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AI Review Assistant (by MARA Solutions)
4.8 (400 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Maurice, Philipp, Fabrizio + 26 more experts recommend MARA Solutions
Read RecommendationsAI Review Assistant (by MARA Solutions)
Ranked 1 (out of 59) in Reputation Management
2025 Winner
Hotel Software
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
97% recommended by 318 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 315 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
MARA is a transformative reputation management tool in the hotel industry, streamlining guest review interactions to enhance customer satisfaction and streamline operations. The platform excels at automating responses to guest feedback, integrating seamlessly with popular review sites and hotel systems, saving significant time and boosting response rates by up to 50%. While its AI analytics offer valuable insights for process improvements and brand alignment, users seek deeper integration with offline systems and faster updates.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 315 others
Read their reviewsPartners say
Industry experts recommend MARA for its unparalleled reputation management capabilities in the hotel industry. The platform's AI significantly boosts efficiency by automating review responses with high accuracy, capturing the hotel's unique tone and style. MARA consolidates reviews across platforms, allowing seamless management within existing dashboards. Standout features include its Brand Voice AI and multilingual capabilities. Users also appreciate the fast setup and continual feature expansion.
Maurice, Philipp, Fabrizio and 26 others
Read their recommendationsWhat Types of Hotels MARA Solutions is Popular For
Size
2 | X-Small (1-9 room)
7 | Small (10-24 room)
99 | Mid-Sized (25-74 room)
184 | Large (75-199 room)
106 | X-Large (200+ room)
Country
214 | Germany
50 | Austria
33 | United Kingdom
18 | Switzerland
13 | Spain
10 | Netherlands
8 | United Arab Emirates
7 | Czech Republic
5 | Portugal
4 | France
4 | United States of America
2 | Australia
2 | Italy
1 | Malta
1 | Chile
1 | Slovakia
1 | Maldives
1 | Romania
1 | Hungary
1 | Luxembourg
1 | India
1 | Korea, South
1 | Venezuela
1 | Vietnam
1 | Finland
1 | Indonesia
1 | Liechtenstein
1 | Mexico
Type
170 | Branded Hotels
158 | City Center Hotels
144 | Airport/Conference Hotels
124 | Boutiques
112 | Bed & Breakfast & Inns
92 | Limited Service & Budget Hotels
70 | Luxury Hotels
59 | Extended Stay & Serviced Apartments
55 | Resorts
37 | Hostels
7 | Vacation Rentals & Villas
2 | Motels
2 | RV Parks & Campgrounds
1 | Casinos
Region
363 | Europe
8 | Middle East
5 | North America
5 | Asia Pacific
2 | Oceania
2 | South America
Category
400 | Reputation Management
Didn’t find what you were looking for?
What is MARA Solutions?
Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 89
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
FAQs
Capabilities
The Most Personal AI Review Replies
The Most Personal AI Review Replies
The most personal AI for review responses that adapts to your language and understands your hotel.
Smart Review Inbox
Smart Review Inbox
Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
Personalized and Actionable Analytics
Personalized and Actionable Analytics
Understand your guest feedback in minutes. As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your hotel.
Response Automation
Response Automation
Automate (parts of) your reply process. E.g. automatic responses to 5-star reviews without text from Google.
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Competitor Benchmark
Compare your performance with your competitors to understand how much you need to improve to be the leader in your region.
Gather More 5-Star Reviews with Surveys
Gather More 5-Star Reviews with Surveys
Our optimized surveys help you gather more 5-star reviews to improve your online reputation and visibility. Powered by AI-aided review drafts for happy guests.
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Mara AI Speaks Your Brand Voice
We take personalization to the next level! MARA AI is automatically trained based on your replies to create an even more personalized customer experience. With our brand voice fine-tuning, you will immediately get your Brand Voice AI minutes after registering.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Available Add-ons & Modules
MARA Solutions Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 59) and the #38 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
MARA Solutions Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Dusseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Luzern (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zürich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
Hannes Dietl
Head of Digitalization and Information Technology @
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
Donata von Finckenstein
Director of E-Commerce @
Hotel Amano Eastside
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
Marius Lammertz
Manager of Operations @
Nena Apartments Kreuzberg 61
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader @
THE FLAG West M.
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
Jennifer Seeckt
Revenue Manager @
little BIG hotels
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager @
The Edwardian Manchester, A Radisson Collection Hotel
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager @
EMA House Hotel Suites
Featured Customers
Hotelier Rating
Looking for specific info?
10
Time reduction
Adjoint Director from 100 to 199 room Boutique in Barcelona (Spain)
Verified
1 days ago
Reducing the time spent and learning a human and personal way of writing is a great help in everyday life.
Spain
Spain
Adjoint Director
Large Hotel
10
Great and easy to use reputation management tool
Senior Vice President Hotel Operations from 500+ room Luxury Hotel in Dubai (United Arab Emirates)
Verified
1 days ago
Managing guest sentiment across a diverse, multi-property portfolio requires more than a simple monitoring tool; it demands a strategic partner. MARA has consistently proven to be exactly that, providing our operations leadership with the clarity, efficiency, and actionable intelligence necessary to drive continuous improvement.
The platfo...
United Arab Emirates
United Arab Emirates
Senior Vice President Hotel Operations
X-Large Hotel
10
The best overview
Guest Experience Manager from 100 to 199 room Bed & Breakfast & Inn in Berlin (Germany)
Verified
2 days ago
MARA provides our team at HQ as well as our teams on-site with a perfect overview of reviews and surveys for all our properties. The team is available quickly and competently to assist with any problems or questions.
Germany
Germany
Guest Experience Manager
Large Hotel
9
Friendly user
Assistant Front office Manager from 500+ room Boutique in Dubai (United Arab Emirates)
Verified
2 days ago
We’ve been using MARA for our reputation management, and it has quickly become one of the most valuable tools in our tech stack. The platform is extremely intuitive, easy for the entire team to use, and has noticeably improved the speed and quality of our guest response process.
United Arab Emirates
United Arab Emirates
Assistant Front office Manager
X-Large Hotel
9
Super simple system
Assistant Manager from 100 to 199 room Extended Stay & Serviced Apartment in Berlin (Germany)
Verified
2 days ago
The site is very simple and clearly laid out. It has short and concise summaries that are sufficient for online reviews.
Germany
Germany
Assistant Manager
Large Hotel
10
Overall, a good system with many features. I think it's good to move with the times and use AI that automatically answers the reviews.
Operations Manager from 100 to 199 room Branded Hotel in Hannover (Germany)
Verified
3 days ago
Overall, a good system with many features. I think it's good to move with the times and use AI that automatically answers the reviews.
Germany
Germany
Operations Manager
Large Hotel
10
Excellent platform
AFOM from 500+ room Boutique in Dubai (United Arab Emirates)
Verified
3 days ago
What I appreciate most about the platform is how helpful it is, particularly the auto-generation feature and the comprehensive reports.
United Arab Emirates
United Arab Emirates
AFOM
X-Large Hotel
8
Good solution
Front Office Manager from 50-74 room Boutique in Schruns (Austria)
Verified
4 days ago
The answers are well-tailored to each comment and individually tailored. And we find that the answers are not repetitive. Thanks!
Austria
Austria
Front Office Manager
Mid-Sized Hotel
9
Tolles Onboarding
Sen. Sales Manager from 200 to 499 room City Center Hotel in Nuerburg (Germany)
Verified
4 days ago
The system is user-friendly, easy to understand, and practically designed. The team's support is friendly and professional. Everything fits together very well.
Germany
Germany
Sen. Sales Manager
X-Large Hotel
10
Review
Front Office Supervisor from 100 to 199 room Airport/Conference Hotel in Köln (Germany)
Verified
4 days ago
The Mara program has significantly improved our guest reviews. It's easy and efficient to use and provides excellent support for our daily quality management. Highly recommended for every hotel.
Germany
Germany
Front Office Supervisor
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Very innovative solution, which reduces the workload of answering reviews to a minimum. Especially the embedded AI is a huge help. With a PMS integration it is also possible to get more insights about the negative review impacts in the hotel.
Showing all answers to: "What does this product or service do well?"
Very innovative solution, which reduces the workload of answering reviews to a minimum. Especially the embedded AI is a huge help. With a PMS integration it is also possible to get more insights about the negative review impacts in the hotel.
The overall package feels very well balanced and everything works together in a pleasant and convincing way. From the setup to the daily use it delivers a reliable and harmonious experience every time.
MARA excels at streamlining online-review management for hotels: it aggregates reviews from multiple platforms into a single inbox, uses AI to generate personalized responses (even in multiple languages), and analyses feedback so you can act on insights — all saving time and improving guest interaction.
MARA Solutions uses AI to analyze guest reviews and survey comments, identifying sentiments and key topics. It delivers clear, department-specific insights to help hotels improve service and operations.
MARA makes reputation management effortless. Their analytics are simple yet powerful, and the interface is incredibly clean and easy to use. The AI summaries are consistently accurate, saving hotel teams a huge amount of time. Working with the MARA team is also a pleasure - they’re responsive, collaborative, and truly understand the needs of hoteliers.
Question:
What differentiates this product or service from the competition?
Answer:
Different way of working and focus. No post stay mailing but AI response to reviews and helpful insights for the hotel. Great user experience and easy to handle in the blackened. This solution is also offering a PMS interface.
Showing all answers to: "What differentiates this product or service from the competition?"
Different way of working and focus. No post stay mailing but AI response to reviews and helpful insights for the hotel. Great user experience and easy to handle in the blackened. This solution is also offering a PMS interface.
Easy setup, simple operation, and an excellent price performance ratio make this product a reliable and practical choice. Every feature works smoothly, providing a satisfying and hassle free experience overall.
MARA differentiates itself by offering AI that adapts to a hotel’s specific brand voice, producing responses that feel genuinely human rather than generic. It also combines review aggregation, multilingual replies, sentiment analysis, and guest-experience tools in a single, easy-to-use platform. This simplicity and hotel-focused design make it faster to implement and more tailored than many broader, less specialized competitors.
Advanced, AI-driven sentiment and text analysis specifically tailored for the hospitality industry
This combination of automation, precision, and hospitality-specific focus sets MARA apart from general-purpose review analytics tools
MARA’s approach is refreshingly straightforward. While many tools overcomplicate things, MARA focuses on what actually matters for hotels: clarity, speed, and insight. They put the product first and their AI is genuinely best-in-class it doesn’t just summarise, it captures tone and nuance in a way that feels human. And from a partnership perspective, they’re one of the few companies that make collaboration easy and enjoyable.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If the hotel want to move to the next level of reputation Mara is a great choice. The system is providing great insights. The hotel can safe a lot of time answering reviews with the automated AI responses.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If the hotel want to move to the next level of reputation Mara is a great choice. The system is providing great insights. The hotel can safe a lot of time answering reviews with the automated AI responses.
Give it a try and you will really like it! The setup is effortless, using it is intuitive, and the overall experience is smooth and satisfying. It combines quality and functionality at a great price, making it a smart choice for anyone looking for reliability and ease of use. Once you start using it, you will appreciate how well everything works together and how little effort it takes to get the best results.
Review your guest journey and see if Mara fits well or if you need to tweak it to implement this tool smoothly in your guest experience. Make sure to brainstorm with your marketing/branding team on how to set up the tone of the AI replies, to be in line with your brand, of course!
MARA Solutions, focus on how it can turn guest feedback into immediate, actionable insights without manual effort—this will save your team time and help you proactively improve the guest experience across departments.
If you’re looking for a tool that’s simple to use but delivers real depth, go with MARA. You’ll not only improve how you manage reviews but also gain a true understanding of guest sentiment. It’s built by people who listen, care, and constantly look for ways to add value - both to hotels and to their partners.
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Are you a consultant or vendor that recommends MARA Solutions?
Leave a recommendation
News
MARA Solutions
1 week ago
Hey Lou HOTELS Chooses MARA to Elevate Digital Guest Communication
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5 months ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
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7 months ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
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7 months ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
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10 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
11 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
1 year ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
1 year ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
1 year ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
1 year ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
1 year ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
1 year ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
1 year ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
1 year ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
1 year ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
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1 year ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
1 year ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
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1 year ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
MARA Solutions Integrations
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Support
Verified Support
MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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