The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 56 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Travelclick shines .
SHR Group shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Reporting Dashboard and Guest profiles.
Side-by-side ratings based on 56 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 56 |
After analyzing 56 verified reviews, Travelclick users most value its , while SHR Group users highlight personalized customer success support, user-friendly interface, integration with third-party systems. Click any theme to see what reviewers say.
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Personalized Customer Success Support
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User-Friendly Interface
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Integration with Third-Party Systems
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AI-Driven Booking Engine
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Extensive Reporting Options
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Cloud-Based System
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How each product ranks among Hotel Reservations Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Travelclick |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #6 9 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 28 reviews |
| Large (75-199 rooms) ▾ | — | #4 11 reviews |
| X-Large (200+ rooms) | — | #5 3 reviews |
By Property Type
| Segment | Travelclick |
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| Boutique ▾ | — | #3 34 reviews |
| Luxury ▾ | — | #5 25 reviews |
| Branded / Chain ▾ | — | #5 18 reviews |
| Extended Stay | — | #7 4 reviews |
By Region
| Segment | Travelclick |
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|---|---|---|
| North America ▾ | — | #3 34 reviews |
| Europe ▾ | — | #4 18 reviews |
| Asia Pacific | — | #7 1 reviews |
| Middle East | — | #6 2 reviews |
Choosing the right hotel reservations software can significantly impact your team’s efficiency and revenue. You’re evaluating Travelclick CRS by Travelclick and SHR Central Reservation System (CRS) by SHR Group, two prominent solutions in the hotel industry. Both aim to streamline reservations, manage distribution, and improve operational control, but they diverge sharply in market presence, features, and user feedback. Which one best suits your hotel’s unique needs?
Travelclick CRS is a longstanding player with a near-zero rating, indicating no recent reviews or active user feedback. SHR Group’s CRS, by contrast, boasts a high overall rating of 4.77/5 based on 49 recent reviews, making it a more credible and tested option for your decision.
Travelclick CRS’s absence of recent reviews and an overall rating of 0/5 suggest limited current user engagement and little available data on its performance. Conversely, SHR Group’s system has recent, detailed reviews, especially in the last six months, highlighting its active user base and ongoing support.
Both products address reservation management and distribution, but SHR Group’s recent reviews emphasize its ease of use, robust features, and strong customer support. Travelclick’s lack of recent data leaves its current effectiveness and user satisfaction uncertain.
Would you prefer a solution with proven recent user feedback or one with limited current data? SHR Group clearly leads in this regard, offering more confidence for your hotel’s investment.
If your hotel requires a comprehensive, multi-property management platform with extensive integrations, SHR Group is the clear choice. It offers 20 unique features, including reporting dashboards, guest profiles, booking engines, channel management, content management, and direct PMS and RMS connectivity—making it suitable for hotels that need a full-stack reservation and distribution system.
Travelclick CRS’s core offering appears minimal, with no listed exclusive features or integrations, and no recent reviews to validate ongoing support or functionality. If your hotel prioritizes a well-supported, feature-rich platform with proven recent performance, SHR Group is the safer bet.
If you need a straightforward reservation platform with minimal complexity, Travelclick might seem appealing—but the lack of recent feedback poses risks.
SHR Group’s reviews consistently rate its ease of use at 4.61/5, praising its intuitive interface, user-friendly dashboard, and straightforward onboarding process. Hoteliers highlight that SHR’s systems are relatively easy to navigate, helping staff adapt quickly despite some UI quirks.
Travelclick, however, has no ratings or recent reviews, making it impossible to gauge its current user experience or onboarding effectiveness. The absence of data suggests it may not be as user-friendly or actively supported today.
Edge: SHR Group.
SHR Group offers 20 features exclusive to its platform, including a reporting dashboard, guest profiles, full booking engine, channel management, metasearch connectivity, multi-property management, and PMS/RMS integration. These features enable hotels to centralize operations and tailor their distribution strategies.
Travelclick provides no listed exclusive features, indicating a likely limited feature set or lack of recent updates. With more functionalities and recent reviews verifying their performance, SHR Group clearly has the edge here.
Edge: SHR Group.
SHR Group’s support ratings are high at 4.76/5, with reviews emphasizing the team’s helpfulness, personalized service, and prompt responses. Hoteliers report that SHR’s support significantly eases daily operations and implementation challenges.
Travelclick, however, has no recent customer support ratings or reviews, leaving uncertainty about its current responsiveness or quality. Given the recent customer feedback for SHR Group, it’s evident that their support is a key strength.
Edge: SHR Group.
SHR Group boasts 81 verified integrations, including shared partners like Yanolja Cloud, Criton, Priority Software, and Visual Matrix PMS. This extensive integration network ensures smooth operation across various hotel management systems.
Travelclick has only 1 verified partner, limiting its connectivity options and flexibility. For hotels seeking a highly integrated system that connects easily with existing systems, SHR Group offers a clear advantage.
Edge: SHR Group.
Since Travelclick has no recent reviews, there’s no current rating data or hotel segment-specific feedback. SHR Group’s reviews show an overall rating of 4.77/5, with particularly high marks from boutique hotels (5/5), independent properties (4.7/5), and branded hotels (4.88/5).
Recent feedback highlights SHR Group’s ease of use, feature set, and support, making it the preferred choice among active hotel users. The lack of data on Travelclick makes SHR Group the more reliable option.
Edge: SHR Group.
Travelclick offers no publicly available pricing details, which is common in older, enterprise-level systems. SHR Group also does not publish specific prices but emphasizes no implementation or monthly fees, indicating a possible custom quote model.
Given the lack of transparent pricing, your best approach is to contact vendors directly for quotes aligned with your hotel’s size and needs.
Not ideal if:
Travelclick might suit very small or straightforward operations, but its current market presence is uncertain.
Not ideal if:
SHR Group caters best to hotels with complex distribution needs and growth ambitions.
Travelclick CRS appears to be a legacy system with limited recent activity and vague support, making it a risky choice for today’s hotel environment. Its core benefit may lie in basic reservation management, but the lack of recent reviews and features suggests it’s not keeping pace with industry standards.
SHR Group’s CRS, on the other hand, is actively used by a range of hotel segments, with a high rating backed by recent reviews. Its extensive feature set, strong support, and broad integrations make it the clear leader for hotels seeking a versatile and reliable reservation platform.
If your hotel values ongoing support, modern features, and proven performance, SHR Group’s CRS is the recommended choice. Travelclick might only be suitable for hotels with very minimal needs or as a legacy system in transition.
This comprehensive comparison should help you confidently decide which reservation system aligns best with your hotel’s strategic goals and operational requirements.
Hotel Reservations Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Travelclick |
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According to HTR's product database, Travelclick CRS and SHR Central Reservation System (CRS) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Travelclick |
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| Booking engine | ||
| Call center functionality | ||
| Channel management & OTA distribution | ||
| Guest profiles | ||
| Metasearch connectivity | ||
| Reporting Dashboard |
Showing top differences. 8 more features differ between these products.
What hoteliers love
SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyda... SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyday inquiries and major projects, significantly easing the management of hotel operations.
SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient ope... SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient operations and quicker onboarding of new users.
The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this inte... The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this integral for smooth operations and efficient management.
Where hoteliers push back
Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabiliti... Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabilities and more detailed insight into key metrics.
A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology... A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology trends and enhance system availability.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Travelclick CRS and SHR Central Reservation System (CRS) share many core Hotel Reservations Software features, but each has unique capabilities. Travelclick CRS offers 1 verified integration partners, while SHR Central Reservation System (CRS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Central Reservation System (CRS) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Travelclick CRS: No. SHR Central Reservation System (CRS): No. Neither product currently offers a free tier. Most Hotel Reservations Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Travelclick has an HT Score of 0 and SHR Group has 50. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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