Case Study

Le Domaine des Prés Verts generates an additional €130,000 in turnover with Bowo

Paolo

Bowo · Junio 24, 2024

Le Domaine des Prés Verts was a pioneer in the glamping market in France. It has managed to rank among the top 1% of the best hotels in the world according to TripAdvisor, thanks to its unique concept in an exceptional setting.

Why it matters: Le Domaine des Prés Verts comprises 8 rooms and a bistro-grocery store, spread across 3 sites, amidst nature and small picturesque villages. A previous application was developed in 2013 to streamline orders and enhance staff efficiency, but it lacked customization and flexibility. In 2020, Jérémy had a crush on Bowo at a trade show.

"We understood that Bowo would allow us to create an application that perfectly reflects who we are, in white label format."

Top 3 Core Objectives: For high-level services, it was important that every element of the experience be perfectly controlled and optimized so that the stay unfolds without a hitch.

Streamlining the customer journey: There was a real desire to simplify the customer journey and optimize every point of contact and process to create a seamless and efficient experience for clients. By eliminating unnecessary complexities and improving user interactions.
Improve customer satisfaction: It was crucial to consistently meet and exceed customer expectations by addressing their needs, providing excellent service, and actively seeking their feedback.
Generate more revenue: The implementation of initiatives to boost sales and increase overall revenue needed a revision. It was necessary to optimize access to the services offered by the hotel.

"We've managed to build a guest journey that's very intuitive and quite extraordinary."

Jeremy Leleu

Director of Le Domaine des Prés Verts

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👍 Director of Le Domaine des Prés Verts Jeremy Leleu said that Bowo's team was very helpful in the building of an intuitive guest journey:

"We've managed to build a guest journey that's very intuitive and quite extraordinary."

⚖️ The selection process: During their research process, Jeremy Leleu evaluated Bowo's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Bowo was the best fit solution:

Director of Le Domaine des Prés Verts Jeremy Leleu said, about their decision: "Bowo ticks all the boxes in terms of our requirements: a highly customisable, white-label application with a design that matches our graphic charter, which can be connected to their hotel's other software, but also a scalable application with regular new features, a team that listens to hotel requests... the perfect combo to meet our expectations!"

📈 The results: By providing access to hotel services on a single platform, Bowo has succeeded in streamlining the customer journey to enhance satisfaction and also generate additional revenue more easily.

€130,000 in turnover in 1 year with only 8 rooms, resulting in an additional turnover of €1,488 per month per occupied room.
96% tablet usage rate by guests.
Increased satisfaction : customers use the tablet, find the guest app relevant, and are extremely satisfied. To see the video interview with Jérémy Leleu, follow this link : https://www.bowo.fr/blog/etude-de-cas-domaine-des-pres-verts-sur-mesure