AI Review Assistant (by MARA Solutions)

4.8 (204 REVIEWS)

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100 out of 100
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Thomas, Aljoscha, Ramona + 17 more experts recommend MARA Solutions

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AI Review Assistant (by MARA Solutions)

4.8 (204 REVIEWS)

Ranked 1 (out of 51) in Reputation Management

2025 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Effortless AI-powered Online Reputation Management: Respond to reviews in no time

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like MARA for its remarkable efficiency in managing guest reviews, which leads to increased response rates and improved guest engagement. Its AI-driven automated replies save substantial time, allowing hotel teams to focus more on direct guest services. Furthermore, it offers invaluable insights through its analytics, helping hotels to enhance service quality and optimize guest satisfaction.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 173 others

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Support

World-class

80 reviews mentions in "Support"

70 positive

10 negative

Hoteliers often emphasize the strong support they receive from MARA Solutions’ AI Review Assistant. Users appreciate the accessibility of support through various channels, which ensures prompt issue resolution. Many highlight the expertise of the support team, noting their effectiveness in addressing queries and assisting during the onboarding process. The resources provided, including FAQs, tutorials, and documentation, are also deemed helpful by hoteliers in facilitating a smooth user experience.

Hoteldirektorin

1 months ago

Verified

... Your personal brand voice for each house is great and is what we like best so far. Additionally, the support and your support and feedback is great. ...

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Front Office Manager

2 months ago

Verified

... Super easy to get a response from guest feedback ...

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Director of Operation

2 months ago

Verified

... Good choice of words, learns quickly from repetition, saves time when editing reviews. Very easy to use, which is good, especially with the many newcomers. ...

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Dirctor of Commercial

2 months ago

Verified

... Currently I don't have anything that needs to be improved. Always nice and friendly cooperation and an open ear for suggestions for improvement and feedback. ...

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Project Leader

2 months ago

Verified

... With MARA, we always receive notifications about how our guests are feeling and, in addition to responding to the review, we can also react quickly and improve ourselves. ...

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Co-Founder

2 months ago

Verified

... Mara is very clear and makes it easier for our operational team to respond to reviews via various channels. We ...

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Accounting Supervisor

2 months ago

Verified

... Additional hotel agents, such as Expedia, would make daily work even easier, but there are also challenges such as live feedback directed to the hotel. ...

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Supervisor Reservation

2 months ago

Verified

... support always responds very quickly to questions and offers us assistance quickly. Further integrations are already ...

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Operations Manager

2 months ago

Verified

... I can't think of anything at the moment. All of the improvements I suggested have already been implemented. I look forward to working with Mara every day. ...

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Hotelfachfrau

2 months ago

Verified

... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...

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Quality Agent

2 months ago

Verified

... MARA saves us a lot of time in answering reviews every day, so we can really focus on the special cases. We can see at a glance what our guests like or what we can improve. ...

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Director of Marketing

2 months ago

Verified

... MARA gives us the opportunity to answer reviews quickly and easily. We have a central overview of all incoming reviews and can answer them directly from the tool. The AI ​​integration helps ...

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Director

2 months ago

Verified

... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...

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Assistant hotel manager

2 months ago

Verified

... For the time being in don't see what needs improvement. We have had a great experience with Mara and it allowed us to save time when dealing with guest reviews. ...

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Hotel director

3 months ago

Verified

... It makes my work easier, I work much faster and more efficiently, and I can also delegate it to my team. ...

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Guest Relations Manager

3 months ago

Verified

... MARA helped us drastically reducing the time spent on responding to reviews and ...

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Front Office Manager

3 months ago

Verified

... It is easier and quicker to respond to complex complaints and also provides a good ...

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Manager

3 months ago

Verified

... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...

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Subdireccion

3 months ago

Verified

... What I like most is how easy it is to respond to some of the complicated comments and how easy and intuitive the application is. ...

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FOM

3 months ago

Verified

... An integration of other OTAs such as Expedia, Tripadvisor, HolidayCheck and others would be desirable so that direct answers from MARA are possible. The stream already works on all common platforms. ...

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Hotel director

3 months ago

Verified

... That all answers are different and very exact. Very noble words for negative reputations. very nice smart snippets. Very helpful and easy to create ...

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Assistant to Front Office Manager

3 months ago

Verified

... words. The price is also very affordable. Me and my colleagues are very grateful for the help and we have already recommended ...

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Team Assistant Operations

3 months ago

Verified

... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...

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General Manager

3 months ago

Verified

... The uncomplicated handling of the system. The possibility to answer the guest in their native language. An AI that really provides support. Time saving ...

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Hotel Manager

3 months ago

Verified

... ease of use significantly enhances user experience and efficiency. The agility in responding to reviews ensures timely and effective customer engagement. We prioritize formal and accurate responses to maintain professionalism ...

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Group Head of Procurement

3 months ago

Verified

... The response from our colleagues has been very good and the handling is easy ...

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FD

3 months ago

Verified

... Super supportive tool ...

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Front Office Manager

3 months ago

Verified

... MARA has helped us to collect and streamline our guest reviews and provide an easy filtering system and an ever growing and learning AI response tool. This allows us to respond on time to all our survey, in a natural way putting our guests voice at the heart of the response. It is important for us as a hotel to ensure our guests voice is heard and whether positive or negative, they get the response they deserve. MARA has really helped us to ensure that every review is responded to, which helps us to grow our reputation ...

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Director

3 months ago

Verified

... It would be even better if the answers were kept more precise in the hotel style and the AI ​​would, for example, take over the signature immediately. ...

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deputy director

3 months ago

Verified

... see the option to facilitate the previous configuration issue See the option to facilitate the previous configuration ...

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Guest Relation Mitarbeiterin

3 months ago

Verified

... Very suitable for complaint handling, can be easily adapted to the individual company with the newly developed brand voice! ...

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General Manager, Customer Experience

3 months ago

Verified

... Continue to develop direct connections to the various platforms including the international ones. We're excited to see how MARA continues to evolve and innovate, ...

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Back Office Manager

3 months ago

Verified

... Mara gives good answers to guest feedback ...

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Front Office Agent

3 months ago

Verified

... Mara is always very helpfull and supports us everytime when needed! ...

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Guest Relation Manager

3 months ago

Verified

... product is still new, we are in active communication and support each other. ...

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Stv. Hoteldirektorin

3 months ago

Verified

... allowed on various portals. There is also a need for improvement in the AI ​​responses when there is little text from the guest ...

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Guest Relation Manager

3 months ago

Verified

... In my opinion, Mara's team does a good job of meeting the specific needs ...

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Director

3 months ago

Verified

... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...

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Front Office manager

3 months ago

Verified

... intelligent automation and efficiency, which has greatly improved our workflow. Instead of spending hours manually gathering ...

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Director

3 months ago

Verified

... MARA is characterized by extremely quick and easy setup via web browser. In addition, ...

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Director of Rooms

3 months ago

Verified

... Easy to use & intuitive and very reactive in support questions. Great Awi functionality that is very well made, bravo! ...

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FD

3 months ago

Verified

... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...

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Stellv. Direktor

3 months ago

Verified

... learning and getting better over time. The technical support from Mara Solutions is also unique. ...

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Owner / Managing Director

3 months ago

Verified

... and courteous support, which is always helpful and quickly available when I have questions. The efficiency and ...

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Assistenz des Vorstands, JUFA Hotel Qualitatsmanagement

3 months ago

Verified

... The tool offers a very good overview. The easy handling and support with AI not only save time in everyday life, but the guest feedback is answered professionally. ...

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Hoteldirektor

3 months ago

Verified

... The answers are generally in line with the general trend, which can be interpreted as somewhat submissive. ...

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Front Office Manager

4 months ago

Verified

... It is a fantastic working tool. It saves a lot of time. The best thing is the help they offer at all times. Thank you Paula!!!! ...

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Regional Reisecenter

4 months ago

Verified

... mentioned positively - questions and concerns are dealt with quickly and easily! ...

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Operation Assistant

4 months ago

Verified

... guest feedback on all relevant channels. Additionally, improving customer service and the onboarding process for new users would be helpful. ...

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Hotelleitung

4 months ago

Verified

... How easy it is to answer everything. The training we received on how to use MARA. The very good support for questions. ...

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Hotelmanager

4 months ago

Verified

... for our hotel in Germany, as many of the non-German employees do not speak English and are primarily learning the local ...

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Head of technology

4 months ago

Verified

... for improvement with MARA is the initial setup for brand voice customization. Fine-tuning the AI to capture the nuances ...

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General Manager

4 months ago

Verified

... stay open minded to the hotel feedback for improving the tool in the future - focus should be always the core business ...

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Assitant Manager

4 months ago

Verified

... more than a year now to answer our hotel reviews and can only recommend it. If you don't want to work with templates ...

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Front Office Supervisor

4 months ago

Verified

... not really usable as it is written in a completely different approach to the guests, that we do not use. It is even ...

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Duty Manager

4 months ago

Verified

... Wonderful ... ... The guideline that has been provided is very helpful and ...

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Duty Manager

4 months ago

Verified

... professional answer for all the guest reviews. The maintenance service works properly. All the functions are very ...

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Guest Relations Manager

4 months ago

Verified

... functions, great support, time saving regarding answering reviews, still very personalized and smart, very appealing in all points, brand identity and brand language flow in perfectly and developed constantly with assistance of AI. I am totally impressed and thrilled by the function that replies are generated over night, and it is possible to let certain reviews be automatically answered, or to adapt ...

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Ass. Hotel Manager

4 months ago

Verified

... user-friendliness. Mara has helped me enormously in responding to reviews professionally ...

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Hotel Manager

4 months ago

Verified

... Mara is very helpful and supports us with time saving and a very professional answers / replies which also very important for the guests ...

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Executive Assistant

4 months ago

Verified

... delighted with Mara. The team is super committed, helpful and above all, they are always available. They respond by phone immediately or by ...

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General Manager

4 months ago

Verified

... Very good support from the team, helping you to use the program to the most. Very efficient and helps reduce the time of answering reviews ...

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General Manager

4 months ago

Verified

... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...

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Operations Manager

4 months ago

Verified

... Very easy to use. Nice support communication. Its make the answer and reporting for reviews much easier. ...

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Hotel Manager

4 months ago

Verified

... The most simple way to save time every day and answer all your clients in so many languages with always the right tone. ...

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Director of Rooms

4 months ago

Verified

... Great software and game changer as guest reply assistant ...

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Guest Experience Manager

4 months ago

Verified

... Our greatest success has definitely been the increased response rate. We started with response rates below 10%, and now we consistently achieve rates of over 80%, often exceeding 90%. ...

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Resident Manager

4 months ago

Verified

... How THE FLAG Zurich Boosted Its Review Score by 4% Using MARA ...

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Hotel Manager

4 months ago

Verified

... Save time. Personalize. Polite ... ... the answers are a little bit too long. But it is quite ok and necessary sometime. ...

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Director of Systems

4 months ago

Verified

... process. I think it will be a real alternative to the established providers in the foreseeable future. ...

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Operations Managerin

4 months ago

Verified

... I think it's great that you get such wonderful answers straight away. Especially with bad guest reviews, where you probably wouldn't answer so nicely yourself ...

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Front Office Manager

4 months ago

Verified

... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...

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hotel manager

4 months ago

Verified

... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...

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Jr. Assistant Housekeeping Manage

5 months ago

Verified

... out to be rooted in Booking.com, Tobias reached out promptly and resolved the issue with amazing speed and efficiency. ...

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Asst. Front Office Manager

5 months ago

Verified

... Mara safes time and costs. Before we were just trying to answer everything because we could manage the volume of responses. Now we are reading and answering really every guests comment. ...

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Online Reputation Manager

5 months ago

Verified

... all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of ...

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Front Office Manager Upon Angels

5 months ago

Verified

... Answer personalised and polite responses, concise and concrete ...

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Rooms Operations Manager

5 months ago

Verified

... about it anymore, I just have to check whether the feedback matches the guest's feedback. ...

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Marketing

5 months ago

Verified

... It's easier to manage my time with Mara's help with the answers. ...

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5 months ago

Verified

... Integration with more selling or revenue management platforms could be nice. Nowadays analyzing reviews and rating them it's used as a measure to the revenue management. ...

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Reception Manager

5 months ago

Verified

... Immense help ...

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Head of Operations

5 months ago

Verified

... Efficient work and the best example that AI should not replace employees in the hotel industry, but should support them ...

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Manager

5 months ago

Verified

... going to be written properly. Offered a more creative way to reply in a positive was avoiding repeating everytime the same ...

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Relief Duty Manager

5 months ago

Verified

... It's great that Mara responds to each review individually and is so quick. ...

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5 months ago

Verified

... MARA Review Reply Assistant is smart and very easy to use. Working with the reply assistant saves your time as well wich is a really great benefit out of your working time. ...

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Management

5 months ago

Verified

... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...

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General Manager

5 months ago

Verified

... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...

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Guest Relation

5 months ago

Verified

... Tripadvisor and Expedia, just like we’ve already done with Booking and Google. Expanding these integrations would allow us to centralize even more of our operations, making it much easier to manage all of our key platforms from one unified system. This would not only save us a significant amount of time by eliminating the need to manually update information on multiple channels, but also ensure greater accuracy and consistency across all the sites we work with. Having all these platforms integrated into a single system would help us streamline our booking process, improve efficiency, ...

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Cluster Guest Relation Manager

7 months ago

Verified

... Very helpful tool to answer feedback quickly and competently ...

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Hotel Manager

10 months ago

Verified

... I like that it is very easy to get good responses to any review. I did not have a single reply ...

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Direktionsassistentin

14 months ago

Verified

... Friendly, highly reactive, efficient and helpful team. Great introduction, constant support and continuous follow-up. ...

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Automation

Effortless

62 reviews mentions in "Automation"

59 positive

3 negative

Hoteliers often highlight the significant time savings and efficiency improvements brought by automation in the AI Review Assistant by MARA Solutions. Users report that the system facilitates faster response to guest reviews by automating the generation of tailored replies, which helps maintain quality without repetitive manual input. The automation allows for centralized collection and management of reviews, streamlining processes and enhancing workflow efficiency. Additionally, automated analytics provide insights for quality improvement and directly assign enhancement opportunities to the relevant departments. Hoteliers appreciate that these features make the tool particularly accessible for team members who may not excel at writing, thereby boosting overall productivity. Though some challenges exist, such as the absence of direct integration with platforms like Expedia, the anticipated expansions are expected to further enhance operational efficiency.

E-commerce & Content Management

1 months ago

Verified

... Mara Solutions helps collect reviews, respond quickly and get actionable insights - all in one place. Easy to use and great support. Super fast setup. ...

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Front Office Manager

2 months ago

Verified

... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...

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Project Leader

2 months ago

Verified

... Always up to date with MARA ...

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General Manager

2 months ago

Verified

... Unleash the power of AI in reputation management ...

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Co-Founder

2 months ago

Verified

... features that we are testing together with Mara. The AI ​​is getting better and better and is already coming very ...

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Hotelmanagerin

2 months ago

Verified

... We are looking forward to the direct integration of Expedia and Airbnb, which will help us work even more efficiently as a team! ...

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Host

2 months ago

Verified

... That Mara supports me effectively in answering the reviews and I don't have to write the same sentence 10 times. ...

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Accounting Supervisor

2 months ago

Verified

... By integrating AI and creating automation, we save a lot of time when responding to ...

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Supervisor Reservation

2 months ago

Verified

... departments. The time savings are enormous and the AI ​​is particularly helpful for colleagues who are not yet so strong in ...

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Area Manager

2 months ago

Verified

... We can now collect and respond to reviews centrally. By generating responses using AI, we save time without losing any quality when responding to reviews. ...

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Supervisor Backoffice

2 months ago

Verified

... Central response to reviews ...

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Operations Manager

2 months ago

Verified

... Mara answers our reviews creatively and meaningfully within seconds. The evaluation tools also help us improve our quality. ...

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Supervisor Quality

2 months ago

Verified

... With a view to the future, MARA offers us the optimal solution to answer all evaluations, collect them centrally and identify our optimization options at a glance. ...

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Director

2 months ago

Verified

... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...

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Cluster General Manager

2 months ago

Verified

... It is about the acuracy of words which are used by creating answerd and the intuative overview of the whole platform. It makes it great to work with, even the summerizing of the raitings are on pint. ...

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Front of house manager

2 months ago

Verified

... user-friendly, making it simple and efficient for us to respond to guest reviews with just two clicks, ...

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Hotel director

3 months ago

Verified

... It makes my work easier, I work much faster and more efficiently, and I can also delegate it to my team. ...

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Operations Manager

3 months ago

Verified

... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...

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Front Office Manager

3 months ago

Verified

... The time savings! Answering the feedback is much easier because you get great answers that are individually adapted to each text. ...

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Assistant to Front Office Manager

3 months ago

Verified

... Mara solutions really improved the replying on guest reviews for our hotel. It does individually create replies that fit to every review. With Mara we have a great reply rate and it spares us a lot of time thinking ...

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Director

3 months ago

Verified

... very easy to use and also very quick, giving you a full response to a customer review in just a couple of seconds. ...

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Team Assistant Operations

3 months ago

Verified

... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...

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Front Office Manager

3 months ago

Verified

... Mara is helping our Front Office in time Management for Review answers. ...

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Front Office Manager

3 months ago

Verified

... filtering system and an ever growing and learning AI response tool. This allows us to respond on time to ...

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Director

3 months ago

Verified

... Evaluation tool AI supported ...

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Director Otros Ingresos

3 months ago

Verified

... The process of publishing responses is manual, it would be nice if it were more ...

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Director

3 months ago

Verified

... to manage reviews for all our centres in one place. Automated replies save significant time while maintaining professionalism. ...

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deputy director

3 months ago

Verified

... generating an accurate response to a comment, with prior configuration The speed of generating an accurate response ...

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Head of Commerce & Collaboration

3 months ago

Verified

... Easy to use, streamlining daily tasks. Mara is user-friendly, making it easy for team members to navigate and complete tasks without a steep learning curve. ...

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General Manager, Customer Experience

3 months ago

Verified

... MARA AI has revolutionized our hotel operations. This innovative AI platform has significantly streamlined our processes, increased efficiency, and ...

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Stv. Hoteldirektorin

3 months ago

Verified

... There is also a need for improvement in the AI ​​responses when there is little text from the guest. ...

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Director of Digital Technology & Marketing

3 months ago

Verified

... AI-based reply generation, especially on brand voice, is unique ...

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Guest Relation Manager

3 months ago

Verified

... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...

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Director of Rooms

3 months ago

Verified

... You can always be even more authentic with something AI driven but otherwise just more direct answer options for more efficiency ...

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Front Office Agent

3 months ago

Verified

... not lose the track. It is good to send the ansswer directly from Mara and no need to ... ... It is the most professional and time-saver way to answer to all the reviews. ...

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HR Coordinator / Guest Relations

3 months ago

Verified

... improve using the name of the company less. For us it often says: we at Holiday Inn Munich - City Centre..., which ...

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Hotel Manager

3 months ago

Verified

... Modern, super helpful tool for our team - it is clear, saves a lot of time, helps with the creation of response templates & you stay in touch with guests easily and uncomplicatedly. ...

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Assistenz des Vorstands, JUFA Hotel Qualitatsmanagement

3 months ago

Verified

... It would also be desirable to be able to evaluate all guest feedback from the individual JUFA hotels over a certain period of time. ...

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Management assistance

3 months ago

Verified

... ​​or set thresholds up to which the AI ​​will answer assessments. This means that hardly any relevant information ...

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Hoteldirektorin

4 months ago

Verified

... of personal processing. Ready-made formulation of evaluations. ...

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Stellvertretender Hotelleiter

4 months ago

Verified

... What I like most is that reviews are answered using AI. I also like that the review can be changed to the desired language. ...

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Regional Reisecenter

4 months ago

Verified

... operation makes answering the reviews really easy. The answers are never identical to the previous ones - this seems authentic ...

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Operation Assistant

4 months ago

Verified

... Mara is a very useful tool to process your reviews quickly and efficiently ...

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General Manager

4 months ago

Verified

... our guests. Even when dealing with negative reviews, MARA’s AI ensures a high standard of response quality, allowing ...

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Hotel director

4 months ago

Verified

... If you forget to reply, Mara could send an email to inform or remind you, so the error rate could be reduced. ...

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Hotelleitung

4 months ago

Verified

... How easy it is to answer everything. The training we received on how to use MARA. The very good support for questions. ...

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Head of technology

4 months ago

Verified

... every response is aligned with our brand's voice. The automation feels natural and personalized, which helps us maintain an authentic ...

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Reservierungsmitarbeiterin

4 months ago

Verified

... professional and can be adopted almost 100% of the time. MARA really makes work easier and gives you time for other tasks. Absolutely recommend it! ...

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HM

4 months ago

Verified

... Very user friendly, great input for difficult answers, helped me to get away from my standard sentence and give me some new ways to answer to reviews especially the ones where you only have stars ...

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Front Office Supervisor

4 months ago

Verified

... different tasks. It is also a very helpful tool to answer reviews more efficently and appropriately. Another thing I really like about this application is the option to generate further reviews based on the first one that ...

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Duty Manager

4 months ago

Verified

... I like the efficient and professional answer for all the guest reviews. The maintenance service ...

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Guest Relations Manager

4 months ago

Verified

... impressed and thrilled by the function that replies are generated over night, and it is possible to let certain reviews be ...

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Ass. Hotel Manager

4 months ago

Verified

... user-friendliness. Mara has helped me enormously in responding to reviews professionally and appropriately. The tool analyses the reviews quickly and provides me with suitable text suggestions ...

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Executive Assistant

4 months ago

Verified

... The group overview and the analytics as well as the over night reply service is great and is a great time saver! ...

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General Manager

4 months ago

Verified

... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...

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Operations Manager

4 months ago

Verified

... We've managed to automate 80% of our review reply process, freeing up our small ...

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Assistant Front Office Manager

4 months ago

Verified

... Great time saving. You no longer have to post the answers individually on the portals. Answers are posted via Mara. ...

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Guest Experience Manager

4 months ago

Verified

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Resident Manager

4 months ago

Verified

... a remarkable improvement in our response rate and received more reviews, but we've also achieved a significant ...

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General Manager

4 months ago

Verified

... Mara makes it easy to draft the answers to all our reviews, gain time for our guest and other task! ...

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Front Office Manager

4 months ago

Verified

... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...

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Cluster Marketing Manager

4 months ago

Verified

... The loading time is a bit slow and it would be great to use MARA to trigger more reviews too. MARA is also not really adapting to my brand's tone of voice and the learning is really subtile. ...

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F&B Manager

4 months ago

Verified

... All extranets in one place, some of them can be answered directly through the server, smart presets can be mantenied and automatically applied, the same with signatures ...

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Head of Digitization

5 months ago

Verified

... with MARA solutions. Their platform has significantly streamlined our feedback management process, providing us with valuable insights ...

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Online Reputation Manager

5 months ago

Verified

... enabling the addition of pre-configurations to offer responses that provide value to both the customer and potential clients. Responding to reviews is a task that consumes a lot of time and energy and wears down staff. With Mara, they can respond to almost all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of languages Using Mara App has completely transformed the way we handle customer reviews. As a business, responding to reviews is crucial, but it can be incredibly time-consuming and exhausting for our team. Mara App has taken this burden off our shoulders by automating the process with speed and precision. Not ...

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Rooms Operations Manager

5 months ago

Verified

... I love the most : the review inbox, the review insights & the review reply generator ...

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5 months ago

Verified

... Mara solutions reply generator is very user friendly. It's very helpful ...

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Head of Operations

5 months ago

Verified

... monthly and annual evaluations can also be drawn. Invitation does not go out when a new employee is created - the employee always has to be forgotten on ...

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Administration

5 months ago

Verified

... Mara is a very easy to use and reliable automatic response platfor, It allows us to respond much faster. Thanks ...

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Manager

5 months ago

Verified

... specially it had not only made my job easier but I have been able to delegate many of ...

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Management

5 months ago

Verified

... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...

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General Manager

5 months ago

Verified

... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...

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Front Office Manager

5 months ago

Verified

... impressive and I love that. Also, now that we can directly post the responses onto the extranets is just another ...

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Guest Relation

5 months ago

Verified

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Geschaftsfuhrer

5 months ago

Verified

... I was particularly impressed that Mara, with the help of AI, can generate very empathetic and quick responses, addressing all aspects of guest reviews. In summary: Mara exceeded my expectations! ...

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Cluster Guest Relation Manager

7 months ago

Verified

... biggest advantage in this area is that the reviews are uploaded to MARA very quickly and the response is sent in real time, so there ...

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Integrations

Connected

26 reviews mentions in "Integrations"

13 positive

13 negative

Hoteliers often highlight the importance of integrations within MARA Solutions’s AI Review Assistant. They express a desire for the integration of additional platforms beyond the current ones, such as Expedia and Airbnb, to streamline their operations further. Users appreciate that ongoing efforts to expand and enhance these integrations are planned, which suggests an ongoing commitment to improve the software. The direct integration of evaluation platforms and hotel agents would significantly save time and effort in managing reviews efficiently. Despite the desire for more expansive integration options, the existing ones are generally well-regarded, with users finding them reliable and beneficial for simplifying communication processes and improving response times.

Ai Beauftragter

21 days ago

Verified

... room for improvement is the seamless integration of Google Reviews. We occasionally had minor challenges here ...

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Hoteldirektorin

1 months ago

Verified

... A direct connection to other portals would be desirable and would make the work a little easier (e.g. Expedie, Opentable and Holidaycheck). ...

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Front Office Manager

2 months ago

Verified

... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...

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General Manager

2 months ago

Verified

... Direct interface with the stakeholder platforms which are not on their interface would be very beneficial. Other than that it is a great platform. ...

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General Manager

2 months ago

Verified

... The machine could be a little more creative with some of the answers and respond more to our company and our location. ...

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Hotelmanagerin

2 months ago

Verified

... We are looking forward to the direct integration of Expedia and Airbnb, which will help us work even more efficiently as a team! ...

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Accounting Supervisor

2 months ago

Verified

... By integrating AI and creating automation, we save a lot of time when ...

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Supervisor Reservation

2 months ago

Verified

... quickly to questions and offers us assistance quickly. Further integrations are already being planned, which we have ...

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Area Manager

2 months ago

Verified

... available to help us with any questions we may have. Further integrations that we have already requested are already ...

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Supervisor Backoffice

2 months ago

Verified

... The integration of the main review platforms allows us to answer all reviews centrally. ...

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Hoteldirektorin

2 months ago

Verified

... I would be happy if there were more than just 2 platforms, Booking and Google, to answer the question. If German is set, it would be great if it stayed in German. ...

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Quality Agent

2 months ago

Verified

... The integration of additional hotel agents would make daily work even easier. Further adjustments are planned in the near future. ...

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Supervisor Quality

2 months ago

Verified

... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...

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Director of Marketing

2 months ago

Verified

... expand automatic reporting (e.g. monthly reporting for front office), integrate other large hotel agents, "program" the brand voice for the future, enable a standardized interface in German, ...

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Director

2 months ago

Verified

... The import of the reviews could be a bit faster - it takes a while from the information about a received review until I find it in MARA. ...

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Operations Manager

3 months ago

Verified

... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...

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Manager

3 months ago

Verified

... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...

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FOM

3 months ago

Verified

... An integration of other OTAs such as Expedia, Tripadvisor, HolidayCheck and others would be desirable so that direct answers from MARA are possible. The stream already works on all common platforms. ...

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Hotel director

3 months ago

Verified

... As i already told, the articles are not every time correct. Less price for the extended version. Connection to OTA should be possible in the standard version. ...

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Assistant Manager to Direction

3 months ago

Verified

... much quicker to respond to our many reviews on the various social media channels. Always good suggestions, rarely ...

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General Manager

3 months ago

Verified

... keep up the good work, more integration with other sites like expedia, hotels.com and trip advisor will be great to have ...

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Director Otros Ingresos

3 months ago

Verified

... automated and to be able to publish directly on the different websites from the same site. It is possible that they ...

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Group General Manager, Service Operations

3 months ago

Verified

... Mara Team have done a lot of work integrating more and more online platforms into the UI, we hope to see Open Table being a part of the network soon ...

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Reservations Manager

3 months ago

Verified

... An interface with Expedia & Airbnb for automatic response delivery would be great. Apart from that I cannot thing of anything else... ...

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Operations Manager

3 months ago

Verified

... details about the compset or even the possibility to log-in as a competitor would be interesting. The current competitor ...

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General Manager, Customer Experience

3 months ago

Verified

... connections to the various platforms including the international ones. We're excited to see how MARA continues to evolve ...

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Marketing Manager

3 months ago

Verified

... Every answer is unique but also on brand, even for different outlets the brand voices are on point. The comp sets. ...

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Stv. Hoteldirektorin

3 months ago

Verified

... people are addressed could be improved, as the cash on delivery is not allowed on various portals. There is also a need for ...

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Front Office manager

3 months ago

Verified

... I would like Mara to answer the reviews directly on the extranet, e.g. at Booking.com directly. And that this feature is available in all Mara versions. ...

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FD

3 months ago

Verified

... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...

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Vice President Operations

3 months ago

Verified

... The ability to safe time in answering guest comments but still have individual answers, especially when positng them on a public platform. ...

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Managing Director

3 months ago

Verified

... Perhaps an expanded connection to property management systems so that guests can be actively and automatically contacted after their departure. Otherwise everything is fine. ...

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Front Office Agent

3 months ago

Verified

... translates as well the name of the company. Sometimes it takes a couple of days to the review to appear in Mara. Maybe some words are sometimes too extravagant. It could take the images from the reviews as well. ...

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Front Office Manager

4 months ago

Verified

... Nothing to improve. The most I like is how Paula has helped us to connect the accounts. ...

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Stellvertretender Hotelleiter

4 months ago

Verified

... I think the linking of the individual review portals can be improved in the future. A few review portals are still missing the direct response option. For example, Holiday Check. ...

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HM

4 months ago

Verified

... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...

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Head of Technology

4 months ago

Verified

... One improvement I would suggest for MARA is to expand the range of direct integrations available. While MARA ...

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Assistant Front Office Manager

4 months ago

Verified

... Great time saving. You no longer have to post the answers individually on the portals. Answers are posted via Mara. ...

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Guest Experience Manager

4 months ago

Verified

... We would appreciate the option to respond on more channels directly through MARA (e.g. Airbnb). ...

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Director of Revenue & E-commerce

4 months ago

Verified

... Review Inbox is a great tool for effective customer feedback management! With the "Generate reply " feature, you can easily create professional review replies with a single click, saving time and ensuring a quick response. By linking to different review sources, you have all feedback in ...

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hotel manager

4 months ago

Verified

... be in contact with client, quick answer without so much thinking, see everything on one place, getting remainders on email ...

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F&B Manager

4 months ago

Verified

... All extranets in one place, some of them can be answered directly through the server, smart presets can be mantenied and automatically applied, the same with signatures ...

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5 months ago

Verified

... Integration with more selling or revenue management platforms could be nice. Nowadays analyzing reviews and rating them it's used as a measure to the revenue management. ...

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Relief Duty Manager

5 months ago

Verified

... quick insights. In addition, my job position is often translated very strangely into other languages, leading to confusion. ...

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Guest Relation

5 months ago

Verified

... valuable to have the opportunity to connect Mara with Tripadvisor and Expedia, just like we’ve already done with Booking ...

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Geschaftsfuhrer

5 months ago

Verified

... Mara is a very good product. Mara could connect with more OTAs (Online Travel Agencies) and perhaps working with Smart Snippets could be more intuitive. ...

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Cluster Guest Relation Manager

7 months ago

Verified

... A direct connection with Expedia would be ideal and small details about information on Booking.com ...

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Group Marketing Manager

14 months ago

Verified

... Actually nothing, but we would of course be very happy about a connection to Trust You, as this would certainly make answering the reviews even easier and faster :-) ...

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Value

Outstanding

90 reviews mentions in "Value"

84 positive

6 negative

Hoteliers often highlight the value of MARA Solutions' Reputation Management product, AI Review Assistant, in significantly enhancing operational efficiency and time management. The platform is praised for its automation capabilities, which streamline the response process to guest reviews, allowing staff to allocate more time to direct guest services and critical tasks. Users report a substantial reduction in the time and effort required for managing reviews, appreciating the platform’s ability to consistently deliver high-quality responses. The automated insights and analytics features provide valuable data, contributing to informed decision-making and optimization strategies that drive guest satisfaction improvements. Overall, hoteliers perceive MARA as a cost-effective solution that delivers noticeable returns through its capacity to improve workflow efficiency and maintain high engagement levels with guests, even during staff absences.

Operations Manager

5 days ago

Verified

... I can't think of anything at the moment. So far I'm very happy and Mara really makes our work easier. ...

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Hoteldirektorin

1 months ago

Verified

... Your personal brand voice for each house is great and is what we like best so far. Additionally, the support and your support and feedback is great. ...

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Dirctor of Commercial

2 months ago

Verified

... Fast and easy assessment management. Plus a practical, quick overview of challenges and positive points that can be used for morning meetings. ...

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General Manager

2 months ago

Verified

... MARA has helped us to manage our time better and responding to reviews has become a breeze. ...

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Co-Founder

2 months ago

Verified

... and is already coming very close to our language and company identity. ...

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Clustermanagerin

2 months ago

Verified

... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...

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Accounting Supervisor

2 months ago

Verified

... Time savings and increased quality ...

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Supervisor Reservation

2 months ago

Verified

... ORM Management of the Future ...

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Operations Manager

2 months ago

Verified

... evaluation tools also help us improve our quality. ... ... anything at the moment. All of the improvements I suggested have already been implemented. ...

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Hotelfachfrau

2 months ago

Verified

... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...

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Supervisor Quality

2 months ago

Verified

... With a view to the future, MARA offers us the optimal solution to answer all evaluations, collect them centrally and identify our optimization options at a glance. ...

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Director of Marketing

2 months ago

Verified

... expand automatic reporting (e.g. monthly reporting for front office), integrate other large hotel agents, "program" the brand voice for the future, enable a standardized interface in German, ...

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Director

2 months ago

Verified

... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...

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Cluster General Manager

2 months ago

Verified

... It is about the acuracy of words which are used by creating answerd and the intuative overview of the whole platform. It makes it great to work with, even the summerizing of the raitings are on pint. ...

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Guest Relations Manager

3 months ago

Verified

... the time spent on responding to reviews and ensuring consistent, high-quality responses. With MARA, we not only boosted ...

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Operations Manager

3 months ago

Verified

... Great timesaving tool ...

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GM

3 months ago

Verified

... ideal for organizations that prioritize efficiency, flexibility and data-driven operations. ...

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Front Office Manager

3 months ago

Verified

... good response template even for specific complaints. Personalisation of responses to specific topics is possible. Very good as a basis, but should be revised ...

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Manager

3 months ago

Verified

... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...

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Reception

3 months ago

Verified

... A useful platform, that helps you find the tools you need in your daily life. a useful platform that helps you find the tools you need in your daily work life. ...

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Hotel director

3 months ago

Verified

... As i already told, the articles are not every time correct. Less price for the extended version. Connection to OTA should be possible in the standard version. ...

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Assistant to Front Office Manager

3 months ago

Verified

... us a lot of time thinking of the right words. The price is also very affordable. Me and my colleagues are very grateful ...

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Team Assistant Operations

3 months ago

Verified

... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...

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Front Office Manager

3 months ago

Verified

... because our company is striving to have a good review-answer-score. We have more time for the direct guest contact ...

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Hotel Manager

3 months ago

Verified

... We haven't encountered any issues with the platform, and everything is functioning smoothly without any problems. Everything will improve with time. ...

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Group Head of Procurement

3 months ago

Verified

... #veryhappy #reputation #easy ...

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FD

3 months ago

Verified

... - The ease of use. - Fast and helpful support. - Many different answer options. - Time savings. - Reduced personnel costs ...

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General Manager

3 months ago

Verified

... Gives the most up to date reviews and perfect responses in minimal time, the AI tool is absolutely brilliant and give an option to correct and customise ...

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Front Office Manager

3 months ago

Verified

... reviews and provide an easy filtering system and an ever growing and learning AI response tool. This allows us to respond ...

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Director

3 months ago

Verified

... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...

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Director

3 months ago

Verified

... Outstanding platform for managing reviews – a game-changer for us! ...

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Head of Commerce & Collaboration

3 months ago

Verified

... Tailored to fit our specific needs. We appreciate the ability to adapt Mara's features to meet our specific operational requirements, enhancing overall productivity. ...

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Group General Manager, Service Operations

3 months ago

Verified

... MARA truly changed the way we handle online reputation and ...

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Reservations Manager

3 months ago

Verified

... Like the clear design. It's super easy to understand. Great review analysis where you have everything at a glance. Love the automation settings. ...

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Operations Manager

3 months ago

Verified

... Simple and efficient reputation tool ...

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General Manager, Customer Experience

3 months ago

Verified

... MARA AI has revolutionized our hotel operations. This innovative AI platform has significantly streamlined our processes, increased efficiency, and elevated our guest experience. The intuitive interface ...

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Back Office Manager

3 months ago

Verified

... The answers in german cannot be used directly, you need to modify those- the german grammer is often incorrect or inappropriate ...

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Marketing Manager

3 months ago

Verified

... Every answer is unique but also on brand, even for different outlets the brand voices are on point. The comp sets. ...

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Guest Relation Manager

3 months ago

Verified

... The AI ​​solution for processing reviews and evaluating them. Simple and quick to implement and makes everyday life easier. ...

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Stv. Hoteldirektorin

3 months ago

Verified

... Just great! ...

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Guest Relation Manager

3 months ago

Verified

... Smart snippets can be used to prepare company-specific content for colleagues so that handling can also be handed over to people with less experience. ...

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Director

3 months ago

Verified

... Positive surprise – completely satisfied! ...

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Director of Digital Technology & Marketing

3 months ago

Verified

... is great to see, and they are very open about their future roadmaps with customers. The review insights is very ...

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Director

3 months ago

Verified

... so-called "MARA Score" is not enough for a comprehensive SWAT analysis. ...

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FD

3 months ago

Verified

... The suggested answers to the guest are very good. They are tailored to the guest individually and are well formulated. ...

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Eigentumer

3 months ago

Verified

... In my opinion, the offer is very good and there are currently no improvements that we can think of. Everything is good ...

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Vice President Operations

3 months ago

Verified

... Since May 2023 we are working with MARA and since then the improvement of the tool is amazing. So there is nothing else I could wish for so far. ...

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Owner / Managing Director

3 months ago

Verified

... this small shortcoming - if it is one at all. The effectiveness and time savings that Mara Solution offers far outweigh ...

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Managing Director

3 months ago

Verified

... clear evaluation of all reviews and feedback. All important key figures can be seen at a glance, which makes monitoring ...

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Operations Manager

3 months ago

Verified

... Mara is Great! ...

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Front Office Agent

3 months ago

Verified

... It is really intuitive and fast to use. It points out all the weak and strong points of the reviews, it does not ...

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HR Coordinator / Guest Relations

3 months ago

Verified

... We think you could improve using the name of the company less. For us it often ...

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Hoteldirektor

3 months ago

Verified

... I also feel obliged to represent my staff and the tone could be a little more firm when reviews denounce deficiencies that have no ...

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Management assistance

3 months ago

Verified

... Relief of actual working hours ...

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Front Office Manager

4 months ago

Verified

... Super nice! ... ... It is a fantastic working tool. It saves a lot of time. The ...

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Geschaftsfuhrer

4 months ago

Verified

... It's quick and saves a lot of time. Great tool and very easy to use. The language variety is also great. Thank you ...

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Operation Assistant

4 months ago

Verified

... nuances and linguistic subtleties could better support consistent branding across different regions and help improve ...

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General Manager

4 months ago

Verified

... with negative reviews, MARA’s AI ensures a high standard of response quality, allowing us to maintain our reputation ...

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Head of technology

4 months ago

Verified

... is aligned with our brand's voice. The automation feels natural and personalized, which helps us maintain an ...

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General Manager

4 months ago

Verified

... esponding to reviews in a highly professional and time-efficient manner - intuitive use and options for automating ...

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HM

4 months ago

Verified

... MARA my best friend ...

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Assitant Manager

4 months ago

Verified

... Mara writes beautifully creative feedback on the ratings, and you can also add hotel-specific modules, which Mara also incorporates very creatively into the feedback. ...

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Front Office Supervisor

4 months ago

Verified

... MARA - an efficent tool to save time and nerves with the potential to still improve ...

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Duty Manager

4 months ago

Verified

... From time to time, however, one wishes for a different formulation, because a few sentences are usually repeated. Otherwise, everything fits very well. ...

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Duty Manager

4 months ago

Verified

... The guideline that has been provided is very helpful and doesn't need to be update so far. Very detailed explanation ...

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Guest Relations

4 months ago

Verified

... 1. That i save time and energy to go into each of the apps to view and respond ...

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Duty Manager

4 months ago

Verified

... I like the efficient and professional answer for all the guest reviews. The maintenance service ...

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Guest Relations Manager

4 months ago

Verified

... For our personal needs, Reporting could be more detailed and specialized - as I know the product is being constantly improved, I am excited to see the development ...

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Ass. Hotel Manager

4 months ago

Verified

... suggestions that I can use directly or adopt with small adjustments ...

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Hotel Manager

4 months ago

Verified

... Everything is fine and helpful we are very satisfied with the mara and could not expect more than this thank you ...

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Director of E-Commerce

4 months ago

Verified

... guests. We've seen our response rates reach 90%, and the quality of our responses is great as well. Plus, the time we've saved ...

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Sr. Manager Digital Performance

4 months ago

Verified

... The survey features and finetuning of their semantic analysis (both in progress). It's also always possible to extend the sources to get a better impression of the overall online reputation. ...

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Executive Assistant

4 months ago

Verified

... within a very short time. And they go the extra mile - truly top service! ...

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General Manager

4 months ago

Verified

... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...

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GM Hotel

4 months ago

Verified

... Offer writing style, Simple, Business, Academic, Casual Set a tone, Enthusiastic, Friendly, Confident, Diplomatic, that would give a better answer possibility ...

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Hotel Manager

4 months ago

Verified

... How do we do CRM before Mara? ...

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Director of Rooms

4 months ago

Verified

... The software is really great and provides quailty answers. Possible improvement would be to let the software ...

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Front Office & Ass. Hotel Manager

4 months ago

Verified

... Some answers are repetitive in the text and some details remain untouched / unanswered. Some answers are repetitive ...

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Guest Experience Manager

4 months ago

Verified

... How STAYERY Increased Their Response Rate to Over 90% with MARA ...

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Resident Manager

4 months ago

Verified

... How THE FLAG Zurich Boosted Its Review Score by 4% Using MARA ...

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Hotel Manager

4 months ago

Verified

... I don't have to think about the answer. I am extremely satisfied and I am certainly glad that we have it in the company. ...

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Director of Systems

4 months ago

Verified

... Great help to answer reviews. Easy to use and therefore suitable for everyone. We use it throughout the group. Sometimes just to get an idea for an answer. ...

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Guest Relations Manager / Deputy General Manager

4 months ago

Verified

... Excellent overview of all guest comments ...

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hotel manager

4 months ago

Verified

... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...

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Asst. Front Office Manager

5 months ago

Verified

... Mara safes time and costs. Before we were just trying to answer everything because we could manage the volume of responses. Now we are reading and answering really every guests comment. ...

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Head of Digitization

5 months ago

Verified

... MARA solutions is a reliable partner, and we highly appreciate their commitment to enhancing our operations. ...

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Online Reputation Manager

5 months ago

Verified

... enabling the addition of pre-configurations to offer responses that provide value to both the customer and potential clients. Responding to reviews is a task that consumes a lot of time and energy and wears down staff. With Mara, they can respond to almost all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of languages Using Mara App has completely transformed the way we handle customer reviews. As a business, responding to reviews is crucial, but it can be incredibly time-consuming and exhausting for our team. Mara App has taken this burden off our shoulders by automating the process with speed and precision. Not only does it allow us to respond to reviews in record time, but it also ensures that responses are tailored, polite, and grammatically accurate—no more worrying about typos or language barriers, as it supports multiple languages seamlessly. Another major benefit is the customizable tone, allowing us to maintain our brand voice effortlessly. It even provides thoughtful responses to specific review points, adding ...

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Front Office Manager Upon Angels

5 months ago

Verified

... In French the address is impersonal, (tu) and I think that might be a problem, but it's the only note/flaw ...

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Marketing

5 months ago

Verified

... Right to the subject/answer; easy to use ; detailed and to thepoint answers, clear answers ; Very polite in the way she replies ...

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5 months ago

Verified

... Excelent tool ...

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Head of Operations

5 months ago

Verified

... to use Mara, AI learns when you feed it with data, effective quick answers to all reviews - a lot of time savin ...

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Manager

5 months ago

Verified

... A great tool to have, simple and helpful specially it had not only made my job easier ...

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Relief Duty Manager

5 months ago

Verified

... be great if the translations were more accurate and consistent across the platform, so that the job title doesn't translate into ...

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5 months ago

Verified

... The Future is now! ...

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Management

5 months ago

Verified

... If at end of month there are credits left, then these should be transferred to the following month. The following month you still have to pay the monthly service even if you have a lot of credits left. However remaining credits on account should beall consumed ...

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hotel Supervisor

5 months ago

Verified

... update I have the feeling, that the answers are getting better again. I would like to have the answers from bad feedback ...

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Revenue Manager

5 months ago

Verified

... Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara. ...

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Front Office Manager

5 months ago

Verified

... The Perfect Tool & A Leading Startup ...

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Guest Relation

5 months ago

Verified

... also find the comprehensive overview and detailed data analysis to be extremely beneficial. They offer an in-depth look at various performance metrics and trends, which helps us track progress and pinpoint areas that need attention. This level of detail is crucial for making informed decisions and optimizing our strategies. Moreover, the snippets and competitors' data are valuable tools for benchmarking. ...

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Geschaftsfuhrer

5 months ago

Verified

... I was particularly impressed that Mara, with the help of AI, can generate very empathetic and quick responses, addressing all aspects of guest reviews. In summary: Mara exceeded my expectations! ...

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Hotel Manager

10 months ago

Verified

... use MARA we have 100% response rate and improve our speed scores on OTAs like Expedia. ...

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Direktionsassistentin

14 months ago

Verified

... matter of seconds. You save a lot of time with the platform, which is also very helpful when you are lacking inspiration. ...

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Functionality

Innovative

127 reviews mentions in "Functionality"

106 positive

21 negative

Hoteliers often note that the functionality of MARA Solutions' AI Review Assistant significantly enhances their daily operations. The platform automates the process of responding to guest reviews, drastically reducing response time and ensuring consistent, high-quality interactions. It offers smart features such as snippets and templates that make complex complaint handling easier. The tool provides detailed analytics and insights, allowing hoteliers to quickly identify areas for improvement and efficiently relay feedback to relevant departments. However, there are occasional concerns about the superficiality of responses and the AI-generated text sometimes lacking a personal touch. Despite minor issues with response personalization and snippet functionality, the platform effectively supports reputation management by providing an overarching view of guest reviews and facilitating comparison with competitors, ultimately improving the hotelier's ability to optimize guest satisfaction and engagement.

Operations Manager

5 days ago

Verified

... Easy to respond to reviews. Individual answers are created and adapted to your style. Translations can be read on the same page. ...

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E-commerce & Content Management

1 months ago

Verified

... We look forward to more integrations and then we would absolutely love to have the possibility to display our reviews on our website. ...

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Front Office Manager

2 months ago

Verified

... It's good, I'm not missing anything, I like working with Mara. An immediate answer and when I change the language, I also show the original in German. ...

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Dirctor of Commercial

2 months ago

Verified

... Fast and easy assessment management. Plus a practical, quick overview of challenges and positive points that can be used for morning meetings. ...

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Director of Operations

2 months ago

Verified

... onboarding process has been as straightforward as the program itself. I can only say that the latter is good from ...

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Project Leader

2 months ago

Verified

... With MARA, we always receive notifications about how our guests are feeling and, in addition to responding to the review, we can also react quickly and improve ourselves. ...

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General Manager

2 months ago

Verified

... The tool is an intuitive and easy to use platform, which allows for a bespoke approach within seconds, and propelling the user to place their personal touch on the communication there after. ...

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Executive Assistant

2 months ago

Verified

... The length of the answers and the picking out of some of the points noted would be an advantage when answering freely. Otherwise, I have no suggestions for improvement. ...

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General Manager

2 months ago

Verified

... helped us to manage our time better and responding to reviews has become a breeze. The new ... ... the answers and respond more to our company and our location. ...

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Hotel Manager

2 months ago

Verified

... first start using the app. The previously saved smart snippets are sometimes broken up, meaning that the sentence then has to be ...

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Hotelmanagerin

2 months ago

Verified

... all online platforms! In addition, Mara helps us to compare ourselves directly with our competitors and a dashboard ...

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Clustermanagerin

2 months ago

Verified

... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...

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Accounting Supervisor

2 months ago

Verified

... time when responding to our reviews. The analyses simplify communication between us so that we can respond to ...

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Supervisor Reservation

2 months ago

Verified

... The analytics offers us a great opportunity to assign potential for ...

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Area Manager

2 months ago

Verified

... We can now collect and respond to reviews centrally. By generating responses using AI, we save time without losing any quality when responding to reviews. ...

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Operations Manager

2 months ago

Verified

... Mara answers our reviews creatively and meaningfully within seconds. The evaluation tools also help us improve our quality. ...

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Hotelfachfrau

2 months ago

Verified

... I can work on two houses at the same time ...

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Hoteldirektorin

2 months ago

Verified

... The AI ​​works excellently ...

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Quality Agent

2 months ago

Verified

... Great ORM tool ...

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Supervisor Quality

2 months ago

Verified

... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...

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Area Manager

2 months ago

Verified

... Answering reviews made easy ...

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Director of Marketing

2 months ago

Verified

... Collecting and answering reviews in the 21st century ...

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Director

2 months ago

Verified

... The import of the reviews could be a bit faster - it takes a while from the information about a received review until I find it in MARA. ...

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Cluster General Manager

2 months ago

Verified

... It is about the acuracy of words which are used by creating answerd and the intuative ...

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Assistant hotel manager

2 months ago

Verified

... Great reviews management software ...

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Front of house manager

2 months ago

Verified

... Making response easy ...

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Hotel director

3 months ago

Verified

... The AI ​​formulates some sentences very strangely, so that they do not make sense or that they sound very much like an AI. ...

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Guest Relations Manager

3 months ago

Verified

... It would be wonderful if there was a function that would allow you to insert specific information about a particular case from the hotel, which would then be included in the response text. ...

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General Manager

3 months ago

Verified

... Commenting on reviews made easy ...

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Operations Manager

3 months ago

Verified

... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...

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Front Office Manager

3 months ago

Verified

... I like Mara! ...

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GM

3 months ago

Verified

... Make it even quicker, handy, intuitive for beginner and senior users as well. Improving user experience and keep expanding capabilities. ...

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Front Office Manager

3 months ago

Verified

... It is easier and quicker to respond to complex complaints and also provides ...

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Manager

3 months ago

Verified

... Easy to see the results ...

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Qualitatssicherung

3 months ago

Verified

... Great Tool to handle Guest-Feedbacks. ...

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Reception

3 months ago

Verified

... Continue with its purpose to help us daily in our best care, thank you so much for improving care . ...

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Subdireccion

3 months ago

Verified

... What I like most is how easy it is to respond to some of the complicated comments and how easy and intuitive the application is. ...

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FOM

3 months ago

Verified

... save a lot of time by answering the resections using AI. MARA Solution impresses with precise AI analyses, intuitive operation and fast response ...

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Hotel director

3 months ago

Verified

... That all answers are different and very exact. Very noble words for negative reputations. very nice smart snippets. Very helpful and easy to create ...

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Assistant to Front Office Manager

3 months ago

Verified

... Best invention for review replies ...

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Director

3 months ago

Verified

... Mara is very easy to use and also very quick, giving you a full response to a customer review in just a couple of seconds. Very practical and helps to reduce the time invested in ...

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Front Office Manager

3 months ago

Verified

... Sometimes if we post a short review into MARA (like very short) MARA needs a little ...

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Hotel Manager

3 months ago

Verified

... Implementing this solution will save time, allowing for faster decision-making and increased productivity. ...

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Group Head of Procurement

3 months ago

Verified

... response from our colleagues has been very good and the handling is easy to understand for everyone. MARA is constantly ...

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FD

3 months ago

Verified

... - The ease of use. - Fast and helpful support. - Many different answer options. - Time savings. - Reduced personnel costs ...

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General Manager

3 months ago

Verified

... Gives the most up to date reviews and perfect responses in minimal time, the AI tool is absolutely brilliant and give an option to correct and customise ...

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Front Office Manager

3 months ago

Verified

... The perfect host of our guests voice ...

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Director

3 months ago

Verified

... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...

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Director

3 months ago

Verified

... significant time while maintaining professionalism. Clear, insightful analytics that help us track customer satisfaction ...

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deputy director

3 months ago

Verified

... fast and concise ...

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Head of Commerce & Collaboration

3 months ago

Verified

... Tailored to fit our specific needs. We appreciate the ability to adapt Mara's features to meet our specific operational requirements, enhancing overall productivity. ...

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Guest Relation Mitarbeiterin

3 months ago

Verified

... Very suitable for complaint handling, can be easily adapted to the individual company with the newly developed brand voice! ...

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Group General Manager, Service Operations

3 months ago

Verified

... reputation and review responses. From adding quality to vastly improving efficiency, the platform has been a game ...

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Operations Manager

3 months ago

Verified

... A PDF Export besides the current available excel Export coul help. Also more details about the ...

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General Manager, Customer Experience

3 months ago

Verified

... MARA AI has revolutionized our hotel operations. This innovative AI platform has ...

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Back Office Manager

3 months ago

Verified

... Mara gives good answers to guest feedback in english, helps to answer guest feedback in an appropriate and decent manner ...

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Front Office Agent

3 months ago

Verified

... I couldn't see something until now which really needs an improvement so far. Maybe it could get a bit more user friendly. But thats just a little thing :) ...

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Marketing Manager

3 months ago

Verified

... Sometimes the AI confuses German and English, making the replies a bit awkward. Also, it mixes up "Du" and "Sie" in German, which is not an issue in English ...

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Resident Manager

3 months ago

Verified

... It is simple, uncomplicated and effective, what more could you want? Good overview, easy handling and also good evaluation options as well as sensibly used technology ...

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stellv. Derktorin

3 months ago

Verified

... Fast, uncomplicated, it saves a lot of time because you don't have to formulate an answer, it always works and there are many languages. This gives you time to focus on other tasks. ...

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Stv. Hoteldirektorin

3 months ago

Verified

... The way people are addressed could be improved, as the cash on delivery ...

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Hotel Direktor

3 months ago

Verified

... Perfect and Quick answer ...

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Director

3 months ago

Verified

... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...

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Front Office manager

3 months ago

Verified

... greatly improved our workflow. Instead of spending hours manually gathering and analyzing guest feedback, MARA handles ...

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Director of Digital Technology & Marketing

3 months ago

Verified

... saves a lot of time & Direct to channel replies. The NLP is very good and getting better every day. The customer support is excellent and very helpful. Also for a group of hotels to share the same account and manage the credits together is very useful. In addition to this, MARA seems to listen to customer feedback and continuously looks to implement changes based on user feedback, which is great to see, and they are very open about their future roadmaps with customers. The review insights is very good with their own NLP system in place and not through a third party ...

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Director

3 months ago

Verified

... ratings. I just think that the list of the so-called "MARA Score" is not enough for a comprehensive SWAT anal ...

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Guest Relation Manager

3 months ago

Verified

... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...

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Director of Rooms

3 months ago

Verified

... Easy to use & intuitive and very reactive in support questions. Great Awi functionality that is very well made, bravo! ...

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Vice President Operations

3 months ago

Verified

... The ability to safe time in answering guest comments but still have individual answers, especially when positng them on a public platform. ...

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Owner / Managing Director

3 months ago

Verified

... available when I have questions. The efficiency and user-friendliness of the platform not only makes my daily ...

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Managing Director

3 months ago

Verified

... AI-supported function, which makes it possible to send very individual and personalized answers to our guests. The AI ​​not only takes ...

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Head of Sales

3 months ago

Verified

... The tool offers quick, flexible and high-quality answers and can be configured ...

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Operations Manager

3 months ago

Verified

... It helps us a lot to find the right words for reviews or complaints. The more you fill it with information, the better the answers. ...

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Front Office Agent

3 months ago

Verified

... It translates as well the name of the company. Sometimes it takes a couple of ...

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HR Coordinator / Guest Relations

3 months ago

Verified

... MARA is a great and easily accessible tool. We like that it works very quickly and is an efficient way to answer guest reviews. ...

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Hoteldirektor

3 months ago

Verified

... The AI-based answers sound relatively natural and only need to be refined slightly. Easy handling and clear dashboard. Very user-friendly. ...

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Management assistance

3 months ago

Verified

... It is very good that you can adjust the level of independence of the AI ​​or set thresholds ...

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Hoteldirektorin

4 months ago

Verified

... must also be possible to politely but firmly reject unfair assessments. ...

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Stellvertretender Hotelleiter

4 months ago

Verified

... What I like most is that reviews are answered using AI. I also like that the review can be changed to the desired language. ...

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Geschaftsfuhrer

4 months ago

Verified

... MARA writes a bit too politely, no one writes like that. Sometimes the thing's answers are really slimy. It's already over the top, please back off a bit. ...

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Regional Reisecenter

4 months ago

Verified

... When analyzing the review, a German translation would be desirable so that you can see more quickly at a glance what the hotel's strengths and weaknesses are ...

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Operation Assistant

4 months ago

Verified

... of all reviews within a few minutes, which are also categorized according to topics such as “housekeeping” or “breakfast”. ...

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Hoteldirektor

4 months ago

Verified

... The time saved by automatically generating the answers. Most of them don't need to be corrected afterwards, only a few are a bit bumpy. ...

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General Manager

4 months ago

Verified

... Hotel MONOPOL Luzern. We’re consistently hitting our response rate goals, with rates as high as 88%, demonstrating our commitment to our guests. Even when dealing with negative reviews, MARA’s AI ensures a high standard of response quality, allowing us to maintain our reputation and ...

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Hotel director

4 months ago

Verified

... Time saving in daily business and automatic translation helps employees a lot, then the very precise and targeted answers look like they were edited by themselves. ...

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Receptionist

4 months ago

Verified

... The answers provided are very helpful and understandable. All evaluations are in one evaluation tool. It is in German and English. ...

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Hotelleitung

4 months ago

Verified

... So easy and fast ... ... How easy it is to answer everything. The training we ...

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Hotelmanager

4 months ago

Verified

... I am really impressed by the quality of the answers. The AI ​​works very well and Mara makes my work much easier. ...

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Head of technology

4 months ago

Verified

... specific review scenarios could help provide even more tailored responses. While these are minor issues, addressing ...

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General Manager

4 months ago

Verified

... Responding to reviews in a highly professional and time-efficient manner - intuitive use and options for ...

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Reservierungsmitarbeiterin

4 months ago

Verified

... The responses to the reviews are very quick and efficient. The suggested answers are professional and ...

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HM

4 months ago

Verified

... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...

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Assitant Manager

4 months ago

Verified

... templates that you are constantly trying to customize as creatively as possible and want to save time, you can't ...

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Front Office Supervisor

4 months ago

Verified

... another one. But it is nice to have the option to change up some things in the review text and MARA usually ...

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Duty Manager

4 months ago

Verified

... It's great that we can answer our reviews individually. It responds differently to each feedback or you can use certain components to provide the guest with a complete answer. ...

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Guest Relations

4 months ago

Verified

... Cool way to streamline reviews all into one app and get assistance to word proper responses. ...

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Duty Manager

4 months ago

Verified

... It sometimes comes to an answer which doesn't match the given review. Maybe, the words have to be improved for all the reviews. ...

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Guest Relations Manager

4 months ago

Verified

... For our personal needs, Reporting could be more detailed and specialized - as I know the product is being constantly improved, I am excited to see the development ...

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Ass. Hotel Manager

4 months ago

Verified

... user-friendliness. Mara has helped me enormously in responding to reviews professionally and appropriately. The tool analyses the reviews quickly and provides me with suitable ...

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Head of Technology

4 months ago

Verified

... from day one. MARA has become an integral part of our digital toolkit ...

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Director of E-Commerce

4 months ago

Verified

... management process but also significantly improved our engagement with guests. We've seen our response rates reach 90%, and ...

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Sr. Manager Digital Performance

4 months ago

Verified

... The survey features and finetuning of their semantic analysis (both in progress). It's also always possible to extend the sources to get a better impression of the overall online reputation. ...

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Executive Assistant

4 months ago

Verified

... The display of competitors, the possibility to see the scores per platform (booking, google, expedia, tripadvisor) for the competitors as well. ...

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General Manager

4 months ago

Verified

... Very good support from the team, helping you to use the program to the most. Very efficient and helps reduce the time of answering reviews ...

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General Manager

4 months ago

Verified

... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...

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GM Hotel

4 months ago

Verified

... Fast accurate helpful ... ... It is very good that there are different adaptations ...

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Operations Manager

4 months ago

Verified

... Very easy to use. Nice support communication. Its make the answer and reporting for reviews much easier. ...

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Director of Rooms

4 months ago

Verified

... When it comes to replying to guest feedbacks and reputation management, Mara Solution ...

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Assistant Front Office Manager

4 months ago

Verified

... Sometimes the answers or suggestions are too loose or informal Would be great if Mara could answer on all review platforms and you don't have to post the answers yourself ...

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Front Office & Ass. Hotel Manager

4 months ago

Verified

... Some answers are repetitive in the text and some details remain untouched / unanswered. ...

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Guest Experience Manager

4 months ago

Verified

... We would appreciate the option to respond on more channels directly through MARA (e.g. Airbnb). ...

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Resident Manager

4 months ago

Verified

... Implementing MARA has been transformative for THE FLAG Zurich. We've not only seen ...

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General manager at The Stage & Residence

4 months ago

Verified

... Not at this time, as it does make my work very easy. The only one thing notification to be more helpful if we get weekly ...

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Hotel Manager

4 months ago

Verified

... It's amazing, it helps me a lot at work ...

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Hotel Manager

4 months ago

Verified

... Save time. Personalize. Polite ...

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Director of Systems

4 months ago

Verified

... improving and is increasingly becoming a partner in the entire reputation management process. I think it will be a ...

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General Manager

4 months ago

Verified

... Mara makes it easy to draft the answers to all our reviews, gain time for our guest and other task! ...

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Front Office Manager

4 months ago

Verified

... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...

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Guest Relations Manager / Deputy General Manager

4 months ago

Verified

... proactive action, ensuring a better guest experience by addressing concerns and highlighting successes. It’s a valuable ...

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Cluster Marketing Manager

4 months ago

Verified

... Managing 6 brands ...

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hotel manager

4 months ago

Verified

... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...

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F&B Manager

4 months ago

Verified

... The AI can be slow and bugging sometimes, not being able to send answer directly to all extranet servers mainly google and booking ...

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Jr. Assistant Housekeeping Manage

5 months ago

Verified

... is also a game-changer, allowing me to seamlessly manage reviews across different languages. On top of that, ...

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Asst. Front Office Manager

5 months ago

Verified

... Sometimes the wording could be improved. The German translation could be improved as well. There you have ...

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Head of Digitization

5 months ago

Verified

... MARA solutions allow structured collection and analysis of feedback, helping to identify ...

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Online Reputation Manager

5 months ago

Verified

... respond to reviews very quickly, personalizing the tone of voice, providing specific answers to particular ...

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Front Office Manager Upon Angels

5 months ago

Verified

... Front Office Manager Upon Angels ...

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Rooms Operations Manager

5 months ago

Verified

... Mara is great because it helps me in my daily routine to write ...

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Marketing

5 months ago

Verified

... It's easier to manage my time with Mara's help with the answers. ...

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5 months ago

Verified

... understand it and suggest an answer using natural language or more formal language. ...

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Reception Manager

5 months ago

Verified

... My favorite part is obviously the time saving, and the fact that in a few seconds it gives more answers ...

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Head of Operations

5 months ago

Verified

... Uncomplicated collaboration, easy to use -> can therefore also ...

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Administration

5 months ago

Verified

... Mara is a very easy to use and reliable automatic response platfor, It allows us to respond much faster. Thanks ...

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Senior Manager Member Relations

5 months ago

Verified

... There are a few tiny hiccups from time to time, but the support team is always super fast and grateful for any feedback - keep up the good work! ...

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Manager

5 months ago

Verified

... review was going to be written properly. Offered a more creative way to reply in a positive was avoiding repeating everytime ...

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Relief Duty Manager

5 months ago

Verified

... lengthy reviews. By highlighting the most relevant and insightful comments, the smart snippets save both time and effort, ...

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General Manager

5 months ago

Verified

... that regardless of the inout language, I always get a quality output.Additionally log in is easy and the tone of ...

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Management

5 months ago

Verified

... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...

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hotel Supervisor

5 months ago

Verified

... Since the last version I had the feeling that the answers were not ...

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General Manager

5 months ago

Verified

... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...

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Revenue Manager

5 months ago

Verified

... Mara is a great partner and it's fun to work with the system. ...

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Front Office Manager

5 months ago

Verified

... directly post the responses onto the extranets is just another level of improvement. It saves so much time and re ...

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Cluster Guest Relation Manager

7 months ago

Verified

... easy-to-understand layout and hardly needs any explanations. The functions are also great. Everything works very well, the wording is easy ...

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Hotel Manager

10 months ago

Verified

... reply I couln´t use. Review analisys are good and comparing hotels too. Since I use MARA we have 100% response ...

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Direktionsassistentin

14 months ago

Verified

... 48 hours. Mara is user-friendly and you can have a personalized response tailored to the guest's comments in a matter ...

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Group Marketing Manager

14 months ago

Verified

... We were fortunate to get to know MARA at the ITB and are very satisfied with their services. Answering the reviews based on AI saves us ...

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User Interface

Sophisticated

58 reviews mentions in "User Interface"

37 positive

21 negative

Hoteliers often appreciate the user interface of MARA Solutions's Reputation Management product, AI Review Assistant, for its clarity of information and ease of navigation. Users find that it presents data, graphs, and key details clearly, making important information readily accessible. The interface is described as intuitive, aiding both beginner and senior users in their tasks without extensive training. However, some feedback indicates that the visual design could benefit from further organization to enhance the overall user experience. Moreover, the interface's ability to respond quickly to user inputs is valued, as it contributes to a more efficient workflow in the hospitality industry.

Front Office Manager

2 months ago

Verified

... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...

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Director of Operations

2 months ago

Verified

... process has been as straightforward as the program itself. I can only say that the latter is good from an operations perspective. Since Mara is almost self-explanatory, no additional training is ...

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Project Leader

2 months ago

Verified

... Sometimes the answer could be a bit more personal, especially if the rating is appropriate. This means that the text could also be a bit more refreshing. ...

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Hotel Manager

2 months ago

Verified

... range of answers is very limited, especially when you first start using the app. The previously saved smart snippets ...

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Clustermanagerin

2 months ago

Verified

... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...

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Hotelfachfrau

2 months ago

Verified

... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...

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Hoteldirektorin

2 months ago

Verified

... I would be happy if there were more than just 2 platforms, Booking and Google, to answer the question. If German is set, it would be great if it stayed in German. ...

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Supervisor Quality

2 months ago

Verified

... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...

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Director of Marketing

2 months ago

Verified

... overview of all incoming reviews and can answer them directly from the tool. The AI ​​integration helps us to continually ...

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Director

2 months ago

Verified

... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...

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Cluster General Manager

2 months ago

Verified

... creating answerd and the intuative overview of the whole platform. It makes it great to ...

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Assistant hotel manager

2 months ago

Verified

... Clearness of the software, the information is right under our eyes. I really like the ability to see the score of each category of the hotel allowing us to know where to put our focus. ...

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Hotel director

3 months ago

Verified

... The AI ​​formulates some sentences very strangely, so that they do not make sense or that they sound very much like an AI. ...

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GM

3 months ago

Verified

... Make it even quicker, handy, intuitive for beginner and senior users as well. Improving user experience and keep expanding capabilities. ...

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Front Office Manager

3 months ago

Verified

... you post many answers one after the other without adapting them, the wording is often the same ...

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Manager

3 months ago

Verified

... Easy to see the results ... ... Its a platform where your can sea clearly what are you doing good, and what do you need to improve. ...

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Qualitatssicherung

3 months ago

Verified

... I can't think of anything at the moment, my experience is not enough. You have to check at a later date. ...

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FOM

3 months ago

Verified

... MARA Solution impresses with precise AI analyses, intuitive operation and fast response options. It optimizes our ...

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Assistant to Front Office Manager

3 months ago

Verified

... Sometimes the websites takes a bit more time to load and process, but this is really a minor problem. Overall i can say that theres nothing to improve. ...

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Director

3 months ago

Verified

... I couldn't think of something to improve from Mara. It is great the way the page has been designed and very easy. In my opinion for this type of pages, the more simple the better. ...

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FD

3 months ago

Verified

... In the greeting, the AI ​​always writes in capital letters after the comma. Negative reviews are given too much attention to the guest. The paragraph rule could be personalized. For example: ...

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Director

3 months ago

Verified

... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...

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Director Otros Ingresos

3 months ago

Verified

... We save a lot of time when responding to reviews, and all responses are very well written, covering all the points the customer has mentioned in their review. ...

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deputy director

3 months ago

Verified

... see the option to facilitate the previous configuration issue See the option to facilitate the ...

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Guest Relation Mitarbeiterin

3 months ago

Verified

... Sometimes some phrases are repeated in an answer, it could be summarized more compactly and the wording could be more colloquial. ...

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Reservations Manager

3 months ago

Verified

... Great tool and everything at a glance ...

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Resident Manager

3 months ago

Verified

... It is simple, uncomplicated and effective, what more could you want? Good overview, easy handling and also good evaluation options as well as sensibly used technology ...

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stellv. Derktorin

3 months ago

Verified

... One thing, not too "casual response" in the answers. Reviews are always a tricky thing and you should always be friendly but always formula. ...

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Stv. Hoteldirektorin

3 months ago

Verified

... You can respond to reviews really quickly. A great overview of the reviews received on the various platforms. Mara is very easy to use. ...

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Director

3 months ago

Verified

... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...

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Director

3 months ago

Verified

... When looking at the COMP Set overview, I would like to see more ...

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Guest Relation Manager

3 months ago

Verified

... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...

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Director of Rooms

3 months ago

Verified

... Efficient and easy tonuse ...

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FD

3 months ago

Verified

... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...

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Owner / Managing Director

3 months ago

Verified

... available when I have questions. The efficiency and user-friendliness of the platform not only makes my daily ...

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Managing Director

3 months ago

Verified

... authentic and corresponds to the voice of our brand. The dashboard is clear, user-friendly and efficient - it offers a quick and clear evaluation ...

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Head of Sales

3 months ago

Verified

... Sometimes the answers are very long-winded, despite the appropriate attitude, or the meaning of a comment is misunderstood. However, this can always be dealt with by the human as a control function. ...

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Operations Manager

3 months ago

Verified

... So far we are satisfied. :) Time will tell what can be added I can't think of anything specific, but I think we'll come up with something to add over time. ...

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Front Office Agent

3 months ago

Verified

... It is really intuitive and fast to use. It points out all the weak ...

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HR Coordinator / Guest Relations

3 months ago

Verified

... We think you could improve using the name of the company less. For us it often says: we at Holiday Inn Munich ...

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Assistenz des Vorstands, JUFA Hotel Qualitatsmanagement

3 months ago

Verified

... It would also be desirable to be able to evaluate all guest feedback from the individual JUFA hotels over a certain period of time. ...

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General Manager

4 months ago

Verified

... Good overall ease to use. Perfect with the automated response tool. ...

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Receptionist

4 months ago

Verified

... The answers provided are very helpful and understandable. All evaluations are in one evaluation tool. It is in German and English. ...

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Hotelmanager

4 months ago

Verified

... be optimized. Currently only summarized in English. Not exactly advantageous for our hotel in Germany, as many ...

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General Manager

4 months ago

Verified

... Responding on an easy and efficient way ...

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Reservierungsmitarbeiterin

4 months ago

Verified

... The speed could be a bit faster. Sometimes you get the feeling that the system gets a bit stuck. Then you have to click back and forth a bit. But that's complaining at a very high level. ...

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HM

4 months ago

Verified

... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...

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Front Office Supervisor

4 months ago

Verified

... another one. But it is nice to have the option to change up some things in the review text and MARA usually picks it up to use it in the ...

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Duty Manager

4 months ago

Verified

... From time to time, however, one wishes for a different formulation, because a few sentences are usually repeated. Otherwise, everything fits very well. ...

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Duty Manager

4 months ago

Verified

... reviews. The maintenance service works properly. All the functions are very easy to understand, and it makes our job very easy ...

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Guest Relations Manager

4 months ago

Verified

... regarding answering reviews, still very personalized and smart, very appealing in all points, brand identity and brand language ...

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Sr. Manager Digital Performance

4 months ago

Verified

... tailored to our needs. We have a strong focus on the tone of voice of our AI responses and MARA is continuously ...

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Founder

4 months ago

Verified

... The user interface is very friendly and easy to use, the reports and the way you can add competitors to your analysis ...

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GM Hotel

4 months ago

Verified

... Offer writing style, Simple, Business, Academic, Casual Set a tone, Enthusiastic, Friendly, Confident, Diplomatic, that would give a better answer possibility ...

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Director of Rooms

4 months ago

Verified

... When it comes to replying to guest feedbacks and reputation management, Mara Solution is truly a fantastic tool. The reviews from the guest survey platform are inputted easily into the software ...

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Hotel Manager

4 months ago

Verified

... the answers are a little bit too long. But it is quite ok and necessary sometime. ...

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Operations Managerin

4 months ago

Verified

... Since I work with 2 hotels through Mara and the reviews are always mixed up, it would be cool if either Team Banter Hof or Team Wilhelms Haven Hotel could be automatically entered ...

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Front Office Manager

4 months ago

Verified

... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...

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Guest Relations Manager / Deputy General Manager

4 months ago

Verified

... Sometimes the "mark as answered" button needs to be clicked multiple times, ...

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Cluster Marketing Manager

4 months ago

Verified

... The loading time is a bit slow and it would be great to use MARA to trigger more reviews too. MARA is also not really adapting to my brand's tone of voice and the learning is really subtile. ...

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hotel manager

4 months ago

Verified

... be in contact with client, quick answer without so much thinking, see everything on one place, getting remainders on email ...

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Jr. Assistant Housekeeping Manage

5 months ago

Verified

... recently encountered an issue while using MARA AI Review Assistant, and I must say, I’m incredibly impressed with their support team, especially Tobias. Although the issue turned out to be rooted in Booking.com, Tobias reached out promptly and resolved the issue with amazing speed and efficiency. The level of customer service provided was beyond excellent—it's clear that the MARA team genuinely cares about their users. What I truly appreciate about MARA is its user-friendly interface, which makes the platform easy to navigate. The automatic translation feature is also a game-changer, allowing me to seamlessly manage reviews across different languages. On top of that, the reports MARA generates are invaluable. The weekly and end-of-month reports provide clear insights, helping me stay on top of customer feedback and improve our services accordingly. MARA AI has truly exceeded my expectations, not only in terms of functionality but also with their stellar support team. I highly recommend this platform to anyone looking for an efficient and intuitive review management solution. Thank you, MARA ...

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Asst. Front Office Manager

5 months ago

Verified

... Sometimes the wording could be improved. The German translation could be improved ...

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Online Reputation Manager

5 months ago

Verified

... of time by automating responses while maintaining a professional tone. However, there are a few features that could ...

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Front Office Manager Upon Angels

5 months ago

Verified

... In French the address is impersonal, (tu) and I think that might be a problem, but it's the only note/flaw ...

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Rooms Operations Manager

5 months ago

Verified

... the signature / sometimes the signature remains the same, but sometimes it may change depending on the language, but it is already set in the settings that it should not change. ...

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Reception Manager

5 months ago

Verified

... I would improve the part of the formal written in English. as for example: you´re should be written you are etc... That´s actually the only thing. ...

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Senior Manager Member Relations

5 months ago

Verified

... Great time saving without previous training or experience ...

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Relief Duty Manager

5 months ago

Verified

... very nice program ...

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General Manager

5 months ago

Verified

... I think it works quite well, just sometimes copying out of the answer field poses challenges. Not sure if this an application or user error though ...

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hotel Supervisor

5 months ago

Verified

... better again. I would like to have the answers from bad feedback a bit longer and with more details. Not as ...

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General Manager

5 months ago

Verified

... Would be good to have multiple logins on the one account. All reviews are completed using my login, which I then have to give to my recepionists to create the response ...

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Front Office Manager

5 months ago

Verified

... an add on or an extension to the explorer that can pick up reviews and post answers directly for example. Also, ...

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Cluster Guest Relation Manager

7 months ago

Verified

... The clarity. MARA has a very simple and easy-to-understand layout and hardly needs any explanations. The functions ...

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Hotel Manager

10 months ago

Verified

... Sometimes the system is instable. Not a big deal, as a reload mostly solves ...

See full review

Hoteliers Most Frequently Mention

Efficiency
Time Savings
AI-Driven Automated Responses
Response Customization
Integration
Review Analytics
Review Language Handling
Guest Engagement
Detailed Reporting

What Types of Hotels MARA Solutions is Popular For

Size

1 | X-Small (1-9 room)

4 | Small (10-24 room)

50 | Medium (25-74 room)

95 | Large (75-199 room)

53 | X-Large (200+ room)

Country

113 | Germany

24 | Austria

12 | Switzerland

9 | United Kingdom

8 | Spain

6 | Czech Republic

4 | Portugal

4 | France

1 | Italy

1 | Malta

1 | Slovakia

1 | Korea, South

1 | Chile

1 | Australia

1 | Liechtenstein

1 | Maldives

1 | Greece

1 | Romania

1 | Hungary

1 | Luxembourg

1 | India

Type

86 | City Center Hotels

84 | Branded Hotels

66 | Boutiques

63 | Airport/Conference Hotels

47 | Bed & Breakfast & Inns

44 | Limited Service & Budget Hotels

40 | Luxury Hotels

30 | Resorts

25 | Extended Stay & Serviced Apartments

18 | Hostels

1 | RV Parks & Campgrounds

Region

188 | Europe

3 | Asia Pacific

1 | Oceania

1 | South America

Category

204 | Reputation Management

What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Surveys & Feedback
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 51) and the #14 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

MARA Solutions Average MARA Solutions

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12

Success Stories

7

References

32

Featured Customers

MARA Solutions Reviews

Hotelier Rating

Excellent
179
Very Good
24
Average
0
Poor
1
Terrible
0

Property Size

  • X-Small (1)
  • Small (4)
  • Medium (50)
  • Large (95)
  • X-Large (53)

Country

  • Germany
    Germany
    (113)
  • Austria
    Austria
    (24)
  • Switzerland
    Switzerland
    (12)
  • United Kingdom
    United Kingdom
    (9)
  • Spain
    Spain
    (8)
  • Czech Republic
    Czech Republic
    (6)
  • Portugal
    Portugal
    (4)
  • France
    France
    (4)
  • Italy
    Italy
    (1)
  • Malta
    Malta
    (1)
  • Slovakia
    Slovakia
    (1)
  • Korea, South
    Korea, South
    (1)
  • Chile
    Chile
    (1)
  • Australia
    Australia
    (1)
  • Liechtenstein
    Liechtenstein
    (1)
  • Maldives
    Maldives
    (1)
  • Greece
    Greece
    (1)
  • Romania
    Romania
    (1)
  • Hungary
    Hungary
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • India
    India
    (1)

Region

  • Europe
    Europe
    (188)
  • Asia Pacific
    Asia Pacific
    (3)
  • Oceania
    Oceania
    (1)
  • South America
    South America
    (1)

Hoteliers say

Hoteliers like MARA for its remarkable efficiency in managing guest reviews, which leads to increased response rates and improved guest engagement. Its AI-driven automated replies save substantial time, allowing hotel teams to focus more on direct guest services. Furthermore, it offers invaluable insights through its analytics, helping hotels to enhance service quality and optimize guest satisfaction.

AI-generated from the text of customer reviews

Efficiency
Time Savings
AI-Driven Automated Responses
Response Customization
Integration
Review Analytics
Review Language Handling
Guest Engagement
Detailed Reporting
9

The future of personal answers for our guests

Jr. Rooms Division Manager from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)

Verified
1 days ago
It's great to see how the evaluation is taken into account and the answer is prepared accordingly. If the first answer doesn't seem perfect, I think it's great to be able to generate other phrases to find the best answer for our evaluations.
Country Austria
Jr. Rooms Division Manager
Medium Hotel
10

Simply fast

Rooms Operation Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)

Verified
2 days ago
So far we are very satisfied and there is no comparison to the old system. Great that widgets are also offered for the homepage.
Country Austria
Rooms Operation Manager
Large Hotel
8

Great flawless program

FO Supervisor from 100 to 199 room City Center Hotel in Salzburg (Austria)

Verified
2 days ago
Flawless handling by the AI ​​enables quick, effective work. No more cumbersome typing and wondering what to write. Everything is done easily from one hand and the AI ​​does a good job.
Country Austria
FO Supervisor
Large Hotel
10

Highly recommended

Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)

Verified
2 days ago
It's a lot of fun to work with the system. Implementation is very easy and support is available at all times. It's a huge time saver for our company. We can only recommend it.
Country Austria
Front Office Manager
Large Hotel
10

Amazing support, great software, best prices

Hotel Director of Rooms & Revenue from in

Verified
2 days ago
We have been using a much more expensive product before switching to this software. Mara AI is better in every aspect, regarding the customer support, the fee, how easy it is to use etc.
Hotel Director of Rooms & Revenue
10

Professional support right from the start!

Hoteldirektorin from 50-74 room Branded Hotel in Salzburg (Austria)

Verified
2 days ago
Since we started working with MARA, we have seen a clear improvement in our reputation management. The time savings are noticeable from day 1 and the system learns incredibly quickly, so that the answers generated quickly match our style and it is hardly noticeable that the answer was generated by an AI. The MARA team works professionally,...
Country Austria
Hoteldirektorin
Medium Hotel
10

Reputation management has never been so easy

Rooms Operation Manager from 100 to 199 room City Center Hotel in Salzburg (Austria)

Verified
2 days ago
MARA has really exceeded our expectations! The variety of customization options and the detailed analysis of the reviews are particularly impressive. The support is excellent - if you have any questions, you always get quick and competent help. We are completely satisfied and can only warmly recommend MARA!
Country Austria
Rooms Operation Manager
Large Hotel
10

Fast and uncomplicated

Operations Manager from 50-74 room Bed & Breakfast & Inn in Jettingen Scheppach (Germany)

Verified
5 days ago
Easy to respond to reviews. Individual answers are created and adapted to your style. Translations can be read on the same page.
Country Germany
Operations Manager
Medium Hotel
10

Fantastic tool for our reputation management!

Ai Beauftragter from 200 to 499 room City Center Hotel in Berlin (Germany)

Verified
21 days ago
Mara Reviews is a great solution for reputation management and helps us to efficiently collect and evaluate our guest's reviews. We particularly like the intuitive handling and the ability to respond to guest feedback quickly and specifically. At Schulz Hotels, we attach great importance to authentic guest reviews, and with Mara Reviews we...
Country Germany
Ai Beauftragter
X-Large Hotel
9

So far everything is great!

Hoteldirektorin from 25-49 room Bed & Breakfast & Inn in Timmendorfer Strand (Germany)

Verified
1 months ago
Your personal brand voice for each house is great and is what we like best so far. Additionally, the support and your support and feedback is great.
Country Germany
Hoteldirektorin
Medium Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 21

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.

Question:

What differentiates this product or service from the competition?

Answer:

MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 17 recommend
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MARA Solutions Integrations

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Digital Marketing Agencies
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Direct Booking Tools
Tawk.to (Website LiveChat)

This integration hasn’t been verified by Tawk.to (Website LiveChat) yet.

Tawk.to (Website LiveChat)

0% recommended by 0 hotels

Hotel Chatbots
HolidayCheck AG
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0% recommended by 0 hotels

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Support

Verified Support

MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

96%

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