MARKETING

One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.

Verified case study Hotel Tech Report has reached out to hoteliers at One King West Hotel & Residence to verify this case study.
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One King West is a popular destination for guests visiting the Toronto area and is sold outmost nights. So, when the property first joined The Guestbook in 2019, their most urgent goal was to enrich their guests’ experience and foster deeper guest relationships through more effective direct communication.
Why it matters: The Guestbook not only helped increase the direct bookings through the cashback rewards program but transformed first time guests into loyalists of the hotel.
  • The property leveraged all the resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: In 2019 One King West Hotel & Residence partnered with The Guestbook to to increase direct bookings and maximize profitability.
  • Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

  • Meeting Planner Incentives: In order to stay competitive with branded hotels One King West incentivizes meeting planers by offering cashback rewards.

  • Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.

Innovators Mentioned

One King West Hotel & Residence
The Guestbook
DM
Don MacCorquodale
Hotel Tech Report reached out to Don MacCorquodale who verified this case study.

Director of Revenue Management

One King West Hotel & Residence

"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests. One of the standout features has been the rewards system. Guests appreciate the immediate cash-back rewards, which has fostered a sense of loyalty and encouraged repeat bookings. Additionally, The Guestbook’s integration with our website has been seamless, while enhancing the user experience. Since implementing The Guestbook, we’ve noticed a marked increase in direct bookings. The convenience and incentives offered through the platform have not only attracted new guests but also converted our one-time visitors into regulars. The analytics and reporting tools have been invaluable, providing us with insights into booking trends and guest preferences, enabling us to tailor our guest experiences more effectively. Moreover, The Guestbook’s customer support team deserves a special mention. Their responsiveness and willingness to assist with any queries have made the implementation and ongoing management of the platform hassle-free. In conclusion, The Guestbook has been instrumental in increasing our direct bookings and enhancing our overall guest experience. We highly recommend it to other hotels looking to boost their direct booking strategy."

Don MacCorquodale

Director of Revenue Management

👍 Director of Revenue Management Don MacCorquodale said that If you are looking for direct booking success and increased revenue, look no further than The Guestbook!”:
  • "In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests. One of the standout features has been the rewards system. Guests appreciate the immediate cash-back rewards, which has fostered a sense of loyalty and encouraged repeat bookings. Additionally, The Guestbook’s integration with our website has been seamless, while enhancing the user experience. Since implementing The Guestbook, we’ve noticed a marked increase in direct bookings. The convenience and incentives offered through the platform have not only attracted new guests but also converted our one-time visitors into regulars. The analytics and reporting tools have been invaluable, providing us with insights into booking trends and guest preferences, enabling us to tailor our guest experiences more effectively. Moreover, The Guestbook’s customer support team deserves a special mention. Their responsiveness and willingness to assist with any queries have made the implementation and ongoing management of the platform hassle-free. In conclusion, The Guestbook has been instrumental in increasing our direct bookings and enhancing our overall guest experience. We highly recommend it to other hotels looking to boost their direct booking strategy."

⚖️ The selection process: During their research process, Don MacCorquodale evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
  • Director of Revenue Management Don MacCorquodale said, about their decision: "We had high expectations from The Guestbook and were not disappointed."

📈 The results: One King West Hotel & Residence noticed an immediate shift in direct business and created long lasting loyalty with returning guests.
  • + CAD $942,000 Annual Room Revenue Impact

  • +27% Increase in Conversion

  • 15X ROI

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