Case Study

How Nomade People turned curated stays into scalable revenue with Plusgrade

Kathleen Mcguire

Plusgrade · Juillet 30, 2025

Nomade People needed more structure for its next phase of growth. With Plusgrade, they found a smarter, more consistent way to drive revenue, while helping guests tailor stays that still feel personal and purposeful.

Why it matters: Upselling at scale often leads to inconsistent guest experiences. Plusgrade enabled Nomade People to systematize revenue generation while enhancing guest personalization.

Guests could bid for premium rooms not visible in the original booking flow, helping staff stay organized while elevating revenue—without added manual work.

Top 3 Core Objectives: Nomade People was looking to enhance structure while scaling intentionally:

Organize Front Desk Upsells: Empower staff with a consistent process for room upgrades and guest offers to reduce ad hoc approaches.
Consistent Guest Experience: Standardize processes without compromising the brand’s unique, soulful experiences.
Maximize Ancillary Revenue: Generate new revenue streams from upgrades and amenities without manual intervention.

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

Daniela Figuerola

Global Director of Revenue Management and Distribution

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👍 Global Director of Revenue Management and Distribution Daniela Figuerola said that Empowering guests with personalized choices elevated the entire stay experience.:

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

⚖️ The selection process: During their research process, Daniela Figuerola evaluated Plusgrade's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Plusgrade was the best fit solution:

Global Director of Revenue Management and Distribution Daniela Figuerola said, about their decision: "Plusgrade has really changed the game for me and my hotels. Out of all the upsell tools I’ve used, it’s been the easiest to implement, and the service has been the best."

📈 The results: In just three months, Nomade People saw a 4x boost in upgrade revenue across its Mexico properties—without manual effort—while providing guests more tailored stays.