How Zafiro Hoteles digitized its room service, restaurant management, and spa services to improve the overall guest experience

MARKETING

Zafiro is a prestigious chain of resort-style hotels in the Balearic Islands that stands out for its quality services. Providing the best possible guest experience is their top priority. This is why they have been striving to digitize their service offering for some time. As of 2018, they were one of the first chains to adopt this trend. Initially, guests were provided with information through an app. Progress in technology, however, added a technological twist.

Why it matters: Zafiro wanted to implement an app that would allow their guests to request room service and amenities using their smartphones at their hotels. Moreover, they wanted to streamline and digitize the restaurant and spa reservation system, as well as reduce paper usage.

Using STAY APP, they were able to develop a digital plan that met their guests' demands and set them apart from their competitors.

Top 3 Core Objectives: Zafiro’s goal was to provide a seamless digital guest experience, where guests could ask for room service, amenities, spa services, or book tables from their smartphones, all from one app; keeping all hotel information accessible in the same way.

Digitize their service offering: Make all hotel services digital, including room service, amenities, reservations for restaurants and spas, and hotel shows. All of this should be available on the customers' smartphones.
Streamline their operations: Zafiro hoteles aimed to reduce waiting times in communication with their guests, as well as in providing food and beverage services.
More control and sustainability: A focus on controlling its daily routines, particularly in restaurants, was a priority for Zafiro. It also aimed to reduce its paper consumption in daily operations.

"STAY is an easy-to-use, visually appealing, and functional app that has improved the experience of our guests and staff. We tailor it to each hotel's brand image. Keeping our services up-to-date has never been easier."

Andreu Cladera

Marketing Team

Innovators Mentioned

Zafiro Hotels

STAY

Andreu Cladera

Marketing Team

Zafiro Hotels

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👍 Marketing Team Andreu Cladera said that An easy-to-use and visually appealing guest app:

"STAY is an easy-to-use, visually appealing, and functional app that has improved the experience of our guests and staff. We tailor it to each hotel's brand image. Keeping our services up-to-date has never been easier."

⚖️ The selection process: During their research process, Andreu Cladera evaluated STAY's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that STAY was the best fit solution:

Marketing Team Andreu Cladera said, about their decision: ""Prior to digitizing our guest experience, everything was slower. STAY has greatly reduced waiting times.""

📈 The results: Guests are more satisfied because of the digitization of the services, which has reduced wait times and given Zafiro more control over its restaurants. An enhanced digital guest experience

The digitalization of room service, spas, and restaurants has reduced waiting times and increased revenue. "As a result of the implementation of a communication channel between our staff and our guests, we have been able to streamline processes in a humane manner."
With the help of STAY, we have everything under control in the management of our restaurants. Purchasing raw materials is even better anticipated. We are always up-to-date. Especially in high season, being able to book via smartphone is very important and convenient for guests. They can now book even a week in advance."
"Services are now much more visible because smartphones and QR codes allow the creator of the QR code to send the guest wherever they want. A variety of QR codes have been created to promote shows, spa treatments, room service, or communication with the reception."

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