Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
AI Review Assistant (by MARA Solutions)
4.8 (279 REVIEWS)
Aljaz, Dominik, Julia + 20 more experts recommend MARA Solutions
Read RecommendationsRanked 1 (out of 57) in Reputation Management
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 233 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 230 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the clear, structured interface and seamless integration with various portals offered by Mara, appreciating the efficiency it brings to managing hotel operations. Users highlight its ability to present all necessary information at a glance, aiding in revenue growth and enhanced guest experiences. Some reviews mention the need for optimized response inclusivity and wider portal integration to reduce costs and improve service comprehensively.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 230 others
Read their reviewsWhat Types of Hotels MARA Solutions is Popular For
Size
1 | X-Small (1-9 room)
6 | Small (10-24 room)
69 | Mid-Sized (25-74 room)
132 | Large (75-199 room)
69 | X-Large (200+ room)
Country
155 | Germany
32 | Austria
14 | United Kingdom
13 | Switzerland
11 | Spain
7 | Czech Republic
6 | Netherlands
4 | Portugal
4 | France
2 | United Arab Emirates
2 | United States of America
1 | Liechtenstein
1 | Vietnam
1 | Venezuela
1 | India
1 | Luxembourg
1 | Hungary
1 | Romania
1 | Maldives
1 | Australia
1 | Chile
1 | Slovakia
1 | Korea, South
1 | Malta
1 | Italy
Type
124 | City Center Hotels
117 | Branded Hotels
91 | Airport/Conference Hotels
87 | Boutiques
71 | Bed & Breakfast & Inns
64 | Limited Service & Budget Hotels
52 | Luxury Hotels
40 | Resorts
36 | Extended Stay & Serviced Apartments
22 | Hostels
3 | Vacation Rentals & Villas
1 | Motels
1 | RV Parks & Campgrounds
Region
253 | Europe
4 | Asia Pacific
2 | North America
2 | Middle East
2 | South America
1 | Oceania
Category
279 | Reputation Management
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Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 2
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
Capabilities
The Most Personal AI Review Replies
Smart Review Inbox
Personalized and Actionable Analytics
Response Automation
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Gather More 5-Star Reviews with Surveys
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Features
Surveys & Feedback
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Channels
Admin & Settings
Available Add-ons & Modules
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 57) and the #16 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Dusseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Featured Customers
Hotelier Rating
Looking for specific info?
Everything bundled on one page
Business Development Manager from 25-49 room Boutique in Sankt Peter-Ording (Germany)
Great thinking AI
Front Office Manager from 75-99 room Branded Hotel in Hilden (Germany)
Time savings times two
Operations Manager from 75-99 room Boutique in Heidenheim (Germany)
Reliable partner with innovative spirit
Junior Product Manager from 75-99 room Bed & Breakfast & Inn in Berlin (Germany)
5 star product and an amazing tool for hospitality
Head of Projects & Operations Support from 100 to 199 room Boutique in London (United Kingdom)
Great Platform
General Manager from 50-74 room Bed & Breakfast & Inn in Barcelona (Spain)
Strong tool for owners with clear portfolio insights and fast issue response
Hotel Asset Management from 200 to 499 room Boutique in Dubai (United Arab Emirates)
Five stars
Director from 25-49 room in Gurk (Austria)
Guest Review Management collected in one central space
Social Media Executive from 200 to 499 room Bed & Breakfast & Inn in Munich (Germany)
Easy to use, easy to set up, lovely to use and brings benefits.
Resident Manger from 100 to 199 room Boutique in Zurich (Switzerland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Very innovative product and the team building it with an innovative and novel approach. Hotels can automatically transform guest feedback into real-time, actionable insights at check-in. This really makes personalized hospitality easier than ever.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
MARA uses its Brand Voice AI, a feature that learns from existing responses to create replies that align with the hotel's tone and communication style. Additional navigating multiple review platforms can be a challenge, especially with a UI that is difficult to use. I believe that Mara solves this most elegantly.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
If you want to keep up with the future proof technology stack then MARA sollutions is the right choice. The team strives for innovation and is challenging the players that have been on the market for a long time and not implementing latest technology.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
MARA Solutions
3 months ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
MARA Solutions
5 months ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
5 months ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
8 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
10 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
10 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
10 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
10 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
11 months ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
11 months ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
11 months ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
11 months ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
11 months ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
1 year ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
1 year ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
1 year ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
1 year ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
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MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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