The intuitive personalization platform makes it easy for the team to update messages, adjust targeting, and create tailored campaigns. This flexibility allows them to respond quickly to changing guest needs and market conditions, ensuring the website consistently delivers a relevant and engaging experience for every visitor.

Drive advance bookings: The “Book Early, Pay Less” campaign has become a go-to strategy for driving advance bookings. With a code-based CTA and clear savings across multiple rate plans, it effectively targeted users searching 29+ days in advance. Available on both desktop and mobile, the Early Bird offer helped generate early demand and stabilize future occupancy. Its consistent performance has confirmed its value as a reliable driver of direct bookings.

Boost mobile conversion: The mobile countdown offer quickly became one of the hotel’s most compelling engagement tools. By clearly promoting a 5% discount for first-time bookings and limiting availability to just five minutes, the message created urgency and exclusivity. Its minimalist format, real-time countdown, and mobile-only targeting helped drive immediate clicks and conversions. Since mobile visits typically convert at lower rates than desktop, the results were especially impressive — proving the tactic’s ability to turn mobile traffic into confirmed bookings.

Increase length of stay: The weekday savings Layer offered clear, tiered discounts based on length of stay, encouraging longer bookings between Sunday and Friday. Active on both desktop and mobile across the offers page, it appealed to all audiences and linked directly to the booking engine. This versatile campaign drove value-conscious users to commit to midweek stays.