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MARKETING

Strategic Growth at The Slate Phuket

Not yet verified This case study hasn't been verified by The Slate Phuket yet
Case study header image
The Slate Phuket is a luxury design-forward resort in Thailand known for its industrial chic aesthetic and lush tropical setting.
Why it matters: The property sought to grow its direct bookings while tapping into a strong international traveler base.

  • With a focus on performance marketing, The Slate partnered with Guestbook to drive more conversions and optimize value from U.S. travelers, a key demographic of the hotel’s clientele.

Top 3 Core Objectives: To increase direct bookings and guest engagement, The Slate implemented Guestbook’s Email Capture Plugin on its homepage and introduced a compelling Member Deal offering an exclusive discount for Guestbook members.

  • Increasing the ADR: The hotel's ADR increased to $387.62 USD.

  • New Guestbook Enrollments: Over 1,100 New Guestbook Enrollments

  • Increased Room Revenue: Over $585K USD Room Revenue Impact

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.

4.9 300 REVIEWS

Innovators Mentioned

The Slate Phuket
The Guestbook
Wuttipong Leelasanti
The hotelier hasn't yet verified the case study.

Director of Revenue & eCommerce

The Slate Phuket

"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."

Wuttipong Leelasanti

Director of Revenue & eCommerce

👍 Director of Revenue & eCommerce Wuttipong Leelasanti said that The program helped drive room revenue and increase visibility to our property.:

  • "As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."

⚖️ The selection process: During their research process, Wuttipong Leelasanti evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

  • Director of Revenue & eCommerce Wuttipong Leelasanti said, about their decision: "This partnership also further supports our mission to deliver added value and personalized service to our growing global guest base, particularly as we see significant growth in the U.S. market."

📈 The results: The collaboration generated significant returns.

  • Over $585K USD in room revenue and 1,500 Room nights

  • 40% of bookers enrolling in the program

  • 12.09 Revenue to Cost Multiple

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