Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
MARA Solutions (AI Review Assistant)
4.8 (539 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Darshita, Christian, Albert + 55 more experts recommend MARA Solutions
Read Recommendations
MARA Solutions (AI Review Assistant)
Ranked 1 (out of 62) in Reputation Management
2026 Winner
Hotel Software
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldMARA is the AI-powered reputation management software built for modern, independent hotels and hotel groups.
97% recommended by 405 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 402 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
MARA is praised as a hotel reputation management tool that centralizes review monitoring and reply handling, saves significant staff time, and keeps responses on-brand across many languages and properties. Reviewers value its analytics for spotting recurring issues, benchmarking against competitors, and turning guest feedback into operational action, especially through PMS/task integrations that help improve service quality and guest experience.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 402 others
Read their reviewsPartners say
Industry experts recommend MARA for hotels that need review management to become operational action. They praise its brand-voice AI, multilingual replies, and single inbox, but the standout is its impact analysis: MARA links feedback to room-level tasks, revenue impact, and prioritized fixes so teams stop chasing the loudest complaint.
Darshita, Christian, Albert and 55 others
Read their recommendationsWhat Types of Hotels MARA Solutions is Popular For
Size
3 | X-Small (1-9 room)
58 | Small (10-49 room)
136 | Mid-Sized (50-99 room)
272 | Large (100-499 room)
68 | X-Large (500+ room)
Country
293 | Germany
60 | Austria
37 | United Kingdom
22 | Switzerland
20 | United Arab Emirates
16 | Netherlands
14 | Spain
12 | Czech Republic
11 | France
6 | Portugal
5 | United States
3 | Italy
2 | Australia
2 | Hungary
2 | Romania
1 | Belgium
1 | Mexico
1 | Canada
1 | Liechtenstein
1 | Indonesia
1 | Greece
1 | Slovakia
1 | Finland
1 | Vietnam
1 | Venezuela
1 | India
1 | Luxembourg
1 | Maldives
1 | Chile
1 | Malta
1 | Korea, South
Type
214 | Branded Hotels
213 | City Center Hotels
190 | Airport/Conference Hotels
173 | Boutique Hotels
141 | Bed & Breakfast & Inns
126 | Limited Service & Budget Hotels
103 | Luxury Hotels
92 | Extended Stay & Serviced Apartments
86 | Resorts
52 | Hostels
8 | Vacation Rentals & Villas
3 | RV Parks & Campgrounds
2 | Motels
1 | Casinos
Region
485 | Europe
20 | Middle East
7 | North America
5 | Asia Pacific
2 | Oceania
2 | South America
Category
539 | Reputation Management
Didn’t find what you were looking for?
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
What is MARA Solutions?
Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 15 employees
MARA Solutions (AI Review Assistant) is an AI-powered review management and reputation management software for hotels. It helps teams respond to guest reviews quickly with brand-aligned, multilingual replies that match the hotel’s tone of voice. MARA also consolidates feedback from multiple platforms, analyzes guest comments, and turns them into clear action items and reports. It fits into daily hotel operations by streamlining review handling, improving guest satisfaction, and supporting better decisions that can strengthen loyalty and brand image.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 214
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 51
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"MARA delivers the most personal and brand-aligned AI responses on the market, automatically adapting to your hotel's tone of voice and learning to handle recurring topics the way an experienced team member would. Where legacy systems feel slow and clunky, MARA is fast, intuitive, and designed for teams who value both their time and their connection with guests. Its built-in AI analytics assistant goes beyond showing you data. It works through your guest feedback and tells you exactly what to improve to lift your ratings and guest satisfaction, delivering clear reports where your teams already work. And because MARA connects with your wider tech stack, guest feedback doesn't stay stuck in a dashboard. It flows to the systems where your teams can act on it, turning insights into real operational improvements."
FAQs
Capabilities
The Most Personal AI Review Replies
The Most Personal AI Review Replies
The most personal AI for review responses that adapts to your language and understands your hotel.
Smart Review Inbox
Smart Review Inbox
Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
Personalized and Actionable Analytics
Personalized and Actionable Analytics
Understand your guest feedback in minutes. As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your hotel.
Response Automation
Response Automation
Automate (parts of) your reply process. E.g. automatic responses to 5-star reviews without text from Google.
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Competitor Benchmark
Compare your performance with your competitors to understand how much you need to improve to be the leader in your region.
Gather More 5-Star Reviews with Surveys
Gather More 5-Star Reviews with Surveys
Our optimized surveys help you gather more 5-star reviews to improve your online reputation and visibility. Powered by AI-aided review drafts for happy guests.
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Mara AI Speaks Your Brand Voice
We take personalization to the next level! MARA AI is automatically trained based on your replies to create an even more personalized customer experience. With our brand voice fine-tuning, you will immediately get your Brand Voice AI minutes after registering.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Available Add-ons & Modules
MARA Solutions Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, MARA Solutions (AI Review Assistant) is the #1 most trending product in the Reputation Management category (out of 62) and the #29 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
MARA Solutions Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
MARA Solutions Case Studies
How Imlauer Hotels Connects Guest Reviews to Hotel Operations
Salzburg (Austria)
How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA
How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA
Travemuende (Germany)
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Düsseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Münchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
London (United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
Hannes Dietl
Head of Digitalization and Information Technology @
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
Donata von Finckenstein
Director of E-Commerce @
Hotel Amano Eastside
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
Marius Lammertz
Manager of Operations @
Nena Apartments Kreuzberg 61
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader @
THE FLAG West M.
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
Jennifer Seeckt
Revenue Manager @
little BIG hotels
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager @
The Edwardian Manchester, A Radisson Collection Hotel
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager @
EMA House Hotel Suites
Featured Customers
Hotelier Rating
Looking for specific info?
10
Fast, intuitive review management — but replies can feel too scripted
Front Office Manager from 75-99 room Boutique in Berlin (Germany)
Verified
4 days ago
It is very hard to pick just one aspect :) You can see everything at one look, you have all the different feedback pages on one page and therefore I don't have to log in on different pages or booking engines, Super easy to use, helps so much concerning time management, very intuitive use, makes everything easier and faster- AI learns more a...
Germany
Germany
Front Office Manager
Mid-Sized Hotel
10
Structured workflows that save a lot of time
Marketing Manager from 200 to 499 room Branded Hotel in Düsseldorf (Germany)
Verified
5 days ago
The platform is very structured, solution-oriented, and enables quick responses, making workflows more efficient and saving a lot of time.
Germany
Germany
Marketing Manager
Large Hotel
10
Guest feedback management with room for better reporting customization
Guest Experience Coordinator from 75-99 room Extended Stay & Serviced Apartment in Prague (Czech Republic)
Verified
5 days ago
Monitoring and managing guest feedback across multiple review platforms.
Creating personalized and professional responses to guest reviews.
Analyzing guest feedback trends to identify opportunities for operational and customer experience improvements.
Analytics & Reporting.
Czech Republic
Czech Republic
Guest Experience Coordinator
Mid-Sized Hotel
9
Excelent tool
from 200 to 499 room Branded Hotel in Funchal (Portugal)
Verified
5 days ago
Mara solutions reply generator is very user friendly. It's very helpful to answer reviews quickly. Mara solutions reads the review and transform it on topics to better understand it and suggest an answer using natural language or more formal language.
Portugal
Portugal
Large Hotel
10
Fast, efficient review replies — but prioritization would help
Front Office Manager from 200 to 499 room Branded Hotel in Düsseldorf (Germany)
Verified
6 days ago
What I particularly like about MARA is the speed and efficiency of the system. MARA creates suitable response suggestions to guest reviews within a very short time, saving a lot of time in everyday work. In addition, the AI directly addresses the points raised by the guests and reliably recognizes both positive and negative feedback. This m...
Germany
Germany
Front Office Manager
Large Hotel
10
Reliable and user-friendly — better integrations and reporting would help
General Manager from 200 to 499 room Branded Hotel in Düsseldorf (Germany)
Verified
6 days ago
What I like best is the reliability and user-friendliness of the product. It meets our requirements in hotel operations very well, saves time in the daily workflow, and consistently delivers high-quality results. The support also responds quickly and competently.
Germany
Germany
General Manager
Large Hotel
10
Saves time with a structured overview of weaknesses
Head of Sales from 200 to 499 room Extended Stay & Serviced Apartment in Berlin (Germany)
Verified
6 days ago
Mara Solutions saves us time by effectively processing the assessments and provides us with a structured overview of the weaknesses.
Germany
Germany
Head of Sales
Large Hotel
10
Always up to date with MARA
Project Leader from 75-99 room Boutique in Estepona (Spain)
Verified
6 days ago
With MARA, we always receive notifications about how our guests are feeling and, in addition to responding to the review, we can also react quickly and improve ourselves.
Spain
Spain
Project Leader
Mid-Sized Hotel
10
Outstanding platform for managing reviews – a game-changer for us!
Director from 10 to 24 room Resort in Agonda (India)
Verified
6 days ago
Effortless integration across multiple platforms, making it easy to manage reviews for all our centres in one place. Automated replies save significant time while maintaining professionalism. Clear, insightful analytics that help us track customer satisfaction trends. MARA Reviews has transformed the way we handle customer feedback across o...
India
India
Director
Small Hotel
10
The perfect host of our guests voice
Front Office Manager from 100 to 199 room in (United Kingdom)
Verified
6 days ago
MARA has helped us to collect and streamline our guest reviews and provide an easy filtering system and an ever growing and learning AI response tool. This allows us to respond on time to all our survey, in a natural way putting our guests voice at the heart of the response. It is important for us as a hotel to ensure our guests voice is he...
United Kingdom
United Kingdom
Front Office Manager
Large Hotel
- 1
- 2
- 3
- 4
- 5
- 6
- ...
- 54
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
We work with MARA as a partner, and what stands out is how well they help hotels understand their guest feedback. This is especially important for hotel groups that can see all their properties on one screen and quickly spot which hotel is struggling and with what, whether that’s cleanliness, rooms or service. MARA also uses AI to read through reviews and surveys, and there’s a chat where you can ask questions in plain English, and get a quick answer. It’s also now directly integrated with Snapfix, so when guests mention something like a broken light or a dirty room in a MARA survey, it goes straight to the hotel’s maintenance or housekeeping team as a task and it gets resolved faster than before, so it doesn’t impact the next guest.
Showing all answers to: "What does this product or service do well?"
We work with MARA as a partner, and what stands out is how well they help hotels understand their guest feedback. This is especially important for hotel groups that can see all their properties on one screen and quickly spot which hotel is struggling and with what, whether that’s cleanliness, rooms or service. MARA also uses AI to read through reviews and surveys, and there’s a chat where you can ask questions in plain English, and get a quick answer. It’s also now directly integrated with Snapfix, so when guests mention something like a broken light or a dirty room in a MARA survey, it goes straight to the hotel’s maintenance or housekeeping team as a task and it gets resolved faster than before, so it doesn’t impact the next guest.
The AI Research Assistant is the part I'd point hoteliers to first. You describe what you need in plain language or pick a template like the "What to Fix" report. You get an executive summary, prioritized issues, recommendations and supporting guest quotes. Reports can run daily, weekly or monthly and arrive by email as a web report and PDF, and recipients don't need a MARA login. A manager gets a clear list of what to fix first and what it's worth without reading hundreds of reviews. MARA also handles personal review replies in your own brand voice, which is a useful extra.
MARA brings all reviews (Booking.com, Google, Tripadvisor, Expedia and more) into one inbox and drafts replies that genuinely sound like the hotel. Once Brand Voice and Smart Snippets are set up, our Spanish clients answer every review in minutes, in the guest's language, without sounding robotic. The sentiment analysis turns that feedback into clear priorities for operations, and the support team is quick and helpful whenever we escalate an issue.
I see a lot of tools that promise guest insight. MARA is achieving this. It analyses reviews and survey feedback together and shows which issues actually move guest ratings, not just which ones come up most often. Revenue Impact puts an estimated money value on each topic, so a GM can weigh worn mattresses against the cost of replacing them. The AI Research Assistant turns a plain-language request into a report with an executive summary, prioritised issues, recommendations and guest quotes. Reports arrive by email on schedule, and readers don’t need a MARA login. MARA also writes personal review replies in the hotel’s brand voice, but guest intelligence is where it shines.
MARA Reputation Management helps hotels turn online guest reviews into actionable business insights. It's biggest strength is going beyond generating AI responses to helping hotels understand what guests think, respond consistently and improve the guest experience.
Question:
What differentiates this product or service from the competition?
Answer:
A lot of the hotels we speak to already have a tool that tells them what guests are saying. What MARA adds is which problems are actually hurting their scores, and a rough idea of what those problems are costing them. Say a group has eight hotels and one is slipping on cleanliness. MARA can show it’s mainly the bathrooms and give an estimate of what that’s costing the hotel. If that hotel also uses Snapfix, the bathroom issues guests reported are already sitting with housekeeping and maintenance to sort out. That link between guest feedback and the team on the ground is a big part of why we wanted to partner with MARA.
Showing all answers to: "What differentiates this product or service from the competition?"
A lot of the hotels we speak to already have a tool that tells them what guests are saying. What MARA adds is which problems are actually hurting their scores, and a rough idea of what those problems are costing them. Say a group has eight hotels and one is slipping on cleanliness. MARA can show it’s mainly the bathrooms and give an estimate of what that’s costing the hotel. If that hotel also uses Snapfix, the bathroom issues guests reported are already sitting with housekeeping and maintenance to sort out. That link between guest feedback and the team on the ground is a big part of why we wanted to partner with MARA.
MARA tells you what to fix first and what it's worth, instead of just reporting sentiment. In our work on hotel operations, the gap between a hotel's standards and what guests experience usually shows up in a review before anyone on the floor flags it.
Two things stand out for us. First, the depth of the analytics: reviews are broken down into categories and topics with an impact score, so a hotel sees which issues actually move its rating, not just a word cloud. Second, the AI Research Assistant: you ask questions about your reviews in plain language and can schedule recurring PDF reports, which saves managers hours of manual analysis every month.
MARA treats guest intelligence as open data. A hotel group’s operations team opens its Monday BI dashboard, and the MARA API has already placed review analytics next to the numbers they track. When one property slips, the director of operations asks her own AI assistant through the MARA MCP and gets a report on that hotel’s guest feedback in minutes. For an integration-first company like ours, that openness is what sets MARA apart.
The biggest differentiator is the focus on combining AI-powered review management with deeper guest sentiment analysis and operational intelligence. Key differentiators include: hotel-specific AI rather than generic AI; AI research assistant; Connecting reputation management with hotel operations.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Think about who in your hotel needs to see the feedback. Your GM, your head of housekeeping and your maintenance team all care about different things. MARA’s AI assistant can put together a regular report for each of them and send it by email, and they don’t need a login to read it. If something isn’t clear, they can just ask it a follow-up question. If you use Snapfix, set up the integration early so guest issues reach the right team without anyone having to pass them on. And as more teams start using AI tools day to day, it’s worth knowing MARA can connect to your own AI assistant, so you can check your guest feedback there without logging into another system.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Think about who in your hotel needs to see the feedback. Your GM, your head of housekeeping and your maintenance team all care about different things. MARA’s AI assistant can put together a regular report for each of them and send it by email, and they don’t need a login to read it. If something isn’t clear, they can just ask it a follow-up question. If you use Snapfix, set up the integration early so guest issues reach the right team without anyone having to pass them on. And as more teams start using AI tools day to day, it’s worth knowing MARA can connect to your own AI assistant, so you can check your guest feedback there without logging into another system.
Set up a recurring AI Research Assistant report, for example the "What to Fix" template weekly or the Monthly Executive Report, and send it to the people who own the fixes, not only to the general manager. They can read it without a MARA login.
Invest an hour or two at the start in setting up your Brand Voice and Smart Snippets properly, and connect every channel you get reviews from. That initial setup is what makes the AI replies sound like your hotel from day one. Use the free trial on your real reviews, and involve whoever will actually answer them, so you can judge the result with your own data.
Schedule reports from day one. Send the “What to Fix” report to department heads and the Monthly Executive Report to ownership. When a score moves, ask a follow-up like “Why did housekeeping scores decline?” and let the guest quotes show you the cause.
Don't evaluate MARA purely on how much time it saves responding to reviews, evaluate it on how much it can help you improve your guests' experience and ultimately, your hotel's profitability. You should consider whether the reputation management solution can identify the operational issues damaging your reputation; understand what drives positive and negative guest experience; gives department heads actionable insights; improve guest satisfaction and online reviews over time; and also whether it demonstrates a measurable return on investment.
+ 55
recommend
Recommended by
Darshita Pajvani
Digital Marketing
@
Snapfix
Christian Ljungqvist
Head of Marketing
@
Snapfix
Albert Pérez Llanos
Cofounder
@
Hospitalidad Emprendedora
Maria de Lourdes Lopez
Product Manager Integrations
@
Stayntouch
Mano Ladhar
Global Partner Manager
@
IDeaS
Darshita Pajvani
Digital Marketing
@
Snapfix
Christian Ljungqvist
Head of Marketing
@
Snapfix
Albert Pérez Llanos
Cofounder
@
Hospitalidad Emprendedora
Maria de Lourdes Lopez
Product Manager Integrations
@
Stayntouch
Mano Ladhar
Global Partner Manager
@
IDeaS
Manuel Rapp
Strategic Partnerships Lead
@
happyhotel
Dominik Langkabel
Sr. Sales Director
@
Mews
Frans Garðarsson
VP of Products
@
Sweeply
MS
Miguel Santos
Partnerships Manager
@
Bookboost
Erlendur Steinn Gudnason
CCO
@
Sweeply
TY
Tugce Yücel
Head of Customer Success
@
Smart Host
MS
Mara Stäbert
Senior Content Marketing Manager
@
Smart Host
Hendrik Rehfeld
Senior Partnership Manager
@
Smart Host
Sven Derbin
Expert Digital
@
CHEFS CULINAR Software und Consulting GmbH & Co. KG
Niko Krauseneck
Hotel Consultant
@
Revenue Rebels
Albert Pérez Llanos
Co founder
@
Hospitalidad Emprendedora
Maarten America
Head of Partnerships
@
Sweeply
Katharina Heitmann
Marketing Team Lead
@
Straiv
Darragh Morley
Product Marketing Manager
@
Snapfix
Efruz Ongün
BDM DACH
@
Sweeply
Manuel Rapp
Partner Manager
@
happyhotel
Sandra Schneider
Head of Marketing
@
Gastfreund GmbH
Philipp Ell
Team Lead Sales Development
@
happyhotel
Philipp Schneider
Sales
@
revenue cloud solutions GmbH
Lukas Voges
Market Manager
@
Lighthouse
Marcel Hummel
Event & Marketing Manager
@
straiv
Bjoern Seidel
Business Developmnent
@
ReGuest AG
Bjoern Seidel
Business Developmnent
@
ReGuest AG
Jason Noronha
CEO
@
d3x
Tobias Koehler
CCO
@
Onsai
Claudia Parfene
Junior Business Development Manager
@
Onsai
Franziska Dingel
VP Sales
@
Smart Host
Maurice Sausse
Senior Business Development Manager
@
Guestline
Philipp Berchtold
CEO
@
ibelsa GmbH
Fabrizio Sepe
Community Lead
@
Apaleo
Vasiliki Filippidou
Integrations & Marketplace Product Manager
@
dailypoint
Yumiko Pagnoux
Partner Associate
@
Mews
Arina Kolomiets
Team Lead App Partner Success
@
Apaleo
Aljaz Ketis
Co-founder and CPO
@
Flexkeeping
Dominik Henze
Senior Business Development Manager
@
Roompricegenie
Julia Schröder
Sales Director
@
Bookboost
Ramona Bischoff
CEO
@
threenet
Dominik Langkabel
Sales Director
@
Mews
Aljoscha Althoff
Vertical Lead Hospitality
@
sharemagazines GmbH
Thomas Heidutzek
Consult
@
HeidutzekHotelconsulting
Alexander Blancke
CEO
@
Beyond Bookings
Melanie Staub
CEO
@
Hotel Boost
Karsten Jeß
Owner
@
KAJ Hotel Networks
Tim Kahle
CEO
@
RoomPal
Michael Falk
Head of Procurement
@
progros GmbH
Luca Kamps
Business Development Director
@
SaaS Travel BV
Gonçalo Santos
BDM
@
Mastel Hospitality
Tanja Chakraborty
Guest Service Consultant
@
Tanja Chakraborty
Lukas Hirschvogel
Founder
@
getguests GmbH
Holger Sigmund
Co-Owner
@
Servus Tourismuspartner OG
Roeland Hermsen
Hospitality Consultant / Owner
@
Stonefield Hotel&Travel Marketing
Moritz Klussmann
CEO & Founder
@
Customer Alliance
Albert Pérez Llanos
Co-founder
@
Hospitalida Emprendedora
Are you a consultant or vendor that recommends MARA Solutions?
Leave a recommendation
News
MARA Solutions
2 weeks ago
MARA Solutions launches AI Visibility Tracker to make hotels' presence in AI search measurable
MARA Solutions
1 month ago
How Imlauer Hotels Connects Guest Reviews to Hotel Operations
MARA Solutions
1 month ago
How Capilon Hotels Turns Guest Reviews Into Maintenance Tickets, Automatically, With MARA
MARA Solutions
4 months ago
MARA Helps Imlauer Hotels Turn Guest Reviews Into Operational Action
MARA Solutions
5 months ago
MARA Solutions Launches AI Research Assistant — Automated Guest Feedback Reports for Hotel Groups
MARA Solutions
11 months ago
How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA
MARA Solutions
11 months ago
east cosmos and Sly Berlin select MARA to strengthen digital guest communication and online reputation
MARA Solutions
11 months ago
Hey Lou HOTELS Chooses MARA to Elevate Digital Guest Communication
MARA Solutions
1 year ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
MARA Solutions
1 year ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
1 year ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
1 year ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
1 year ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
1 year ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
1 year ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
2 years ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
2 years ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
2 years ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
2 years ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
2 years ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
2 years ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
2 years ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
2 years ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
2 years ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
2 years ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
MARA Solutions Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
SiteMinder
93% recommended by 2975 hotels |
Rate Shopping
+6 more |
|
Canary Technologies
96% recommended by 2823 hotels |
Cyber Security & Fraud Prevention
+6 more |
|
This integration hasn’t been verified by Cloudbeds yet.
Cloudbeds
91% recommended by 1994 hotels |
Channel Managers
+2 more |
|
This integration hasn’t been verified by Lighthouse yet.
Lighthouse
95% recommended by 1892 hotels |
Rate Shopping
+3 more |
|
Little Hotelier
93% recommended by 1655 hotels |
Hotel Management Software
|
|
Mews
92% recommended by 1071 hotels |
Property Management Systems
|
|
Asksuite
98% recommended by 799 hotels |
Hotel Chatbots
|
|
Duve
94% recommended by 748 hotels |
Upselling Software
+4 more |
|
RoomPriceGenie
96% recommended by 696 hotels |
Revenue Management Systems
|
|
hotelkit
94% recommended by 634 hotels |
Staff Collaboration Tools
+3 more |
Support
Verified Support
MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Still gathering info?
Schedule a free 30-minute product demo consultation
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
This email may be incorrect
Our check detected that this address may have been entered incorrectly. Please confirm or correct it before we continue:
This looks like it may contain a typo.
Did you mean ?
Get Your Free AI Analyst Report
Custom recommendations tailored to your property
Trusted by
