Gourmet Marketing Custom Websites vs. Simplotel Hotel Branded Websites:
Which Is Right for You?

The Decision

Choosing between Gourmet Marketing's Custom Websites and Simplotel Hotel Branded Websites hinges on your hotel's specific needs. Both platforms aim to boost your online presence, but they differ significantly in features, support, and recent user feedback. Gourmet Marketing offers bespoke design tailored to luxury and extended-stay hotels, while Simplotel emphasizes robust, SEO-optimized websites with extensive integrations. Where do your priorities lie?

Is Gourmet Marketing or Simplotel Better for Hotels?

Gourmet Marketing and Simplotel both serve hotels seeking to improve their digital reach, but their approaches diverge. Gourmet Marketing specializes in custom, visually stunning websites tailored for hotels that want a unique digital identity, especially in luxury and boutique segments. Simplotel, on the other hand, provides a scalable solution with pre-designed templates, a comprehensive booking engine, and extensive integrations aimed at increasing direct bookings across all hotel types.

Gourmet Marketing's reviews are limited, with no recent feedback and only 10 reviews overall, leaving some uncertainty about ongoing support and feature updates. Conversely, Simplotel boasts 245 reviews, including 12 from the last six months, indicating active user engagement and recent improvements. Given the recent review volume, Simplotel’s user feedback provides a clearer picture of current performance and customer satisfaction.

If your hotel seeks a highly personalized website with a focus on creative design and tailored marketing strategies, Gourmet Marketing may seem appealing. However, if your priority is a feature-rich, SEO-optimized website with proven results in direct bookings and ongoing support, Simplotel clearly has the edge.

Simplotel vs Gourmet Marketing: Which Should Your Hotel Choose?

Your choice depends on your property’s segment and digital goals. If your hotel operates in the luxury, boutique, or extended-stay segments and values bespoke design and full-funnel marketing, Gourmet Marketing’s tailored websites could be suitable. It’s especially relevant if your team appreciates a high-touch, consultative approach backed by a well-established agency with a focus on digital marketing.

If your hotel needs a scalable, easy-to-implement website with strong SEO, a built-in booking engine, and extensive integrations, Simplotel is the better fit. It supports hotels across various segments—resorts, boutique, and city hotels—who prioritize increasing direct bookings and online visibility. For hoteliers who want a proven platform with recent positive reviews, Simplotel’s high ratings and active user base make it the recommended choice.

Is Gourmet Marketing or Simplotel Easier to Use?

Gourmet Marketing scores a perfect 5/5 for ease of use, with reviews praising its intuitive, straightforward onboarding process and user-friendly interface. Clients report that their teams were able to adopt and manage websites with minimal effort, thanks to clear guidance and dedicated support. However, Gourmet Marketing’s limited recent reviews mean we lack current insights into their ongoing platform updates or support.

Simplotel also scores highly, with a 4.69/5 rating, and recent reviews highlight its user-friendly drag-and-drop builder, simple content management, and quick onboarding process. Support responsiveness and ease of navigation are praised, but some users mention room for improvement in customization flexibility.

Edge: Gourmet Marketing.

Which Has Better Features: Gourmet Marketing or Simplotel?

Simplotel offers a significantly broader feature set, with 20 exclusive functionalities including hotel website templates, review widgets, social media integrations, multi-lingual support, mobile responsiveness, SEO plugins, and a booking engine. These features enable hoteliers to create dynamic, fully customizable websites that improve conversions and online visibility.

Gourmet Marketing does not list any unique features or integrations, focusing instead on bespoke design and marketing services delivered through their agency expertise. Its core offering is custom website design, but it lacks the extensive built-in functionalities that Simplotel provides.

Edge: Simplotel.

Which Has Better Customer Support: Gourmet Marketing or Simplotel?

Both products are highly rated for support, with Gourmet Marketing earning a 5/5 score based on recent reviews, while Simplotel scores 4.7/5. Support reviews for Gourmet Marketing emphasize their knowledgeable, attentive team with consistent communication. However, the absence of recent reviews introduces some uncertainty about current support levels.

Simplotel’s support is also highly praised, with recent feedback highlighting quick response times and friendly, helpful staff. Some users note occasional delays or the need for faster technical support, but overall, support quality remains strong.

Edge: Gourmet Marketing.

Which Has More Integrations: Gourmet Marketing or Simplotel?

Simplotel vastly outperforms Gourmet Marketing here, with 22 verified integrations—including major partners like SiteMinder, RateGain, Yanolja Cloud, and RezNext. These integrations enable hotels to connect their property management, revenue management, and marketing systems effortlessly.

Gourmet Marketing has only 4 verified partners, including Revinate and The Hotels Network, which are useful but less extensive. The limited integrations may restrict your ability to streamline operations or leverage third-party tools effectively.

Edge: Simplotel.

Which Do Hoteliers Rate Higher: Gourmet Marketing or Simplotel?

Simplotel’s recent reviews demonstrate high satisfaction, with an overall rating of 4.78/5 based on 245 reviews, including 12 in the last six months. Hotels commend its ease of use, support, and impact on bookings, especially for resorts and branded hotels.

Gourmet Marketing’s reviews are sparse, with only 10 reviews and no recent feedback, making it difficult to assess current hotel sentiment. The lack of recent reviews and the low overall rating (0/5) suggest less confidence in ongoing performance.

Edge: Simplotel.

How Much Do Gourmet Marketing and Simplotel Cost?

Gourmet Marketing does not publish specific pricing, but as a custom agency, its costs are likely project-based or quote-driven, focusing on bespoke website design and digital marketing services. This can make budgeting less predictable but potentially more tailored.

Simplotel charges a flat $600 monthly fee, with no implementation or setup fees. This transparent, subscription-based pricing makes it easier for hotels to budget and plan their digital investments.

What Type of Hotel Should Use Gourmet Marketing?

• Hotels that prioritize unique, visually striking website designs tailored to their brand identity.
• Teams that require a high level of customization and personalized digital marketing strategies.
• Hotels with a budget for bespoke solutions and ongoing digital marketing support.
• Hotels that value a consultative, agency-driven approach with a focus on data-driven growth.

Not ideal if:

• You need a quick, scalable website with extensive built-in features.
• Your team prefers a platform with ready-to-use templates and integrations.
• You have limited budget or desire a predictable subscription pricing model.

What Type of Hotel Should Use Simplotel?

• Hotels seeking a feature-rich, search-engine-optimized website with a strong booking engine.
• Teams that want extensive integrations with PMS and other third-party systems.
• Hotels of all sizes, especially resorts and branded properties, aiming to increase direct bookings.
• Hotels that value ongoing support, analytics, and regular feature updates.

Not ideal if:

• You require highly customized, artistic website designs beyond templates.
• Your hotel operates in a niche that benefits more from bespoke agency services.
• You prefer a solely marketing-focused website without booking engine functionalities.

Simplotel vs Gourmet Marketing: The Bottom Line for Hotels

At its core, Gourmet Marketing offers tailored websites backed by a marketing agency with decades of hospitality expertise. Its focus is on creating visually compelling, brand-specific sites with strategic marketing support, but recent reviews are limited, leaving some uncertainty about current support and updates.

Simplotel provides a comprehensive, feature-packed platform with a proven track record of boosting direct bookings through SEO, integrations, and a strong booking engine. Its active review base and recent positive feedback make it the safer choice for hotels looking for scalability, reliability, and measurable results.

If your hotel values bespoke design and personalized marketing strategies, Gourmet Marketing is worth considering. However, for most hotels aiming for a modern, functional website with proven ROI and ongoing support, Simplotel is the clearer, more dependable choice.