Hotel Metasearch Management Software

Author img Jordan Hollander
| Last updated
22 PRODUCTS REVIEWED
753 HOTELIERS SURVEYED

Hotel Metasearch Software is absolutely critical to ensure a healthy channel mix for your property.  A channel like TripAdvisor or Google Hotel Ads may ebb and flow over time so it's absolutely essential to have a partner with an understanding and toolkit to approach each of these solutions and optimize over time.  Metasearch management platforms are critical to the success of a hotel advertising strategy but often equally critical can be digital PR and other types of advertising approaches.

We surveyed 753 hoteliers across 59 countries to create this in-depth guide and help you find the best fit Hotel Metasearch Software for your property. Inside you’ll find everything you need to know including product rankings, feature comparisons, price benchmarking, integration interoperability and more.

Hotel Metasearch Software Shortlist

Here are 10 of the Best Hotel Metasearch Software that are covered in this in-depth guide:

  1. 1. Cloudbeds — Best for boosting hotel revenue with targeted digital marketing strategies
  2. 2. Profitroom — Best for leveraging data-driven insights to boost occupancy
  3. 3. SHR Group — Best for leveraging data analytics to optimize your marketing strategy
  4. 4. Sojern — Best for optimizing multi-channel advertising strategies
  5. 5. Net Affinity — Best for optimizing your hotel's online presence with tailored strategies
  6. 6. SiteMinder — Best for increasing your hotel's visibility across multiple channels
  7. 7. Bookassist — Best for leveraging data-driven insights to boost your hotel's visibility
  8. 8. Cendyn — Best for leveraging data to boost marketing ROI
  9. 9. Screen Pilot — Best for leveraging data-driven insights to boost engagement
  10. 10. Triptease — Best for engaging potential guests with targeted marketing campaigns
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In-Depth Guide
What is Hotel Metasearch Management Software
Finding the right Hotel Metasearch Management Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Hotel Metasearch Management Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2024 Hotel Metasearch Management Software Guide)
Hotel Metasearch Management Software Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured Fit: The default sort first shows vendors who are actively looking to connect with hotels in your region and then secondarily by Premium Members and HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Scanning global dataset to personalize your results
Cendyn
4.7 (18 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Power up your direct bookings by up to 30% with our all-in-one platform
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Sojern
Increase Demand. Drive Direct Bookings.
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SHR Group
4.7 (223 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2024 WINNER
Hoteliers voted SHR Group as the #1 Hotel Metasearch Management Software provider in the 2024 HotelTechAwards
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Break free from the maze of digital marketing and amplify the online strength of your hotel brand
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SiteMinder
4.5 (91 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
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Triptease
4.7 (51 reviews)
Ht score logo 43 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Metasearch that brings high value guests to your website reducing your OTA commissions.
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DerbySoft
Intelligent Marketing technology and services for brands to run efficient, cost-effective campaigns on global scale.
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D-Edge
4.7 (36 reviews)
Ht score logo 31 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TH ULTIMATE METASEACH MANAGEMENT PLATFORM
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Fornova
Smarter online marketing campaigns and better conversion for hotels
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RateGain
4.8 (18 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The only end-to-end platform for digital marketing and unified distribution to improve direct revenue for your hotel by at least 30%.
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RateGain
Data-driven marketing, Global proprietary travel data & intelligence, and Broad based, cross platform audience targeting
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BENEFITS
How can metasearch management software improve profitability and efficiency?
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
  • It can help you attract new customers: Metasearch users are open to new experiences and are interested in finding a hotel that best meets their needs. They are typically open to trying new brands, which means that the majority of bookings that occur through metasearch are net new customers. Metasearch drives incremental traffic.
  • Strong metasearch advertising is part of a healthy booking mix: Once a user finds your hotel listing, you, the advertiser, own the customer experience. This gives you the opportunity to create a meaningful relationship and drive direct bookings, rather than relying on a reseller or travel agency.
  • Improves marketing efficiency: Metasearch is one of the most efficient digital acquisition channels. A well managed metasearch campaign will improve the efficiency of your digital marketing investment, driving higher impact and a reliable return on ad spend.
FEATURES
What are the most important features of metasearch management software?
  • Robust Reporting: Metasearch campaigns can have hundreds of thousands of data points and complex bidding layers. You’ll want the ability to access reporting that is robust, customizable, and in alignment with your internal numbers and business goals. 
  • Bid Management: Automated bidding features allow you to apply the best bidding model to fit your company’s goals, constraints, and data. This gives you the freedom to choose exactly how to bid for your campaigns and implement custom algorithms to maximize results. 
  • Custom Labels: Labeling or tagging features allow campaign managers to set both automated and one-off grouping of properties based on any custom value. If you’re managing metasearch for hundreds or even hundreds of thousands of properties, labels are a necessary feature for organizing your campaigns and identifying trends. 
  • Property Content Management: Reporting that is informed by rich property-level data, enables you to add geographic context to broad reports and bring in extremely granular hotel attributes for a more detailed analysis.
  • Intelligent Targeting: Audience targeting involves setting bids for specific groups of customers. The ability to segment your metasearch campaigns by audience is an important feature for reaching your target customers with your ads.
PRICING
What is the typical pricing for metasearch management software?
Most technology providers will charge a percentage of advertising spend. This can range from 4-8% (or lower) based on the volume of spend that flows through a platform and the amount of services that a customer requires.
 
IMPLEMENTATION
How long does it usually take for a hotel to implement new metasearch management software?
Metasearch bid management and connectivity, while separate services, are dependent on one another. In your search for a bid management provider, you’ll want to mitigate risk by not requiring a big change to your connectivity.
 
Although every implementation situation is unique, you can generally expect a full implementation to take anywhere from 2 to 4 weeks from start to launch. Here is an example of what steps may be involved in the process: (1) Share hotel info with the technology vendor (2) Determine how internal analytics will be provided Work with metasearch publishers to launch campaigns (3) Technology vendor completes backend build (4) Grant technology vendor access to click/cost reporting. Providing data to the technology vendor in a consistent manner (both in time and format) will help facilitate a smooth implementation.
FAQs
Hoteliers Also Ask
Effective metasearch and digital marketing campaigns help hoteliers drive revenue, attract new customers, and achieve greater business goals. The tools and services provided by a metasearch management software enable travel brands to maximize their digital reach. This in turn, allows them to grow their business and increase their profitability.
Critical to the success of your metasearch campaigns is knowing how much to spend (based on your goals), where to spend it, while also being able to make changes and adapt as market dynamics change. Great hotel metasearch management software will help you increase direct bookings, boost ROAS (return on ad spend) and drive incremental revenue for your hotel properties.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

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