Neobookings Digital Marketing Strategies vs. Sojern Traveler Advertising:
Which Is Right for You?

Is Neobookings or Sojern Better for Hotels?

Neobookings and Sojern serve hotels aiming to boost direct bookings through digital marketing but diverge in approach and scale. Neobookings targets medium to large hotels and chains with tailored marketing strategies supported by 22 years of experience, focusing on real-time monitoring and personalized account management. Sojern, by contrast, operates globally across 45 countries with a broader technology platform emphasizing data-driven multichannel advertising and a commission model tied to actualized stays.

Both address the same core problem: how to increase direct bookings while reducing reliance on costly third-party channels. Neobookings leans on bespoke, service-oriented strategies with strong client relationships, whereas Sojern offers a technology-driven, performance-based platform integrating metasearch, social, and email marketing. Your choice depends on property size, geographic footprint, and preference for personalized service versus scalable advertising technology.

Neobookings vs Sojern: Which Should Your Hotel Choose?

If you operate a medium to large hotel or chain in South America or Europe and value a close partnership with your digital marketing provider, Neobookings fits well, supported by its 12 reviews averaging 5/5 overall and a 99% recommendation rate. Its strength lies in customized marketing plans and flexibility, which reviewers highlight as instrumental to increasing direct bookings.

If your hotel spans multiple regions including North America, Asia Pacific, or Africa, or requires a single platform to manage multichannel campaigns with metasearch, Sojern’s 179 reviews averaging 4.8/5 overall and commission-based pricing might better suit your needs. It supports performance-driven budgets and offers more integrations and features, such as social media and email marketing, important for hotels targeting broad markets.

Review volume favors Sojern for reliability of ratings; Neobookings’ zero reviews in the last six months limit insights into current performance. Boutique and luxury hotels rate Neobookings highly, but Sojern’s broader user base includes budget, airport, and extended stay properties, offering more segment-specific data for decision-making.

Is Neobookings or Sojern Easier to Use?

Neobookings scores a perfect 5/5 ease of use rating but with only 12 total reviews and no recent ones, limiting current user feedback. Sojern’s ease of use is rated 4.8/5 across 179 reviews, with 12 recent reviews confirming consistent usability.

Reviewers of Neobookings describe their booking engine and digital campaign tools as intuitive yet capable of complex configuration, helping staff adopt without extensive training. Sojern users praise its intuitive extranet and straightforward reservation reconciliation, enabling faster campaign adjustments.

Onboarding ratings are close: Neobookings at 4.6/5 and Sojern at 4.7/5. Both providers receive positive reviewer comments on training and initial setup. Given the volume and recency of Sojern’s reviews, its ease of use is proven at scale, while Neobookings’ smaller sample warns of potential uncertainty.

Edge: Even.

Which Has Better Features: Neobookings or Sojern?

Sojern offers nine distinct digital marketing features absent in Neobookings, including metasearch marketing and connectivity, social media advertising, PPC, email marketing, data analysis and reporting, and e-commerce consulting. These capabilities allow Sojern users to run integrated, multichannel campaigns from a single platform, improving targeting and campaign performance for diverse hotel types.

Neobookings does not publish feature counts or unique functionalities, focusing instead on personalized strategy and real-time monitoring through account management. Reviewers emphasize the ability to customize sales options within the booking engine but note missing capabilities like direct supplement configuration.

For hotels requiring comprehensive digital marketing tools covering all channels, Sojern’s feature set is operationally advantageous, enabling marketing teams to manage campaigns, analyze data, and optimize spend in one place. Neobookings’ strength is in service and customization rather than breadth of digital features.

Edge: Sojern.

Which Has Better Customer Support: Neobookings or Sojern?

Customer support ratings are close: Neobookings scores 5/5, Sojern 4.8/5, both based on 10+ reviews. Reviewers praise Neobookings for rapid incident resolution, attention to client feedback, and personalized service that adapts to hotel needs. Sojern users highlight professional, responsive communication and adaptable campaign formats.

Neobookings reviewers value the company’s closeness and flexibility despite growth, with support teams continually suggesting improvements and offering training. Sojern customers appreciate efficient problem-solving and ongoing campaign management support but occasionally note delays in data updates affecting planning.

Despite Sojern’s larger user base, the quality of support appears evenly matched. Both vendors maintain strong client relationships, though Neobookings’ smaller sample may limit broader applicability.

Edge: Even.

Which Has More Integrations: Neobookings or Sojern?

Sojern integrates with 35 verified partners, 66% more than Neobookings’ 21. Both share four partners including Lighthouse, The Hotels Network, Oracle Hospitality, and Cloudbeds, supporting common hotel management and booking systems.

Neobookings uniquely integrates with HiJiffy, RateGain, Hotelchamp, SiteMinder, and Stripe, focusing on booking engines and channel management. Sojern’s unique partners include Profitroom, Mirai, ROIBACK, Bookassist, Vertical Booking, and its own Sojern platform, reflecting its emphasis on marketing technology and metasearch.

Hotels seeking broad digital marketing connectivity, especially those requiring advanced metasearch and e-commerce consulting, benefit from Sojern’s larger ecosystem. Neobookings’ integrations support core booking and revenue management workflows more narrowly.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Neobookings or Sojern?

Neobookings holds a 5/5 overall rating from 12 reviews, but lacks recent review activity, limiting insight into current satisfaction. Sojern has a 4.8/5 rating from 179 reviews, including 12 in the last 6 months averaging 4.4/5, indicating slightly lower recent satisfaction.

Segment ratings show Neobookings excels with boutique hotels (5/5 from 6 reviews), city center hotels (5/5 from 3), and luxury hotels (4.9/5 from 7), suggesting strong appeal to premium properties valuing personalized service. Sojern’s broader base includes 87 resort reviews at 4.7/5, 67 branded hotel reviews at 4.8/5, and 59 budget hotel reviews at 4.8/5, confirming its reach across diverse property types.

The 0.4-point drop in Sojern’s recent ratings compared to its overall average may signal growing user concern about data reliability or feature gaps. Neobookings’ lack of recent reviews restricts trend analysis but its high historical ratings reflect strong client satisfaction.

Edge: Even.

How Much Do Neobookings and Sojern Cost?

Neobookings does not publish pricing, offers no freemium or flat monthly fees, and has no trial period, indicating custom pricing likely based on property size and service scope.

Sojern publishes a base price of $1,100 with no freemium or flat monthly fees but includes a 30-day trial. Its commission model charges only on actualized stays, aligning costs with performance and reducing upfront risk.

Hotels seeking transparent, performance-based pricing will find Sojern’s model advantageous. Those preferring tailored service proposals must engage Neobookings directly for cost details.

What Type of Hotel Should Use Neobookings?

• Hotels that prioritize personalized digital marketing strategies over automated platforms, especially medium to large chains in South America or Europe.
• Teams that value close client relationships and responsive support, as highlighted by reviewers praising Neobookings’ attentiveness and flexibility.
• Properties aiming to maximize direct sales through bespoke configurations and real-time monitoring.
• Boutique, luxury, and city center hotels with a need for tailored booking engine customization and user-friendly interfaces.
• Hotels seeking integrated marketing services from a provider with over two decades of market experience.

Not ideal if:

• You require multichannel marketing tools including metasearch, social media advertising, or email campaigns not offered by Neobookings.
• Your property operates outside Neobookings’ core regional focus or needs broader international market intelligence.
• You prefer transparent, commission-based pricing tied directly to booked stays.
• Rapid scaling or automated campaign management is a priority.

What Type of Hotel Should Use Sojern?

• Hotels of all sizes operating globally, especially across North America, Asia Pacific, and Africa, requiring a unified platform for multichannel advertising.
• Properties seeking metasearch marketing, social media campaigns, PPC, and email marketing integrated with data analysis and reporting.
• Marketing teams needing access to a broad partner ecosystem, including ROIBACK, Bookassist, and Vertical Booking.
• Hotels favoring pay-for-performance pricing models that charge only on actualized stays.
• Resorts, branded hotels, budget, and limited-service hotels benefiting from Sojern’s wide segment coverage and feature set.

Not ideal if:

• Your hotel prioritizes personalized, consultative service and close account management over platform-based advertising.
• You require highly localized market data not yet covered by Sojern, especially in secondary or niche markets.
• You seek services that include direct booking engine customization or room price supplement configuration.
• You are concerned about occasional data reliability and forecast accuracy issues noted in recent reviews.

Neobookings vs Sojern: The Bottom Line for Hotels

Neobookings and Sojern both help hotels increase direct bookings but differ fundamentally in approach and scope. Neobookings delivers personalized, experience-driven marketing strategies centered on service and flexible configurations, suited to medium-large properties focused on direct sales growth in select regions. Sojern offers a technology-first platform integrating multichannel advertising with a commission-based model ideal for global properties requiring scalable, data-driven campaign management.

Choose Neobookings if you want a dedicated account team, real-time monitoring, and a booking engine aligned closely with your property’s unique sales needs. Its 5/5 rating in boutique and luxury hotel segments underscores its fit for premium properties valuing personalized attention.

Choose Sojern if your goal is to leverage metasearch, social media, and email marketing from one platform, pay only for booked stays, and access a broad partner ecosystem covering global markets. Its extensive feature set and integration count make it a better fit for hotels wanting comprehensive digital marketing tools and performance-based pricing.

The decision hinges on your hotel’s size, geographic reach, and preference between personalized service and platform automation. Neobookings leads for tailored strategy and client care; Sojern leads for feature breadth and scalable digital marketing performance.