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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
MARA Solutions (AI Review Assistant)
4.8 (507 REVIEWS)
Sven, Niko, Albert + 45 more experts recommend MARA Solutions
Read RecommendationsRanked 1 (out of 62) in Reputation Management
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldMARA is the AI-powered reputation management software built for modern, independent hotels and hotel groups.
97% recommended by 389 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 386 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
MARA is praised as a hotel reputation-management platform that centralizes reviews, drafts on-brand replies in multiple languages, and saves teams major time while improving response rates and consistency. Users say its analytics, benchmarking, and room/department-level insights help hotels spot root causes, prioritize fixes, and turn guest feedback into operational action—sometimes via PMS/task-management integrations. Main gaps are slower or incomplete channel integrations, occasional misclassification, and reporting that could be more granular.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 386 others
Read their reviewsPartners say
Industry experts recommend MARA for its unparalleled reputation management capabilities in the hotel industry. The platform's AI significantly boosts efficiency by automating review responses with high accuracy, capturing the hotel's unique tone and style. MARA consolidates reviews across platforms, allowing seamless management within existing dashboards. Standout features include its Brand Voice AI and multilingual capabilities. Users also appreciate the fast setup and continual feature expansion.
Sven, Niko, Albert and 45 others
Read their recommendationsWhat Types of Hotels MARA Solutions is Popular For
Size
3 | X-Small (1-9 room)
56 | Small (10-49 room)
133 | Mid-Sized (50-99 room)
247 | Large (100-499 room)
66 | X-Large (500+ room)
Country
277 | Germany
58 | Austria
35 | United Kingdom
19 | Switzerland
15 | Netherlands
15 | United Arab Emirates
14 | Spain
11 | France
11 | Czech Republic
6 | Portugal
5 | United States
2 | Italy
2 | Hungary
2 | Australia
1 | Mexico
1 | Belgium
1 | Liechtenstein
1 | Canada
1 | Indonesia
1 | Finland
1 | Greece
1 | Slovakia
1 | Vietnam
1 | Venezuela
1 | India
1 | Luxembourg
1 | Romania
1 | Maldives
1 | Chile
1 | Malta
1 | Korea, South
Type
201 | City Center Hotels
200 | Branded Hotels
177 | Airport/Conference Hotels
166 | Boutique Hotels
138 | Bed & Breakfast & Inns
116 | Limited Service & Budget Hotels
97 | Luxury Hotels
87 | Extended Stay & Serviced Apartments
77 | Resorts
48 | Hostels
7 | Vacation Rentals & Villas
3 | RV Parks & Campgrounds
2 | Motels
1 | Casinos
Region
458 | Europe
15 | Middle East
7 | North America
5 | Asia Pacific
2 | Oceania
2 | South America
Category
507 | Reputation Management
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Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 189
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"MARA delivers the most personal and brand-aligned AI responses on the market, automatically adapting to your hotel's tone of voice and learning to handle recurring topics the way an experienced team member would. Where legacy systems feel slow and clunky, MARA is fast, intuitive, and designed for teams who value both their time and their connection with guests. Its built-in AI analytics assistant goes beyond showing you data. It works through your guest feedback and tells you exactly what to improve to lift your ratings and guest satisfaction, delivering clear reports where your teams already work. And because MARA connects with your wider tech stack, guest feedback doesn't stay stuck in a dashboard. It flows to the systems where your teams can act on it, turning insights into real operational improvements."
Capabilities
The Most Personal AI Review Replies
Smart Review Inbox
Personalized and Actionable Analytics
Response Automation
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Gather More 5-Star Reviews with Surveys
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Features
Surveys & Feedback
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Channels
Admin & Settings
Available Add-ons & Modules
Recommended by
Achievements
This vendor's trending score is rising, MARA Solutions (AI Review Assistant) is the #1 most trending product in the Reputation Management category (out of 62) and the #11 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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MARA Solutions Case Studies
How Imlauer Hotels Connects Guest Reviews to Hotel Operations
Salzburg (Austria)
How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA
How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA
Travemuende (Germany)
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Düsseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Featured Customers
Hotelier Rating
Looking for specific info?
Easy setup and great support, with no real complaints
Marketing and Sales Manager from 25-49 room Boutique in Salzburg (Austria)
Deep analysis that saves hours of work
Head of Digital Operations from 75-99 room Extended Stay & Serviced Apartment in Berlin (Germany)
Easy to review with concise month-end summaries
Managing Director from 500+ room Luxury Hotel in Dubai (United Arab Emirates)
Easy guest responses that save time — with more integrations needed
Assistant General Manager from 500+ room Bed & Breakfast & Inn in Montreal (Canada)
Saves time with easy, natural writing — but OTA connections would help
House Manager from 75-99 room Extended Stay & Serviced Apartment in Singen (Germany)
Fast, personal review replies — analytics and PMS integration still lag
Marketing Specialist from 200 to 499 room Resort in Bel-Air (Spain)
Easy to use and set up, with weekly resumes — more channels and better price would help
Management from 50-74 room Boutique in Paris (France)
Saves us a lot of time answering reviews — needs clearer stats and faster responses
Front Office Manager from 75-99 room in Breda (Netherlands)
Easy, accurate replies in the hotel’s voice — more learning from edits would help
General Manager from 200 to 499 room Bed & Breakfast & Inn in London (United Kingdom)
Easy to use and saves a lot of time
General Manager from 200 to 499 room Branded Hotel in Heidelberg (Germany)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
MARA shines in various areas. It provides excellent, high-quality AI replies to reviews, saving tremendous amounts of time and effort for hoteliers, thereby facilitating more efficient communications. Moreover, it is furnished with an intuitive UI that is both user-friendly and visually appealing. The product also provides insights, enabling hotels to swiftly learn from guest feedback and implement necessary changes. All this leads to enhanced customer satisfaction and positive business outcomes.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
MARA possesses several unique features that distinguish it from the competition. The quality of its AI capabilities, especially the brand voice AI, gives each hotel a unique AI version - a feature not seen in other ORM systems. The user interface of MARA is intuitive, making it a pleasure to use. It stands out for its ability to automate the reply process with auto-generated drafts and replies, something that elevates the user experience.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
From my experience, I advise hoteliers considering MARA to efficiently set up integrations with OTA and review sources to maximize the potential of the system. I highly recommend setting up the Smart Snippets and trying out the unique Brand Voice AI feature for more personalized replies. Be sure to utilize the automation features to further streamline and improve your operations. MARA is a highly beneficial tool that can transform your hotel management and guest interaction experience.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
MARA Solutions
1 month ago
How Imlauer Hotels Connects Guest Reviews to Hotel Operations
MARA Solutions
1 month ago
How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA
MARA Solutions
3 months ago
MARA Helps Imlauer Hotels Turn Guest Reviews Into Operational Action
MARA Solutions
5 months ago
MARA Solutions Launches AI Research Assistant — Automated Guest Feedback Reports for Hotel Groups
MARA Solutions
10 months ago
How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA
MARA Solutions
10 months ago
east cosmos and Sly Berlin select MARA to strengthen digital guest communication and online reputation
MARA Solutions
10 months ago
Hey Lou HOTELS Chooses MARA to Elevate Digital Guest Communication
MARA Solutions
1 year ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
MARA Solutions
1 year ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
1 year ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
1 year ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
1 year ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
1 year ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
1 year ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
1 year ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
1 year ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
1 year ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
1 year ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
2 years ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
2 years ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
2 years ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
2 years ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
2 years ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
2 years ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
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MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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