MARA Solutions (AI Review Assistant)

4.8 (507 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Sven Derbin Niko Krauseneck Albert Pérez Llanos Maarten America Katharina Heitmann Darragh Morley

Sven, Niko, Albert + 45 more experts recommend MARA Solutions

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MARA Solutions (AI Review Assistant)

Ranked 1 (out of 62) in Reputation Management

2026 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

MARA is the AI-powered reputation management software built for modern, independent hotels and hotel groups.

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

MARA is praised as a hotel reputation-management platform that centralizes reviews, drafts on-brand replies in multiple languages, and saves teams major time while improving response rates and consistency. Users say its analytics, benchmarking, and room/department-level insights help hotels spot root causes, prioritize fixes, and turn guest feedback into operational action—sometimes via PMS/task-management integrations. Main gaps are slower or incomplete channel integrations, occasional misclassification, and reporting that could be more granular.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 386 others

Read their reviews

Partners say

Industry experts recommend MARA for its unparalleled reputation management capabilities in the hotel industry. The platform's AI significantly boosts efficiency by automating review responses with high accuracy, capturing the hotel's unique tone and style. MARA consolidates reviews across platforms, allowing seamless management within existing dashboards. Standout features include its Brand Voice AI and multilingual capabilities. Users also appreciate the fast setup and continual feature expansion.

Sven Derbin Niko Krauseneck Albert Pérez Llanos

Sven, Niko, Albert and 45 others

Read their recommendations

What Types of Hotels MARA Solutions is Popular For

Size

3 | X-Small (1-9 room)

56 | Small (10-49 room)

133 | Mid-Sized (50-99 room)

247 | Large (100-499 room)

66 | X-Large (500+ room)

Country

277 | Germany

58 | Austria

35 | United Kingdom

19 | Switzerland

15 | Netherlands

15 | United Arab Emirates

14 | Spain

11 | France

11 | Czech Republic

6 | Portugal

5 | United States

2 | Italy

2 | Hungary

2 | Australia

1 | Mexico

1 | Belgium

1 | Liechtenstein

1 | Canada

1 | Indonesia

1 | Finland

1 | Greece

1 | Slovakia

1 | Vietnam

1 | Venezuela

1 | India

1 | Luxembourg

1 | Romania

1 | Maldives

1 | Chile

1 | Malta

1 | Korea, South

Type

201 | City Center Hotels

200 | Branded Hotels

177 | Airport/Conference Hotels

166 | Boutique Hotels

138 | Bed & Breakfast & Inns

116 | Limited Service & Budget Hotels

97 | Luxury Hotels

87 | Extended Stay & Serviced Apartments

77 | Resorts

48 | Hostels

7 | Vacation Rentals & Villas

3 | RV Parks & Campgrounds

2 | Motels

1 | Casinos

Region

458 | Europe

15 | Middle East

7 | North America

5 | Asia Pacific

2 | Oceania

2 | South America

Category

507 | Reputation Management

MARA Solutions Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Reputation Management for hotels in Europe
#1 of 14
Best Reputation Management for City Center Hotels
#1 of 14
Best Reputation Management for Branded Hotels
#1 of 12

MARA Solutions Reputation Management Rankings

By size
Best Reputation Management for Small Hotels 94% recommended by 55 Small hotels
#2 of 11
MARA Solutions is a top Reputation Management pick among small hotels on HotelTechReport for its AI-powered automated replies that enable personalized, efficient responses to guest reviews. Hoteliers appreciate the time saved, allowing them to focus more on guest interactions and service.
Best Reputation Management for Large Hotels 97% recommended by 98 Large hotels
#2 of 9
MARA Solutions is a top Reputation Management pick among large hotels on HotelTechReport for its AI-generated replies that reflect each hotel's brand voice, significantly reducing the time spent on response management. By crafting tailored responses quickly, MARA allows teams to focus more on enhancing guest experiences.
By type
Best Reputation Management for Other 97% recommended by 90 Other hotels
#1 of 10
MARA Solutions is a top Reputation Management pick among other hotels on HotelTechReport, primarily for its ability to generate context-sensitive responses to guest reviews, which significantly reduces the time staff spend on review management. This feature allows hoteliers to respond promptly while maintaining personalized communication, fostering better guest relations.
Best Reputation Management for Hostels 96% recommended by 48 Hostels hotels
#1 of 6
MARA Solutions is a top Reputation Management pick among hostels on HotelTechReport, delivering tailored AI-generated responses that maintain the brand’s voice, allowing teams to respond to guest reviews up to three times faster. This capacity significantly reduces the administrative workload of managing reviews, empowering staff to focus on guest engagement.
Best Reputation Management for City Center Hotels 98% recommended by 200 City Center Hotels hotels
#1 of 14
MARA Solutions is a top Reputation Management pick among city-center hotels on HotelTechReport, thanks to its AI-driven reply generator that crafts personalized and brand-consistent responses in seconds, freeing hoteliers to focus on guest interactions. Reviewers note that this capability transforms the review management process, enabling teams to address feedback swiftly and professionally while improving operational efficiency.
Best Reputation Management for Branded Hotels 97% recommended by 199 Branded Hotels hotels
#1 of 12
MARA Solutions is a top Reputation Management pick among branded hotels on HotelTechReport, praised for its ability to generate tailored responses based on guest reviews, enhancing operational efficiency and guest communication. Hoteliers highlight how the AI quickly analyzes feedback and generates professional replies, saving substantial time each day.
Best Reputation Management for Boutique Hotels 97% recommended by 163 Boutique Hotels hotels
#2 of 14
MARA Solutions is a top Reputation Management pick among boutique hotels on HotelTechReport, praised for its AI's ability to generate customized, brand-consistent responses that significantly reduce response times. Hoteliers appreciate how this feature maintains a personal touch while allowing teams to manage reviews across multiple languages efficiently.
Best Reputation Management for Limited Service & Budget Hotels 97% recommended by 116 Limited Service & Budget Hotels hotels
#2 of 12
MARA Solutions is a top Reputation Management pick among limited-service budget hotels on HotelTechReport, appreciated for its AI-generated responses that are tailored to individual guest reviews. Hoteliers note that this significantly reduces the time spent on responding, with one remarking it "saves us a lot of time" while maintaining a personal touch in communication.
Best Reputation Management for Resorts 98% recommended by 76 Resorts hotels
#3 of 13
MARA Solutions is a top Reputation Management pick among resorts on HotelTechReport, noted for its ability to generate tailored, professional responses to guest reviews in seconds, significantly streamlining the review management process. This efficiency frees up staff to focus on enhancing guest experiences instead.
Best Reputation Management for Bed & Breakfast & Inns 97% recommended by 137 Bed & Breakfast & Inns hotels
#3 of 13
MARA Solutions is a top Reputation Management pick among Bed-N-Breakfast on HotelTechReport, thanks to its AI-driven tool that generates tailored responses for guest reviews, significantly reducing reply times and ensuring a consistent brand voice. This efficiency allows hoteliers to focus on improving guest experiences rather than getting bogged down in review management.
Best Reputation Management for Luxury Hotels 98% recommended by 95 Luxury Hotels hotels
#3 of 14
MARA Solutions is a top Reputation Management pick among luxury hotels on HotelTechReport, thanks to its AI-generated review replies that align with unique brand voices, allowing operators to respond professionally and efficiently, saving time in guest engagement.
Best Reputation Management for Vacation Rentals & Villas 96% recommended by 7 Vacation Rentals & Villas hotels
#5 of 5
MARA Solutions is a top Reputation Management pick among Vacation-Rentals-Villas on HotelTechReport for its AI-powered analytics that prioritize actionable insights from guest reviews, simplifying response processes and significantly reducing workload for teams.
By region
Best Reputation Management for hotels in Europe 97% recommended by 450 hotels in Europe
#1 of 14
MARA Solutions is a top Reputation Management pick among mid-sized hotels in Europe on HotelTechReport, recognized for its AI-driven responses that maintain brand voice, significantly improving the time spent on guest review management. Its ability to centralize feedback and identify areas for improvement is a key feature that helps enhance operational efficiency.
Best Reputation Management for hotels in Middle East 97% recommended by 14 hotels in Middle East
#2 of 3
MARA Solutions is a top Reputation Management pick among mid-sized hotels in the Middle East on HotelTechReport, praised for its AI-generated review responses that help hoteliers respond swiftly and maintain brand consistency. Reviewers note this capability allows them to handle feedback more proactively, essential in a competitive market.
Best Reputation Management for hotels in Asia Pacific 100% recommended by 5 hotels in Asia Pacific
#6 of 6
MARA Solutions is a top Reputation Management pick among Asia Pacific on HotelTechReport, noted for its ability to generate polished, AI-based replies that maintain a professional tone in multiple languages. This feature allows hotels to respond promptly, fostering stronger relationships with a diverse international clientele.
Best Reputation Management for hotels in North America 99% recommended by 7 hotels in North America
#6 of 9
MARA Solutions is a top Reputation Management pick among North America on HotelTechReport because it significantly reduces response time to guest reviews by learning preferred guidelines, allowing hotel teams to focus more on guest engagement. This tool helps identify departmental strengths and weaknesses, ensuring resources are effectively allocated.
By country
Best Reputation Management for hotels in Germany 97% recommended by 274 hotels in Germany
#1 of 7
MARA Solutions is a top Reputation Management pick among hoteliers in Germany on HotelTechReport, known for its strong AI-driven response capabilities that allow users to create highly personalized replies to guest reviews quickly. This feature significantly enhances response quality and operational efficiency, freeing staff to focus more on guest relations.
Best Reputation Management for hotels in Czech Republic 95% recommended by 11 hotels in Czech Republic
#1 of 1
MARA Solutions is a top Reputation Management pick among Czech Republic hoteliers on HotelTechReport, noted for its "Generate reply" feature that enables quick, professional responses to guest reviews, directly linking all feedback sources in one place. This simplicity helps staff maintain an organized workflow while enhancing their response times.
Best Reputation Management for hotels in Switzerland 98% recommended by 19 hotels in Switzerland
#1 of 3
MARA Solutions is a top Reputation Management pick among Switzerland on HotelTechReport, with hoteliers appreciating its AI Review Response Generator that enables tailored replies aligned with brand voice in seconds, cutting down repetitive response work.
Best Reputation Management for hotels in Austria 95% recommended by 57 hotels in Austria
#1 of 3
MARA Solutions is a top Reputation Management pick among Austria on HotelTechReport for its AI-driven capability to automatically generate personalized responses, which allows hoteliers to engage with guests more effectively while significantly reducing the time spent on replying to reviews.
Best Reputation Management for hotels in United Arab Emirates 97% recommended by 14 hotels in United Arab Emirates
#1 of 2
MARA Solutions is a top Reputation Management pick among hoteliers in the United Arab Emirates on HotelTechReport, especially praised for its AI-generated review responses, which allow operators to "draft every response" in seconds, significantly minimizing their administrative workload.
Best Reputation Management for hotels in Portugal 98% recommended by 6 hotels in Portugal
#2 of 3
MARA Solutions is a top Reputation Management pick among hotels in Portugal on HotelTechReport, praised for its AI-powered automated replies that align with the hotel’s tone of voice, enabling quicker and more effective responses to guest reviews.
Best Reputation Management for hotels in Netherlands 96% recommended by 14 hotels in Netherlands
#2 of 3
MARA Solutions is a top Reputation Management pick among hotels in the Netherlands on HotelTechReport for its AI-driven analytics that help prioritize improvements based on actual feedback. Users appreciate that it provides a "quick, clean view of reported issues," allowing for effective management of guest reviews.
Best Reputation Management for hotels in United Kingdom 99% recommended by 34 hotels in United Kingdom
#2 of 6
MARA Solutions is a top Reputation Management pick among mid-sized hotels in the United Kingdom on HotelTechReport, noted for its ability to generate tailored AI responses that reflect a hotel's unique communication style, saving time and ensuring authenticity in guest interactions.
Best Reputation Management for hotels in France 98% recommended by 10 hotels in France
#3 of 4
MARA Solutions is a top Reputation Management pick among hotels in France on HotelTechReport, noted for generating tailored responses that have significantly reduced the time spent managing guest reviews. One user emphasized the "quality of the generated responses" that adapt to each property's tone, boosting operational efficiency across their hotel group.
Best Reputation Management for hotels in Spain 96% recommended by 13 hotels in Spain
#3 of 4
MARA Solutions is a top Reputation Management pick among small hotels in Spain on HotelTechReport, with its AI-generated responses significantly reducing response times and providing a consistent brand voice for replies. This helps hoteliers focus on creating memorable guest experiences while managing their online reputation effectively.
Best Reputation Management for hotels in United States 100% recommended by 5 hotels in United States
#6 of 7
MARA Solutions is a top Reputation Management pick among United States hotels on HotelTechReport for its ability to generate actionable insights from guest reviews, allowing teams to "quickly address specific service breakdowns" and enhance overall guest experience.

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What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 15 employees
MARA Solutions (AI Review Assistant) is an AI-powered review management and reputation management software for hotels. It helps teams respond to guest reviews quickly with brand-aligned, multilingual replies that match the hotel’s tone of voice. MARA also consolidates feedback from multiple platforms, analyzes guest comments, and turns them into clear action items and reports. It fits into daily hotel operations by streamlining review handling, improving guest satisfaction, and supporting better decisions that can strengthen loyalty and brand image.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by MARA Solutions

FAQs

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Survey Software
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, MARA Solutions (AI Review Assistant) is the #1 most trending product in the Reputation Management category (out of 62) and the #11 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

MARA Solutions Average MARA Solutions

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16

Success Stories

7

References

32

Featured Customers

MARA Solutions Case Studies

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How Imlauer Hotels Connects Guest Reviews to Hotel Operations

Salzburg (Austria)

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How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA

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How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA

Travemuende (Germany)

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How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI

Düsseldorf (Germany)

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How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA

Berlin (Germany)

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How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA

Koenigswinter (Germany)

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How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA

Bern (Switzerland)

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How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA

Lucerne (Switzerland)

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How AMANO Group Elevated Their Reputation Management with MARA

Berlin (Germany)

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Boosting Brand Image and Efficiency: Capsule Services' Success with MARA

Lucerne (Switzerland)

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How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA

Berlin (Germany)

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How STAYERY Increased Their Response Rate to Over 90% with MARA

Berlin (Germany)

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How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA

Zurich (Switzerland)

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How DQuadrat Living Saved 26 Hours per Month with AI Review Replies

Korntal-Munchingen (Germany)

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How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

Berlin (Germany)

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How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management

(United Kingdom)

MARA Solutions Reviews

Hotelier Rating

Excellent
468
Very Good
36
Average
1
Poor
2
Terrible
0

Property Size

  • X-Small (3)
  • Small (56)
  • Mid-Sized (133)
  • Large (247)
  • X-Large (66)

Country

  • Germany
    Germany
    (277)
  • Austria
    Austria
    (58)
  • United Kingdom
    United Kingdom
    (35)
  • Switzerland
    Switzerland
    (19)
  • Netherlands
    Netherlands
    (15)
  • United Arab Emirates
    United Arab Emirates
    (15)
  • Spain
    Spain
    (14)
  • France
    France
    (11)
  • Czech Republic
    Czech Republic
    (11)
  • Portugal
    Portugal
    (6)
  • United States
    United States
    (5)
  • Italy
    Italy
    (2)
  • Hungary
    Hungary
    (2)
  • Australia
    Australia
    (2)
  • Mexico
    Mexico
    (1)
  • Belgium
    Belgium
    (1)
  • Liechtenstein
    Liechtenstein
    (1)
  • Canada
    Canada
    (1)
  • Indonesia
    Indonesia
    (1)
  • Finland
    Finland
    (1)
  • Greece
    Greece
    (1)
  • Slovakia
    Slovakia
    (1)
  • Vietnam
    Vietnam
    (1)
  • Venezuela
    Venezuela
    (1)
  • India
    India
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • Romania
    Romania
    (1)
  • Maldives
    Maldives
    (1)
  • Chile
    Chile
    (1)
  • Malta
    Malta
    (1)
  • Korea, South
    Korea, South
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (458)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (15)
  • South America
    South America
    (2)
10

Easy setup and great support, with no real complaints

Marketing and Sales Manager from 25-49 room Boutique in Salzburg (Austria)

Verified
3 days ago
Very clear, great support, greatly facilitates our professional handling of our reviews; setup and onboarding were really easy and we were perfectly supported by the team (Claudia).
Country Austria
Marketing and Sales Manager
Small Hotel
10

Deep analysis that saves hours of work

Head of Digital Operations from 75-99 room Extended Stay & Serviced Apartment in Berlin (Germany)

Verified
4 days ago
The team is amazing, hospitality-knowledgeable and tech-savvy, and listens to their customers and works on features that are useful for us. With Mara, we were able to finally get an understanding on how our multiple properties do in terms of quality, but even more importantly, what we can do to fix it. Their analysis is deep, specific and h...
Country Germany
Head of Digital Operations
Mid-Sized Hotel
10

Easy to review with concise month-end summaries

Managing Director from 500+ room Luxury Hotel in Dubai (United Arab Emirates)

Verified
5 days ago
Easy to review, concise, great translation, great month end summaries and focus areas. That's all I have to add to this review. Stop asking for a minimum word count, it's annoying.
Country United Arab Emirates
Managing Director
X-Large Hotel
9

Easy guest responses that save time — with more integrations needed

Assistant General Manager from 500+ room Bed & Breakfast & Inn in Montreal (Canada)

Verified
6 days ago
I like Mara because it is very easy to use and allows me to write and send responses quickly. It saves me valuable time, improves my response efficiency, and helps me address guest feedback in a timely manner. It also helps identify areas of the property that require more attention and improvement.
Country Canada
Assistant General Manager
X-Large Hotel
10

Saves time with easy, natural writing — but OTA connections would help

House Manager from 75-99 room Extended Stay & Serviced Apartment in Singen (Germany)

Verified
6 days ago
Very easy to handle and the program is writing in my words. I like it very much and it helps me a lot to have more time for my guests.
Country Germany
House Manager
Mid-Sized Hotel
10

Fast, personal review replies — analytics and PMS integration still lag

Marketing Specialist from 200 to 499 room Resort in Bel-Air (Spain)

Verified
6 days ago
What we value most about MARA Solutions is the ease with which its artificial intelligence allows us to manage and respond to our guests' reviews quickly, professionally, and personally. For a hotel chain like ours, having a tool that streamlines this process is a great advantage, as it allows us to optimize the time spent on online reputat...
Country Spain
Marketing Specialist
Large Hotel
9

Easy to use and set up, with weekly resumes — more channels and better price would help

Management from 50-74 room Boutique in Paris (France)

Verified
6 days ago
It is easy to use, easy to set up, nice resume on weekly basis, continuous improvement and release, value for money.
Country France
Management
Mid-Sized Hotel
9

Saves us a lot of time answering reviews — needs clearer stats and faster responses

Front Office Manager from 75-99 room in Breda (Netherlands)

Verified
6 days ago
Answering reviews, Mara helps us a lot with this, saving us a lot of time as a hotel. Really highly recommended!!
Country Netherlands
Front Office Manager
Mid-Sized Hotel
10

Easy, accurate replies in the hotel’s voice — more learning from edits would help

General Manager from 200 to 499 room Bed & Breakfast & Inn in London (United Kingdom)

Verified
6 days ago
Ease of use, accurate and well structured responses to ensure all platforms are responded to with the voice of the hotel.
Country United Kingdom
General Manager
Large Hotel
9

Easy to use and saves a lot of time

General Manager from 200 to 499 room Branded Hotel in Heidelberg (Germany)

Verified
7 days ago
Easy to use, saves a lot of time. First time using it as a GM but the FO Staff who answer are fond of mara.
Country Germany
General Manager
Large Hotel
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  • 51

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

MARA shines in various areas. It provides excellent, high-quality AI replies to reviews, saving tremendous amounts of time and effort for hoteliers, thereby facilitating more efficient communications. Moreover, it is furnished with an intuitive UI that is both user-friendly and visually appealing. The product also provides insights, enabling hotels to swiftly learn from guest feedback and implement necessary changes. All this leads to enhanced customer satisfaction and positive business outcomes.

Question:

What differentiates this product or service from the competition?

Answer:

MARA possesses several unique features that distinguish it from the competition. The quality of its AI capabilities, especially the brand voice AI, gives each hotel a unique AI version - a feature not seen in other ORM systems. The user interface of MARA is intuitive, making it a pleasure to use. It stands out for its ability to automate the reply process with auto-generated drafts and replies, something that elevates the user experience.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

From my experience, I advise hoteliers considering MARA to efficiently set up integrations with OTA and review sources to maximize the potential of the system. I highly recommend setting up the Smart Snippets and trying out the unique Brand Voice AI feature for more personalized replies. Be sure to utilize the automation features to further streamline and improve your operations. MARA is a highly beneficial tool that can transform your hotel management and guest interaction experience.

Sven Derbin Niko Krauseneck Albert Pérez Llanos + 45 recommend
Recommended by
Sven Derbin
Sven Derbin Expert Digital @ CHEFS CULINAR Software und Consulting GmbH & Co. KG
Niko Krauseneck
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Albert Pérez Llanos
Albert Pérez Llanos Co founder @ Hospitalidad Emprendedora
Maarten America
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Katharina Heitmann Marketing Team Lead @ Straiv
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Sven Derbin Expert Digital @ CHEFS CULINAR Software und Consulting GmbH & Co. KG
Niko Krauseneck
Niko Krauseneck Hotel Consultant @ Revenue Rebels
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Albert Pérez Llanos Co founder @ Hospitalidad Emprendedora
Maarten America
Maarten America Head of Partnerships @ Sweeply
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Darragh Morley
Darragh Morley Product Marketing Manager @ Snapfix
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Manuel Rapp
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Aljaz Ketis Co-founder and CPO @ Flexkeeping
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Dominik Henze Senior Business Development Manager @ Roompricegenie
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Thomas Heidutzek
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Alexander Blancke
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Melanie Staub
Melanie Staub CEO @ Hotel Boost
Karsten Jeß
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Michael Falk Head of Procurement @ progros GmbH
Luca Kamps
Luca Kamps Business Development Director @ SaaS Travel BV
Gonçalo Santos
Gonçalo Santos BDM @ Mastel Hospitality
Tanja Chakraborty
Tanja Chakraborty Guest Service Consultant @ Tanja Chakraborty
Lukas Hirschvogel
Lukas Hirschvogel Founder @ getguests GmbH
Holger Sigmund
Holger Sigmund Co-Owner @ Servus Tourismuspartner OG
Roeland Hermsen
Roeland Hermsen Hospitality Consultant / Owner @ Stonefield Hotel&Travel Marketing
Moritz Klussmann
Moritz Klussmann CEO & Founder @ Customer Alliance
Albert Pérez Llanos
Albert Pérez Llanos Co-founder @ Hospitalida Emprendedora
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News

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MARA Solutions

1 month ago

How Imlauer Hotels Connects Guest Reviews to Hotel Operations

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1 month ago

How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA

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3 months ago

MARA Helps Imlauer Hotels Turn Guest Reviews Into Operational Action

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5 months ago

MARA Solutions Launches AI Research Assistant — Automated Guest Feedback Reports for Hotel Groups

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10 months ago

How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA

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10 months ago

east cosmos and Sly Berlin select MARA to strengthen digital guest communication and online reputation

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10 months ago

Hey Lou HOTELS Chooses MARA to Elevate Digital Guest Communication

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1 year ago

MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI

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1 year ago

How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI

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1 year ago

MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service

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1 year ago

MARA Solutions Named Best Reputation Management Solution in 2025

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1 year ago

How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA

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1 year ago

How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA

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1 year ago

How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA

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1 year ago

How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA

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1 year ago

How AMANO Group Elevated Their Reputation Management with MARA

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1 year ago

Boosting Brand Image and Efficiency: Capsule Services' Success with MARA

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1 year ago

How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA

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MARA Solutions

2 years ago

How STAYERY Increased Their Response Rate to Over 90% with MARA

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MARA Solutions

2 years ago

How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA

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MARA Solutions

2 years ago

How DQuadrat Living Saved 26 Hours per Month with AI Review Replies

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2 years ago

MARA Enhances Platform with Optimized Surveys and Competitor Sets

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MARA Solutions

2 years ago

How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

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2 years ago

How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management

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MARA Solutions Integrations

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Company Functionality
SiteMinder
SiteMinder

93% recommended by 2924 hotels

Rate Shopping
+6 more
Canary Technologies
Canary Technologies

96% recommended by 2687 hotels

Cyber Security & Fraud Prevention
+6 more
Cloudbeds

This integration hasn’t been verified by Cloudbeds yet.

Cloudbeds

91% recommended by 1937 hotels

Channel Managers
+2 more
Lighthouse

This integration hasn’t been verified by Lighthouse yet.

Lighthouse

95% recommended by 1833 hotels

Rate Shopping
+3 more
Actabl
Actabl

92% recommended by 1782 hotels

Business Intelligence
+7 more
Little Hotelier
Little Hotelier

93% recommended by 1613 hotels

Hotel Management Software
Yanolja Cloud Solution

This integration hasn’t been verified by Yanolja Cloud Solution yet.

Yanolja Cloud Solution

96% recommended by 1414 hotels

Channel Managers
+4 more
Mews
Mews

92% recommended by 1056 hotels

Property Management Systems
Asksuite
Asksuite

98% recommended by 790 hotels

Hotel Chatbots
Duve
Duve

94% recommended by 693 hotels

Upselling Software
+4 more

Support

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MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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