AI Review Assistant (by MARA Solutions)

4.8 (279 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Aljaz, Dominik, Julia + 20 more experts recommend MARA Solutions

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AI Review Assistant (by MARA Solutions)

Ranked 1 (out of 57) in Reputation Management

2025 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Effortless AI-powered Online Reputation Management: Respond to reviews in no time

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like the clear, structured interface and seamless integration with various portals offered by Mara, appreciating the efficiency it brings to managing hotel operations. Users highlight its ability to present all necessary information at a glance, aiding in revenue growth and enhanced guest experiences. Some reviews mention the need for optimized response inclusivity and wider portal integration to reduce costs and improve service comprehensively.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 230 others

Read their reviews

What Types of Hotels MARA Solutions is Popular For

Size

1 | X-Small (1-9 room)

6 | Small (10-24 room)

69 | Mid-Sized (25-74 room)

132 | Large (75-199 room)

69 | X-Large (200+ room)

Country

155 | Germany

32 | Austria

14 | United Kingdom

13 | Switzerland

11 | Spain

7 | Czech Republic

6 | Netherlands

4 | Portugal

4 | France

2 | United Arab Emirates

2 | United States of America

1 | Liechtenstein

1 | Vietnam

1 | Venezuela

1 | India

1 | Luxembourg

1 | Hungary

1 | Romania

1 | Maldives

1 | Australia

1 | Chile

1 | Slovakia

1 | Korea, South

1 | Malta

1 | Italy

Type

124 | City Center Hotels

117 | Branded Hotels

91 | Airport/Conference Hotels

87 | Boutiques

71 | Bed & Breakfast & Inns

64 | Limited Service & Budget Hotels

52 | Luxury Hotels

40 | Resorts

36 | Extended Stay & Serviced Apartments

22 | Hostels

3 | Vacation Rentals & Villas

1 | Motels

1 | RV Parks & Campgrounds

Region

253 | Europe

4 | Asia Pacific

2 | North America

2 | Middle East

2 | South America

1 | Oceania

Category

279 | Reputation Management

What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by MARA Solutions

FAQs

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Survey Software
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 57) and the #16 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

MARA Solutions Average MARA Solutions

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13

Success Stories

7

References

32

Featured Customers

MARA Solutions Reviews

Hotelier Rating

Excellent
249
Very Good
29
Average
0
Poor
1
Terrible
0

Property Size

  • X-Small (1)
  • Small (6)
  • Mid-Sized (69)
  • Large (132)
  • X-Large (69)

Country

  • Germany
    Germany
    (155)
  • Austria
    Austria
    (32)
  • United Kingdom
    United Kingdom
    (14)
  • Switzerland
    Switzerland
    (13)
  • Spain
    Spain
    (11)
  • Czech Republic
    Czech Republic
    (7)
  • Netherlands
    Netherlands
    (6)
  • Portugal
    Portugal
    (4)
  • France
    France
    (4)
  • United Arab Emirates
    United Arab Emirates
    (2)
  • United States of America
    United States of America
    (2)
  • Liechtenstein
    Liechtenstein
    (1)
  • Vietnam
    Vietnam
    (1)
  • Venezuela
    Venezuela
    (1)
  • India
    India
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • Hungary
    Hungary
    (1)
  • Romania
    Romania
    (1)
  • Maldives
    Maldives
    (1)
  • Australia
    Australia
    (1)
  • Chile
    Chile
    (1)
  • Slovakia
    Slovakia
    (1)
  • Korea, South
    Korea, South
    (1)
  • Malta
    Malta
    (1)
  • Italy
    Italy
    (1)

Region

  • North America
    North America
    (2)
  • Europe
    Europe
    (253)
  • Asia Pacific
    Asia Pacific
    (4)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (2)
10

Everything bundled on one page

Business Development Manager from 25-49 room Boutique in Sankt Peter-Ording (Germany)

Verified
5 days ago
The dashboard allows me to clearly see my strengths and weaknesses. And I can respond to all assessments without logging into different systems.
Country Germany
Business Development Manager
Mid-Sized Hotel
10

Great thinking AI

Front Office Manager from 75-99 room Branded Hotel in Hilden (Germany)

Verified
7 days ago
The AI improves the level of comments. For someone who does not speak fluently the language it is much appreciated.
Country Germany
Front Office Manager
Large Hotel
10

Time savings times two

Operations Manager from 75-99 room Boutique in Heidenheim (Germany)

Verified
11 days ago
The ratings from all portals are combined and displayed in a single evaluation. This saves a huge amount of time, as you don't have to open each portal individually. The AI ​​for asking questions is excellent, providing a quick, concise evaluation.
Country Germany
Operations Manager
Large Hotel
10

Reliable partner with innovative spirit

Junior Product Manager from 75-99 room Bed & Breakfast & Inn in Berlin (Germany)

Verified
13 days ago
We have been working with MARA for many years and particularly appreciate the short communication paths, the approachable team, and the willingness to embrace new ideas. It is exciting to follow the product’s steady development and to see how our feedback often finds its way into practical features that make a real difference.
Country Germany
Junior Product Manager
Large Hotel
10

5 star product and an amazing tool for hospitality

Head of Projects & Operations Support from 100 to 199 room Boutique in London (United Kingdom)

Verified
13 days ago
How easy is to work with the system, the efficiency earned amongst the teams and the great and prompt support given by the team.
Country United Kingdom
Head of Projects & Operations Support
Large Hotel
9

Great Platform

General Manager from 50-74 room Bed & Breakfast & Inn in Barcelona (Spain)

Verified
13 days ago
Very good response quality. We can manage all the reputations profiles in one application. The quality of the reports are very good also.
Country Spain
General Manager
Mid-Sized Hotel
8

Strong tool for owners with clear portfolio insights and fast issue response

Hotel Asset Management from 200 to 499 room Boutique in Dubai (United Arab Emirates)

Verified
13 days ago
MARA’s Reputation Management makes it very easy to analyze customer feedback and quickly identify issues before they escalate (especially important in our market where reputation is one of the most important purchasing factor). The platform highlights negative comments in real time, which allows us to understand root causes and take correct...
Country United Arab Emirates
Hotel Asset Management
X-Large Hotel
10

Five stars

Director from 25-49 room in Gurk (Austria)

Verified
13 days ago
We have been working with mara solution for some time now and are very satisfied overall. The platform is clearly structured and makes it much easier for us to handle guest reviews.
Country Austria
Director
Mid-Sized Hotel
9

Guest Review Management collected in one central space

Social Media Executive from 200 to 499 room Bed & Breakfast & Inn in Munich (Germany)

Verified
13 days ago
It collects all of our platforms, and we can easily answer all the reviews from one central point which makes guest review management so much more convenient.
Country Germany
Social Media Executive
X-Large Hotel
10

Easy to use, easy to set up, lovely to use and brings benefits.

Resident Manger from 100 to 199 room Boutique in Zurich (Switzerland)

Verified
13 days ago
Quick adaptation of MARA of all kinds of online review portals. The updates made, were absolutely useful from adding "input" which is implemented nicely in the existing review draft.
Country Switzerland
Resident Manger
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 28

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Very innovative product and the team building it with an innovative and novel approach. Hotels can automatically transform guest feedback into real-time, actionable insights at check-in. This really makes personalized hospitality easier than ever.

Question:

What differentiates this product or service from the competition?

Answer:

MARA uses its Brand Voice AI, a feature that learns from existing responses to create replies that align with the hotel's tone and communication style. Additional navigating multiple review platforms can be a challenge, especially with a UI that is difficult to use. I believe that Mara solves this most elegantly.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If you want to keep up with the future proof technology stack then MARA sollutions is the right choice. The team strives for innovation and is challenging the players that have been on the market for a long time and not implementing latest technology.

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Are you a consultant or vendor that recommends MARA Solutions? Leave a recommendation

News

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MARA Solutions

3 months ago

MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI

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MARA Solutions

5 months ago

How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI

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MARA Solutions

5 months ago

MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service

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8 months ago

MARA Solutions Named Best Reputation Management Solution in 2025

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MARA Solutions

10 months ago

How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA

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10 months ago

How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA

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10 months ago

How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA

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10 months ago

How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA

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11 months ago

How AMANO Group Elevated Their Reputation Management with MARA

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11 months ago

Boosting Brand Image and Efficiency: Capsule Services' Success with MARA

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11 months ago

How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA

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11 months ago

How STAYERY Increased Their Response Rate to Over 90% with MARA

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11 months ago

How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA

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1 year ago

How DQuadrat Living Saved 26 Hours per Month with AI Review Replies

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1 year ago

MARA Enhances Platform with Optimized Surveys and Competitor Sets

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1 year ago

How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

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1 year ago

How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management

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Reputation Management

Support

Verified Support

MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

96%

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