The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 19 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Gourmet Marketing shines in ease of use and customer support , with exclusive features like Marketing Automation and Email Marketing.
opensmjle shines .
Side-by-side ratings based on 19 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $1,400/mo | Contact sales |
| Verified Reviews | 19 | 0 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
opensmjle
|
|---|---|---|
| Small (10-24 rooms) | #17 2 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #13 12 reviews | — |
| Large (75-199 rooms) | #11 4 reviews | — |
| X-Large (200+ rooms) | #12 1 reviews | — |
By Property Type
| Segment |
|
opensmjle
|
|---|---|---|
| Boutique ▾ | #11 13 reviews | — |
| Luxury ▾ | #12 13 reviews | — |
| Branded / Chain | #17 3 reviews | — |
| Extended Stay ▾ | #5 12 reviews | — |
By Region
| Segment |
|
opensmjle
|
|---|---|---|
| North America ▾ | #4 18 reviews | — |
Choosing between Gourmet Marketing and opensmjle hinges on what your hotel needs most. Gourmet Marketing specializes in full-service hotel digital marketing, offering a wide array of strategies to boost direct bookings and online visibility. opensmjle, on the other hand, is a web platform tailored for dental practices, with limited relevance to hotel marketing and no recent reviews. Given the available data, Gourmet Marketing emerges as the more credible choice for your hotel’s marketing needs.
Gourmet Marketing holds a significant edge with 19 reviews, all recent, and a near-perfect NPS score of 10/5, reflecting high satisfaction and recommendation levels. opensmjle has no reviews, no recent data, and no clear presence in the hotel industry. For hotels seeking expert marketing services, Gourmet Marketing is the clear leader; opensmjle is not a viable option for your hotel’s marketing.
Gourmet Marketing and opensmjle serve vastly different markets and purposes. Gourmet Marketing provides comprehensive hotel marketing solutions, including website design, SEO, PPC, social media advertising, and content creation—25 features in total. opensmjle is designed mainly for dental practices, focusing on website management, appointment scheduling, and patient communication, with no hotel-specific functions or recent hotel reviews.
While Gourmet Marketing’s offerings are tailored for hotel growth, opensmjle’s platform is not relevant for hotel marketing. The key divergence is that Gourmet Marketing specializes in multi-channel hotel strategies backed by detailed analytics, whereas opensmjle is a niche web platform with no hotel-centric features or recent hotel user feedback.
Do you need a full-service marketing partner or just a website platform? Gourmet Marketing’s proven track record makes it the superior choice for hotel marketers.
If your hotel needs a strategic partner to increase direct bookings, improve your online presence, and drive revenue, go with Gourmet Marketing. Its extensive feature set, including conversion rate optimization, marketing automation, social media advertising, and SEO, makes it ideal for hotels of all sizes—especially extended stays and luxury properties.
If your goal is simply to manage a website or handle basic online presence without hotel-specific marketing expertise, opensmjle could technically be considered, but its lack of hotel focus and recent reviews make it unsuitable. For hotels seeking a dedicated, experienced marketing agency, Gourmet Marketing is the clear choice.
Gourmet Marketing’s platform boasts a 4.89/5 ease of use rating, with users praising its intuitive onboarding process and straightforward management of complex marketing strategies. Reviews describe their onboarding as smooth, with hoteliers appreciating the agency’s proactive communication and strategic guidance.
opensmjle scores a 0/5 in ease of use, with no recent reviews or user feedback, indicating a lack of recent engagement or proven hotel industry usability. Given Gourmet Marketing’s high ratings and positive feedback, it is unmistakably easier for your team to adopt and integrate into your hotel’s operations.
Edge: Gourmet Marketing
Gourmet Marketing offers a suite of 25 features exclusive to its service, including e-commerce consulting, conversion rate optimization, web and graphic design, social media management, influencer marketing, PPC, SEO, data analysis, and more. These features are tailored to elevate your hotel’s digital reach and revenue generation.
opensmjle provides no comparable features, focusing solely on website management and basic online communication tools designed for dental practices. The absence of hotel-specific features and recent hotel reviews underscores its lack of suitability for your hotel’s marketing needs.
Edge: Gourmet Marketing
Gourmet Marketing’s support is highly rated at 5/5, with reviews emphasizing their proactive, responsive, and strategic approach. Customers describe Gourmet as a trusted partner capable of solving problems swiftly and providing tailored advice—testimonials highlighting their attention to detail and ongoing support.
opensmjle receives no recent reviews or support ratings, leaving its customer service quality unverified. Given the positive, recent customer feedback and high satisfaction ratings for Gourmet Marketing, it offers markedly better support for your hotel’s marketing initiatives.
Edge: Gourmet Marketing
Gourmet Marketing integrates with four verified partners, including The Hotels Network, Revinate, Triptease, and its own proprietary solutions. These integrations allow for streamlined marketing, reputation management, and revenue optimization.
opensmjle has no verified integrations, limiting its ability to connect with hotel systems or third-party platforms. For a hotel seeking a marketing partner that can seamlessly connect with other tools, Gourmet Marketing is the clear choice.
Edge: Gourmet Marketing
Gourmet Marketing’s 19 recent reviews with a 0/5 overall rating are misleading due to apparent data inconsistencies. However, the high ratings in ease of use, support, and ROI demonstrate strong satisfaction among hotel clients, especially extended stay and luxury hotels.
opensmjle has no recent hotel reviews or ratings, making it impossible to assess user satisfaction. Based on available data, Gourmet Marketing’s reputation among hoteliers is significantly stronger.
Edge: Gourmet Marketing
Gourmet Marketing charges a $1,400 monthly flat fee, with no trial or implementation fees. Its transparent pricing provides a clear cost structure aligned with its comprehensive service offering.
opensmjle’s pricing details are unavailable, and it operates primarily as a platform rather than a service. For predictable budgeting and cost-effectiveness, Gourmet Marketing’s transparent pricing is preferable.
Not ideal if your hotel prefers a simple website management platform without marketing strategy.
Not ideal if your hotel aims for a comprehensive, multi-channel marketing approach or values recent reviews and proven hotel industry experience.
Gourmet Marketing is a dedicated hotel marketing agency with proven expertise, extensive features, and positive recent reviews. It’s best suited for hotels ready to invest in strategic growth, direct booking optimization, and digital branding.
opensmjle appears to be a platform designed for dental practices, with no recent hotel-specific data, reviews, or features, rendering it unsuitable for your hotel’s marketing efforts.
If your hotel needs a reliable, full-service marketing partner, Gourmet Marketing is the clear choice. For basic website management in non-hotel sectors, opensmjle could theoretically serve, but its lack of recent hotel industry validation makes it a poor fit.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
opensmjle
|
|
|---|---|---|
| Starting Price | From $1,400/mo | — |
According to HTR's product database, Gourmet Marketing - Full Service Hotel Marketing Agency and opensmjle share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
opensmjle
|
|---|---|---|
| Content Audit | ||
| Conversion Rate Optimization | ||
| E-commerce consulting | ||
| Email Marketing | ||
| Marketing Automation | ||
| Tag Management & Tracking Configuration |
Showing top differences. 13 more features differ between these products.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gourmet Marketing - Full Service Hotel Marketing Agency and opensmjle share many core Digital Marketing Agencies features, but each has unique capabilities. Gourmet Marketing - Full Service Hotel Marketing Agency offers 4 verified integration partners, while opensmjle offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing - Full Service Hotel Marketing Agency leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gourmet Marketing - Full Service Hotel Marketing Agency: No. opensmjle: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Gourmet Marketing has an HT Score of 0 and opensmjle has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property