The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 307 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in rate and inventory management across channels — especially for boutique properties (5.0/5).
Simplotel shines in support responsiveness and account management, with exclusive features like Conversion Widgets.
Side-by-side ratings based on 307 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 35 | 272 |
After analyzing 307 verified reviews, Blastness users most value its rate and inventory management across channels, direct booking engine performance, website design and branding, while Simplotel users highlight support responsiveness and account management, website design, branding, and customization, booking engine usability and payment flow. Click any theme to see what reviewers say.
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Rate and inventory management across channels
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Support responsiveness and account management
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Direct booking engine performance
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Website design, branding, and customization
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Website design and branding
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Booking engine usability and payment flow
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Conversion optimization
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Direct bookings and conversion uplift
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Ease of use / interface simplicity concerns
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SEO and organic visibility
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Turnaround time and implementation of changes
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Analytics, reporting, and conversion insights
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 21 reviews | #3 111 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 12 reviews | #4 127 reviews |
| Large (75-199 rooms) ▾ | #24 0 reviews | #5 20 reviews |
| X-Large (200+ rooms) | — | #7 2 reviews |
By Property Type
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| Boutique ▾ | #8 15 reviews | #2 124 reviews |
| Luxury ▾ | #8 13 reviews | #1 155 reviews |
| Branded / Chain ▾ | #10 3 reviews | #1 87 reviews |
| Extended Stay ▾ | #9 3 reviews | #6 8 reviews |
By Region
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| North America ▾ | #23 0 reviews | #7 13 reviews |
| Europe ▾ | #6 36 reviews | #23 1 reviews |
| Asia Pacific ▾ | #14 0 reviews | #1 247 reviews |
| Middle East | — | #6 2 reviews |
Blastness and Simplotel both target the hotel industry with website design solutions aimed at increasing direct bookings. They diverge primarily in scope and scale: Blastness emphasizes a comprehensive approach including a proprietary Content Management System (CMS) built specifically for hospitality, tightly integrated with booking engines and supported by a dedicated revenue management system and consulting. Simplotel focuses on responsive, search-engine-optimized websites with a streamlined booking engine and conversion widgets designed to boost online visibility and ease of booking.
Both products solve the core problem of reducing reliance on OTAs by improving the direct booking channel. Blastness addresses this through a deep integration of strategy, design, technology, and revenue consulting for a tailored digital presence. Simplotel offers a more standardized, conversion-focused, and user-friendly solution trusted by over 3,000 hotels, emphasizing SEO and ease of use.
If your hotel is a boutique, luxury, or resort property looking for a fully tailored website combined with advanced revenue management and strategic consulting, Blastness fits better. This is supported by its 35 reviews with top ratings in boutique (5/5 across 14 reviews), luxury (5/5 across 12 reviews), and resorts (5/5 across 14 reviews). Its proprietary CMS and integration with revenue management tools provide operational advantages for hotels seeking to actively manage pricing and optimize channels.
If you run a mid-size or large branded hotel, limited service, or budget property, or you require a cost-effective, SEO-focused website with a user-friendly booking engine, Simplotel is the stronger candidate. Its 272 reviews cover diverse segments including branded hotels (4.6/5), limited service (4.6/5), and city center hotels (4.7/5). Simplotel’s wide adoption across 3,000+ hotels and its SEO tools suit hotels prioritizing online visibility and straightforward website management.
Because Simplotel has no reviews in the last six months, its ratings may not reflect current product or support quality, while Blastness has limited recent review data (1 review), indicating caution in assuming current performance for either.
Blastness scores 4.8/5 for ease of use and 4.7/5 for onboarding across 35 reviews, praised for an intuitive interface particularly in its Revenue Management System and channel management. Users highlight how the user-friendly design simplifies managing pricing structures and promotions, freeing staff time. Simplotel earns 4.7/5 ease of use and 4.6/5 onboarding from 272 reviews, with reviewers noting its user-friendly booking engine and straightforward website customization.
Both products receive consistent positive feedback on user adoption by front desk and marketing teams. Blastness users emphasize the intuitive design tailored for hospitality-specific workflows, while Simplotel users appreciate the simplicity of website updates and the booking process.
Edge: Even.
Both platforms share 19 core website design features relevant to hotels. Simplotel offers one exclusive feature: Conversion Widgets, which provide interactive tools on the website to engage visitors and increase booking conversions. This tool enhances guest interaction by enabling targeted prompts or upsells directly on the site, which can improve conversion rates for hotels focused on maximizing website performance.
Blastness does not list any exclusive features but integrates a proprietary CMS designed specifically for hotels, seamlessly connecting with booking engines and supporting a comprehensive revenue management suite that impacts pricing and distribution beyond the website alone. This bundle changes operational workflows by linking website visitor data with pricing strategies and channel management.
Edge: Simplotel, due to its unique Conversion Widgets feature that directly influences conversion tactics on the website.
Blastness has a customer support rating of 4.9/5 and onboarding at 4.7/5 from 35 reviews. Reviewers praise rapid, professional responses and ongoing strategic guidance from revenue consultants, highlighting recurring meetings and tailored insights that help hotels optimize their online presence and revenue. The support is described as proactive and deeply involved.
Simplotel’s customer support rates 4.7/5 with onboarding at 4.6/5 from 272 reviews. Hotels appreciate the helpfulness and responsiveness of support but note occasional delays and staff turnover. Some reviewers request faster response times and clearer communication on updates, indicating room for improvement.
Edge: Even.
Simplotel offers 23 verified partner integrations versus Blastness’s 17, a 35% advantage. Both platforms share key partners such as Asksuite and Vertical Booking. Simplotel uniquely integrates with major channel managers and booking platforms like SiteMinder, STAAH, RateGain, and Triptease, which are critical for hotels relying on extensive channel distribution and real-time inventory management.
Blastness integrates with several notable systems including Oracle Hospitality, Mews, and hoteliga International, which may benefit properties using those platforms.
Hotels with complex channel management needs and multiple distribution partners will find Simplotel’s broader integration network advantageous. Hotels focused on select partners or specific PMS platforms may prefer Blastness.
Edge: Simplotel.
Blastness holds a slightly higher overall rating at 4.8/5 from 35 reviews compared to Simplotel’s 4.6/5 from 272 reviews. Ratings by segment favor Blastness in boutique hotels (5/5 vs 4.6/5), luxury hotels (5/5 vs 4.6/5), resorts (5/5 vs 4.6/5), and bed & breakfasts (4.9/5 vs 4.7/5). Simplotel leads in review volume and covers more hotel segments with significant data but scores slightly lower in these key categories.
Simplotel’s recent review volume dropped 100% to zero in the last six months from an average of 31 per 6 months over the prior two years, possibly indicating changes in customer satisfaction or company focus. Blastness has only one recent review, limiting current rating validity.
Edge: Even.
Blastness does not publicly publish pricing, offers no free or trial version, and has no implementation fee listed. Pricing is likely customized per property size and scope, fitting hotels seeking tailored solutions with flexible budgets.
Simplotel’s base price is $600, with no trial or freemium versions. This transparent pricing provides clarity for budget-conscious hotels but may not include full customization or additional services.
Without comparable pricing models, a direct cost comparison is not possible.
Not ideal if:
Not ideal if:
Blastness and Simplotel both provide hotel website design solutions aimed at increasing direct bookings but differ in their approach and scale. Blastness combines a proprietary CMS, advanced revenue management tools, and personalized consulting to create fully tailored, conversion-optimized websites primarily for boutique, luxury, and resort hotels. Simplotel focuses on delivering responsive, SEO-friendly websites with user-friendly booking engines and broad channel integrations, appealing to a wider array of hotel types including branded and budget properties.
Choose Blastness if your hotel values integrated revenue management and strategic consulting alongside a customized website design that aligns with a mobile-first, fast-loading technical infrastructure, supported by excellent customer service and strong segment ratings. Its tailoring and consultancy can significantly impact revenue optimization for hotels willing to invest in a comprehensive digital strategy.
Choose Simplotel if your hotel needs a straightforward, conversion-focused website solution with extensive channel integrations and a transparent pricing model. Simplotel’s platform supports large portfolios and a variety of hotel types, emphasizing ease of use, SEO, and conversion widgets that enhance visitor engagement. However, consider the recent sharp drop in review activity, which may affect the reliability of its current service levels.
Simplotel’s broader integrations and higher review volume offer operational advantages for hotels managing complex distribution, while Blastness’s deep integration of technology and consulting suits hotels that want to tightly control pricing and maximize direct bookings through a unified platform.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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| Conversion Widgets |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
What hoteliers love
Users say Blastness makes it easy to update rates quickly, control availability and closures, and keep OTAs and portals aligned. This is seen as a rev... Users say Blastness makes it easy to update rates quickly, control availability and closures, and keep OTAs and portals aligned. This is seen as a revenue-protection tool that reduces manual work and helps hotels react faster to demand changes.
The booking engine is described as straightforward and easy for guests to use, including on smartphones, which supports direct bookings. One reviewer,... The booking engine is described as straightforward and easy for guests to use, including on smartphones, which supports direct bookings. One reviewer, however, wanted a simpler flow and another suggested the immersive version improved conversion, showing that booking experience quality directly affects revenue.
Reviewers highlight Blastness’s custom website work as strong, with the site reflecting the property’s style and presenting information clearly. This... Reviewers highlight Blastness’s custom website work as strong, with the site reflecting the property’s style and presenting information clearly. This helps hotels strengthen brand identity and improve visitor engagement, which can contribute to higher conversion rates.
Where hoteliers push back
While the platform is generally well regarded, one reviewer said the CRS interface could be more intuitive and that some booking engine steps should b... While the platform is generally well regarded, one reviewer said the CRS interface could be more intuitive and that some booking engine steps should be simplified. This indicates the product may still create friction for staff or guests in certain workflows.
Ranks higher for
What hoteliers love
A major theme is the quality of Simplotel’s support team, which reviewers describe as responsive, professional, and proactive in handling requests and... A major theme is the quality of Simplotel’s support team, which reviewers describe as responsive, professional, and proactive in handling requests and follow-ups. Negative mentions center on support not being available on weekends, occasional delays, and account-manager rotation that disrupts continuity.
Many reviews highlight Simplotel’s ability to create attractive, modern hotel websites that reflect brand identity and improve first impressions. At t... Many reviews highlight Simplotel’s ability to create attractive, modern hotel websites that reflect brand identity and improve first impressions. At the same time, users often ask for more dynamic templates, greater design flexibility, and more customization options so the site can better differentiate the property.
Users repeatedly praise the booking engine for being intuitive, seamless, and easy for guests to complete reservations quickly. A smaller but importan... Users repeatedly praise the booking engine for being intuitive, seamless, and easy for guests to complete reservations quickly. A smaller but important set of comments asks for more innovation, more attractive styling, or a dedicated payment gateway to improve the end-to-end booking experience.
Where hoteliers push back
Hotels frequently mention Simplotel’s SEO impact, especially improved online visibility and better search performance that can drive more direct traff... Hotels frequently mention Simplotel’s SEO impact, especially improved online visibility and better search performance that can drive more direct traffic. However, reviewers also want more proactive SEO tracking, richer keyword reporting, and stronger content optimization to keep improving rankings and organic demand.
Several reviews note that customizations, feedback incorporation, or technical fixes can take longer than desired, which slows execution and can creat... Several reviews note that customizations, feedback incorporation, or technical fixes can take longer than desired, which slows execution and can create extra change cycles. Even satisfied customers ask for faster turnaround on bespoke requests and more efficient implementation of feedback.
Ranks higher for
Unique capabilities
It depends on your requirements. Blastness Website Design and Simplotel Hotel Branded Websites share many core Website Design features, but each has unique capabilities. Blastness Website Design offers 17 verified integration partners, while Simplotel Hotel Branded Websites offers 23. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Website Design: No. Simplotel Hotel Branded Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 79 and Simplotel has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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