MARKETING

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Verified case study Hotel Tech Report has reached out to hoteliers at Alexis Park Resort to verify this case study.
Case study header image
Alexis Park Resort wanted to offer immediate rewards to guests for booking directly as a way to compete against big hotel chains and OTA’s in the competitive Las Vegas market.
Why it matters: In 2023, the hotel partnered with The Guestbook to leverage the power of cash back to achieve this goal.

  • The property leveraged different resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: From the very beginning, Alexis Park Resort utilized the resources provided by The Guestbook to successfully implement their direct booking strategies.

  • Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.

  • Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

  • Strengthened Guest Loyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests.

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.

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Innovators Mentioned

Alexis Park Resort
The Guestbook
MM
Michael Moreno
Hotel Tech Report reached out to Michael Moreno who verified this case study.

General Manager

Alexis Park Resort

"We saw an immediate shift in business by partnering with The Guestbook within the first 30 days."

Michael Moreno

General Manager

👍 General Manager Michael Moreno said that We needed a way to compete against the expensive OTA's that were stealing our share of business.:

  • "We saw an immediate shift in business by partnering with The Guestbook within the first 30 days."

⚖️ The selection process: During their research process, Michael Moreno also researched LaaSie.ai, Stash Rewards, and ultimately decided The Guestbook was the best fit for them.

  • General Manager Michael Moreno said, about their decision: "As an independent hotel is the competitive Las Vegas market we needed a tool to attract new visitors, and to encourage guests to book direct. The Guestbook is the only product in the space to help us achieve our goals."

📈 The results: Alexis Park Resort saw a direct shift in business immediately after partnering with The Guestbook.

  • + $100k Room Revenue Impact within the first 30 days

  • 2,400 Enrollments *since 2023

  • 14.2X ROI

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