Gourmet Marketing Custom Websites vs. Squarespace Website Builder:
Which Is Right for You?

The Decision

Choosing between Gourmet Marketing’s Custom Websites and Squarespace’s Website Builder hinges on your hotel’s specific needs. Gourmet Marketing is a specialized agency delivering tailored websites designed explicitly for hospitality, while Squarespace offers a DIY platform with customizable templates aimed at small to mid-sized businesses. Both aim to establish your online presence, but their approaches and target audiences differ markedly.

If your hotel seeks a highly customized, professionally crafted website backed by dedicated support, Gourmet Marketing is the logical choice. Conversely, if you prefer an easy-to-use, template-based platform with quick setup and affordability, Squarespace might be more suitable. But which product truly stands out for hotels?

Is Gourmet Marketing or Squarespace Better for Hotels?

Gourmet Marketing’s platform is exclusively built for hospitality brands, offering bespoke web design, SEO, and digital marketing services that align with hotel-specific goals. Its reviews emphasize the team’s expertise, attention to detail, and strategic insights, with a perfect 5/5 customer support rating and 10 reviews, including recent feedback.

Squarespace, by contrast, is a general website builder catering to a broad range of small businesses and creatives, with no recent reviews or user insights specific to hotels. Its limited regional presence and zero verified integrations suggest it’s less tailored for hotel needs. Given the lack of recent hotel-specific data for Squarespace, Gourmet Marketing’s proven hospitality focus makes it the more reliable choice.

Gourmet Marketing vs Squarespace: Which Should Your Hotel Choose?

If your hotel needs a fully customized, high-performance website designed specifically for hospitality, go with Gourmet Marketing. Its platform is tailored to hotels, with dedicated support, marketing strategy, and integrations like The Hotels Network and Triptease, making it a comprehensive digital partner.

If your hotel requires a straightforward, cost-effective solution with easy setup and management, Squarespace offers an intuitive interface and templated designs, though without hotel-specific features or recent hotel reviews. For hotels aiming for a polished, bespoke digital presence, Gourmet Marketing clearly leads. For quick, simple websites, Squarespace may suffice, but with less confidence in hotel-specific performance.

Is Gourmet Marketing or Squarespace Easier to Use?

Gourmet Marketing’s platform scores a perfect 5/5 for ease of use, onboarding, and customer support, with all reviews praising their professionalism and tailored guidance. Its onboarding process is described as smooth, with dedicated support ensuring your team can efficiently get your hotel’s website up and running.

Squarespace, on the other hand, has a 0/5 rating across all ease and support metrics, reflecting a lack of hotel-specific guidance or recent reviews within the hospitality industry. While it’s known for simplicity for small business owners, the absence of hotel-focused support diminishes its usability for hoteliers seeking expert assistance.

Edge: Gourmet Marketing

Which Has Better Features: Gourmet Marketing or Squarespace?

Gourmet Marketing offers no shared features but provides a suite of tailored solutions, including custom web design, SEO, and full-funnel digital marketing, backed by integrations with The Hotels Network, Revinate, and Triptease. Its focus on hospitality-specific features ensures your website aligns with hotel industry needs.

Squarespace, with zero verified integrations and only a generic set of customizable templates, lacks the advanced hotel-oriented functionalities evident in Gourmet Marketing’s offering. As a hotelier, you’ll find Gourmet’s hospitality-centric features and integrations far more relevant and valuable.

Edge: Gourmet Marketing

Which Has Better Customer Support: Gourmet Marketing or Squarespace?

Gourmet Marketing’s support scores a perfect 5/5, with reviews highlighting the team’s knowledge, responsiveness, and tailored assistance. Hotels repeatedly praise their strategic guidance and proactive communication, making support a standout advantage.

Squarespace, however, has no recent hotel-related reviews or ratings, indicating minimal or no dedicated support for hospitality clients. For hotels that prioritize reliable, industry-specific support, Gourmet Marketing’s service clearly outperforms.

Edge: Gourmet Marketing

Which Has More Integrations: Gourmet Marketing or Squarespace?

Gourmet Marketing supports four verified partners, including The Hotels Network, Revinate, and Triptease, offering seamless integration with marketing, reputation management, and booking tools tailored for hotels. These integrations help optimize your website’s performance and guest engagement.

Squarespace offers no verified hotel-specific integrations, limiting its ability to connect with hospitality-focused tools. Without dedicated integrations, your hotel’s digital ecosystem may lack cohesion and functionality.

Edge: Gourmet Marketing

Which Do Hoteliers Rate Higher: Gourmet Marketing or Squarespace?

Gourmet Marketing’s reviews are recent, with a perfect 5/5 rating and 10 reviews, all praising their hospitality expertise, strategic insights, and dedicated support. Hotels of varied sizes, especially extended stays and boutique properties, value the tailored approach.

Squarespace lacks recent hotel-specific reviews entirely, making it impossible to gauge hotelier satisfaction within this industry. Given Gourmet’s proven track record and recent positive feedback, it’s the clear leader for hotel website solutions.

Edge: Gourmet Marketing

How Much Do Gourmet Marketing and Squarespace Cost?

Gourmet Marketing does not publicly disclose pricing, reflecting its bespoke, agency-based approach tailored to each hotel’s needs. Expect customized quotes based on your website scope and marketing goals.

Squarespace’s pricing is publicly available, starting at a basic plan suitable for small websites, but lacking hotel-specific features or support. Its affordability and transparency make it appealing for small properties, but it may fall short in delivering hotel-centric value.

What Type of Hotel Should Use Gourmet Marketing?

• Hotels that want a custom-designed website tailored specifically for the hospitality industry.
• Hotels seeking ongoing digital marketing and SEO support.
• Hotels that value dedicated onboarding and support teams.
• Hotels aiming for higher conversion rates through industry-specific features.
• Hotels with a larger budget for a strategic, full-funnel approach.

Not ideal if:

• Your hotel requires only a simple, templated website.
• You prefer a self-managed, DIY platform.
• Your hotel is very small with minimal online marketing needs.

What Type of Hotel Should Use Squarespace?

• Small hotels or boutique properties seeking quick, easy website setup.
• Hotels on a tight budget looking for affordable, transparent pricing.
• Hotels that prioritize visual appeal and simplicity over industry-specific features.
• Hotels or owners comfortable managing their site without dedicated support.

Not ideal if:

• Your hotel needs tailored digital marketing or integrations.
• You want a website built specifically for hospitality.
• You require ongoing support or strategic guidance from a dedicated team.

The Bottom Line for Hotels: Which Product Is Right for You?

Gourmet Marketing’s Custom Websites are best suited for hotels that desire a professionally built, industry-specific site that drives bookings and supports marketing efforts. Its recent reviews, extensive integrations, and superior support make it the most reliable choice for hotels aiming for a strategic online presence.

Squarespace remains an option for small hotels or properties with minimal digital needs and tight budgets. Its easy-to-use interface and transparent pricing appeal to owners seeking quick setup without complex integrations, but it lacks hotel-specific functionality and recent hotel industry reviews.

If your hotel prioritizes a tailored, supported, and proven hospitality website, Gourmet Marketing is the clear choice. For a simple, budget-friendly website with minimal industry focus, Squarespace might suffice, but with significant limitations in hotel-specific features and recent feedback.