Case Study

When in Athens: Redefining the Modern Hostel Experience in the Heart of Greece

Ricky Schoeman

Cloudbeds · Novembre 10, 2025

When in Athens, a boutique hostel in one of the city’s most authentic neighborhoods, partnered with Cloudbeds to redefine the hostel experience for mature, connection-driven travelers. With Cloudbeds, the team built an operation that’s both human-centered and powered by smart technology.

Why it matters: Cloudbeds enables When in Athens to balance personal, community-focused hospitality with data-driven growth. The platform streamlines training, payments, and pricing, freeing the team to focus on what matters most — authentic guest experiences.

Cloudbeds provides When in Athens with an all-in-one system to manage reservations, payments, and dynamic pricing, while supporting easy staff onboarding and seamless expansion — all from a single cloud-based platform.

Top 3 Core Objectives: When in Athens needed a flexible, easy-to-use system that could support both its people-first philosophy and its ambition to grow sustainably in a competitive, seasonal market.

Simplify operations and training: Adopt a modern PMS that allows new staff to be fully trained in just a few hours, reducing operational complexity and enabling a welcoming, concierge-style approach to hospitality.
Strengthen revenue management: Implement dynamic pricing and integrated reporting tools to monitor performance, adjust rates, and optimize revenue in real time.
Support sustainable expansion: Use a modular, scalable platform that can grow with the brand as it adds new residences and hybrid accommodation spaces.

"What I love about Cloudbeds is that it never stops improving. There’s a team behind it constantly making it better, adding new features and integrations that actually help us day-to-day."

Athanasios Kyriakou

Owner

👍 Owner Athanasios Kyriakou said that Cloudbeds’ continuous innovation fuels When in Athens’ growth.:

"What I love about Cloudbeds is that it never stops improving. There’s a team behind it constantly making it better, adding new features and integrations that actually help us day-to-day."

⚖️ The selection process: During their research process, Athanasios Kyriakou evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Owner Athanasios Kyriakou said, about their decision: "“I don’t care what someone studied. I care if they’re kind, if they want to learn, if they care about people. Cloudbeds helps me train them quickly so they can focus on guests, not systems.”"

📈 The results: With Cloudbeds, When in Athens created an efficient, guest-centered operation that combines seamless technology with meaningful hospitality — ready to expand as its vision grows.