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AI Review Assistant (by MARA Solutions)
4.8 (204 REVIEWS)
Thomas, Aljoscha, Ramona + 17 more experts recommend MARA Solutions
Read RecommendationsRanked 1 (out of 51) in Reputation Management
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 176 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 173 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like MARA for its remarkable efficiency in managing guest reviews, which leads to increased response rates and improved guest engagement. Its AI-driven automated replies save substantial time, allowing hotel teams to focus more on direct guest services. Furthermore, it offers invaluable insights through its analytics, helping hotels to enhance service quality and optimize guest satisfaction.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 173 others
Read their reviewsSupport
World-class
80 reviews mentions in "Support"
70 positive
10 negative
Hoteliers often emphasize the strong support they receive from MARA Solutions’ AI Review Assistant. Users appreciate the accessibility of support through various channels, which ensures prompt issue resolution. Many highlight the expertise of the support team, noting their effectiveness in addressing queries and assisting during the onboarding process. The resources provided, including FAQs, tutorials, and documentation, are also deemed helpful by hoteliers in facilitating a smooth user experience.
Hoteldirektorin
1 months ago
Verified
... Your personal brand voice for each house is great and is what we like best so far. Additionally, the support and your support and feedback is great. ...
See full reviewFront Office Manager
2 months ago
Verified
... Super easy to get a response from guest feedback ...
See full reviewDirector of Operation
2 months ago
Verified
... Good choice of words, learns quickly from repetition, saves time when editing reviews. Very easy to use, which is good, especially with the many newcomers. ...
See full reviewDirctor of Commercial
2 months ago
Verified
... Currently I don't have anything that needs to be improved. Always nice and friendly cooperation and an open ear for suggestions for improvement and feedback. ...
See full reviewProject Leader
2 months ago
Verified
... With MARA, we always receive notifications about how our guests are feeling and, in addition to responding to the review, we can also react quickly and improve ourselves. ...
See full reviewCo-Founder
2 months ago
Verified
... Mara is very clear and makes it easier for our operational team to respond to reviews via various channels. We ...
See full reviewAccounting Supervisor
2 months ago
Verified
... Additional hotel agents, such as Expedia, would make daily work even easier, but there are also challenges such as live feedback directed to the hotel. ...
See full reviewSupervisor Reservation
2 months ago
Verified
... support always responds very quickly to questions and offers us assistance quickly. Further integrations are already ...
See full reviewOperations Manager
2 months ago
Verified
... I can't think of anything at the moment. All of the improvements I suggested have already been implemented. I look forward to working with Mara every day. ...
See full reviewHotelfachfrau
2 months ago
Verified
... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...
See full reviewQuality Agent
2 months ago
Verified
... MARA saves us a lot of time in answering reviews every day, so we can really focus on the special cases. We can see at a glance what our guests like or what we can improve. ...
See full reviewDirector of Marketing
2 months ago
Verified
... MARA gives us the opportunity to answer reviews quickly and easily. We have a central overview of all incoming reviews and can answer them directly from the tool. The AI integration helps ...
See full reviewDirector
2 months ago
Verified
... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...
See full reviewAssistant hotel manager
2 months ago
Verified
... For the time being in don't see what needs improvement. We have had a great experience with Mara and it allowed us to save time when dealing with guest reviews. ...
See full reviewHotel director
3 months ago
Verified
... It makes my work easier, I work much faster and more efficiently, and I can also delegate it to my team. ...
See full reviewGuest Relations Manager
3 months ago
Verified
... MARA helped us drastically reducing the time spent on responding to reviews and ...
See full reviewFront Office Manager
3 months ago
Verified
... It is easier and quicker to respond to complex complaints and also provides a good ...
See full reviewManager
3 months ago
Verified
... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...
See full reviewSubdireccion
3 months ago
Verified
... What I like most is how easy it is to respond to some of the complicated comments and how easy and intuitive the application is. ...
See full reviewFOM
3 months ago
Verified
... An integration of other OTAs such as Expedia, Tripadvisor, HolidayCheck and others would be desirable so that direct answers from MARA are possible. The stream already works on all common platforms. ...
See full reviewHotel director
3 months ago
Verified
... That all answers are different and very exact. Very noble words for negative reputations. very nice smart snippets. Very helpful and easy to create ...
See full reviewAssistant to Front Office Manager
3 months ago
Verified
... words. The price is also very affordable. Me and my colleagues are very grateful for the help and we have already recommended ...
See full reviewTeam Assistant Operations
3 months ago
Verified
... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...
See full reviewGeneral Manager
3 months ago
Verified
... The uncomplicated handling of the system. The possibility to answer the guest in their native language. An AI that really provides support. Time saving ...
See full reviewHotel Manager
3 months ago
Verified
... ease of use significantly enhances user experience and efficiency. The agility in responding to reviews ensures timely and effective customer engagement. We prioritize formal and accurate responses to maintain professionalism ...
See full reviewGroup Head of Procurement
3 months ago
Verified
... The response from our colleagues has been very good and the handling is easy ...
See full reviewFront Office Manager
3 months ago
Verified
... MARA has helped us to collect and streamline our guest reviews and provide an easy filtering system and an ever growing and learning AI response tool. This allows us to respond on time to all our survey, in a natural way putting our guests voice at the heart of the response. It is important for us as a hotel to ensure our guests voice is heard and whether positive or negative, they get the response they deserve. MARA has really helped us to ensure that every review is responded to, which helps us to grow our reputation ...
See full reviewDirector
3 months ago
Verified
... It would be even better if the answers were kept more precise in the hotel style and the AI would, for example, take over the signature immediately. ...
See full reviewdeputy director
3 months ago
Verified
... see the option to facilitate the previous configuration issue See the option to facilitate the previous configuration ...
See full reviewGuest Relation Mitarbeiterin
3 months ago
Verified
... Very suitable for complaint handling, can be easily adapted to the individual company with the newly developed brand voice! ...
See full reviewGeneral Manager, Customer Experience
3 months ago
Verified
... Continue to develop direct connections to the various platforms including the international ones. We're excited to see how MARA continues to evolve and innovate, ...
See full reviewBack Office Manager
3 months ago
Verified
... Mara gives good answers to guest feedback ...
See full reviewFront Office Agent
3 months ago
Verified
... Mara is always very helpfull and supports us everytime when needed! ...
See full reviewGuest Relation Manager
3 months ago
Verified
... product is still new, we are in active communication and support each other. ...
See full reviewStv. Hoteldirektorin
3 months ago
Verified
... allowed on various portals. There is also a need for improvement in the AI responses when there is little text from the guest ...
See full reviewGuest Relation Manager
3 months ago
Verified
... In my opinion, Mara's team does a good job of meeting the specific needs ...
See full reviewDirector
3 months ago
Verified
... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...
See full reviewFront Office manager
3 months ago
Verified
... intelligent automation and efficiency, which has greatly improved our workflow. Instead of spending hours manually gathering ...
See full reviewDirector
3 months ago
Verified
... MARA is characterized by extremely quick and easy setup via web browser. In addition, ...
See full reviewDirector of Rooms
3 months ago
Verified
... Easy to use & intuitive and very reactive in support questions. Great Awi functionality that is very well made, bravo! ...
See full reviewFD
3 months ago
Verified
... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...
See full reviewStellv. Direktor
3 months ago
Verified
... learning and getting better over time. The technical support from Mara Solutions is also unique. ...
See full reviewOwner / Managing Director
3 months ago
Verified
... and courteous support, which is always helpful and quickly available when I have questions. The efficiency and ...
See full reviewAssistenz des Vorstands, JUFA Hotel Qualitatsmanagement
3 months ago
Verified
... The tool offers a very good overview. The easy handling and support with AI not only save time in everyday life, but the guest feedback is answered professionally. ...
See full reviewHoteldirektor
3 months ago
Verified
... The answers are generally in line with the general trend, which can be interpreted as somewhat submissive. ...
See full reviewFront Office Manager
4 months ago
Verified
... It is a fantastic working tool. It saves a lot of time. The best thing is the help they offer at all times. Thank you Paula!!!! ...
See full reviewRegional Reisecenter
4 months ago
Verified
... mentioned positively - questions and concerns are dealt with quickly and easily! ...
See full reviewOperation Assistant
4 months ago
Verified
... guest feedback on all relevant channels. Additionally, improving customer service and the onboarding process for new users would be helpful. ...
See full reviewHotelleitung
4 months ago
Verified
... How easy it is to answer everything. The training we received on how to use MARA. The very good support for questions. ...
See full reviewHotelmanager
4 months ago
Verified
... for our hotel in Germany, as many of the non-German employees do not speak English and are primarily learning the local ...
See full reviewHead of technology
4 months ago
Verified
... for improvement with MARA is the initial setup for brand voice customization. Fine-tuning the AI to capture the nuances ...
See full reviewGeneral Manager
4 months ago
Verified
... stay open minded to the hotel feedback for improving the tool in the future - focus should be always the core business ...
See full reviewAssitant Manager
4 months ago
Verified
... more than a year now to answer our hotel reviews and can only recommend it. If you don't want to work with templates ...
See full reviewFront Office Supervisor
4 months ago
Verified
... not really usable as it is written in a completely different approach to the guests, that we do not use. It is even ...
See full reviewDuty Manager
4 months ago
Verified
... Wonderful ... ... The guideline that has been provided is very helpful and ...
See full reviewDuty Manager
4 months ago
Verified
... professional answer for all the guest reviews. The maintenance service works properly. All the functions are very ...
See full reviewGuest Relations Manager
4 months ago
Verified
... functions, great support, time saving regarding answering reviews, still very personalized and smart, very appealing in all points, brand identity and brand language flow in perfectly and developed constantly with assistance of AI. I am totally impressed and thrilled by the function that replies are generated over night, and it is possible to let certain reviews be automatically answered, or to adapt ...
See full reviewAss. Hotel Manager
4 months ago
Verified
... user-friendliness. Mara has helped me enormously in responding to reviews professionally ...
See full reviewHotel Manager
4 months ago
Verified
... Mara is very helpful and supports us with time saving and a very professional answers / replies which also very important for the guests ...
See full reviewExecutive Assistant
4 months ago
Verified
... delighted with Mara. The team is super committed, helpful and above all, they are always available. They respond by phone immediately or by ...
See full reviewGeneral Manager
4 months ago
Verified
... Very good support from the team, helping you to use the program to the most. Very efficient and helps reduce the time of answering reviews ...
See full reviewGeneral Manager
4 months ago
Verified
... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...
See full reviewOperations Manager
4 months ago
Verified
... Very easy to use. Nice support communication. Its make the answer and reporting for reviews much easier. ...
See full reviewHotel Manager
4 months ago
Verified
... The most simple way to save time every day and answer all your clients in so many languages with always the right tone. ...
See full reviewDirector of Rooms
4 months ago
Verified
... Great software and game changer as guest reply assistant ...
See full reviewGuest Experience Manager
4 months ago
Verified
... Our greatest success has definitely been the increased response rate. We started with response rates below 10%, and now we consistently achieve rates of over 80%, often exceeding 90%. ...
See full reviewResident Manager
4 months ago
Verified
... How THE FLAG Zurich Boosted Its Review Score by 4% Using MARA ...
See full reviewHotel Manager
4 months ago
Verified
... Save time. Personalize. Polite ... ... the answers are a little bit too long. But it is quite ok and necessary sometime. ...
See full reviewDirector of Systems
4 months ago
Verified
... process. I think it will be a real alternative to the established providers in the foreseeable future. ...
See full reviewOperations Managerin
4 months ago
Verified
... I think it's great that you get such wonderful answers straight away. Especially with bad guest reviews, where you probably wouldn't answer so nicely yourself ...
See full reviewFront Office Manager
4 months ago
Verified
... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...
See full reviewhotel manager
4 months ago
Verified
... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...
See full reviewJr. Assistant Housekeeping Manage
5 months ago
Verified
... out to be rooted in Booking.com, Tobias reached out promptly and resolved the issue with amazing speed and efficiency. ...
See full reviewAsst. Front Office Manager
5 months ago
Verified
... Mara safes time and costs. Before we were just trying to answer everything because we could manage the volume of responses. Now we are reading and answering really every guests comment. ...
See full reviewOnline Reputation Manager
5 months ago
Verified
... all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of ...
See full reviewFront Office Manager Upon Angels
5 months ago
Verified
... Answer personalised and polite responses, concise and concrete ...
See full reviewRooms Operations Manager
5 months ago
Verified
... about it anymore, I just have to check whether the feedback matches the guest's feedback. ...
See full reviewMarketing
5 months ago
Verified
... It's easier to manage my time with Mara's help with the answers. ...
See full review
5 months ago
Verified
... Integration with more selling or revenue management platforms could be nice. Nowadays analyzing reviews and rating them it's used as a measure to the revenue management. ...
See full reviewHead of Operations
5 months ago
Verified
... Efficient work and the best example that AI should not replace employees in the hotel industry, but should support them ...
See full reviewManager
5 months ago
Verified
... going to be written properly. Offered a more creative way to reply in a positive was avoiding repeating everytime the same ...
See full reviewRelief Duty Manager
5 months ago
Verified
... It's great that Mara responds to each review individually and is so quick. ...
See full review
5 months ago
Verified
... MARA Review Reply Assistant is smart and very easy to use. Working with the reply assistant saves your time as well wich is a really great benefit out of your working time. ...
See full reviewManagement
5 months ago
Verified
... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...
See full reviewGeneral Manager
5 months ago
Verified
... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...
See full reviewGuest Relation
5 months ago
Verified
... Tripadvisor and Expedia, just like we’ve already done with Booking and Google. Expanding these integrations would allow us to centralize even more of our operations, making it much easier to manage all of our key platforms from one unified system. This would not only save us a significant amount of time by eliminating the need to manually update information on multiple channels, but also ensure greater accuracy and consistency across all the sites we work with. Having all these platforms integrated into a single system would help us streamline our booking process, improve efficiency, ...
See full reviewCluster Guest Relation Manager
7 months ago
Verified
... Very helpful tool to answer feedback quickly and competently ...
See full reviewHotel Manager
10 months ago
Verified
... I like that it is very easy to get good responses to any review. I did not have a single reply ...
See full reviewDirektionsassistentin
14 months ago
Verified
... Friendly, highly reactive, efficient and helpful team. Great introduction, constant support and continuous follow-up. ...
See full reviewAutomation
Effortless
62 reviews mentions in "Automation"
59 positive
3 negative
Hoteliers often highlight the significant time savings and efficiency improvements brought by automation in the AI Review Assistant by MARA Solutions. Users report that the system facilitates faster response to guest reviews by automating the generation of tailored replies, which helps maintain quality without repetitive manual input. The automation allows for centralized collection and management of reviews, streamlining processes and enhancing workflow efficiency. Additionally, automated analytics provide insights for quality improvement and directly assign enhancement opportunities to the relevant departments. Hoteliers appreciate that these features make the tool particularly accessible for team members who may not excel at writing, thereby boosting overall productivity. Though some challenges exist, such as the absence of direct integration with platforms like Expedia, the anticipated expansions are expected to further enhance operational efficiency.
E-commerce & Content Management
1 months ago
Verified
... Mara Solutions helps collect reviews, respond quickly and get actionable insights - all in one place. Easy to use and great support. Super fast setup. ...
See full reviewFront Office Manager
2 months ago
Verified
... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...
See full reviewGeneral Manager
2 months ago
Verified
... Unleash the power of AI in reputation management ...
See full reviewCo-Founder
2 months ago
Verified
... features that we are testing together with Mara. The AI is getting better and better and is already coming very ...
See full reviewHotelmanagerin
2 months ago
Verified
... We are looking forward to the direct integration of Expedia and Airbnb, which will help us work even more efficiently as a team! ...
See full reviewHost
2 months ago
Verified
... That Mara supports me effectively in answering the reviews and I don't have to write the same sentence 10 times. ...
See full reviewAccounting Supervisor
2 months ago
Verified
... By integrating AI and creating automation, we save a lot of time when responding to ...
See full reviewSupervisor Reservation
2 months ago
Verified
... departments. The time savings are enormous and the AI is particularly helpful for colleagues who are not yet so strong in ...
See full reviewArea Manager
2 months ago
Verified
... We can now collect and respond to reviews centrally. By generating responses using AI, we save time without losing any quality when responding to reviews. ...
See full reviewOperations Manager
2 months ago
Verified
... Mara answers our reviews creatively and meaningfully within seconds. The evaluation tools also help us improve our quality. ...
See full reviewSupervisor Quality
2 months ago
Verified
... With a view to the future, MARA offers us the optimal solution to answer all evaluations, collect them centrally and identify our optimization options at a glance. ...
See full reviewDirector
2 months ago
Verified
... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...
See full reviewCluster General Manager
2 months ago
Verified
... It is about the acuracy of words which are used by creating answerd and the intuative overview of the whole platform. It makes it great to work with, even the summerizing of the raitings are on pint. ...
See full reviewFront of house manager
2 months ago
Verified
... user-friendly, making it simple and efficient for us to respond to guest reviews with just two clicks, ...
See full reviewHotel director
3 months ago
Verified
... It makes my work easier, I work much faster and more efficiently, and I can also delegate it to my team. ...
See full reviewOperations Manager
3 months ago
Verified
... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...
See full reviewFront Office Manager
3 months ago
Verified
... The time savings! Answering the feedback is much easier because you get great answers that are individually adapted to each text. ...
See full reviewAssistant to Front Office Manager
3 months ago
Verified
... Mara solutions really improved the replying on guest reviews for our hotel. It does individually create replies that fit to every review. With Mara we have a great reply rate and it spares us a lot of time thinking ...
See full reviewDirector
3 months ago
Verified
... very easy to use and also very quick, giving you a full response to a customer review in just a couple of seconds. ...
See full reviewTeam Assistant Operations
3 months ago
Verified
... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...
See full reviewFront Office Manager
3 months ago
Verified
... Mara is helping our Front Office in time Management for Review answers. ...
See full reviewFront Office Manager
3 months ago
Verified
... filtering system and an ever growing and learning AI response tool. This allows us to respond on time to ...
See full reviewDirector Otros Ingresos
3 months ago
Verified
... The process of publishing responses is manual, it would be nice if it were more ...
See full reviewDirector
3 months ago
Verified
... to manage reviews for all our centres in one place. Automated replies save significant time while maintaining professionalism. ...
See full reviewdeputy director
3 months ago
Verified
... generating an accurate response to a comment, with prior configuration The speed of generating an accurate response ...
See full reviewHead of Commerce & Collaboration
3 months ago
Verified
... Easy to use, streamlining daily tasks. Mara is user-friendly, making it easy for team members to navigate and complete tasks without a steep learning curve. ...
See full reviewGeneral Manager, Customer Experience
3 months ago
Verified
... MARA AI has revolutionized our hotel operations. This innovative AI platform has significantly streamlined our processes, increased efficiency, and ...
See full reviewStv. Hoteldirektorin
3 months ago
Verified
... There is also a need for improvement in the AI responses when there is little text from the guest. ...
See full reviewDirector of Digital Technology & Marketing
3 months ago
Verified
... AI-based reply generation, especially on brand voice, is unique ...
See full reviewGuest Relation Manager
3 months ago
Verified
... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...
See full reviewDirector of Rooms
3 months ago
Verified
... You can always be even more authentic with something AI driven but otherwise just more direct answer options for more efficiency ...
See full reviewFront Office Agent
3 months ago
Verified
... not lose the track. It is good to send the ansswer directly from Mara and no need to ... ... It is the most professional and time-saver way to answer to all the reviews. ...
See full reviewHR Coordinator / Guest Relations
3 months ago
Verified
... improve using the name of the company less. For us it often says: we at Holiday Inn Munich - City Centre..., which ...
See full reviewHotel Manager
3 months ago
Verified
... Modern, super helpful tool for our team - it is clear, saves a lot of time, helps with the creation of response templates & you stay in touch with guests easily and uncomplicatedly. ...
See full reviewAssistenz des Vorstands, JUFA Hotel Qualitatsmanagement
3 months ago
Verified
... It would also be desirable to be able to evaluate all guest feedback from the individual JUFA hotels over a certain period of time. ...
See full reviewManagement assistance
3 months ago
Verified
... or set thresholds up to which the AI will answer assessments. This means that hardly any relevant information ...
See full reviewHoteldirektorin
4 months ago
Verified
... of personal processing. Ready-made formulation of evaluations. ...
See full reviewStellvertretender Hotelleiter
4 months ago
Verified
... What I like most is that reviews are answered using AI. I also like that the review can be changed to the desired language. ...
See full reviewRegional Reisecenter
4 months ago
Verified
... operation makes answering the reviews really easy. The answers are never identical to the previous ones - this seems authentic ...
See full reviewOperation Assistant
4 months ago
Verified
... Mara is a very useful tool to process your reviews quickly and efficiently ...
See full reviewGeneral Manager
4 months ago
Verified
... our guests. Even when dealing with negative reviews, MARA’s AI ensures a high standard of response quality, allowing ...
See full reviewHotel director
4 months ago
Verified
... If you forget to reply, Mara could send an email to inform or remind you, so the error rate could be reduced. ...
See full reviewHotelleitung
4 months ago
Verified
... How easy it is to answer everything. The training we received on how to use MARA. The very good support for questions. ...
See full reviewHead of technology
4 months ago
Verified
... every response is aligned with our brand's voice. The automation feels natural and personalized, which helps us maintain an authentic ...
See full reviewReservierungsmitarbeiterin
4 months ago
Verified
... professional and can be adopted almost 100% of the time. MARA really makes work easier and gives you time for other tasks. Absolutely recommend it! ...
See full reviewHM
4 months ago
Verified
... Very user friendly, great input for difficult answers, helped me to get away from my standard sentence and give me some new ways to answer to reviews especially the ones where you only have stars ...
See full reviewFront Office Supervisor
4 months ago
Verified
... different tasks. It is also a very helpful tool to answer reviews more efficently and appropriately. Another thing I really like about this application is the option to generate further reviews based on the first one that ...
See full reviewDuty Manager
4 months ago
Verified
... I like the efficient and professional answer for all the guest reviews. The maintenance service ...
See full reviewGuest Relations Manager
4 months ago
Verified
... impressed and thrilled by the function that replies are generated over night, and it is possible to let certain reviews be ...
See full reviewAss. Hotel Manager
4 months ago
Verified
... user-friendliness. Mara has helped me enormously in responding to reviews professionally and appropriately. The tool analyses the reviews quickly and provides me with suitable text suggestions ...
See full reviewExecutive Assistant
4 months ago
Verified
... The group overview and the analytics as well as the over night reply service is great and is a great time saver! ...
See full reviewGeneral Manager
4 months ago
Verified
... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...
See full reviewOperations Manager
4 months ago
Verified
... We've managed to automate 80% of our review reply process, freeing up our small ...
See full reviewAssistant Front Office Manager
4 months ago
Verified
... Great time saving. You no longer have to post the answers individually on the portals. Answers are posted via Mara. ...
See full reviewResident Manager
4 months ago
Verified
... a remarkable improvement in our response rate and received more reviews, but we've also achieved a significant ...
See full reviewGeneral Manager
4 months ago
Verified
... Mara makes it easy to draft the answers to all our reviews, gain time for our guest and other task! ...
See full reviewFront Office Manager
4 months ago
Verified
... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...
See full reviewCluster Marketing Manager
4 months ago
Verified
... The loading time is a bit slow and it would be great to use MARA to trigger more reviews too. MARA is also not really adapting to my brand's tone of voice and the learning is really subtile. ...
See full reviewF&B Manager
4 months ago
Verified
... All extranets in one place, some of them can be answered directly through the server, smart presets can be mantenied and automatically applied, the same with signatures ...
See full reviewHead of Digitization
5 months ago
Verified
... with MARA solutions. Their platform has significantly streamlined our feedback management process, providing us with valuable insights ...
See full reviewOnline Reputation Manager
5 months ago
Verified
... enabling the addition of pre-configurations to offer responses that provide value to both the customer and potential clients. Responding to reviews is a task that consumes a lot of time and energy and wears down staff. With Mara, they can respond to almost all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of languages Using Mara App has completely transformed the way we handle customer reviews. As a business, responding to reviews is crucial, but it can be incredibly time-consuming and exhausting for our team. Mara App has taken this burden off our shoulders by automating the process with speed and precision. Not ...
See full reviewRooms Operations Manager
5 months ago
Verified
... I love the most : the review inbox, the review insights & the review reply generator ...
See full review
5 months ago
Verified
... Mara solutions reply generator is very user friendly. It's very helpful ...
See full reviewHead of Operations
5 months ago
Verified
... monthly and annual evaluations can also be drawn. Invitation does not go out when a new employee is created - the employee always has to be forgotten on ...
See full reviewAdministration
5 months ago
Verified
... Mara is a very easy to use and reliable automatic response platfor, It allows us to respond much faster. Thanks ...
See full reviewManager
5 months ago
Verified
... specially it had not only made my job easier but I have been able to delegate many of ...
See full reviewManagement
5 months ago
Verified
... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...
See full reviewGeneral Manager
5 months ago
Verified
... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...
See full reviewFront Office Manager
5 months ago
Verified
... impressive and I love that. Also, now that we can directly post the responses onto the extranets is just another ...
See full reviewGeschaftsfuhrer
5 months ago
Verified
... I was particularly impressed that Mara, with the help of AI, can generate very empathetic and quick responses, addressing all aspects of guest reviews. In summary: Mara exceeded my expectations! ...
See full reviewCluster Guest Relation Manager
7 months ago
Verified
... biggest advantage in this area is that the reviews are uploaded to MARA very quickly and the response is sent in real time, so there ...
See full reviewIntegrations
Connected
26 reviews mentions in "Integrations"
13 positive
13 negative
Hoteliers often highlight the importance of integrations within MARA Solutions’s AI Review Assistant. They express a desire for the integration of additional platforms beyond the current ones, such as Expedia and Airbnb, to streamline their operations further. Users appreciate that ongoing efforts to expand and enhance these integrations are planned, which suggests an ongoing commitment to improve the software. The direct integration of evaluation platforms and hotel agents would significantly save time and effort in managing reviews efficiently. Despite the desire for more expansive integration options, the existing ones are generally well-regarded, with users finding them reliable and beneficial for simplifying communication processes and improving response times.
Ai Beauftragter
21 days ago
Verified
... room for improvement is the seamless integration of Google Reviews. We occasionally had minor challenges here ...
See full reviewHoteldirektorin
1 months ago
Verified
... A direct connection to other portals would be desirable and would make the work a little easier (e.g. Expedie, Opentable and Holidaycheck). ...
See full reviewFront Office Manager
2 months ago
Verified
... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...
See full reviewGeneral Manager
2 months ago
Verified
... Direct interface with the stakeholder platforms which are not on their interface would be very beneficial. Other than that it is a great platform. ...
See full reviewGeneral Manager
2 months ago
Verified
... The machine could be a little more creative with some of the answers and respond more to our company and our location. ...
See full reviewHotelmanagerin
2 months ago
Verified
... We are looking forward to the direct integration of Expedia and Airbnb, which will help us work even more efficiently as a team! ...
See full reviewAccounting Supervisor
2 months ago
Verified
... By integrating AI and creating automation, we save a lot of time when ...
See full reviewSupervisor Reservation
2 months ago
Verified
... quickly to questions and offers us assistance quickly. Further integrations are already being planned, which we have ...
See full reviewArea Manager
2 months ago
Verified
... available to help us with any questions we may have. Further integrations that we have already requested are already ...
See full reviewSupervisor Backoffice
2 months ago
Verified
... The integration of the main review platforms allows us to answer all reviews centrally. ...
See full reviewHoteldirektorin
2 months ago
Verified
... I would be happy if there were more than just 2 platforms, Booking and Google, to answer the question. If German is set, it would be great if it stayed in German. ...
See full reviewQuality Agent
2 months ago
Verified
... The integration of additional hotel agents would make daily work even easier. Further adjustments are planned in the near future. ...
See full reviewSupervisor Quality
2 months ago
Verified
... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...
See full reviewDirector of Marketing
2 months ago
Verified
... expand automatic reporting (e.g. monthly reporting for front office), integrate other large hotel agents, "program" the brand voice for the future, enable a standardized interface in German, ...
See full reviewDirector
2 months ago
Verified
... The import of the reviews could be a bit faster - it takes a while from the information about a received review until I find it in MARA. ...
See full reviewOperations Manager
3 months ago
Verified
... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...
See full reviewManager
3 months ago
Verified
... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...
See full reviewFOM
3 months ago
Verified
... An integration of other OTAs such as Expedia, Tripadvisor, HolidayCheck and others would be desirable so that direct answers from MARA are possible. The stream already works on all common platforms. ...
See full reviewHotel director
3 months ago
Verified
... As i already told, the articles are not every time correct. Less price for the extended version. Connection to OTA should be possible in the standard version. ...
See full reviewAssistant Manager to Direction
3 months ago
Verified
... much quicker to respond to our many reviews on the various social media channels. Always good suggestions, rarely ...
See full reviewGeneral Manager
3 months ago
Verified
... keep up the good work, more integration with other sites like expedia, hotels.com and trip advisor will be great to have ...
See full reviewDirector Otros Ingresos
3 months ago
Verified
... automated and to be able to publish directly on the different websites from the same site. It is possible that they ...
See full reviewGroup General Manager, Service Operations
3 months ago
Verified
... Mara Team have done a lot of work integrating more and more online platforms into the UI, we hope to see Open Table being a part of the network soon ...
See full reviewReservations Manager
3 months ago
Verified
... An interface with Expedia & Airbnb for automatic response delivery would be great. Apart from that I cannot thing of anything else... ...
See full reviewOperations Manager
3 months ago
Verified
... details about the compset or even the possibility to log-in as a competitor would be interesting. The current competitor ...
See full reviewGeneral Manager, Customer Experience
3 months ago
Verified
... connections to the various platforms including the international ones. We're excited to see how MARA continues to evolve ...
See full reviewMarketing Manager
3 months ago
Verified
... Every answer is unique but also on brand, even for different outlets the brand voices are on point. The comp sets. ...
See full reviewStv. Hoteldirektorin
3 months ago
Verified
... people are addressed could be improved, as the cash on delivery is not allowed on various portals. There is also a need for ...
See full reviewFront Office manager
3 months ago
Verified
... I would like Mara to answer the reviews directly on the extranet, e.g. at Booking.com directly. And that this feature is available in all Mara versions. ...
See full reviewFD
3 months ago
Verified
... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...
See full reviewVice President Operations
3 months ago
Verified
... The ability to safe time in answering guest comments but still have individual answers, especially when positng them on a public platform. ...
See full reviewManaging Director
3 months ago
Verified
... Perhaps an expanded connection to property management systems so that guests can be actively and automatically contacted after their departure. Otherwise everything is fine. ...
See full reviewFront Office Agent
3 months ago
Verified
... translates as well the name of the company. Sometimes it takes a couple of days to the review to appear in Mara. Maybe some words are sometimes too extravagant. It could take the images from the reviews as well. ...
See full reviewFront Office Manager
4 months ago
Verified
... Nothing to improve. The most I like is how Paula has helped us to connect the accounts. ...
See full reviewStellvertretender Hotelleiter
4 months ago
Verified
... I think the linking of the individual review portals can be improved in the future. A few review portals are still missing the direct response option. For example, Holiday Check. ...
See full reviewHM
4 months ago
Verified
... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...
See full reviewHead of Technology
4 months ago
Verified
... One improvement I would suggest for MARA is to expand the range of direct integrations available. While MARA ...
See full reviewAssistant Front Office Manager
4 months ago
Verified
... Great time saving. You no longer have to post the answers individually on the portals. Answers are posted via Mara. ...
See full reviewGuest Experience Manager
4 months ago
Verified
... We would appreciate the option to respond on more channels directly through MARA (e.g. Airbnb). ...
See full reviewDirector of Revenue & E-commerce
4 months ago
Verified
... Review Inbox is a great tool for effective customer feedback management! With the "Generate reply " feature, you can easily create professional review replies with a single click, saving time and ensuring a quick response. By linking to different review sources, you have all feedback in ...
See full reviewhotel manager
4 months ago
Verified
... be in contact with client, quick answer without so much thinking, see everything on one place, getting remainders on email ...
See full reviewF&B Manager
4 months ago
Verified
... All extranets in one place, some of them can be answered directly through the server, smart presets can be mantenied and automatically applied, the same with signatures ...
See full review
5 months ago
Verified
... Integration with more selling or revenue management platforms could be nice. Nowadays analyzing reviews and rating them it's used as a measure to the revenue management. ...
See full reviewRelief Duty Manager
5 months ago
Verified
... quick insights. In addition, my job position is often translated very strangely into other languages, leading to confusion. ...
See full reviewGuest Relation
5 months ago
Verified
... valuable to have the opportunity to connect Mara with Tripadvisor and Expedia, just like we’ve already done with Booking ...
See full reviewGeschaftsfuhrer
5 months ago
Verified
... Mara is a very good product. Mara could connect with more OTAs (Online Travel Agencies) and perhaps working with Smart Snippets could be more intuitive. ...
See full reviewCluster Guest Relation Manager
7 months ago
Verified
... A direct connection with Expedia would be ideal and small details about information on Booking.com ...
See full reviewGroup Marketing Manager
14 months ago
Verified
... Actually nothing, but we would of course be very happy about a connection to Trust You, as this would certainly make answering the reviews even easier and faster :-) ...
See full reviewValue
Outstanding
90 reviews mentions in "Value"
84 positive
6 negative
Hoteliers often highlight the value of MARA Solutions' Reputation Management product, AI Review Assistant, in significantly enhancing operational efficiency and time management. The platform is praised for its automation capabilities, which streamline the response process to guest reviews, allowing staff to allocate more time to direct guest services and critical tasks. Users report a substantial reduction in the time and effort required for managing reviews, appreciating the platform’s ability to consistently deliver high-quality responses. The automated insights and analytics features provide valuable data, contributing to informed decision-making and optimization strategies that drive guest satisfaction improvements. Overall, hoteliers perceive MARA as a cost-effective solution that delivers noticeable returns through its capacity to improve workflow efficiency and maintain high engagement levels with guests, even during staff absences.
Operations Manager
5 days ago
Verified
... I can't think of anything at the moment. So far I'm very happy and Mara really makes our work easier. ...
See full reviewHoteldirektorin
1 months ago
Verified
... Your personal brand voice for each house is great and is what we like best so far. Additionally, the support and your support and feedback is great. ...
See full reviewDirctor of Commercial
2 months ago
Verified
... Fast and easy assessment management. Plus a practical, quick overview of challenges and positive points that can be used for morning meetings. ...
See full reviewGeneral Manager
2 months ago
Verified
... MARA has helped us to manage our time better and responding to reviews has become a breeze. ...
See full reviewCo-Founder
2 months ago
Verified
... and is already coming very close to our language and company identity. ...
See full reviewClustermanagerin
2 months ago
Verified
... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...
See full reviewAccounting Supervisor
2 months ago
Verified
... Time savings and increased quality ...
See full reviewOperations Manager
2 months ago
Verified
... evaluation tools also help us improve our quality. ... ... anything at the moment. All of the improvements I suggested have already been implemented. ...
See full reviewHotelfachfrau
2 months ago
Verified
... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...
See full reviewSupervisor Quality
2 months ago
Verified
... With a view to the future, MARA offers us the optimal solution to answer all evaluations, collect them centrally and identify our optimization options at a glance. ...
See full reviewDirector of Marketing
2 months ago
Verified
... expand automatic reporting (e.g. monthly reporting for front office), integrate other large hotel agents, "program" the brand voice for the future, enable a standardized interface in German, ...
See full reviewDirector
2 months ago
Verified
... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...
See full reviewCluster General Manager
2 months ago
Verified
... It is about the acuracy of words which are used by creating answerd and the intuative overview of the whole platform. It makes it great to work with, even the summerizing of the raitings are on pint. ...
See full reviewGuest Relations Manager
3 months ago
Verified
... the time spent on responding to reviews and ensuring consistent, high-quality responses. With MARA, we not only boosted ...
See full reviewGM
3 months ago
Verified
... ideal for organizations that prioritize efficiency, flexibility and data-driven operations. ...
See full reviewFront Office Manager
3 months ago
Verified
... good response template even for specific complaints. Personalisation of responses to specific topics is possible. Very good as a basis, but should be revised ...
See full reviewManager
3 months ago
Verified
... It's the best tool I used, and the translator its really important, otherwise, i will add tool to report comments on TripAdvisor. ...
See full reviewReception
3 months ago
Verified
... A useful platform, that helps you find the tools you need in your daily life. a useful platform that helps you find the tools you need in your daily work life. ...
See full reviewHotel director
3 months ago
Verified
... As i already told, the articles are not every time correct. Less price for the extended version. Connection to OTA should be possible in the standard version. ...
See full reviewAssistant to Front Office Manager
3 months ago
Verified
... us a lot of time thinking of the right words. The price is also very affordable. Me and my colleagues are very grateful ...
See full reviewTeam Assistant Operations
3 months ago
Verified
... Mara offers ready to publish teylor made answers, which can be used blindly - that is how perfect they are. ...
See full reviewFront Office Manager
3 months ago
Verified
... because our company is striving to have a good review-answer-score. We have more time for the direct guest contact ...
See full reviewHotel Manager
3 months ago
Verified
... We haven't encountered any issues with the platform, and everything is functioning smoothly without any problems. Everything will improve with time. ...
See full reviewGroup Head of Procurement
3 months ago
Verified
... #veryhappy #reputation #easy ...
See full reviewFD
3 months ago
Verified
... - The ease of use. - Fast and helpful support. - Many different answer options. - Time savings. - Reduced personnel costs ...
See full reviewGeneral Manager
3 months ago
Verified
... Gives the most up to date reviews and perfect responses in minimal time, the AI tool is absolutely brilliant and give an option to correct and customise ...
See full reviewFront Office Manager
3 months ago
Verified
... reviews and provide an easy filtering system and an ever growing and learning AI response tool. This allows us to respond ...
See full reviewDirector
3 months ago
Verified
... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...
See full reviewDirector
3 months ago
Verified
... Outstanding platform for managing reviews – a game-changer for us! ...
See full reviewHead of Commerce & Collaboration
3 months ago
Verified
... Tailored to fit our specific needs. We appreciate the ability to adapt Mara's features to meet our specific operational requirements, enhancing overall productivity. ...
See full reviewGroup General Manager, Service Operations
3 months ago
Verified
... MARA truly changed the way we handle online reputation and ...
See full reviewReservations Manager
3 months ago
Verified
... Like the clear design. It's super easy to understand. Great review analysis where you have everything at a glance. Love the automation settings. ...
See full reviewOperations Manager
3 months ago
Verified
... Simple and efficient reputation tool ...
See full reviewGeneral Manager, Customer Experience
3 months ago
Verified
... MARA AI has revolutionized our hotel operations. This innovative AI platform has significantly streamlined our processes, increased efficiency, and elevated our guest experience. The intuitive interface ...
See full reviewBack Office Manager
3 months ago
Verified
... The answers in german cannot be used directly, you need to modify those- the german grammer is often incorrect or inappropriate ...
See full reviewMarketing Manager
3 months ago
Verified
... Every answer is unique but also on brand, even for different outlets the brand voices are on point. The comp sets. ...
See full reviewGuest Relation Manager
3 months ago
Verified
... The AI solution for processing reviews and evaluating them. Simple and quick to implement and makes everyday life easier. ...
See full reviewGuest Relation Manager
3 months ago
Verified
... Smart snippets can be used to prepare company-specific content for colleagues so that handling can also be handed over to people with less experience. ...
See full reviewDirector of Digital Technology & Marketing
3 months ago
Verified
... is great to see, and they are very open about their future roadmaps with customers. The review insights is very ...
See full reviewDirector
3 months ago
Verified
... so-called "MARA Score" is not enough for a comprehensive SWAT analysis. ...
See full reviewFD
3 months ago
Verified
... The suggested answers to the guest are very good. They are tailored to the guest individually and are well formulated. ...
See full reviewEigentumer
3 months ago
Verified
... In my opinion, the offer is very good and there are currently no improvements that we can think of. Everything is good ...
See full reviewVice President Operations
3 months ago
Verified
... Since May 2023 we are working with MARA and since then the improvement of the tool is amazing. So there is nothing else I could wish for so far. ...
See full reviewOwner / Managing Director
3 months ago
Verified
... this small shortcoming - if it is one at all. The effectiveness and time savings that Mara Solution offers far outweigh ...
See full reviewManaging Director
3 months ago
Verified
... clear evaluation of all reviews and feedback. All important key figures can be seen at a glance, which makes monitoring ...
See full reviewFront Office Agent
3 months ago
Verified
... It is really intuitive and fast to use. It points out all the weak and strong points of the reviews, it does not ...
See full reviewHR Coordinator / Guest Relations
3 months ago
Verified
... We think you could improve using the name of the company less. For us it often ...
See full reviewHoteldirektor
3 months ago
Verified
... I also feel obliged to represent my staff and the tone could be a little more firm when reviews denounce deficiencies that have no ...
See full reviewFront Office Manager
4 months ago
Verified
... Super nice! ... ... It is a fantastic working tool. It saves a lot of time. The ...
See full reviewGeschaftsfuhrer
4 months ago
Verified
... It's quick and saves a lot of time. Great tool and very easy to use. The language variety is also great. Thank you ...
See full reviewOperation Assistant
4 months ago
Verified
... nuances and linguistic subtleties could better support consistent branding across different regions and help improve ...
See full reviewGeneral Manager
4 months ago
Verified
... with negative reviews, MARA’s AI ensures a high standard of response quality, allowing us to maintain our reputation ...
See full reviewHead of technology
4 months ago
Verified
... is aligned with our brand's voice. The automation feels natural and personalized, which helps us maintain an ...
See full reviewGeneral Manager
4 months ago
Verified
... esponding to reviews in a highly professional and time-efficient manner - intuitive use and options for automating ...
See full reviewAssitant Manager
4 months ago
Verified
... Mara writes beautifully creative feedback on the ratings, and you can also add hotel-specific modules, which Mara also incorporates very creatively into the feedback. ...
See full reviewFront Office Supervisor
4 months ago
Verified
... MARA - an efficent tool to save time and nerves with the potential to still improve ...
See full reviewDuty Manager
4 months ago
Verified
... From time to time, however, one wishes for a different formulation, because a few sentences are usually repeated. Otherwise, everything fits very well. ...
See full reviewDuty Manager
4 months ago
Verified
... The guideline that has been provided is very helpful and doesn't need to be update so far. Very detailed explanation ...
See full reviewGuest Relations
4 months ago
Verified
... 1. That i save time and energy to go into each of the apps to view and respond ...
See full reviewDuty Manager
4 months ago
Verified
... I like the efficient and professional answer for all the guest reviews. The maintenance service ...
See full reviewGuest Relations Manager
4 months ago
Verified
... For our personal needs, Reporting could be more detailed and specialized - as I know the product is being constantly improved, I am excited to see the development ...
See full reviewAss. Hotel Manager
4 months ago
Verified
... suggestions that I can use directly or adopt with small adjustments ...
See full reviewHotel Manager
4 months ago
Verified
... Everything is fine and helpful we are very satisfied with the mara and could not expect more than this thank you ...
See full reviewDirector of E-Commerce
4 months ago
Verified
... guests. We've seen our response rates reach 90%, and the quality of our responses is great as well. Plus, the time we've saved ...
See full reviewSr. Manager Digital Performance
4 months ago
Verified
... The survey features and finetuning of their semantic analysis (both in progress). It's also always possible to extend the sources to get a better impression of the overall online reputation. ...
See full reviewExecutive Assistant
4 months ago
Verified
... within a very short time. And they go the extra mile - truly top service! ...
See full reviewGeneral Manager
4 months ago
Verified
... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...
See full reviewGM Hotel
4 months ago
Verified
... Offer writing style, Simple, Business, Academic, Casual Set a tone, Enthusiastic, Friendly, Confident, Diplomatic, that would give a better answer possibility ...
See full reviewDirector of Rooms
4 months ago
Verified
... The software is really great and provides quailty answers. Possible improvement would be to let the software ...
See full reviewFront Office & Ass. Hotel Manager
4 months ago
Verified
... Some answers are repetitive in the text and some details remain untouched / unanswered. Some answers are repetitive ...
See full reviewGuest Experience Manager
4 months ago
Verified
... How STAYERY Increased Their Response Rate to Over 90% with MARA ...
See full reviewResident Manager
4 months ago
Verified
... How THE FLAG Zurich Boosted Its Review Score by 4% Using MARA ...
See full reviewHotel Manager
4 months ago
Verified
... I don't have to think about the answer. I am extremely satisfied and I am certainly glad that we have it in the company. ...
See full reviewDirector of Systems
4 months ago
Verified
... Great help to answer reviews. Easy to use and therefore suitable for everyone. We use it throughout the group. Sometimes just to get an idea for an answer. ...
See full reviewGuest Relations Manager / Deputy General Manager
4 months ago
Verified
... Excellent overview of all guest comments ...
See full reviewhotel manager
4 months ago
Verified
... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...
See full reviewAsst. Front Office Manager
5 months ago
Verified
... Mara safes time and costs. Before we were just trying to answer everything because we could manage the volume of responses. Now we are reading and answering really every guests comment. ...
See full reviewHead of Digitization
5 months ago
Verified
... MARA solutions is a reliable partner, and we highly appreciate their commitment to enhancing our operations. ...
See full reviewOnline Reputation Manager
5 months ago
Verified
... enabling the addition of pre-configurations to offer responses that provide value to both the customer and potential clients. Responding to reviews is a task that consumes a lot of time and energy and wears down staff. With Mara, they can respond to almost all reviews very quickly, also avoiding spelling and grammar mistakes, as it replies to reviews in all types of languages Using Mara App has completely transformed the way we handle customer reviews. As a business, responding to reviews is crucial, but it can be incredibly time-consuming and exhausting for our team. Mara App has taken this burden off our shoulders by automating the process with speed and precision. Not only does it allow us to respond to reviews in record time, but it also ensures that responses are tailored, polite, and grammatically accurate—no more worrying about typos or language barriers, as it supports multiple languages seamlessly. Another major benefit is the customizable tone, allowing us to maintain our brand voice effortlessly. It even provides thoughtful responses to specific review points, adding ...
See full reviewFront Office Manager Upon Angels
5 months ago
Verified
... In French the address is impersonal, (tu) and I think that might be a problem, but it's the only note/flaw ...
See full reviewMarketing
5 months ago
Verified
... Right to the subject/answer; easy to use ; detailed and to thepoint answers, clear answers ; Very polite in the way she replies ...
See full reviewHead of Operations
5 months ago
Verified
... to use Mara, AI learns when you feed it with data, effective quick answers to all reviews - a lot of time savin ...
See full reviewManager
5 months ago
Verified
... A great tool to have, simple and helpful specially it had not only made my job easier ...
See full reviewRelief Duty Manager
5 months ago
Verified
... be great if the translations were more accurate and consistent across the platform, so that the job title doesn't translate into ...
See full reviewManagement
5 months ago
Verified
... If at end of month there are credits left, then these should be transferred to the following month. The following month you still have to pay the monthly service even if you have a lot of credits left. However remaining credits on account should beall consumed ...
See full reviewhotel Supervisor
5 months ago
Verified
... update I have the feeling, that the answers are getting better again. I would like to have the answers from bad feedback ...
See full reviewRevenue Manager
5 months ago
Verified
... Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara. ...
See full reviewFront Office Manager
5 months ago
Verified
... The Perfect Tool & A Leading Startup ...
See full reviewGuest Relation
5 months ago
Verified
... also find the comprehensive overview and detailed data analysis to be extremely beneficial. They offer an in-depth look at various performance metrics and trends, which helps us track progress and pinpoint areas that need attention. This level of detail is crucial for making informed decisions and optimizing our strategies. Moreover, the snippets and competitors' data are valuable tools for benchmarking. ...
See full reviewGeschaftsfuhrer
5 months ago
Verified
... I was particularly impressed that Mara, with the help of AI, can generate very empathetic and quick responses, addressing all aspects of guest reviews. In summary: Mara exceeded my expectations! ...
See full reviewHotel Manager
10 months ago
Verified
... use MARA we have 100% response rate and improve our speed scores on OTAs like Expedia. ...
See full reviewDirektionsassistentin
14 months ago
Verified
... matter of seconds. You save a lot of time with the platform, which is also very helpful when you are lacking inspiration. ...
See full reviewFunctionality
Innovative
127 reviews mentions in "Functionality"
106 positive
21 negative
Hoteliers often note that the functionality of MARA Solutions' AI Review Assistant significantly enhances their daily operations. The platform automates the process of responding to guest reviews, drastically reducing response time and ensuring consistent, high-quality interactions. It offers smart features such as snippets and templates that make complex complaint handling easier. The tool provides detailed analytics and insights, allowing hoteliers to quickly identify areas for improvement and efficiently relay feedback to relevant departments. However, there are occasional concerns about the superficiality of responses and the AI-generated text sometimes lacking a personal touch. Despite minor issues with response personalization and snippet functionality, the platform effectively supports reputation management by providing an overarching view of guest reviews and facilitating comparison with competitors, ultimately improving the hotelier's ability to optimize guest satisfaction and engagement.
Operations Manager
5 days ago
Verified
... Easy to respond to reviews. Individual answers are created and adapted to your style. Translations can be read on the same page. ...
See full reviewE-commerce & Content Management
1 months ago
Verified
... We look forward to more integrations and then we would absolutely love to have the possibility to display our reviews on our website. ...
See full reviewFront Office Manager
2 months ago
Verified
... It's good, I'm not missing anything, I like working with Mara. An immediate answer and when I change the language, I also show the original in German. ...
See full reviewDirctor of Commercial
2 months ago
Verified
... Fast and easy assessment management. Plus a practical, quick overview of challenges and positive points that can be used for morning meetings. ...
See full reviewDirector of Operations
2 months ago
Verified
... onboarding process has been as straightforward as the program itself. I can only say that the latter is good from ...
See full reviewProject Leader
2 months ago
Verified
... With MARA, we always receive notifications about how our guests are feeling and, in addition to responding to the review, we can also react quickly and improve ourselves. ...
See full reviewGeneral Manager
2 months ago
Verified
... The tool is an intuitive and easy to use platform, which allows for a bespoke approach within seconds, and propelling the user to place their personal touch on the communication there after. ...
See full reviewExecutive Assistant
2 months ago
Verified
... The length of the answers and the picking out of some of the points noted would be an advantage when answering freely. Otherwise, I have no suggestions for improvement. ...
See full reviewGeneral Manager
2 months ago
Verified
... helped us to manage our time better and responding to reviews has become a breeze. The new ... ... the answers and respond more to our company and our location. ...
See full reviewHotel Manager
2 months ago
Verified
... first start using the app. The previously saved smart snippets are sometimes broken up, meaning that the sentence then has to be ...
See full reviewHotelmanagerin
2 months ago
Verified
... all online platforms! In addition, Mara helps us to compare ourselves directly with our competitors and a dashboard ...
See full reviewClustermanagerin
2 months ago
Verified
... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...
See full reviewAccounting Supervisor
2 months ago
Verified
... time when responding to our reviews. The analyses simplify communication between us so that we can respond to ...
See full reviewSupervisor Reservation
2 months ago
Verified
... The analytics offers us a great opportunity to assign potential for ...
See full reviewArea Manager
2 months ago
Verified
... We can now collect and respond to reviews centrally. By generating responses using AI, we save time without losing any quality when responding to reviews. ...
See full reviewOperations Manager
2 months ago
Verified
... Mara answers our reviews creatively and meaningfully within seconds. The evaluation tools also help us improve our quality. ...
See full reviewHotelfachfrau
2 months ago
Verified
... I can work on two houses at the same time ...
See full reviewSupervisor Quality
2 months ago
Verified
... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...
See full reviewDirector of Marketing
2 months ago
Verified
... Collecting and answering reviews in the 21st century ...
See full reviewDirector
2 months ago
Verified
... The import of the reviews could be a bit faster - it takes a while from the information about a received review until I find it in MARA. ...
See full reviewCluster General Manager
2 months ago
Verified
... It is about the acuracy of words which are used by creating answerd and the intuative ...
See full reviewAssistant hotel manager
2 months ago
Verified
... Great reviews management software ...
See full reviewHotel director
3 months ago
Verified
... The AI formulates some sentences very strangely, so that they do not make sense or that they sound very much like an AI. ...
See full reviewGuest Relations Manager
3 months ago
Verified
... It would be wonderful if there was a function that would allow you to insert specific information about a particular case from the hotel, which would then be included in the response text. ...
See full reviewOperations Manager
3 months ago
Verified
... AI generated answering tool, can be fed with templates. Quick guest relations management and very user friendly to be used. ...
See full reviewGM
3 months ago
Verified
... Make it even quicker, handy, intuitive for beginner and senior users as well. Improving user experience and keep expanding capabilities. ...
See full reviewFront Office Manager
3 months ago
Verified
... It is easier and quicker to respond to complex complaints and also provides ...
See full reviewQualitatssicherung
3 months ago
Verified
... Great Tool to handle Guest-Feedbacks. ...
See full reviewReception
3 months ago
Verified
... Continue with its purpose to help us daily in our best care, thank you so much for improving care . ...
See full reviewSubdireccion
3 months ago
Verified
... What I like most is how easy it is to respond to some of the complicated comments and how easy and intuitive the application is. ...
See full reviewFOM
3 months ago
Verified
... save a lot of time by answering the resections using AI. MARA Solution impresses with precise AI analyses, intuitive operation and fast response ...
See full reviewHotel director
3 months ago
Verified
... That all answers are different and very exact. Very noble words for negative reputations. very nice smart snippets. Very helpful and easy to create ...
See full reviewAssistant to Front Office Manager
3 months ago
Verified
... Best invention for review replies ...
See full reviewDirector
3 months ago
Verified
... Mara is very easy to use and also very quick, giving you a full response to a customer review in just a couple of seconds. Very practical and helps to reduce the time invested in ...
See full reviewFront Office Manager
3 months ago
Verified
... Sometimes if we post a short review into MARA (like very short) MARA needs a little ...
See full reviewHotel Manager
3 months ago
Verified
... Implementing this solution will save time, allowing for faster decision-making and increased productivity. ...
See full reviewGroup Head of Procurement
3 months ago
Verified
... response from our colleagues has been very good and the handling is easy to understand for everyone. MARA is constantly ...
See full reviewFD
3 months ago
Verified
... - The ease of use. - Fast and helpful support. - Many different answer options. - Time savings. - Reduced personnel costs ...
See full reviewGeneral Manager
3 months ago
Verified
... Gives the most up to date reviews and perfect responses in minimal time, the AI tool is absolutely brilliant and give an option to correct and customise ...
See full reviewFront Office Manager
3 months ago
Verified
... The perfect host of our guests voice ...
See full reviewDirector
3 months ago
Verified
... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...
See full reviewDirector
3 months ago
Verified
... significant time while maintaining professionalism. Clear, insightful analytics that help us track customer satisfaction ...
See full reviewHead of Commerce & Collaboration
3 months ago
Verified
... Tailored to fit our specific needs. We appreciate the ability to adapt Mara's features to meet our specific operational requirements, enhancing overall productivity. ...
See full reviewGuest Relation Mitarbeiterin
3 months ago
Verified
... Very suitable for complaint handling, can be easily adapted to the individual company with the newly developed brand voice! ...
See full reviewGroup General Manager, Service Operations
3 months ago
Verified
... reputation and review responses. From adding quality to vastly improving efficiency, the platform has been a game ...
See full reviewOperations Manager
3 months ago
Verified
... A PDF Export besides the current available excel Export coul help. Also more details about the ...
See full reviewGeneral Manager, Customer Experience
3 months ago
Verified
... MARA AI has revolutionized our hotel operations. This innovative AI platform has ...
See full reviewBack Office Manager
3 months ago
Verified
... Mara gives good answers to guest feedback in english, helps to answer guest feedback in an appropriate and decent manner ...
See full reviewFront Office Agent
3 months ago
Verified
... I couldn't see something until now which really needs an improvement so far. Maybe it could get a bit more user friendly. But thats just a little thing :) ...
See full reviewMarketing Manager
3 months ago
Verified
... Sometimes the AI confuses German and English, making the replies a bit awkward. Also, it mixes up "Du" and "Sie" in German, which is not an issue in English ...
See full reviewResident Manager
3 months ago
Verified
... It is simple, uncomplicated and effective, what more could you want? Good overview, easy handling and also good evaluation options as well as sensibly used technology ...
See full reviewstellv. Derktorin
3 months ago
Verified
... Fast, uncomplicated, it saves a lot of time because you don't have to formulate an answer, it always works and there are many languages. This gives you time to focus on other tasks. ...
See full reviewStv. Hoteldirektorin
3 months ago
Verified
... The way people are addressed could be improved, as the cash on delivery ...
See full reviewDirector
3 months ago
Verified
... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...
See full reviewFront Office manager
3 months ago
Verified
... greatly improved our workflow. Instead of spending hours manually gathering and analyzing guest feedback, MARA handles ...
See full reviewDirector of Digital Technology & Marketing
3 months ago
Verified
... saves a lot of time & Direct to channel replies. The NLP is very good and getting better every day. The customer support is excellent and very helpful. Also for a group of hotels to share the same account and manage the credits together is very useful. In addition to this, MARA seems to listen to customer feedback and continuously looks to implement changes based on user feedback, which is great to see, and they are very open about their future roadmaps with customers. The review insights is very good with their own NLP system in place and not through a third party ...
See full reviewDirector
3 months ago
Verified
... ratings. I just think that the list of the so-called "MARA Score" is not enough for a comprehensive SWAT anal ...
See full reviewGuest Relation Manager
3 months ago
Verified
... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...
See full reviewDirector of Rooms
3 months ago
Verified
... Easy to use & intuitive and very reactive in support questions. Great Awi functionality that is very well made, bravo! ...
See full reviewVice President Operations
3 months ago
Verified
... The ability to safe time in answering guest comments but still have individual answers, especially when positng them on a public platform. ...
See full reviewOwner / Managing Director
3 months ago
Verified
... available when I have questions. The efficiency and user-friendliness of the platform not only makes my daily ...
See full reviewManaging Director
3 months ago
Verified
... AI-supported function, which makes it possible to send very individual and personalized answers to our guests. The AI not only takes ...
See full reviewHead of Sales
3 months ago
Verified
... The tool offers quick, flexible and high-quality answers and can be configured ...
See full reviewOperations Manager
3 months ago
Verified
... It helps us a lot to find the right words for reviews or complaints. The more you fill it with information, the better the answers. ...
See full reviewFront Office Agent
3 months ago
Verified
... It translates as well the name of the company. Sometimes it takes a couple of ...
See full reviewHR Coordinator / Guest Relations
3 months ago
Verified
... MARA is a great and easily accessible tool. We like that it works very quickly and is an efficient way to answer guest reviews. ...
See full reviewHoteldirektor
3 months ago
Verified
... The AI-based answers sound relatively natural and only need to be refined slightly. Easy handling and clear dashboard. Very user-friendly. ...
See full reviewManagement assistance
3 months ago
Verified
... It is very good that you can adjust the level of independence of the AI or set thresholds ...
See full reviewHoteldirektorin
4 months ago
Verified
... must also be possible to politely but firmly reject unfair assessments. ...
See full reviewStellvertretender Hotelleiter
4 months ago
Verified
... What I like most is that reviews are answered using AI. I also like that the review can be changed to the desired language. ...
See full reviewGeschaftsfuhrer
4 months ago
Verified
... MARA writes a bit too politely, no one writes like that. Sometimes the thing's answers are really slimy. It's already over the top, please back off a bit. ...
See full reviewRegional Reisecenter
4 months ago
Verified
... When analyzing the review, a German translation would be desirable so that you can see more quickly at a glance what the hotel's strengths and weaknesses are ...
See full reviewOperation Assistant
4 months ago
Verified
... of all reviews within a few minutes, which are also categorized according to topics such as “housekeeping” or “breakfast”. ...
See full reviewHoteldirektor
4 months ago
Verified
... The time saved by automatically generating the answers. Most of them don't need to be corrected afterwards, only a few are a bit bumpy. ...
See full reviewGeneral Manager
4 months ago
Verified
... Hotel MONOPOL Luzern. We’re consistently hitting our response rate goals, with rates as high as 88%, demonstrating our commitment to our guests. Even when dealing with negative reviews, MARA’s AI ensures a high standard of response quality, allowing us to maintain our reputation and ...
See full reviewHotel director
4 months ago
Verified
... Time saving in daily business and automatic translation helps employees a lot, then the very precise and targeted answers look like they were edited by themselves. ...
See full reviewReceptionist
4 months ago
Verified
... The answers provided are very helpful and understandable. All evaluations are in one evaluation tool. It is in German and English. ...
See full reviewHotelleitung
4 months ago
Verified
... So easy and fast ... ... How easy it is to answer everything. The training we ...
See full reviewHotelmanager
4 months ago
Verified
... I am really impressed by the quality of the answers. The AI works very well and Mara makes my work much easier. ...
See full reviewHead of technology
4 months ago
Verified
... specific review scenarios could help provide even more tailored responses. While these are minor issues, addressing ...
See full reviewGeneral Manager
4 months ago
Verified
... Responding to reviews in a highly professional and time-efficient manner - intuitive use and options for ...
See full reviewReservierungsmitarbeiterin
4 months ago
Verified
... The responses to the reviews are very quick and efficient. The suggested answers are professional and ...
See full reviewHM
4 months ago
Verified
... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...
See full reviewAssitant Manager
4 months ago
Verified
... templates that you are constantly trying to customize as creatively as possible and want to save time, you can't ...
See full reviewFront Office Supervisor
4 months ago
Verified
... another one. But it is nice to have the option to change up some things in the review text and MARA usually ...
See full reviewDuty Manager
4 months ago
Verified
... It's great that we can answer our reviews individually. It responds differently to each feedback or you can use certain components to provide the guest with a complete answer. ...
See full reviewGuest Relations
4 months ago
Verified
... Cool way to streamline reviews all into one app and get assistance to word proper responses. ...
See full reviewDuty Manager
4 months ago
Verified
... It sometimes comes to an answer which doesn't match the given review. Maybe, the words have to be improved for all the reviews. ...
See full reviewGuest Relations Manager
4 months ago
Verified
... For our personal needs, Reporting could be more detailed and specialized - as I know the product is being constantly improved, I am excited to see the development ...
See full reviewAss. Hotel Manager
4 months ago
Verified
... user-friendliness. Mara has helped me enormously in responding to reviews professionally and appropriately. The tool analyses the reviews quickly and provides me with suitable ...
See full reviewHead of Technology
4 months ago
Verified
... from day one. MARA has become an integral part of our digital toolkit ...
See full reviewDirector of E-Commerce
4 months ago
Verified
... management process but also significantly improved our engagement with guests. We've seen our response rates reach 90%, and ...
See full reviewSr. Manager Digital Performance
4 months ago
Verified
... The survey features and finetuning of their semantic analysis (both in progress). It's also always possible to extend the sources to get a better impression of the overall online reputation. ...
See full reviewExecutive Assistant
4 months ago
Verified
... The display of competitors, the possibility to see the scores per platform (booking, google, expedia, tripadvisor) for the competitors as well. ...
See full reviewGeneral Manager
4 months ago
Verified
... Very good support from the team, helping you to use the program to the most. Very efficient and helps reduce the time of answering reviews ...
See full reviewGeneral Manager
4 months ago
Verified
... the generation of professional replies taking language and comments into considerations . It is fast, reliable and professional. It helps to understand the feedback of the guest much quicker. ...
See full reviewGM Hotel
4 months ago
Verified
... Fast accurate helpful ... ... It is very good that there are different adaptations ...
See full reviewOperations Manager
4 months ago
Verified
... Very easy to use. Nice support communication. Its make the answer and reporting for reviews much easier. ...
See full reviewDirector of Rooms
4 months ago
Verified
... When it comes to replying to guest feedbacks and reputation management, Mara Solution ...
See full reviewAssistant Front Office Manager
4 months ago
Verified
... Sometimes the answers or suggestions are too loose or informal Would be great if Mara could answer on all review platforms and you don't have to post the answers yourself ...
See full reviewFront Office & Ass. Hotel Manager
4 months ago
Verified
... Some answers are repetitive in the text and some details remain untouched / unanswered. ...
See full reviewGuest Experience Manager
4 months ago
Verified
... We would appreciate the option to respond on more channels directly through MARA (e.g. Airbnb). ...
See full reviewResident Manager
4 months ago
Verified
... Implementing MARA has been transformative for THE FLAG Zurich. We've not only seen ...
See full reviewGeneral manager at The Stage & Residence
4 months ago
Verified
... Not at this time, as it does make my work very easy. The only one thing notification to be more helpful if we get weekly ...
See full reviewDirector of Systems
4 months ago
Verified
... improving and is increasingly becoming a partner in the entire reputation management process. I think it will be a ...
See full reviewGeneral Manager
4 months ago
Verified
... Mara makes it easy to draft the answers to all our reviews, gain time for our guest and other task! ...
See full reviewFront Office Manager
4 months ago
Verified
... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...
See full reviewGuest Relations Manager / Deputy General Manager
4 months ago
Verified
... proactive action, ensuring a better guest experience by addressing concerns and highlighting successes. It’s a valuable ...
See full reviewhotel manager
4 months ago
Verified
... I think, I am not the right person, but better sorting reviews on page, better overview about already answered reviews, not so long answers with too much words ...
See full reviewF&B Manager
4 months ago
Verified
... The AI can be slow and bugging sometimes, not being able to send answer directly to all extranet servers mainly google and booking ...
See full reviewJr. Assistant Housekeeping Manage
5 months ago
Verified
... is also a game-changer, allowing me to seamlessly manage reviews across different languages. On top of that, ...
See full reviewAsst. Front Office Manager
5 months ago
Verified
... Sometimes the wording could be improved. The German translation could be improved as well. There you have ...
See full reviewHead of Digitization
5 months ago
Verified
... MARA solutions allow structured collection and analysis of feedback, helping to identify ...
See full reviewOnline Reputation Manager
5 months ago
Verified
... respond to reviews very quickly, personalizing the tone of voice, providing specific answers to particular ...
See full reviewFront Office Manager Upon Angels
5 months ago
Verified
... Front Office Manager Upon Angels ...
See full reviewRooms Operations Manager
5 months ago
Verified
... Mara is great because it helps me in my daily routine to write ...
See full reviewMarketing
5 months ago
Verified
... It's easier to manage my time with Mara's help with the answers. ...
See full review
5 months ago
Verified
... understand it and suggest an answer using natural language or more formal language. ...
See full reviewReception Manager
5 months ago
Verified
... My favorite part is obviously the time saving, and the fact that in a few seconds it gives more answers ...
See full reviewHead of Operations
5 months ago
Verified
... Uncomplicated collaboration, easy to use -> can therefore also ...
See full reviewAdministration
5 months ago
Verified
... Mara is a very easy to use and reliable automatic response platfor, It allows us to respond much faster. Thanks ...
See full reviewSenior Manager Member Relations
5 months ago
Verified
... There are a few tiny hiccups from time to time, but the support team is always super fast and grateful for any feedback - keep up the good work! ...
See full reviewManager
5 months ago
Verified
... review was going to be written properly. Offered a more creative way to reply in a positive was avoiding repeating everytime ...
See full reviewRelief Duty Manager
5 months ago
Verified
... lengthy reviews. By highlighting the most relevant and insightful comments, the smart snippets save both time and effort, ...
See full reviewGeneral Manager
5 months ago
Verified
... that regardless of the inout language, I always get a quality output.Additionally log in is easy and the tone of ...
See full reviewManagement
5 months ago
Verified
... Great Product & Service with Fast and Optimised Automated Review Generator offering several Tools like Insights, Analytics, Robust Efficient & Consistent Replies ...
See full reviewhotel Supervisor
5 months ago
Verified
... Since the last version I had the feeling that the answers were not ...
See full reviewGeneral Manager
5 months ago
Verified
... The professional language, the quality of the response detailing every response. I could not write the response as good myself and it would take me 15 x longer to create the resonse ...
See full reviewRevenue Manager
5 months ago
Verified
... Mara is a great partner and it's fun to work with the system. ...
See full reviewFront Office Manager
5 months ago
Verified
... directly post the responses onto the extranets is just another level of improvement. It saves so much time and re ...
See full reviewCluster Guest Relation Manager
7 months ago
Verified
... easy-to-understand layout and hardly needs any explanations. The functions are also great. Everything works very well, the wording is easy ...
See full reviewHotel Manager
10 months ago
Verified
... reply I couln´t use. Review analisys are good and comparing hotels too. Since I use MARA we have 100% response ...
See full reviewDirektionsassistentin
14 months ago
Verified
... 48 hours. Mara is user-friendly and you can have a personalized response tailored to the guest's comments in a matter ...
See full reviewGroup Marketing Manager
14 months ago
Verified
... We were fortunate to get to know MARA at the ITB and are very satisfied with their services. Answering the reviews based on AI saves us ...
See full reviewUser Interface
Sophisticated
58 reviews mentions in "User Interface"
37 positive
21 negative
Hoteliers often appreciate the user interface of MARA Solutions's Reputation Management product, AI Review Assistant, for its clarity of information and ease of navigation. Users find that it presents data, graphs, and key details clearly, making important information readily accessible. The interface is described as intuitive, aiding both beginner and senior users in their tasks without extensive training. However, some feedback indicates that the visual design could benefit from further organization to enhance the overall user experience. Moreover, the interface's ability to respond quickly to user inputs is valued, as it contributes to a more efficient workflow in the hospitality industry.
Front Office Manager
2 months ago
Verified
... Very good and easy to answer guest feedback in numerous languages, even in my mother tongue that I can immediately read whether it is in good form. ...
See full reviewDirector of Operations
2 months ago
Verified
... process has been as straightforward as the program itself. I can only say that the latter is good from an operations perspective. Since Mara is almost self-explanatory, no additional training is ...
See full reviewProject Leader
2 months ago
Verified
... Sometimes the answer could be a bit more personal, especially if the rating is appropriate. This means that the text could also be a bit more refreshing. ...
See full reviewHotel Manager
2 months ago
Verified
... range of answers is very limited, especially when you first start using the app. The previously saved smart snippets ...
See full reviewClustermanagerin
2 months ago
Verified
... I like the view of MARA and the easiness to work with it.I also like the colour, its a good one for the eyes. ...
See full reviewHotelfachfrau
2 months ago
Verified
... that I have everything at a glance, especially as a cluster manager, that the answers are super easy to provide. Work is made easier in many ways. ...
See full reviewHoteldirektorin
2 months ago
Verified
... I would be happy if there were more than just 2 platforms, Booking and Google, to answer the question. If German is set, it would be great if it stayed in German. ...
See full reviewSupervisor Quality
2 months ago
Verified
... Other online travel agencies are missing, such as Expedia. Here there is the challenge of manually logging into the extranet in order to publish the suggestions generated by MARA ...
See full reviewDirector of Marketing
2 months ago
Verified
... overview of all incoming reviews and can answer them directly from the tool. The AI integration helps us to continually ...
See full reviewDirector
2 months ago
Verified
... I save time. Almost everything is done automatically and is also very intuitive. I am a fan of AI and think it's great that it is used so easily for the user. ...
See full reviewCluster General Manager
2 months ago
Verified
... creating answerd and the intuative overview of the whole platform. It makes it great to ...
See full reviewAssistant hotel manager
2 months ago
Verified
... Clearness of the software, the information is right under our eyes. I really like the ability to see the score of each category of the hotel allowing us to know where to put our focus. ...
See full reviewHotel director
3 months ago
Verified
... The AI formulates some sentences very strangely, so that they do not make sense or that they sound very much like an AI. ...
See full reviewGM
3 months ago
Verified
... Make it even quicker, handy, intuitive for beginner and senior users as well. Improving user experience and keep expanding capabilities. ...
See full reviewFront Office Manager
3 months ago
Verified
... you post many answers one after the other without adapting them, the wording is often the same ...
See full reviewManager
3 months ago
Verified
... Easy to see the results ... ... Its a platform where your can sea clearly what are you doing good, and what do you need to improve. ...
See full reviewQualitatssicherung
3 months ago
Verified
... I can't think of anything at the moment, my experience is not enough. You have to check at a later date. ...
See full reviewFOM
3 months ago
Verified
... MARA Solution impresses with precise AI analyses, intuitive operation and fast response options. It optimizes our ...
See full reviewAssistant to Front Office Manager
3 months ago
Verified
... Sometimes the websites takes a bit more time to load and process, but this is really a minor problem. Overall i can say that theres nothing to improve. ...
See full reviewDirector
3 months ago
Verified
... I couldn't think of something to improve from Mara. It is great the way the page has been designed and very easy. In my opinion for this type of pages, the more simple the better. ...
See full reviewFD
3 months ago
Verified
... In the greeting, the AI always writes in capital letters after the comma. Negative reviews are given too much attention to the guest. The paragraph rule could be personalized. For example: ...
See full reviewDirector
3 months ago
Verified
... The great answer suggestions and the very good selection of presets for the type of answers. The very good learning capability of artificial intelligence. ...
See full reviewDirector Otros Ingresos
3 months ago
Verified
... We save a lot of time when responding to reviews, and all responses are very well written, covering all the points the customer has mentioned in their review. ...
See full reviewdeputy director
3 months ago
Verified
... see the option to facilitate the previous configuration issue See the option to facilitate the ...
See full reviewGuest Relation Mitarbeiterin
3 months ago
Verified
... Sometimes some phrases are repeated in an answer, it could be summarized more compactly and the wording could be more colloquial. ...
See full reviewReservations Manager
3 months ago
Verified
... Great tool and everything at a glance ...
See full reviewResident Manager
3 months ago
Verified
... It is simple, uncomplicated and effective, what more could you want? Good overview, easy handling and also good evaluation options as well as sensibly used technology ...
See full reviewstellv. Derktorin
3 months ago
Verified
... One thing, not too "casual response" in the answers. Reviews are always a tricky thing and you should always be friendly but always formula. ...
See full reviewStv. Hoteldirektorin
3 months ago
Verified
... You can respond to reviews really quickly. A great overview of the reviews received on the various platforms. Mara is very easy to use. ...
See full reviewDirector
3 months ago
Verified
... I am pleasantly surprised because everything worked smoothly. The service was reliable and the user-friendliness was convincing. ...
See full reviewDirector
3 months ago
Verified
... When looking at the COMP Set overview, I would like to see more ...
See full reviewGuest Relation Manager
3 months ago
Verified
... Language is in rare cases still too sophisticated and can be recognized as AI, German feedback should automatically be answered in German. ...
See full reviewFD
3 months ago
Verified
... Unfortunately, the review analysis is only available in English, which makes it difficult to discuss in meetings with employees who are not so proficient in English. ...
See full reviewOwner / Managing Director
3 months ago
Verified
... available when I have questions. The efficiency and user-friendliness of the platform not only makes my daily ...
See full reviewManaging Director
3 months ago
Verified
... authentic and corresponds to the voice of our brand. The dashboard is clear, user-friendly and efficient - it offers a quick and clear evaluation ...
See full reviewHead of Sales
3 months ago
Verified
... Sometimes the answers are very long-winded, despite the appropriate attitude, or the meaning of a comment is misunderstood. However, this can always be dealt with by the human as a control function. ...
See full reviewOperations Manager
3 months ago
Verified
... So far we are satisfied. :) Time will tell what can be added I can't think of anything specific, but I think we'll come up with something to add over time. ...
See full reviewFront Office Agent
3 months ago
Verified
... It is really intuitive and fast to use. It points out all the weak ...
See full reviewHR Coordinator / Guest Relations
3 months ago
Verified
... We think you could improve using the name of the company less. For us it often says: we at Holiday Inn Munich ...
See full reviewAssistenz des Vorstands, JUFA Hotel Qualitatsmanagement
3 months ago
Verified
... It would also be desirable to be able to evaluate all guest feedback from the individual JUFA hotels over a certain period of time. ...
See full reviewGeneral Manager
4 months ago
Verified
... Good overall ease to use. Perfect with the automated response tool. ...
See full reviewReceptionist
4 months ago
Verified
... The answers provided are very helpful and understandable. All evaluations are in one evaluation tool. It is in German and English. ...
See full reviewHotelmanager
4 months ago
Verified
... be optimized. Currently only summarized in English. Not exactly advantageous for our hotel in Germany, as many ...
See full reviewGeneral Manager
4 months ago
Verified
... Responding on an easy and efficient way ...
See full reviewReservierungsmitarbeiterin
4 months ago
Verified
... The speed could be a bit faster. Sometimes you get the feeling that the system gets a bit stuck. Then you have to click back and forth a bit. But that's complaining at a very high level. ...
See full reviewHM
4 months ago
Verified
... It works well for me, with the last update I had to look for a few things since it changed but it all works out. i wish that it could be integrated in Loopon, our review site ...
See full reviewFront Office Supervisor
4 months ago
Verified
... another one. But it is nice to have the option to change up some things in the review text and MARA usually picks it up to use it in the ...
See full reviewDuty Manager
4 months ago
Verified
... From time to time, however, one wishes for a different formulation, because a few sentences are usually repeated. Otherwise, everything fits very well. ...
See full reviewDuty Manager
4 months ago
Verified
... reviews. The maintenance service works properly. All the functions are very easy to understand, and it makes our job very easy ...
See full reviewGuest Relations Manager
4 months ago
Verified
... regarding answering reviews, still very personalized and smart, very appealing in all points, brand identity and brand language ...
See full reviewSr. Manager Digital Performance
4 months ago
Verified
... tailored to our needs. We have a strong focus on the tone of voice of our AI responses and MARA is continuously ...
See full reviewFounder
4 months ago
Verified
... The user interface is very friendly and easy to use, the reports and the way you can add competitors to your analysis ...
See full reviewGM Hotel
4 months ago
Verified
... Offer writing style, Simple, Business, Academic, Casual Set a tone, Enthusiastic, Friendly, Confident, Diplomatic, that would give a better answer possibility ...
See full reviewDirector of Rooms
4 months ago
Verified
... When it comes to replying to guest feedbacks and reputation management, Mara Solution is truly a fantastic tool. The reviews from the guest survey platform are inputted easily into the software ...
See full reviewHotel Manager
4 months ago
Verified
... the answers are a little bit too long. But it is quite ok and necessary sometime. ...
See full reviewOperations Managerin
4 months ago
Verified
... Since I work with 2 hotels through Mara and the reviews are always mixed up, it would be cool if either Team Banter Hof or Team Wilhelms Haven Hotel could be automatically entered ...
See full reviewFront Office Manager
4 months ago
Verified
... Simple and uncomplicated handling. Reviews can finally be answered in the local language. No more “standard answers” at last. Each answer is customized to the review. ...
See full reviewGuest Relations Manager / Deputy General Manager
4 months ago
Verified
... Sometimes the "mark as answered" button needs to be clicked multiple times, ...
See full reviewCluster Marketing Manager
4 months ago
Verified
... The loading time is a bit slow and it would be great to use MARA to trigger more reviews too. MARA is also not really adapting to my brand's tone of voice and the learning is really subtile. ...
See full reviewhotel manager
4 months ago
Verified
... be in contact with client, quick answer without so much thinking, see everything on one place, getting remainders on email ...
See full reviewJr. Assistant Housekeeping Manage
5 months ago
Verified
... recently encountered an issue while using MARA AI Review Assistant, and I must say, I’m incredibly impressed with their support team, especially Tobias. Although the issue turned out to be rooted in Booking.com, Tobias reached out promptly and resolved the issue with amazing speed and efficiency. The level of customer service provided was beyond excellent—it's clear that the MARA team genuinely cares about their users. What I truly appreciate about MARA is its user-friendly interface, which makes the platform easy to navigate. The automatic translation feature is also a game-changer, allowing me to seamlessly manage reviews across different languages. On top of that, the reports MARA generates are invaluable. The weekly and end-of-month reports provide clear insights, helping me stay on top of customer feedback and improve our services accordingly. MARA AI has truly exceeded my expectations, not only in terms of functionality but also with their stellar support team. I highly recommend this platform to anyone looking for an efficient and intuitive review management solution. Thank you, MARA ...
See full reviewAsst. Front Office Manager
5 months ago
Verified
... Sometimes the wording could be improved. The German translation could be improved ...
See full reviewOnline Reputation Manager
5 months ago
Verified
... of time by automating responses while maintaining a professional tone. However, there are a few features that could ...
See full reviewFront Office Manager Upon Angels
5 months ago
Verified
... In French the address is impersonal, (tu) and I think that might be a problem, but it's the only note/flaw ...
See full reviewRooms Operations Manager
5 months ago
Verified
... the signature / sometimes the signature remains the same, but sometimes it may change depending on the language, but it is already set in the settings that it should not change. ...
See full reviewReception Manager
5 months ago
Verified
... I would improve the part of the formal written in English. as for example: you´re should be written you are etc... That´s actually the only thing. ...
See full reviewSenior Manager Member Relations
5 months ago
Verified
... Great time saving without previous training or experience ...
See full reviewGeneral Manager
5 months ago
Verified
... I think it works quite well, just sometimes copying out of the answer field poses challenges. Not sure if this an application or user error though ...
See full reviewhotel Supervisor
5 months ago
Verified
... better again. I would like to have the answers from bad feedback a bit longer and with more details. Not as ...
See full reviewGeneral Manager
5 months ago
Verified
... Would be good to have multiple logins on the one account. All reviews are completed using my login, which I then have to give to my recepionists to create the response ...
See full reviewFront Office Manager
5 months ago
Verified
... an add on or an extension to the explorer that can pick up reviews and post answers directly for example. Also, ...
See full reviewCluster Guest Relation Manager
7 months ago
Verified
... The clarity. MARA has a very simple and easy-to-understand layout and hardly needs any explanations. The functions ...
See full reviewHotel Manager
10 months ago
Verified
... Sometimes the system is instable. Not a big deal, as a reload mostly solves ...
See full reviewWhat Types of Hotels MARA Solutions is Popular For
Size
1 | X-Small (1-9 room)
4 | Small (10-24 room)
50 | Medium (25-74 room)
95 | Large (75-199 room)
53 | X-Large (200+ room)
Country
113 | Germany
24 | Austria
12 | Switzerland
9 | United Kingdom
8 | Spain
6 | Czech Republic
4 | Portugal
4 | France
1 | Italy
1 | Malta
1 | Slovakia
1 | Korea, South
1 | Chile
1 | Australia
1 | Liechtenstein
1 | Maldives
1 | Greece
1 | Romania
1 | Hungary
1 | Luxembourg
1 | India
Type
86 | City Center Hotels
84 | Branded Hotels
66 | Boutiques
63 | Airport/Conference Hotels
47 | Bed & Breakfast & Inns
44 | Limited Service & Budget Hotels
40 | Luxury Hotels
30 | Resorts
25 | Extended Stay & Serviced Apartments
18 | Hostels
1 | RV Parks & Campgrounds
Region
188 | Europe
3 | Asia Pacific
1 | Oceania
1 | South America
Category
204 | Reputation Management
Didn’t find what you were looking for?
Capabilities
The Most Personal AI Review Replies
Smart Review Inbox
Personalized and Actionable Analytics
Response Automation
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Gather More 5-Star Reviews with Surveys
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Features
Surveys & Feedback
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Channels
Admin & Settings
Available Add-ons & Modules
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 51) and the #14 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Graz (Austria)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Featured Customers
Hotelier Rating
Hoteliers like MARA for its remarkable efficiency in managing guest reviews, which leads to increased response rates and improved guest engagement. Its AI-driven automated replies save substantial time, allowing hotel teams to focus more on direct guest services. Furthermore, it offers invaluable insights through its analytics, helping hotels to enhance service quality and optimize guest satisfaction.
AI-generated from the text of customer reviews
Looking for specific info?
The future of personal answers for our guests
Jr. Rooms Division Manager from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)
Simply fast
Rooms Operation Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Great flawless program
FO Supervisor from 100 to 199 room City Center Hotel in Salzburg (Austria)
Highly recommended
Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)
Amazing support, great software, best prices
Hotel Director of Rooms & Revenue from in
Professional support right from the start!
Hoteldirektorin from 50-74 room Branded Hotel in Salzburg (Austria)
Reputation management has never been so easy
Rooms Operation Manager from 100 to 199 room City Center Hotel in Salzburg (Austria)
Fast and uncomplicated
Operations Manager from 50-74 room Bed & Breakfast & Inn in Jettingen Scheppach (Germany)
Fantastic tool for our reputation management!
Ai Beauftragter from 200 to 499 room City Center Hotel in Berlin (Germany)
So far everything is great!
Hoteldirektorin from 25-49 room Bed & Breakfast & Inn in Timmendorfer Strand (Germany)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
MARA Solutions
1 month ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
2 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
2 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
2 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
3 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
3 months ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
3 months ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
3 months ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
3 months ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
3 months ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
5 months ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
5 months ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
5 months ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
5 months ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
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MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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