Smart CMS by Bookassist vs. TAG Web Design:
Which Is Right for You?

The Decision

Choosing between Smart CMS by Bookassist and TAG Web Design by The Anything Group hinges on your hotel’s specific needs and priorities. Both aim to elevate your website, yet they approach this goal differently: Bookassist's Smart CMS offers a comprehensive, integrated platform with direct booking tools, while The Anything Group provides custom web redesign services focused on aesthetic appeal and user experience. Your decision should depend on whether you value an all-in-one booking solution or a tailored website overhaul.

Both products address website design, but Bookassist’s platform emphasizes direct booking optimization and operational integration, whereas The Anything Group specializes in visual and functional website transformations. With no reviews for The Anything Group, the clearer choice is the product with the most recent, positive feedback—Bookassist. Are you ready to prioritize an established, review-backed solution or explore a bespoke design service?

Is Bookassist or The Anything Group Better for Hotels?

Bookassist's Smart CMS is built specifically for hotels seeking to boost online direct bookings, with features like multi-lingual support, mobile responsiveness, and integrated booking engines. In contrast, The Anything Group focuses on comprehensive website redesigns, improving aesthetics and user navigation, without offering direct booking tools or integrated hotel management features.

If your hotel needs a website that actively drives reservations, Bookassist’s platform is the better fit, especially given its 155 reviews and a high 4.92/5 overall rating. Conversely, if your priority is a modern, visually appealing website with tailored design, The Anything Group could be appealing—though it currently lacks customer reviews to validate this approach. Which approach aligns more with your hotel’s growth strategy—integrated booking or visual transformation?

Bookassist vs The Anything Group: Which Should Your Hotel Choose?

If your hotel needs a platform that combines website management with a robust booking engine, go with Bookassist. Its extensive features—over 25 exclusive functionalities, including multi-currency, gift vouchers, and dynamic rate management—support direct sales and operational efficiency. If your hotel prioritizes a custom, visually stunning website with flexible design options, The Anything Group’s web development services are more suitable.

For hotels focused on increasing direct bookings, reducing OTA dependency, and leveraging detailed analytics, Bookassist’s integrated system offers a clear advantage. On the other hand, if your hotel aims to refresh its online presence with a bespoke, eye-catching website that improves user experience without necessarily focusing on booking automation, The Anything Group’s approach might be more appropriate. Which end goal is more critical for your property’s success?

Is Bookassist or The Anything Group Easier to Use?

Bookassist’s platform receives a 4.72/5 ease-of-use rating, with many reviewers praising its intuitive, user-friendly interface and quick onboarding process. Support from their team is highly rated at 4.91/5, with hoteliers noting the responsiveness and helpfulness of account managers. Users consistently highlight how easy it is to manage offers, prices, and content without technical knowledge.

In contrast, The Anything Group offers a bespoke service rather than a software platform, so ease of use depends on the final website design and how well your team adapts to it. Since no reviews are available, no direct comparison can be made. Based on existing data, Edge: Bookassist.

Which Has Better Features: Bookassist or The Anything Group?

Bookassist boasts 25 features exclusive to its platform, such as multi-lingual support, gift vouchers, pooled inventory, and A/B testing, alongside common features like multi-currency and social media integration. These are designed to enhance booking conversions and customer engagement directly from your website.

The Anything Group provides 10 features focused on website customization, including drag-and-drop editing, fully customizable themes, SEO plugins, and a blog composer. While these improve site aesthetics and content management, they lack the integrated booking functionalities that Bookassist offers.

Given the extensive feature set tailored to hotel needs, edge: Bookassist.

Which Has Better Customer Support: Bookassist or The Anything Group?

Bookassist’s customer support scores a 4.91/5, with reviewers emphasizing the responsiveness, proactive advice, and personalized assistance from their account managers. Clients frequently mention the support team’s quick resolution of issues and ongoing training.

Since The Anything Group has no published reviews, it’s impossible to compare support directly. However, support is typically a critical factor in software deployment and ongoing success. On current evidence, edge: Bookassist.

Which Has More Integrations: Bookassist or The Anything Group?

Bookassist integrates with 74 verified partners, including popular solutions like AdsHotel, LiveRate, and Customer Alliance, covering advertising, revenue management, and review platforms. This extensive integration ecosystem simplifies hotel operations and marketing efforts.

The Anything Group offers no listed integrations, focusing solely on web design. This limits its ability to connect your website with booking engines, PMS, or other hotel management systems.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Bookassist or The Anything Group?

Bookassist’s reviews consistently praise its ease of use, support, and ability to increase direct bookings, reflected in a 4.92/5 rating from 155 reviews. Hotels of various sizes, especially city center and boutique properties, highly value its integrated tools and mobile optimization.

With no reviews available for The Anything Group, it’s challenging to assess customer satisfaction. Given the strong, recent reviews for Bookassist, it remains the clear leader. Edge: Bookassist.

How Much Do Bookassist and The Anything Group Cost?

Bookassist does not publish specific pricing details; it offers a customized quote based on your hotel’s needs. The Anything Group charges a flat fee of $2,000 for its website redesign services, with no mention of ongoing costs or packages.

If your hotel requires an integrated platform with ongoing support, budget considerations may favor The Anything Group’s fixed fee. However, for a comprehensive, scalable solution, the value of Bookassist’s features and support often justifies its cost.

What Type of Hotel Should Use Bookassist?

• Hotels that want to increase direct bookings and reduce reliance on OTAs.
• Properties seeking a mobile-first website with multi-language and multi-currency support.
• Hotels that value detailed analytics, automated reporting, and dynamic rate management.
• Teams aiming for a platform that integrates booking, marketing, and content management.
• Hotels open to ongoing support and feature updates from a dedicated provider.

Not ideal if:

• Your hotel primarily needs a simple, static website without booking functions.
• You prefer a one-off design service without ongoing platform support.
• Your hotel operates in regions not supported by Bookassist’s regional coverage.

Edge: Bookassist.

What Type of Hotel Should Use The Anything Group?

• Hotels looking for a fully custom website design that emphasizes branding and aesthetics.
• Properties that want to control every aspect of website layout with drag-and-drop tools.
• Hotels aiming for a modern, SEO-optimized website with blog and content features.
• Teams that prefer a design partner to handle development, content, and visual style.

Not ideal if:

• Your hotel needs integrated booking or operational tools.
• You want a ready-to-go platform with built-in reservation management.
• Your focus is on quick deployment rather than bespoke design.

Edge: The Anything Group.

The Bottom Line for Hotels

Bookassist provides a full-featured, integrated solution focused on boosting direct bookings, supported by extensive reviews and recent high ratings. Its core strength lies in combining website management with a powerful booking engine, analytics, and support, making it ideal for hotels that aim to optimize their online revenue.

The Anything Group excels at creating visually stunning, custom websites that enhance your hotel’s branding and user experience. It’s better suited for properties prioritizing aesthetics and content management, especially if they already have a booking engine or plan to integrate one separately.

If your hotel wants a proven, all-in-one platform with ongoing support and a track record of delivering results, Bookassist is the better choice. Conversely, if your focus is on a bespoke design tailored to your brand’s identity with no need for integrated booking from the start, The Anything Group offers a compelling option.

In sum, for hotels looking for a trustworthy, review-backed platform that actively drives bookings, Bookassist is the clear winner. If visual branding and a custom website are your primary goals, consider engaging The Anything Group for a tailored web redesign.