INFORME

Reinventing Guest Relations in Modern Hospitality through CRM

Creado en colaboración con

Bowo
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Resumen

Did you know that only 20% of hotels worldwide use a CRM to manage their guest relationships? Start beating the competition today with personalized, revenue-generating marketing campaigns. This guide presents the keys to fully exploiting a hotel CRM and meeting guests' expectations of personalization.

Lo que aprenderás

  • What is a hotel CRM? The essential basics.
  • 4 golden rules of any good hotel CRM.
  • 7 guest segments to target for impactful campaigns, with concrete examples of campaign scenarios.
  • Why deploying a CRM is easier than it looks.

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