GIATA Drive

4.8 (48 REVIEWS)

HTR Score icon
HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

GIATA Drive

4.8 (48 REVIEWS)

Ranked 1 (out of 18) in Listings Management

Manage, Distribute, and Analyse Hotel Images, Facts, and Descriptions Across 20,000+ Sales Channels

GIATA is popular in Greece with 17 hoteliers leaving an average rating of 95%.

What is GIATA?

Founded in 1996 | Headquarters in Berlin (Germany) | 82 employees
GIATA Drive is a content management system designed specifically for hotels. This platform enables hotels to efficiently analyze and distribute their images, facts, and descriptions to over 20,000 distribution channels including OTAs (Online Travel Agencies), TOs (Tour Operators), bed banks, metasearch engines, and major platforms such as Booking.com, Expedia, Google, and TripAdvisor. By unifying content distribution, GIATA Drive helps hotels ensure consistent and up-to-date information across all channels, thereby improving online visibility, reducing manual effort, and enhancing the guest booking experience.

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Capabilities

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GIATA doesn’t have any benefits or use cases available

Features

Analytics

4/5 features

Content Management

4/5 features

Administration

4/5 features

Channels

4/5 features

Other

0/1 features

GIATA Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, GIATA Drive is the #1 most trending product in the Listings Management category (out of 18) and the #37 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

GIATA’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted GIATA as the #1 Listings Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

GIATA Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

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GIATA Reviews

Hotelier Rating

Excellent
45
Very Good
2
Average
1
Poor
0
Terrible
0

Property Size

  • X-Small (1)
  • Medium (8)
  • Large (9)
  • X-Large (30)

Country

  • Greece
    Greece
    (17)
  • Egypt
    Egypt
    (6)
  • Spain
    Spain
    (5)
  • Turkey
    Turkey
    (5)
  • United States of America
    United States of America
    (1)
  • Finland
    Finland
    (1)
  • Cyprus
    Cyprus
    (1)
  • Portugal
    Portugal
    (1)
  • Germany
    Germany
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (26)
  • Middle East
    Middle East
    (11)
9

Good interface

Marketing Assistant from 25-49 room Airport/Conference Hotel in Piskopiano (Greece)

Verified
2 months ago
Giata Drive has been a game-changer for managing our hotel. What I love most is how easy it makes updating pricing and availability across all our booking channels from one place. It saves us a lot of time and helps avoid over bookings, which is a huge relief. The interface is simple to use, so we don’t waste time figuring out how it works....
Country Greece
Marketing Assistant
Medium Hotel
9

Efficient Hotel Data Management with Giata Drive

Assistant Manager from 25-49 room Boutique in Benitses (Greece)

Verified
2 months ago
Centralized Information: We can now upload images, room descriptions, and details about the facilities we offer in one central platform. Time-Saving: Before using Giata Drive, we had to log into the extranet of each agency individually or, worse, manually share hotel details with agencies whenever requested. Giata Drive has saved us countle...
Country Greece
Assistant Manager
Medium Hotel
10

Fantastic Experience with GIATA

Sales Manager from 200 to 499 room City Center Hotel in Bogazkent (Turkey)

Verified
3 months ago
We’ve been using GIATA for some time now, and it has truly elevated the way we manage our hotel data. The platform is efficient, reliable, and incredibly easy to use. It’s clear that GIATA understands the challenges of the travel industry and offers solutions that genuinely work. Their hotel mapping system eliminates confusion and ensures o...
Country Turkey
Sales Manager
X-Large Hotel
10

We recommend their services

Online Sales Asst. Manager from 200 to 499 room City Center Hotel in Kadriye (Turkey)

Verified
3 months ago
I’ve been using GIATA for a while now, and I’m really impressed with the services they provide. Their ability to organize and distribute accurate hotel information is outstanding. If you’re running a travel agency or a booking platform, GIATA can make your job so much easier.
Country Turkey
Online Sales Asst. Manager
X-Large Hotel
10

A Comprehensive Approach to Travel Content and Distribution

Con from 500+ room Luxury Hotel in Bogazkent (Turkey)

Verified
3 months ago
GIATA is a well-recognized player in the travel content industry, specializing in providing enriched hotel and destination data to a variety of travel companies. My experience with GIATA highlights its strengths in content accuracy, depth, and user-friendly processes.
Country Turkey
Con
X-Large Hotel
10

A unique experience that simplifies workflow

E-Commerce Manager from 500+ room Resort in (Turkey)

Verified
3 months ago
Since we are a chain hotel group, managing the process from a single source gives us a great advantage to save time and to reach as many guests as possible.
Country Turkey
E-Commerce Manager
X-Large Hotel
9

Fast, modern, intuitive and constantly improved tool for updating hotel content

E-Commerce Coordiantor from 100 to 199 room Airport/Conference Hotel in Bad Saarow (Germany)

Verified
3 months ago
Quick update of information and photos on multiple sites at once, clear and intuitive to use, constantly improved and supported.
Country Germany
E-Commerce Coordiantor
Large Hotel
10

Good experience with the tool and the staff

Contract Manager from 200 to 499 room Branded Hotel in Rota (Spain)

Verified
4 months ago
The USABILITY How easy the team made it The two options: open content link and the integrations with many operators
Country Spain
Contract Manager
X-Large Hotel
10

Recommendation about GIATA

Online Sales Executive from 200 to 499 room Boutique in Kemeragzi (Turkiye)

Verified
5 months ago
We liked distribution of content and images with high quality via GIATA Drive to our business partners. It is best and easiest solution.
Country Turkiye
Online Sales Executive
X-Large Hotel
10

The Best Solution For Content Distribution

Sales and Marketing Manager from 200 to 499 room Resort in Kemeragzi (Turkiye)

Verified
5 months ago
For our hotel chain, GIATA Drive is our best solution to introduce our hotels to our business partners and we are managing our contents via GIATA Drive. If you don't want to waste your time with factsheet papers, you have to try Drive and save your time for your other cases. Thank you to HotelPartner and Mr. Onur Ugur for meet us with GIATA...
Country Turkiye
Sales and Marketing Manager
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

GIATA Drive is a unique software because it combines the following features that set it apart from other solutions: Centralized hotel information: GIATA Drive offers a centralized platform for accessing and managing comprehensive hotel information, including images, descriptions, and amenities. This eliminates the need for multiple sources and streamlines the hotel content management process. Real-time updates: GIATA Drive ensures that hotel information is always up-to-date with real-time updates. This ensures accuracy and consistency across all distribution channels.   Seamless integration: GIATA Drive seamlessly integrates with various hotel technology systems, such as property management systems (PMS), central reservation systems (CRS), and channel managers. This enables efficient data exchange and automation. Enhanced distribution: GIATA Drive facilitates efficient content distribution to a wide network of online travel agencies (OTAs), global distribution systems (GDS), and other sales channels. This helps hotels reach a larger audience and maximize their visibility.   Improved guest experience: GIATA Drive contributes to an improved guest experience by providing accurate and up-to-date hotel information. This helps guests make informed decisions and enhances their overall satisfaction.   These unique features make GIATA Drive a valuable tool for hotels, travel agencies, and other businesses in the hospitality industry.

Question:

What differentiates this product or service from the competition?

Answer:

GIATA Drive stands apart from its competitors in the hotel content management and distribution space due to several key differentiating factors: Extensive Distribution Network: GIATA Drive boasts a vast network of over 20,000 sales channels, including major OTAs, tour operators, metasearch engines, and GDSs, ensuring maximum reach for hotel content.   Multilingual Content Management: GIATA Drive supports content management in 25 languages, facilitating seamless communication with a global audience and enhancing the guest experience.   Comprehensive Content Types: The platform enables efficient management and distribution of various content types, including images, facts, amenities, descriptions, and room-type tags. Focus on Visual Content: GIATA Drive emphasizes the importance of visual storytelling, offering specialized features for managing and optimizing hotel images, including room-type tagging. Integration with Major Platforms: The platform integrates seamlessly with leading industry players such as Booking.com, Expedia, Google, and TripAdvisor, streamlining content distribution and management.   Analytics and Insights: GIATA Drive provides hotels with valuable analytics and insights, enabling them to track content performance, identify areas for improvement, and make data-driven decisions. Dedicated Support: The company offers dedicated customer support to assist hotels in maximizing the benefits of the platform and resolving any issues that may arise. While other solutions may offer some of these features, GIATA Drive's combination of extensive distribution network, multilingual support, comprehensive content types, focus on visuals, integrations, analytics, and dedicated support makes it a unique and compelling choice for hotels seeking to optimize their content management and distribution strategies.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Integration: Seamless integration with your property management system, channel manager, and other critical systems is vital to avoid data silos, manual workarounds, and potential errors. Workflows: Make sure the product or service enhances your current workflows rather than disrupts them. Consider factors such as ease of use, training requirements, and customer support.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 5 recommend
Recommended by
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Kyriakos Vaikos CEO @ Hospitality Perception
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Pedro Widman CEO @ Clicktotravel E-Commerce S.L.
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Beate Benthien Contracting Manager @ TL Travel
RecommendationAvatar
Reinhard Gangelmayer Hotel Solutions Partner, Visibility listings management @ Reinhard Gangelmayer Tourism Consulting
RecommendationAvatar
Antonio Perdomo CEO @ TL travel
RecommendationAvatar
Kyriakos Vaikos CEO @ Hospitality Perception
RecommendationAvatar
Pedro Widman CEO @ Clicktotravel E-Commerce S.L.
RecommendationAvatar
Beate Benthien Contracting Manager @ TL Travel
RecommendationAvatar
Reinhard Gangelmayer Hotel Solutions Partner, Visibility listings management @ Reinhard Gangelmayer Tourism Consulting
RecommendationAvatar
Antonio Perdomo CEO @ TL travel
RecommendationAvatar
Bahadır Gerçek General Manager @ GTS Global Travel Services Turizm A.Ş.
RecommendationAvatar
Claudio Tome General Manager @ EC TRAVEL
RecommendationAvatar
Simon Arrigo Director @ Oswald Arrigo Ltd
Are you a consultant or vendor that recommends GIATA? Leave a recommendation

GIATA Integrations

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Amadeus

This integration hasn’t been verified by Amadeus yet.

Amadeus

83% recommended by 154 hotels


Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels


Booking.com

This integration hasn’t been verified by Booking.com yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels


HolidayCheck AG

This integration hasn’t been verified by HolidayCheck AG yet.

HolidayCheck AG

0% recommended by 0 hotels


HRS Hospitality & Retail Systems

This integration hasn’t been verified by HRS Hospitality & Retail Systems yet.

HRS Hospitality & Retail Systems

0% recommended by 0 hotels


Support

Unverified

GIATA has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates
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2025

Learn more about the GCSC Certification

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HT Score

100/100

Recommended

96%

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