Case Study

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

Gabby Andrews

The Guestbook · Décembre 13, 2023

In the competitive New York City market The San Carlos Hotel sought ways to differentiate themselves by offering Cashback Rewards.

Why it matters: Within a year of partnering with The Guestbook, San Carlos Hotel saw a dramatic shift in direct bookings, which resulted in a significant increase in profitability.

The property leveraged different resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: In 2017 The San Carlos Hotel partnered with The Guestbook to increase direct bookings and maximize profitability.

Increased Guest Lotyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests
Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.
Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

"Partnering with The Guestbook has been highly effective in boosting our direct bookings"

Johanna Vargas

Yield Manager

👍 Yield Manager Johanna Vargas said that with the increase in direct bookings we have seen a dramatic shift from OTA's which increased our profitability year after year:

"Partnering with The Guestbook has been highly effective in boosting our direct bookings"

⚖️ The selection process: During their research process, Johanna Vargas evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Yield Manager Johanna Vargas said, about their decision: "They truly are invested in our profitability and success. The Guestbook continuously seeks ways to always innovate."

📈 The results: The San Carlos Hotel noticed an immediate shift in direct business which resulted in an immediate increase in profitability.