AI Review Assistant (by MARA Solutions)

4.8 (304 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Arina, Aljaz, Dominik + 21 more experts recommend MARA Solutions

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AI Review Assistant (by MARA Solutions)

Ranked 1 (out of 58) in Reputation Management

2025 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Effortless AI-powered Online Reputation Management: Respond to reviews in no time

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

MARA Solutions significantly enhances communication and reputation management in the hotel industry by efficiently monitoring and responding to guest reviews. Its intuitive interface and AI-driven insights streamline tasks, thereby improving response times and enhancing service quality. Although users highlight areas for increased reporting flexibility and language options, the solution's integration capabilities and feedback loop management offer considerable value in increasing guest satisfaction, decreasing costs, and ultimately bolstering revenue for hotels.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 253 others

Read their reviews

What Types of Hotels MARA Solutions is Popular For

Size

2 | X-Small (1-9 room)

6 | Small (10-24 room)

73 | Mid-Sized (25-74 room)

144 | Large (75-199 room)

77 | X-Large (200+ room)

Country

169 | Germany

36 | Austria

16 | United Kingdom

13 | Switzerland

11 | Spain

7 | Netherlands

7 | Czech Republic

4 | France

4 | Portugal

2 | Italy

2 | United Arab Emirates

2 | United States of America

1 | Slovakia

1 | Finland

1 | Indonesia

1 | Vietnam

1 | Venezuela

1 | India

1 | Luxembourg

1 | Hungary

1 | Romania

1 | Maldives

1 | Liechtenstein

1 | Australia

1 | Chile

1 | Malta

1 | Korea, South

Type

134 | Branded Hotels

133 | City Center Hotels

101 | Airport/Conference Hotels

92 | Boutiques

84 | Bed & Breakfast & Inns

74 | Limited Service & Budget Hotels

56 | Luxury Hotels

41 | Resorts

37 | Extended Stay & Serviced Apartments

26 | Hostels

3 | Vacation Rentals & Villas

1 | Motels

1 | RV Parks & Campgrounds

Region

276 | Europe

5 | Asia Pacific

2 | North America

2 | Middle East

2 | South America

1 | Oceania

Category

304 | Reputation Management

What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by MARA Solutions

FAQs

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Survey Software
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 58) and the #14 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

MARA Solutions Average MARA Solutions

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13

Success Stories

7

References

32

Featured Customers

MARA Solutions Reviews

Hotelier Rating

Excellent
274
Very Good
29
Average
0
Poor
1
Terrible
0

Property Size

  • X-Small (2)
  • Small (6)
  • Mid-Sized (73)
  • Large (144)
  • X-Large (77)

Country

  • Germany
    Germany
    (169)
  • Austria
    Austria
    (36)
  • United Kingdom
    United Kingdom
    (16)
  • Switzerland
    Switzerland
    (13)
  • Spain
    Spain
    (11)
  • Netherlands
    Netherlands
    (7)
  • Czech Republic
    Czech Republic
    (7)
  • France
    France
    (4)
  • Portugal
    Portugal
    (4)
  • Italy
    Italy
    (2)
  • United Arab Emirates
    United Arab Emirates
    (2)
  • United States of America
    United States of America
    (2)
  • Slovakia
    Slovakia
    (1)
  • Finland
    Finland
    (1)
  • Indonesia
    Indonesia
    (1)
  • Vietnam
    Vietnam
    (1)
  • Venezuela
    Venezuela
    (1)
  • India
    India
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • Hungary
    Hungary
    (1)
  • Romania
    Romania
    (1)
  • Maldives
    Maldives
    (1)
  • Liechtenstein
    Liechtenstein
    (1)
  • Australia
    Australia
    (1)
  • Chile
    Chile
    (1)
  • Malta
    Malta
    (1)
  • Korea, South
    Korea, South
    (1)

Region

  • North America
    North America
    (2)
  • Europe
    Europe
    (276)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (2)
10

Amazing collaboration

E-Commerce Administrator from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)

Verified
3 days ago
Effectiveness of AI responses and summary as well as staying up to date in this topic. Quick and effective support.
Country Austria
E-Commerce Administrator
Large Hotel
10

Great Tool

Operations Assistant from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)

Verified
3 days ago
We finally found a tool that truly meets our expectations. MARA allows us to quickly see the most relevant details from guest reviews, which makes our daily work much more efficient. The communication with the MARA team and their support is fast, friendly, and extremely helpful.
Country Austria
Operations Assistant
Large Hotel
10

Intuitive and innovative reputation management with MARA

Head of Group Hostels from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)

Verified
3 days ago
We have been looking for a tool for a long time that would allow us to quickly gain an overview of key topics from guest reviews. Other tools in this area were time-consuming and lacking in clarity. With MARA, we can quickly and easily filter out what is truly important. Thanks to the AI ​​summary, we can see in detail at a glance which top...
Country Austria
Head of Group Hostels
Large Hotel
10

Fantastic tool and efficient

Head of Projects & Operations Support from 500+ room Bed & Breakfast & Inn in Harlington (United Kingdom)

Verified
3 days ago
Software itself is easy and friendly to use and has everything that is needed to help hotel teams to drive. The team is fantastic and the support always there.
Country United Kingdom
Head of Projects & Operations Support
X-Large Hotel
10

Answer and analyze reviews easier than ever before

Expert for Digital Hotel Processes & Customer Journey from 100 to 199 room Boutique in Hildesheim (Germany)

Verified
4 days ago
MARA is incredibly fast to onboard and very intuitive to use. We integrated MARA at several locations in a very short time and were able to start responding to the first reviews almost immediately. Through MARA, I can directly respond to any feedback via Google, Booking.com, Expedia, and even TripAdvisor. Integrating these portals takes jus...
Country Germany
Expert for Digital Hotel Processes & Customer Journey
Large Hotel
10

Mara Solution, easy to use, time saving tool

Hotel Manager from 500+ room Bed & Breakfast & Inn in Hounslow (United Kingdom)

Verified
4 days ago
MARA’s AI Review Assistant allows hotel teams to respond to reviews up to three times faster. The tool generates tailored replies that maintain a natural tone, saving time while preserving authenticity. One of MARA’s strengths is its ability to adapt to a hotel’s unique communication style. This ensures that all responses reflect the brand’...
Country United Kingdom
Hotel Manager
X-Large Hotel
10

Efficient and Professional

Quality and Brand Manger from 500+ room Branded Hotel in Crawley (United Kingdom)

Verified
5 days ago
I really appreciate the creativity and authenticity in the Mara reviews. They feel genuine and thoughtfully written, without the artificial tone that’s often found in standard feedback. It makes them engaging and enjoyable to read, and adds real value to understanding the guest experience.
Country United Kingdom
Quality and Brand Manger
X-Large Hotel
10

Excellent Tool for Managing Online Reputation with Ease

Owner from 200 to 499 room Resort in Kralendijk (Caribbean)

Verified
9 days ago
Mara Solutions’ Reputation Management Tool has been a huge step in efficiency for our business. It provides a clear, centralized dashboard where we can monitor, analyze, and respond to customer reviews across multiple platforms; all in one place. The AI-powered insights help us understand customer sentiment and identify trends we might have...
Country Caribbean
Owner
X-Large Hotel
9

Great tool, user-friendly and efficient!

Crew Leader from 200 to 499 room City Center Hotel in Wurzburg (Germany)

Verified
11 days ago
We've been using Mara to manage and respond to all our guest comments, and I'm really happy with how it performs. The app is very user-friendly, easy to navigate, and helps us respond quickly and efficiently. It definitely saves time and makes communication smoother. Highly recommended!
Country Germany
Crew Leader
X-Large Hotel
10

TOP

rezeption from 75-99 room Boutique in Kiel (Germany)

Verified
11 days ago
I like the MARA program. It's very easy to use. The user interface is clear and understandable. MARA also provides quick and accurate answers. I find that very helpful.
Country Germany
rezeption
Large Hotel
  • 1
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  • 3
  • 4
  • 5
  • 6
  • ...
  • 31

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

MARA excels in automating the review response process with AI-generated replies that match your brand's tone and style. It consolidates reviews from multiple platforms into a single inbox, making it easy to stay on top of feedback.

Question:

What differentiates this product or service from the competition?

Answer:

What sets MARA apart is its seamless UI integration with Apaleo. This allows for a unified experience, making it easy for hoteliers to manage reviews directly within their Apaleo dashboard without switching between platforms. The AI’s ability to customize responses to your hotel's voice, coupled with detailed analytics, provides a more personalized approach to reputation management compared to other tools on the market.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

My advice would be to take full advantage of the seamless Apaleo integration. It significantly simplifies the review management process and saves time by centralizing everything in one place. Don’t overlook setting up automation rules and customizing your AI responses to match your hotel's tone. This personalization will go a long way in enhancing guest satisfaction and maintaining a positive online reputation.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 21 recommend
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Arina Kolomiets Team Lead App Partner Success @ Apaleo
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Aljaz Ketis Co-founder and CPO @ Flexkeeping
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Dominik Henze Senior Business Development Manager @ Roompricegenie
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Julia Schröder Sales Director @ Bookboost
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Thomas Heidutzek Consult @ HeidutzekHotelconsulting
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Are you a consultant or vendor that recommends MARA Solutions? Leave a recommendation

News

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4 months ago

MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI

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5 months ago

How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI

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6 months ago

MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service

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9 months ago

MARA Solutions Named Best Reputation Management Solution in 2025

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10 months ago

How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA

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10 months ago

How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA

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10 months ago

How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA

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11 months ago

How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA

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11 months ago

How AMANO Group Elevated Their Reputation Management with MARA

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How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA

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1 year ago

How STAYERY Increased Their Response Rate to Over 90% with MARA

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1 year ago

How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA

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1 year ago

How DQuadrat Living Saved 26 Hours per Month with AI Review Replies

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1 year ago

MARA Enhances Platform with Optimized Surveys and Competitor Sets

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1 year ago

How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

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1 year ago

How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management

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Reputation Management

Support

Verified Support

MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

96%

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