Interactive Sites vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing between Interactive Sites and Sojern Traveler Advertising involves understanding how each platform addresses your hotel’s digital marketing needs. Interactive Sites primarily focuses on website development and web-based applications, aiming to bolster your online presence. Meanwhile, Sojern offers a multichannel advertising platform powered by AI, designed to drive direct bookings and increase revenue through targeted marketing. Which solution aligns better with your hotel’s strategic priorities?

Interactive Sites excels at creating engaging websites tailored to your brand, while Sojern specializes in data-driven travel advertising. Do you need a website overhaul or a targeted marketing campaign to boost bookings?

Is Interactive Sites or Sojern Better for Hotels?

Interactive Sites is a veteran in hospitality web development, with a history dating back to 1994, making it a go-to for top-tier hotel brands seeking custom websites. Its focus is on designing high-functionality, visually appealing hotel websites that attract and retain guests. In contrast, Sojern is a digital marketing platform that leverages AI and traveler data to optimize advertising campaigns across multiple channels.

While Interactive Sites offers no recent reviews or a measurable user satisfaction score, it’s known for its specialized web development services for high-end brands. On the other hand, Sojern boasts 150 reviews in the past six months, with an overall rating of 5/5 and a stellar NPS score of 9.56, indicating strong, recent customer satisfaction. Given this, if your primary goal is to enhance your website’s user experience, Interactive Sites might be appealing; but if you want measurable, recent marketing results, Sojern is clearly the stronger choice.

Do you want a new website or a proven advertising system that drives direct bookings?

Sojern Traveler Advertising vs Interactive Sites: Which Should Your Hotel Choose?

If your hotel needs a powerful, multichannel marketing platform to increase direct demand, go with Sojern. Its AI-driven targeting, extensive partner integrations (33 verified partners), and proven ability to boost bookings make it ideal for hotels focused on revenue growth.

If your hotel requires a new or improved website to better showcase your brand and improve guest engagement, Interactive Sites might be preferable. Its expertise in web development for hospitality is unmatched, especially for brands seeking a customized digital storefront.

For hoteliers aiming to increase revenue through targeted advertising, Sojern’s features like meta search marketing, social media ads, and comprehensive reporting are unmatched. Conversely, if your hotel’s challenge is creating a highly engaging online presence, Interactive Sites’ web design services are more appropriate.

Are you looking to boost bookings through advertising or improve your website experience?

Is Interactive Sites or Sojern Easier to Use?

Based on recent reviews, Sojern’s platform is rated 4.83/5 for ease of use, with 150 reviews highlighting its intuitive interface and seamless onboarding experience. Customers repeatedly mention how simple it is to set up campaigns and access detailed reports, often describing the platform as "easy and uncomplicated" with quick support from their team.

In stark contrast, Interactive Sites has a zero rating regarding usability, as no recent reviews or ratings are available. Its focus on web development suggests a steeper learning curve for non-technical users, with a primary emphasis on custom design rather than user management.

Edge: Sojern.

Which Has Better Features: Interactive Sites or Sojern?

Sojern offers 8 distinct features, including meta search marketing, social media advertising, data analysis, PPC, and email marketing. Its features cater directly to digital advertising campaigns designed to increase direct bookings and revenue.

Interactive Sites, however, provides no advertised features beyond website development, focusing solely on web design and applications without specific marketing tools. Therefore, Sojern’s broader feature set makes it more suitable for comprehensive digital marketing.

Edge: Sojern.

Which Has Better Customer Support: Interactive Sites or Sojern?

Sojern’s customer support is highly praised, with a 4.8/5 rating and recent reviews emphasizing the responsiveness and professionalism of their team. Clients describe their support as proactive, personalized, and integral to campaign success, strengthening trust and confidence.

Interactive Sites, with no recent reviews or ratings, offers no comparable data. Given the clear customer praise for Sojern, it’s evident that their support quality surpasses any unknown support capabilities of Interactive Sites.

Edge: Sojern.

Which Has More Integrations: Interactive Sites or Sojern?

Sojern boasts 33 verified partner integrations, including major PMS and booking platforms like Profitroom, Mirai, HotelTime, and others, enabling seamless data flow and campaign management. Interactive Sites, however, has no verified integrations, focusing instead on website design rather than marketing platform connectivity.

This broad integration ecosystem makes Sojern more adaptable to your existing systems and workflows, reducing manual effort and increasing efficiency.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Interactive Sites or Sojern?

With 150 recent reviews, Sojern maintains a perfect 5/5 overall rating, with hoteliers highlighting its ability to generate direct bookings and its intuitive platform. Its high NPS score of 9.56 underscores strong customer loyalty across diverse hotel segments, including luxury, boutique, and resort hotels.

Interactive Sites has no recent ratings or reviews, making it impossible to gauge user satisfaction. Given the overwhelming recent positive feedback for Sojern, it is clearly the more trusted choice.

Edge: Sojern.

How Much Do Interactive Sites and Sojern Cost?

Interactive Sites does not publish specific pricing, but as a web development firm, costs can vary based on project scope. Sojern’s transparent pricing starts at $1,100 per month, with no additional implementation fees, offering a straightforward pay structure.

If your hotel prefers predictable costs for ongoing campaigns, Sojern provides clarity in its pricing model. Interactive Sites’ custom web development pricing may be less predictable but also more tailored.

What Type of Hotel Should Use Interactive Sites?

• Hotels that need a high-quality, custom website to showcase their brand and improve online presence.
• Brands seeking a dedicated web development partner for ongoing site management and updates.
• Hotels with a strong internal team capable of managing digital marketing campaigns separately from web development.

Not ideal if:

• Your focus is on immediate, data-driven marketing results.
• You’re looking for an all-in-one digital advertising platform.
• Your hotel prefers quick, measurable ROI from marketing campaigns.

What Type of Hotel Should Use Sojern?

• Hotels aiming to increase direct bookings through targeted advertising.
• Brands seeking multichannel marketing solutions, including social media and meta search.
• Hotels that want a platform with proven results, extensive integrations, and comprehensive analytics.
• Teams comfortable with performance-based pricing and data-driven campaign management.

Not ideal if:

• Your hotel’s priority is website development or redesign.
• You prefer a platform with no recent reviews or proven recent support.
• Your marketing budget is very limited or you seek a free or lower-cost service.

Sojern vs Interactive Sites: The Bottom Line for Hotels

The core difference is that Interactive Sites specializes in creating customized websites tailored to your brand, whereas Sojern is a marketing platform focused on generating direct bookings through multichannel advertising. If your hotel’s priority is a strong, visually engaging website, Interactive Sites could be better suited — but be prepared for a less measurable marketing impact.

If your goal is to increase revenue via targeted, data-driven campaigns that deliver quantifiable results, Sojern offers a proven, recent, and highly-rated solution. Its extensive features, integrations, and customer support make it the clear choice for hotels focused on digital marketing ROI.

Choose Interactive Sites if your primary need is website design and management. Opt for Sojern if you want to actively grow bookings and revenue through targeted advertising backed by recent, positive reviews.