RAPPORTO

AI in Hospitality: Why the Real Opportunity Lies During the Stay

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This whitepaper explains why most hotels use AI before arrival, but not during the stay where service pressure is highest. It shows the gap between guest openness to AI and hotel hesitation to use it in real time. The paper outlines three practical pillars to help hotels turn AI from pilots into everyday operations without losing the human touch.

Cosa imparerai

  • 78% of hotel chains use AI, yet 78% lack a formal AI strategy
  • 85% of chatbot interactions focus on booking-related questions
  • During-stay automation and real-time service remain limited
  • Integration to enable end-to-end service workflows
  • Goal Setting to automate efficiency while protecting human-led service
  • Guest Adoption, with 73% of travelers open to AI-powered service during their stay

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