Resnet World vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing the right digital marketing platform for your hotel can significantly impact your revenue and guest engagement. Both Resnet World and Sojern claim to enhance your online presence, but they serve different needs and audiences. Resnet World offers basic online presence tools focusing on e-distribution, while Sojern provides a comprehensive, AI-driven marketing solution aimed at increasing direct bookings. Which one aligns with your hotel's growth strategy?

Is Resnet World or Sojern Better for Hotels?

Resnet World primarily serves hotels looking for a straightforward online presence and e-distribution services, with a focus on maximizing visibility and channel management. Sojern, on the other hand, is designed for hotels wanting to actively target travelers with multichannel advertising and data-driven campaigns. Resnet’s platform has a limited review base, with a 2.5/5 overall rating from just one hotel, indicating uncertain reliability. Conversely, Sojern boasts a much larger, recent review pool—150 reviews in the last six months with a 5/5 rating—reflecting more current and robust user feedback.

While Resnet World emphasizes hotel visibility and basic booking facilitation, Sojern’s strength lies in targeted marketing and demand generation. The choice hinges on whether your hotel seeks visibility or active traveler engagement. Are you ready to prioritize direct bookings through sophisticated advertising?

Resnet World vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a simple, cost-effective way to boost online visibility and manage distribution channels, Resnet World might seem appealing. But with only one review in six months, its performance and customer support credibility are hard to verify. Sojern, with over 150 recent reviews, offers proven performance in driving direct demand, especially for independent and branded hotels seeking targeted campaigns.

If your property is a resort or operates in a region where local support is crucial, Resnet World’s Dubai-based team could be beneficial. However, if your hotel is looking for a platform that actively boosts bookings through multichannel advertising and AI-powered targeting, Sojern is the better choice, backed by high reviewer satisfaction and advanced features.

Summary:

• Choose Resnet World if you prioritize basic online presence and distribution services.
• Opt for Sojern if you aim to increase direct bookings through targeted, multichannel campaigns.

Is Resnet World or Sojern Easier to Use?

Resnet World’s platform has a moderate ease-of-use rating, with a score of 3/5 and a limited review set, making onboarding and staff adoption uncertain. The platform’s interface has reported issues, with users describing it as "finnicky" and inconsistent, which could hamper your team’s efficiency.

In contrast, Sojern scores impressively with 4.83/5 for ease of use, supported by recent reviews emphasizing its straightforward setup and user-friendly dashboard. Clients mention that the platform is "easy to work with" and that their teams quickly adapt, leading to smoother campaign management.

Edge: Sojern.

Which Has Better Features: Resnet World or Sojern?

Resnet World offers a narrow feature set focused on hotel internet marketing, GDS, and market analysis, with no unique tools beyond basic online presence services. Sojern, however, provides eight additional features, including meta search marketing, social media advertising, data analysis & reporting, PPC, and email marketing—tools vital for active demand generation.

If you need a platform with specific marketing features like social media ads or meta search integration, Sojern’s suite of tools offers clear advantages. Resnet’s limited feature set makes it less suitable for aggressive marketing strategies.

Edge: Sojern.

Which Has Better Customer Support: Resnet World or Sojern?

Resnet World’s customer support receives no ratings, and reviews highlight frequent platform issues and negative impacts on customer service, suggesting support may be unreliable. Conversely, Sojern’s support scores 4.8/5, with reviews praising its responsiveness, proactive assistance, and knowledgeable team.

Clients say Sojern’s support feels like an extension of their team, with quick help resolving campaign issues and strategic advice. This high level of service can be crucial when managing complex marketing campaigns.

Edge: Sojern.

Which Has More Integrations: Resnet World or Sojern?

Resnet World lacks verified integrations, offering no visible partnerships or connection points with other platforms. Sojern, on the other hand, integrates with 33 verified partners, including Profitroom, Mirai, HotelTime, and various booking engines.

This extensive partner network enables seamless campaign management and data sharing, making Sojern more adaptable to your existing systems. Resnet’s limited integration capacity could restrict your automation and reporting options.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Resnet World or Sojern?

With only one review, Resnet World’s hotel rating is 2.5/5, reflecting uncertainty about its effectiveness and support. Sojern, with 150 recent reviews, enjoys a 5/5 overall rating and a 9.56/10 NPS score, indicating very high satisfaction.

Hotels of all segments—independent, branded, boutique—rate Sojern highly, especially for demand generation and campaign effectiveness. Resnet’s limited and outdated feedback makes it hard to trust its performance, while Sojern’s recent reviews confirm its strong reputation.

Edge: Sojern.

How Much Do Resnet World and Sojern Cost?

Resnet World does not disclose pricing; it appears to offer a freemium model or customized quotes. Sojern charges a base price of $1,100 per month, with no additional implementation fees, indicating a predictable subscription cost.

Given Sojern’s transparent pricing, your team can better assess ROI and budget planning. The lack of pricing info from Resnet World makes cost comparisons difficult and could be a barrier for many hotels.

What Type of Hotel Should Use Resnet World?

• Hotels that prioritize basic online presence and distribution management.
• Resorts seeking to maximize global visibility.
• Hotels with a local or regional focus needing support from Dubai-based teams.
• Teams that prefer a straightforward, no-frills platform for occupancy management.
• Not ideal if your hotel wants active demand generation or advanced marketing tools.

Resnet World is suitable for properties that need simple channel management and local support, but not for those seeking aggressive marketing strategies or extensive integrations.

Not ideal if:

• You aim to drive direct bookings through targeted advertising.
• Your hotel relies heavily on digital marketing and data-driven campaigns.
• You need advanced reporting or marketing automation.

What Type of Hotel Should Use Sojern?

• Hotels aiming to increase direct bookings via multichannel advertising.
• Independent, branded, or boutique properties seeking data-driven targeting.
• Hotels ready to invest in advanced marketing features like social media and meta search.
• Properties that value integration with other booking and management systems.
• Not ideal if your budget is very limited or if you prefer a platform without extensive creative customization.

Sojern is ideal for hotels that want to actively attract and convert travelers through sophisticated digital marketing, with proven performance and strong support.

Not ideal if:

• You prefer a basic, low-cost online presence tool.
• Your hotel’s marketing focus is minimal or fragmented.
• You need a platform with fewer features and less complexity.

Resnet World vs Sojern: The Bottom Line for Hotels

Resnet World offers fundamental online presence and distribution services, with a focus on local support and simplicity. Its limited review base and inconsistent platform performance make it a less reliable choice for demanding marketing needs.

Sojern, with its extensive recent reviews and a 5/5 rating, provides a comprehensive and well-supported marketing platform that actively generates demand. It excels in targeted advertising, integrations, and customer support, making it the superior choice for most hotels focused on growth.

If your hotel’s priority is boosting direct bookings through data-driven, multichannel campaigns, go with Sojern. For basic visibility and distribution management, Resnet World may suffice—but be aware of its limited support and outdated feedback.

In summary:

• For demand generation and marketing sophistication, choose Sojern.
• For basic online presence with local support, consider Resnet World—but proceed with caution given the limited reviews and performance concerns.