it very differently. Formula Digital offers a minimal presence with no recent reviews or features, while Gourmet Marketing provides extensive services, a proven track record, and a dedicated team. How do these differences align with your hotel’s goals?

Is Formula Digital or Gourmet Marketing Better for Hotels?

Formula Digital, founded in 2013 and based in London, has an almost nonexistent online footprint, with zero reviews, features, or recent client feedback. It claims to get aspiring hotel brands the growth they deserve but offers no tangible evidence or client testimonials to support this. Conversely, Gourmet Marketing, established in 2009 in New York, has 19 recent reviews, a 5/5 customer support score, and a 4.95/5 value rating, making it clearly more transparent and trusted. Do you want a partner with a proven reputation or an unverified player?

Formula Digital vs Gourmet Marketing: Which Should Your Hotel Choose?

If your hotel needs a straightforward, cost-effective digital marketing solution without a significant feature set or recent customer feedback, Formula Digital might seem appealing. But if your goal is to partner with a full-service agency that offers comprehensive services, proven results, and ongoing support, Gourmet Marketing is the clear choice. Gourmet specializes in multi-channel strategies, web design, social media, SEO, and analytics, which are critical for hotels looking to grow their direct bookings and online engagement.

Hotels aiming for scalable, measurable results should lean toward Gourmet Marketing, especially given its 25 features and strong client feedback. Conversely, if your hotel is just starting out and wants a simple, low-cost option without a focus on features, Formula Digital could suffice — though its lack of recent activity is a concern.

Is Formula Digital or Gourmet Marketing Easier to Use?

Gourmet Marketing scores an impressive 4.89/5 for ease of use, with a user-friendly interface, comprehensive onboarding, and high client satisfaction. Its clients describe their experience as smooth, with responsive teams and clear communication, making it easier for your staff to adopt and integrate their strategies. On the other hand, Formula Digital has zero ratings for ease of use, with no recent reviews to gauge how well your team would adapt to its platform or services.

Edge: Gourmet Marketing.

Which Has Better Features: Formula Digital or Gourmet Marketing?

Gourmet Marketing offers 25 features, including SEO, PPC, social media management, influencer marketing, content audits, web development, marketing automation, and more. These tools allow for tailored, multi-channel campaigns that drive direct bookings and guest engagement. In contrast, Formula Digital provides no features or service details, making it impossible to compare capabilities.

Given the extensive feature set, Gourmet Marketing clearly outperforms Formula Digital and is better equipped to execute complex, data-driven marketing strategies.

Edge: Gourmet Marketing.

Which Has Better Customer Support: Formula Digital or Gourmet Marketing?

Gourmet Marketing boasts a perfect 5/5 customer support rating, with reviews praising their responsiveness, strategic insights, and proactive approach. Clients report that their team “keeps abreast of latest systems” and “advises on upgrades,” making the partnership trustworthy and supportive. Formula Digital, with no recent reviews or ratings, offers no insight into support quality. Its lack of feedback suggests it may not prioritize client service or ongoing support.

Edge: Gourmet Marketing.

Which Has More Integrations: Formula Digital or Gourmet Marketing?

Gourmet Marketing has four verified integrations, including The Hotels Network, Revinate, Triptease, and their own platform. These integrations enhance your hotel’s ability to manage reputation, booking, and analytics across multiple channels. Formula Digital, on the other hand, has no verified partners or integrations, limiting its ability to connect with other tools or platforms essential for hotel marketing.

Edge: Gourmet Marketing.

Which Do Hoteliers Rate Higher: Formula Digital or Gourmet Marketing?

Gourmet Marketing’s reviews, though not extremely recent, are consistently positive, with a 10/5 NPS score and a 4.95/5 value rating from 19 reviews. Hotels across various segments—luxury, boutique, extended stay—appreciate their tailored strategies and exceptional service. Formula Digital has no reviews, ratings, or recent client feedback, making it impossible to gauge hotel satisfaction or their perceived value.

Edge: Gourmet Marketing.

How Much Do Formula Digital and Gourmet Marketing Cost?

Formula Digital does not publicly disclose pricing, suggesting a possible custom or undisclosed quote structure. Gourmet Marketing’s base price starts at $1,400 per month, with no additional implementation or setup fees. Their transparent pricing model allows hotels to evaluate ROI more easily and plan budgets accordingly.

While Formula Digital’s costs are unclear, Gourmet Marketing’s fixed rate offers clarity and predictability.

What Type of Hotel Should Use Formula Digital?

• Hotels seeking a low-cost, straightforward digital marketing partner.
• Teams that prefer minimal involvement and a simple agency relationship.
• Hotels with very limited budgets or those testing the waters in digital marketing.
• Not ideal if your hotel needs advanced features, integrations, or proven results.

Given its lack of recent reviews and features, Formula Digital is best suited for small hotels or startups with minimal expectations.

What Type of Hotel Should Use Gourmet Marketing?

• Hotels that want a full-service digital marketing partner with proven results.
• Teams seeking expert strategies in SEO, paid advertising, social media, and web development.
• Hotels aiming to increase direct bookings and guest engagement through multi-channel campaigns.
• Not ideal if your hotel has a very tight budget or prefers an in-house approach without external agency support.

Gourmet Marketing’s extensive services and recent positive reviews make it ideal for hotels ready to scale their online presence.

The Bottom Line for Hotels

The core difference between these two offerings is their scope and credibility. Formula Digital appears to be a basic or placeholder agency with no recent client feedback or features, making it unsuitable for hotels seeking growth or advanced marketing.

Gourmet Marketing provides a full suite of services, a track record of positive reviews, and four verified integrations. It is especially well-suited for hotels that want to increase direct bookings, improve guest engagement, and utilize a proven, data-driven approach.

Choose Gourmet Marketing if you prioritize transparency, proven results, and comprehensive service. Opt for Formula Digital only if your hotel’s needs are minimal, and your budget is extremely limited—though caution is advised given its lack of recent activity and reviews.