Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
AI Review Assistant (by MARA Solutions)
4.8 (205 REVIEWS)
Thomas, Aljoscha, Ramona + 17 more experts recommend MARA Solutions
Read RecommendationsRanked 1 (out of 55) in Reputation Management
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 177 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 174 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like that MARA significantly enhances efficiency in reputation management through automated review responses and insightful analytics. Its unique ability to match responses to brand voice and provide customized AI-generated answers saves time and costs. The system's integration potential with multiple platforms promises further streamlined operations, while its detailed review analytics directly aid in strategizing service improvements, thus boosting revenue and enhancing the guest experience.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 174 others
Read their reviewsWhat Types of Hotels MARA Solutions is Popular For
Size
1 | X-Small (1-9 room)
4 | Small (10-24 room)
50 | Medium (25-74 room)
95 | Large (75-199 room)
54 | X-Large (200+ room)
Country
114 | Germany
24 | Austria
12 | Switzerland
9 | United Kingdom
8 | Spain
6 | Czech Republic
4 | Portugal
4 | France
1 | Italy
1 | Malta
1 | Slovakia
1 | Korea, South
1 | Chile
1 | Australia
1 | Liechtenstein
1 | Maldives
1 | Greece
1 | Romania
1 | Hungary
1 | Luxembourg
1 | India
Type
86 | City Center Hotels
84 | Branded Hotels
66 | Boutiques
63 | Airport/Conference Hotels
48 | Bed & Breakfast & Inns
44 | Limited Service & Budget Hotels
40 | Luxury Hotels
30 | Resorts
26 | Extended Stay & Serviced Apartments
18 | Hostels
1 | RV Parks & Campgrounds
Region
189 | Europe
3 | Asia Pacific
1 | Oceania
1 | South America
Category
205 | Reputation Management
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 204
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
Capabilities
The Most Personal AI Review Replies
Smart Review Inbox
Personalized and Actionable Analytics
Response Automation
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Gather More 5-Star Reviews with Surveys
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Features
Surveys & Feedback
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Channels
Admin & Settings
Available Add-ons & Modules
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 55) and the #16 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Graz (Austria)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Featured Customers
Hotelier Rating
Looking for specific info?
We are using the reputation Management tool for a few months now.
General Manager from 200 to 499 room Bed & Breakfast & Inn in Hamburg (Germany)
The future of personal answers for our guests
Jr. Rooms Division Manager from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)
Simply fast
Rooms Operation Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Great flawless program
FO Supervisor from 100 to 199 room City Center Hotel in Salzburg (Austria)
Highly recommended
Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Amazing support, great software, best prices
Hotel Director of Rooms & Revenue from in
Professional support right from the start!
Hoteldirektorin from 50-74 room Branded Hotel in Salzburg (Austria)
Reputation management has never been so easy
Rooms Operation Manager from 100 to 199 room City Center Hotel in Salzburg (Austria)
Fast and uncomplicated
Operations Manager from 50-74 room Bed & Breakfast & Inn in Jettingen Scheppach (Germany)
Fantastic tool for our reputation management!
Ai Beauftragter from 200 to 499 room City Center Hotel in Berlin (Germany)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
MARA Solutions
2 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
3 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
3 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
3 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
4 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
4 months ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
4 months ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
4 months ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
5 months ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
5 months ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
6 months ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
6 months ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
6 months ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
6 months ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
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MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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