MARKETING
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
The property leveraged all the resources available from The Guestbook to achieve their direct booking initiatives.
Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.
Meeting Planner Incentives: In order to stay competitive with branded hotels One King West incentivizes meeting planers by offering cashback rewards.
Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.
Innovators Mentioned
Director of Revenue Management
One King West Hotel & Residence
"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests. One of the standout features has been the rewards system. Guests appreciate the immediate cash-back rewards, which has fostered a sense of loyalty and encouraged repeat bookings. Additionally, The Guestbook’s integration with our website has been seamless, while enhancing the user experience. Since implementing The Guestbook, we’ve noticed a marked increase in direct bookings. The convenience and incentives offered through the platform have not only attracted new guests but also converted our one-time visitors into regulars. The analytics and reporting tools have been invaluable, providing us with insights into booking trends and guest preferences, enabling us to tailor our guest experiences more effectively. Moreover, The Guestbook’s customer support team deserves a special mention. Their responsiveness and willingness to assist with any queries have made the implementation and ongoing management of the platform hassle-free. In conclusion, The Guestbook has been instrumental in increasing our direct bookings and enhancing our overall guest experience. We highly recommend it to other hotels looking to boost their direct booking strategy."
Don MacCorquodale
Director of Revenue Management
"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests. One of the standout features has been the rewards system. Guests appreciate the immediate cash-back rewards, which has fostered a sense of loyalty and encouraged repeat bookings. Additionally, The Guestbook’s integration with our website has been seamless, while enhancing the user experience. Since implementing The Guestbook, we’ve noticed a marked increase in direct bookings. The convenience and incentives offered through the platform have not only attracted new guests but also converted our one-time visitors into regulars. The analytics and reporting tools have been invaluable, providing us with insights into booking trends and guest preferences, enabling us to tailor our guest experiences more effectively. Moreover, The Guestbook’s customer support team deserves a special mention. Their responsiveness and willingness to assist with any queries have made the implementation and ongoing management of the platform hassle-free. In conclusion, The Guestbook has been instrumental in increasing our direct bookings and enhancing our overall guest experience. We highly recommend it to other hotels looking to boost their direct booking strategy."
Director of Revenue Management Don MacCorquodale said, about their decision: "We had high expectations from The Guestbook and were not disappointed."
+ CAD $942,000 Annual Room Revenue Impact
+27% Increase in Conversion
15X ROI
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