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MARKETING

Smooth Check-In. Higher Conversion. Better Guest Experience.

Verified case study Hotel Tech Report has reached out to hoteliers at Superbude to verify this case study.
Case study header image
How Superbude uses WhatsApp with dailypoint™ to enhance guest communication and operational efficiency.
Why it matters: Superbude, a lifestyle hotel brand, had introduced a self-check-in system that allowed guests to complete their check-in prior to arrival via a link in the pre-stay email, speeding up the on-site process. How-ever, usage of this system was low, particularly among OTA guests. Only direct bookers made frequent use of it, resulting in a consistently low adoption rate of around 20–30%.

  • OTA platforms often don’t allow proper placement of links – such as for pre-check-in – which limited the available options. One piece of guest data, however, was almost always available: the mobile phone number.

Top 3 Core Objectives: Superbude aimed to simplify the check-in and check-out process through automated WhatsApp communication and significantly increase self check-in conversion.

  • Reducing front-office workload: Centralize guest communication and data.

dailypoint™

The CDP for CRM & Loyalty

4.5 224 REVIEWS

Innovators Mentioned

Superbude
dailypoint™
DA
Diana Avagiani
Hotel Tech Report reached out to Diana Avagiani who verified this case study.

E-Commerce

Superbude

"WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."

Diana Avagiani

E-Commerce

👍 E-Commerce Diana Avagiani said that Better communications and conversions.:

  • "WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."

⚖️ The selection process: During their research process, Diana Avagiani evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

  • E-Commerce Diana Avagiani said, about their decision: "All in one solution for campaign management, serive, communication."

📈 The results: Switching to WhatsApp more than doubled Superbude’s self check-in usage and created a smoother, queue-free guest journey. At the same time, centralized communication and reduced manual workload boosted operational efficiency across the entire stay.

  • Self check-in conversion increased by 100%, rising from roughly 20% to over 50%, demonstrating significantly higher engagement and automation.

  • Major efficiency gains, with fewer manual check-ins reducing front-desk workload and operational costs.

  • A noticeably smoother guest experience, as guests skipped queues and enjoyed a streamlined digital journey, fully supported by centralized communication in the CGP.

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