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AI Review Assistant (by MARA Solutions)
4.8 (208 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Thomas, Aljoscha, Ramona + 17 more experts recommend MARA Solutions
Read RecommendationsAI Review Assistant (by MARA Solutions)
Ranked 1 (out of 56) in Reputation Management
2025 Winner
Hotel Software
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 179 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 176 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like that MARA significantly enhances efficiency in reputation management through automated review responses and insightful analytics. Its unique ability to match responses to brand voice and provide customized AI-generated answers saves time and costs. The system's integration potential with multiple platforms promises further streamlined operations, while its detailed review analytics directly aid in strategizing service improvements, thus boosting revenue and enhancing the guest experience.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 176 others
Read their reviewsWhat Types of Hotels MARA Solutions is Popular For
Size
1 | X-Small (1-9 room)
4 | Small (10-24 room)
50 | Mid-Sized (25-74 room)
96 | Large (75-199 room)
56 | X-Large (200+ room)
Country
116 | Germany
24 | Austria
13 | Switzerland
9 | United Kingdom
8 | Spain
6 | Czech Republic
4 | France
4 | Portugal
3 | Netherlands
1 | Malta
1 | Italy
1 | Slovakia
1 | Korea, South
1 | Chile
1 | Australia
1 | Liechtenstein
1 | Maldives
1 | Greece
1 | Romania
1 | Hungary
1 | Luxembourg
1 | India
Type
88 | City Center Hotels
86 | Branded Hotels
67 | Boutiques
65 | Airport/Conference Hotels
48 | Bed & Breakfast & Inns
47 | Limited Service & Budget Hotels
40 | Luxury Hotels
30 | Resorts
27 | Extended Stay & Serviced Apartments
18 | Hostels
1 | RV Parks & Campgrounds
Region
195 | Europe
3 | Asia Pacific
1 | Oceania
1 | South America
Category
208 | Reputation Management
Didn’t find what you were looking for?
What is MARA Solutions?
Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 204
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
FAQs
Capabilities
The Most Personal AI Review Replies
The Most Personal AI Review Replies
The most personal AI for review responses that adapts to your language and understands your hotel.
Smart Review Inbox
Smart Review Inbox
Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
Personalized and Actionable Analytics
Personalized and Actionable Analytics
Understand your guest feedback in minutes. As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your hotel.
Response Automation
Response Automation
Automate (parts of) your reply process. E.g. automatic responses to 5-star reviews without text from Google.
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Competitor Benchmark
Compare your performance with your competitors to understand how much you need to improve to be the leader in your region.
Gather More 5-Star Reviews with Surveys
Gather More 5-Star Reviews with Surveys
Our optimized surveys help you gather more 5-star reviews to improve your online reputation and visibility. Powered by AI-aided review drafts for happy guests.
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Mara AI Speaks Your Brand Voice
We take personalization to the next level! MARA AI is automatically trained based on your replies to create an even more personalized customer experience. With our brand voice fine-tuning, you will immediately get your Brand Voice AI minutes after registering.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Available Add-ons & Modules
MARA Solutions Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 56) and the #9 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
MARA Solutions Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Dusseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Graz (Austria)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
Hannes Dietl
Head of Digitalization and Information Technology @
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
Donata von Finckenstein
Director of E-Commerce @
Hotel Amano Eastside
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
Marius Lammertz
Manager of Operations @
Nena Apartments Kreuzberg 61
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader @
THE FLAG West M.
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
Jennifer Seeckt
Revenue Manager @
little BIG hotels
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager @
The Edwardian Manchester, A Radisson Collection Hotel
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager @
EMA House Hotel Suites
Featured Customers
Hotelier Rating
Looking for specific info?
10
Positive review and experience
Front office and Guest Relations Manager from 200 to 499 room Boutique in Opfikon (Switzerland)
Verified
9 days ago
AI is good, good implementation of portals and easy to use. Need to add the possibility of generating new reply if i don't like the original one.
Switzerland
Switzerland
Front office and Guest Relations Manager
X-Large Hotel
10
MARA - effective use of resources to strengthen the guest experience
Marketing & Communications Manager from 200 to 499 room Branded Hotel in Frankfurt (Germany)
Verified
29 days ago
We recently started using MARA in both of our hotels. The test phase was great for getting an overview of the features and benefits, and the MARA team was always available to answer questions and provide feedback. It is great to know we can always reach someone quickly.
MARA offers a user-friendly interface and allows us to collect and eval...
Germany
Germany
Marketing & Communications Manager
X-Large Hotel
10
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Director of Marketing and Communications from 100 to 199 room City Center Hotel in Essen (Germany)
Verified
30 days ago
Implementing MARA has transformed our review management process, allowing us to save 70% of our time while ensuring we maintain high-quality responses. This efficiency enables us to focus more on improving guest experiences.
Germany
Germany
Director of Marketing and Communications
Large Hotel
10
Innovative; authentic
Director Sustainability from 200 to 499 room Boutique in Hamburg (Germany)
Verified
2 months ago
The approach of those responsible is very pleasant. The support is always very professional and there is always an open ear for new approaches. It is fascinating to follow the development and observe how the tools are continually improved and made more individual. The system itself is intuitive to use and only requires a short training peri...
Germany
Germany
Director Sustainability
X-Large Hotel
10
We are using the reputation Management tool for a few months now.
General Manager from 200 to 499 room Bed & Breakfast & Inn in Hamburg (Germany)
Verified
2 months ago
Easy to use and not time consuming. I like the weekly survey produced - a summary of the highlights and the area to focus on for improvements.
It is a really user friendly tool. Even tough each review KI produced the response is really good and copies the style from our historic responses.
Germany
Germany
General Manager
X-Large Hotel
9
The future of personal answers for our guests
Jr. Rooms Division Manager from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)
Verified
3 months ago
It's great to see how the evaluation is taken into account and the answer is prepared accordingly. If the first answer doesn't seem perfect, I think it's great to be able to generate other phrases to find the best answer for our evaluations.
Austria
Austria
Jr. Rooms Division Manager
Mid-Sized Hotel
10
Simply fast
Rooms Operation Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Verified
3 months ago
So far we are very satisfied and there is no comparison to the old system. Great that widgets are also offered for the homepage.
Austria
Austria
Rooms Operation Manager
Large Hotel
8
Great flawless program
FO Supervisor from 100 to 199 room City Center Hotel in Salzburg (Austria)
Verified
3 months ago
Flawless handling by the AI enables quick, effective work. No more cumbersome typing and wondering what to write. Everything is done easily from one hand and the AI does a good job.
Austria
Austria
FO Supervisor
Large Hotel
10
Highly recommended
Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Verified
3 months ago
It's a lot of fun to work with the system. Implementation is very easy and support is available at all times. It's a huge time saver for our company. We can only recommend it.
Austria
Austria
Front Office Manager
Large Hotel
10
Amazing support, great software, best prices
Hotel Director of Rooms & Revenue from in
Verified
3 months ago
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.
Showing all answers to: "What does this product or service do well?"
MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.
MARA excels in its simplicity and intuitiveness, offering a user interface that users find appealing and easy to navigate. This, coupled with its high-quality AI responses to reviews, makes it a powerful tool in a hotelier's tech stack. What truly sets MARA apart is its focus on saving time for hoteliers. It achieves this by offering the ability to automate response drafts, reducing the effort required on the end of the hoteliers while maintaining a high quality of communication with guests.
MARA excels in numerous areas. Firstly, it saves plenty of time for hoteliers with its high-quality AI replies to reviews, making communications more efficient. It guides hoteliers with insights that help hotels learn from guest feedback quickly, suggesting effective ways to enhance guests' experience. This enhances customer satisfaction, thereby directly impacting their business positively. Additionally, MARA's great and intuitive UI marks an innovative transition in the world of Online Reputation Management (ORM) systems, making it accessible and easy-to-use for all users.
Mara Solutions is a game-changer for online reputation management. Their innovative approach to review analysis and AI-driven feedback helps not only monitor but actively improve guest experience. The platform is intuitive and allows to respond to customer feedback efficiently, creating a stronger connection with the hotelier's audience. Highly recommend their services for any business looking to stay ahead in the digital landscape!
MARA shines in various areas. It provides excellent, high-quality AI replies to reviews, saving tremendous amounts of time and effort for hoteliers, thereby facilitating more efficient communications. Moreover, it is furnished with an intuitive UI that is both user-friendly and visually appealing. The product also provides insights, enabling hotels to swiftly learn from guest feedback and implement necessary changes. All this leads to enhanced customer satisfaction and positive business outcomes.
Question:
What differentiates this product or service from the competition?
Answer:
MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.
Showing all answers to: "What differentiates this product or service from the competition?"
MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.
MARA differentiates itself from competitors with its personal touch in AI replies. It is the only service provider that customizes its AI model for each client and hotel, thus truly understanding and reflecting the unique 'voice' of each property. Its ability to automate the reply process with auto-generated drafts and responses further sets it apart. Moreover, unlike other Online Reputation Management (ORM) systems, MARA is incredibly simple and quick to set up, with even self-service setups requiring only a few minutes.
MARA stands out from the competition in some key features. Primarily, it provides higher quality AI features than any other Online Reputation Management (ORM) system. Its unique brand voice AI gives each hotel its own unique AI version, setting a new standard in personalization. In terms of user interface, MARA presents the most intuitive UI that people like to use, providing ease of use and sophistication far beyond what other ORM tools offer. Additionally, the possibility to automate the reply process with auto-generated drafts and replies showcases MARA's innovative approach, while maintaining a user-friendly approach.
The company stands out by offering configurable automation options, allowing hotels to customize responses to common issues, making it easier to respond quickly and personally, even at scale. This personalization at scale combined with their multilingual capabilities and comprehensive analytics is what makes Mara Solutions highly effective and appealing to hospitality brands globally.
MARA possesses several unique features that distinguish it from the competition. The quality of its AI capabilities, especially the brand voice AI, gives each hotel a unique AI version - a feature not seen in other ORM systems. The user interface of MARA is intuitive, making it a pleasure to use. It stands out for its ability to automate the reply process with auto-generated drafts and replies, something that elevates the user experience.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.
My advice to hoteliers considering MARA is to definitely set up integrations with review sources (e.g. Booking and Google). This can further streamline your operations. Don’t hesitate to switch from another system, as the setup and switch to MARA is significantly simpler. Lastly, never hesitate to reach out to the team for any assistance; their support is fast and dedicated to solving your issues, ensuring a smooth and efficient experience. (edited)
My advice to a hotelier considering MARA would be to set up integrations to OTA and review sources to get the most out of the system. Additionally, ensure to set up Smart Snippets and try your own unique Brand Voice AI for even more personal replies. Lastly, don't forget to set up the automation features, as it will significantly streamline your processes and enhance the quality of interaction with guests, further improving their overall experience.
Have a chat with Tobi or Max to catch their visionary approach of online reputation management supported by AI. ORM is one of the most suitable use cases to apply AI in the hospitality industry and immediately benefit from it.
From my experience, I advise hoteliers considering MARA to efficiently set up integrations with OTA and review sources to maximize the potential of the system. I highly recommend setting up the Smart Snippets and trying out the unique Brand Voice AI feature for more personalized replies. Be sure to utilize the automation features to further streamline and improve your operations. MARA is a highly beneficial tool that can transform your hotel management and guest interaction experience.
Recommended by
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Are you a consultant or vendor that recommends MARA Solutions?
Leave a recommendation
News
MARA Solutions
4 weeks ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
1 month ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
4 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
5 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
5 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
6 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
6 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
6 months ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
6 months ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
7 months ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
7 months ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
7 months ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
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8 months ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
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MARA Enhances Platform with Optimized Surveys and Competitor Sets
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MARA Solutions Integrations
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Support
Verified Support
MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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