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REVENUE MANAGEMENT
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
Paraty Tech provides Casa Dorada with a customized booking engine, website design, and supporting tools like Rate Check, Rescue Seeker, and Experience Engine. Casa Dorada uses these solutions to manage direct reservations, upsell services such as DayPass and spa, and handle call overflow, allowing them to convert more demand directly and increase the share of their own channel.
Boost Direct Revenue: Increase the share of bookings through the official website, making the direct channel a primary source of income.
Enhance Profitability: Implement pricing strategies and tools that improve ADR while delivering more value per reservation.
Optimize Distribution Mix: Reduce dependence on third-party partners by capturing more demand directly and retaining greater control of the customer relationship.
Paraty Tech
Paraty Tech has spent the last 12 years increasing hotel's and hotel chains' direct sales
Innovators Mentioned
Revenue Director
Casa Dorada Los Cabos Resort & Spa
Digital Marketing Manager
Casa Dorada Los Cabos Resort & Spa
"Our collaboration with Paraty Tech has significantly improved our numbers."
Noe Camacho
Revenue Director
"Our collaboration with Paraty Tech has significantly improved our numbers."
Digital Marketing Manager Azucena Zatarain said, about their decision: "Paraty Tech stood out for their hospitality know-how and the personalized way they addressed our needs."
Direct bookings increased by 24%, driving a 30.6% year-over-year revenue lift through the official website.
The share of room nights sold directly rose from 39.6% to 47.6%, overtaking commercial partners.
ADR grew by 12.5%, reflecting more effective pricing and higher willingness from guests to book direct.
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