GIATA Drive

4.8 (66 REVIEWS)

HTR Score icon
HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

GIATA Drive

Ranked 1 (out of 20) in Listings Management

Manage, Distribute, and Analyse Hotel Images, Facts, and Descriptions Across 20,000+ Sales Channels

GIATA has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.

Bell avatar Bell - AI powered product analyst

I analyzed all of GIATA’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like GIATA Drive for its intuitive, user-friendly interface that requires minimal support, enhancing operational efficiency and reliability. The platform's effective time management and synchronization significantly improve service delivery, ensuring timely solutions. This reliability can increase revenue by enhancing guest satisfaction and reducing operational disruptions, while also potentially decreasing costs through streamlined processes.

What Types of Hotels GIATA is Popular For

Size

4 | X-Small (1-9 room)

1 | Small (10-24 room)

9 | Mid-Sized (25-74 room)

14 | Large (75-199 room)

38 | X-Large (200+ room)

Country

20 | Greece

12 | Turkey

9 | Spain

8 | Egypt

3 | Portugal

2 | Germany

2 | Italy

1 | Finland

1 | Cyprus

1 | Malta

Type

50 | Resorts

22 | Airport/Conference Hotels

21 | Boutiques

21 | Luxury Hotels

14 | Branded Hotels

14 | City Center Hotels

9 | Bed & Breakfast & Inns

8 | Limited Service & Budget Hotels

4 | Casinos

3 | Extended Stay & Serviced Apartments

3 | Hostels

1 | Vacation Rentals & Villas

Region

39 | Europe

20 | Middle East

Category

66 | Listings Management

What is GIATA?

Founded in 1996 | Headquarters in Berlin (Germany) | 82 employees
GIATA Drive is a content management system designed specifically for hotels. This platform enables hotels to efficiently analyze and distribute their images, facts, and descriptions to over 20,000 distribution channels including OTAs (Online Travel Agencies), TOs (Tour Operators), bed banks, metasearch engines, and major platforms such as Booking.com, Expedia, Google, and TripAdvisor. By unifying content distribution, GIATA Drive helps hotels ensure consistent and up-to-date information across all channels, thereby improving online visibility, reducing manual effort, and enhancing the guest booking experience.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of GIATA products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by GIATA

FAQs

Capabilities

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GIATA doesn’t have any benefits or use cases available

Features

Analytics

4/5 features

Content Management

4/5 features

Administration

4/5 features

Channels

4/5 features

Other

0/1 features

GIATA Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, GIATA Drive is the #1 most trending product in the Listings Management category (out of 20) and the #105 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

GIATA’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted GIATA as the #1 Listings Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

GIATA Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

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GIATA Reviews

Hotelier Rating

Excellent
59
Very Good
6
Average
1
Poor
0
Terrible
0

Property Size

  • X-Small (4)
  • Small (1)
  • Mid-Sized (9)
  • Large (14)
  • X-Large (38)

Country

  • Greece
    Greece
    (20)
  • Turkey
    Turkey
    (12)
  • Spain
    Spain
    (9)
  • Egypt
    Egypt
    (8)
  • Portugal
    Portugal
    (3)
  • Germany
    Germany
    (2)
  • Italy
    Italy
    (2)
  • Finland
    Finland
    (1)
  • Cyprus
    Cyprus
    (1)
  • Malta
    Malta
    (1)

Region

  • Europe
    Europe
    (39)
  • Middle East
    Middle East
    (20)
10

Channel Manager for Content

Jupiter Hotel Group Commercial Director from 100 to 199 room Bed & Breakfast & Inn in Praia da Rocha (Portugal)

Verified
1 days ago
Giata Drive is impressively easy to use. It centralizes standardized descriptions and well organized photos, making content management much more efficient. Having everything in one place saves time and ensures consistency across platforms. I especially appreciate the direct connections to Booking and Expedia, which greatly simplify updates...
Country Portugal
Jupiter Hotel Group Commercial Director
Large Hotel
9

Simplicity That Delivers Power.

Head of Global Digital Partnerships from 200 to 499 room Bed & Breakfast & Inn in Saint Julian's (Malta)

Verified
2 days ago
I genuinely appreciate the portal’s usability it’s intuitive and user friendly, with clear guidance on which elements require updating. Additionally, it offers robust control over the distribution of both data and visual assets, giving users full autonomy. What stands out most is their continuous innovation; the team actively listens and in...
Country Malta
Head of Global Digital Partnerships
X-Large Hotel
10

Working with GIATA has been excellent.

Sales Manager from 100 to 199 room Bed & Breakfast & Inn in Praia da Rocha (Portugal)

Verified
7 days ago
What we like most about GIATA is how easy it is to manage and update hotel content across multiple channels from one platform. Automated tools save time and reduce errors, while MultiCodes mapping prevents duplicates and ensures accuracy. Before GIATA, we manually updated content across platforms. Now, centralized content means better consi...
Country Portugal
Sales Manager
Large Hotel
8

Hotel content made easy: centralization, competitor comparison and channel insights

eCommerce Specialist from 100 to 199 room in Palermo (Italy)

Verified
13 days ago
What I appreciate most about GIATA Drive is its ability to bring together all hotel-related content into a single, secure platform. In the past, we often struggled with inconsistencies across multiple channels, and updating images or descriptions in different places was both time-consuming and error-prone. With GIATA Drive, those challenges...
Country Italy
eCommerce Specialist
Large Hotel
10

Excellent content tool

Commercial manager from 100 to 199 room Branded Hotel in Seville (Spain)

Verified
14 days ago
Integration with different channels, response time, and development of new functionalities. They have the ability to adapt to the needs of hotels.
Country Spain
Commercial manager
Large Hotel
10

Great Tool great tool for managing and standardizing content in hotels

Revenue Director from 10 to 24 room Bed & Breakfast & Inn in Palma de Mallorca (Balearic Islands)

Verified
14 days ago
Data standardization Unifies and standardizes hotel and accommodation information, avoiding duplicates or inconsistencies between different channels. Uses a unique GIATA ID code per property, making it easy to identify a hotel regardless of the provider. Centralized content distribution Hotels can upload photos, descriptions, amenities and...
Country Balearic Islands
Revenue Director
Small Hotel
10

Very good optimization of services

E-commerce & Marketing Online Assistant from 200 to 499 room Branded Hotel in Port d'Alcudia (Spain)

Verified
14 days ago
The amount of data that can be counted on and adjusted according to the preferences of the hotel chain or hotel.
Country Spain
E-commerce & Marketing Online Assistant
X-Large Hotel
10

A team of 10

Gerente from 5 to 9 room Boutique in Elche (Spain)

Verified
15 days ago
Direct, straightforward, and friendly service. From the moment we hired him until now, more than a year later, any question or concern Antonio has answered within minutes. It's a luxury to find professionals like him.
Country Spain
Gerente
X-Small Hotel
10

Excellent Platform with Great Support

Assistant marketing manager from 500+ room Bed & Breakfast & Inn in Makadi Bay (Egypt)

Verified
16 days ago
User-friendly system, reliable data, and very responsive support team. I appreciate the platform’s reliability, user-friendly design, and the dedicated support team that always provides quick, professional assistance.
Country Egypt
Assistant marketing manager
X-Large Hotel
10

A nice app for hotels

Sales Marketing Manager from 1 to 4 room Boutique in Kemeragzi (Turkey)

Verified
16 days ago
All information within the facility must be present and the same across all sales channels. This is great. All information about my facility is available on every channel and at the same time.
Country Turkey
Sales Marketing Manager
X-Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

GIATA Drive is a unique software because it combines the following features that set it apart from other solutions: Centralized hotel information: GIATA Drive offers a centralized platform for accessing and managing comprehensive hotel information, including images, descriptions, and amenities. This eliminates the need for multiple sources and streamlines the hotel content management process. Real-time updates: GIATA Drive ensures that hotel information is always up-to-date with real-time updates. This ensures accuracy and consistency across all distribution channels.   Seamless integration: GIATA Drive seamlessly integrates with various hotel technology systems, such as property management systems (PMS), central reservation systems (CRS), and channel managers. This enables efficient data exchange and automation. Enhanced distribution: GIATA Drive facilitates efficient content distribution to a wide network of online travel agencies (OTAs), global distribution systems (GDS), and other sales channels. This helps hotels reach a larger audience and maximize their visibility.   Improved guest experience: GIATA Drive contributes to an improved guest experience by providing accurate and up-to-date hotel information. This helps guests make informed decisions and enhances their overall satisfaction.   These unique features make GIATA Drive a valuable tool for hotels, travel agencies, and other businesses in the hospitality industry.

Question:

What differentiates this product or service from the competition?

Answer:

GIATA Drive stands apart from its competitors in the hotel content management and distribution space due to several key differentiating factors: Extensive Distribution Network: GIATA Drive boasts a vast network of over 20,000 sales channels, including major OTAs, tour operators, metasearch engines, and GDSs, ensuring maximum reach for hotel content.   Multilingual Content Management: GIATA Drive supports content management in 25 languages, facilitating seamless communication with a global audience and enhancing the guest experience.   Comprehensive Content Types: The platform enables efficient management and distribution of various content types, including images, facts, amenities, descriptions, and room-type tags. Focus on Visual Content: GIATA Drive emphasizes the importance of visual storytelling, offering specialized features for managing and optimizing hotel images, including room-type tagging. Integration with Major Platforms: The platform integrates seamlessly with leading industry players such as Booking.com, Expedia, Google, and TripAdvisor, streamlining content distribution and management.   Analytics and Insights: GIATA Drive provides hotels with valuable analytics and insights, enabling them to track content performance, identify areas for improvement, and make data-driven decisions. Dedicated Support: The company offers dedicated customer support to assist hotels in maximizing the benefits of the platform and resolving any issues that may arise. While other solutions may offer some of these features, GIATA Drive's combination of extensive distribution network, multilingual support, comprehensive content types, focus on visuals, integrations, analytics, and dedicated support makes it a unique and compelling choice for hotels seeking to optimize their content management and distribution strategies.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Integration: Seamless integration with your property management system, channel manager, and other critical systems is vital to avoid data silos, manual workarounds, and potential errors. Workflows: Make sure the product or service enhances your current workflows rather than disrupts them. Consider factors such as ease of use, training requirements, and customer support.

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Recommended by
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Kyriakos Vaikos CEO @ Hospitality Perception
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Pedro Widman CEO @ Clicktotravel E-Commerce S.L.
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Beate Benthien Contracting Manager @ TL Travel
RecommendationAvatar
Reinhard Gangelmayer Hotel Solutions Partner, Visibility listings management @ Reinhard Gangelmayer Tourism Consulting
RecommendationAvatar
Antonio Perdomo CEO @ TL travel
RecommendationAvatar
Kyriakos Vaikos CEO @ Hospitality Perception
RecommendationAvatar
Pedro Widman CEO @ Clicktotravel E-Commerce S.L.
RecommendationAvatar
Beate Benthien Contracting Manager @ TL Travel
RecommendationAvatar
Reinhard Gangelmayer Hotel Solutions Partner, Visibility listings management @ Reinhard Gangelmayer Tourism Consulting
RecommendationAvatar
Antonio Perdomo CEO @ TL travel
RecommendationAvatar
Bahadır Gerçek General Manager @ GTS Global Travel Services Turizm A.Ş.
RecommendationAvatar
Claudio Tome General Manager @ EC TRAVEL
RecommendationAvatar
Simon Arrigo Director @ Oswald Arrigo Ltd
Are you a consultant or vendor that recommends GIATA? Leave a recommendation

GIATA Integrations

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Amadeus

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Amadeus

84% recommended by 176 hotels


Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels


Booking.com

This integration hasn’t been verified by Booking.com yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels


HolidayCheck AG

This integration hasn’t been verified by HolidayCheck AG yet.

HolidayCheck AG

0% recommended by 0 hotels


HRS Hospitality & Retail Systems

This integration hasn’t been verified by HRS Hospitality & Retail Systems yet.

HRS Hospitality & Retail Systems

0% recommended by 0 hotels


Support

Unverified

GIATA has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates
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2025

Learn more about the GCSC Certification

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HT Score

100/100

Recommended

96%

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