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AI Review Assistant (by MARA Solutions)
4.8 (304 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Arina, Aljaz, Dominik + 21 more experts recommend MARA Solutions
Read RecommendationsAI Review Assistant (by MARA Solutions)
Ranked 1 (out of 58) in Reputation Management
2025 Winner
Hotel Software
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 256 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 253 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
MARA Solutions significantly enhances communication and reputation management in the hotel industry by efficiently monitoring and responding to guest reviews. Its intuitive interface and AI-driven insights streamline tasks, thereby improving response times and enhancing service quality. Although users highlight areas for increased reporting flexibility and language options, the solution's integration capabilities and feedback loop management offer considerable value in increasing guest satisfaction, decreasing costs, and ultimately bolstering revenue for hotels.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 253 others
Read their reviewsWhat Types of Hotels MARA Solutions is Popular For
Size
2 | X-Small (1-9 room)
6 | Small (10-24 room)
73 | Mid-Sized (25-74 room)
144 | Large (75-199 room)
77 | X-Large (200+ room)
Country
169 | Germany
36 | Austria
16 | United Kingdom
13 | Switzerland
11 | Spain
7 | Netherlands
7 | Czech Republic
4 | France
4 | Portugal
2 | Italy
2 | United Arab Emirates
2 | United States of America
1 | Slovakia
1 | Finland
1 | Indonesia
1 | Vietnam
1 | Venezuela
1 | India
1 | Luxembourg
1 | Hungary
1 | Romania
1 | Maldives
1 | Liechtenstein
1 | Australia
1 | Chile
1 | Malta
1 | Korea, South
Type
134 | Branded Hotels
133 | City Center Hotels
101 | Airport/Conference Hotels
92 | Boutiques
84 | Bed & Breakfast & Inns
74 | Limited Service & Budget Hotels
56 | Luxury Hotels
41 | Resorts
37 | Extended Stay & Serviced Apartments
26 | Hostels
3 | Vacation Rentals & Villas
1 | Motels
1 | RV Parks & Campgrounds
Region
276 | Europe
5 | Asia Pacific
2 | North America
2 | Middle East
2 | South America
1 | Oceania
Category
304 | Reputation Management
Didn’t find what you were looking for?
What is MARA Solutions?
Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 38
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
FAQs
Capabilities
The Most Personal AI Review Replies
The Most Personal AI Review Replies
The most personal AI for review responses that adapts to your language and understands your hotel.
Smart Review Inbox
Smart Review Inbox
Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
Personalized and Actionable Analytics
Personalized and Actionable Analytics
Understand your guest feedback in minutes. As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your hotel.
Response Automation
Response Automation
Automate (parts of) your reply process. E.g. automatic responses to 5-star reviews without text from Google.
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Competitor Benchmark
Compare your performance with your competitors to understand how much you need to improve to be the leader in your region.
Gather More 5-Star Reviews with Surveys
Gather More 5-Star Reviews with Surveys
Our optimized surveys help you gather more 5-star reviews to improve your online reputation and visibility. Powered by AI-aided review drafts for happy guests.
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Mara AI Speaks Your Brand Voice
We take personalization to the next level! MARA AI is automatically trained based on your replies to create an even more personalized customer experience. With our brand voice fine-tuning, you will immediately get your Brand Voice AI minutes after registering.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Available Add-ons & Modules
MARA Solutions Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 58) and the #14 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
MARA Solutions Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Dusseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
Hannes Dietl
Head of Digitalization and Information Technology @
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
Donata von Finckenstein
Director of E-Commerce @
Hotel Amano Eastside
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
Marius Lammertz
Manager of Operations @
Nena Apartments Kreuzberg 61
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader @
THE FLAG West M.
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
Jennifer Seeckt
Revenue Manager @
little BIG hotels
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager @
The Edwardian Manchester, A Radisson Collection Hotel
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager @
EMA House Hotel Suites
Featured Customers
Hotelier Rating
Looking for specific info?
10
Amazing collaboration
E-Commerce Administrator from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)
Verified
3 days ago
Effectiveness of AI responses and summary as well as staying up to date in this topic. Quick and effective support.
Austria
Austria
E-Commerce Administrator
Large Hotel
10
Great Tool
Operations Assistant from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)
Verified
3 days ago
We finally found a tool that truly meets our expectations. MARA allows us to quickly see the most relevant details from guest reviews, which makes our daily work much more efficient. The communication with the MARA team and their support is fast, friendly, and extremely helpful.
Austria
Austria
Operations Assistant
Large Hotel
10
Intuitive and innovative reputation management with MARA
Head of Group Hostels from 100 to 199 room Bed & Breakfast & Inn in Wien (Austria)
Verified
3 days ago
We have been looking for a tool for a long time that would allow us to quickly gain an overview of key topics from guest reviews. Other tools in this area were time-consuming and lacking in clarity. With MARA, we can quickly and easily filter out what is truly important. Thanks to the AI summary, we can see in detail at a glance which top...
Austria
Austria
Head of Group Hostels
Large Hotel
10
Fantastic tool and efficient
Head of Projects & Operations Support from 500+ room Bed & Breakfast & Inn in Harlington (United Kingdom)
Verified
3 days ago
Software itself is easy and friendly to use and has everything that is needed to help hotel teams to drive. The team is fantastic and the support always there.
United Kingdom
United Kingdom
Head of Projects & Operations Support
X-Large Hotel
10
Answer and analyze reviews easier than ever before
Expert for Digital Hotel Processes & Customer Journey from 100 to 199 room Boutique in Hildesheim (Germany)
Verified
4 days ago
MARA is incredibly fast to onboard and very intuitive to use. We integrated MARA at several locations in a very short time and were able to start responding to the first reviews almost immediately. Through MARA, I can directly respond to any feedback via Google, Booking.com, Expedia, and even TripAdvisor. Integrating these portals takes jus...
Germany
Germany
Expert for Digital Hotel Processes & Customer Journey
Large Hotel
10
Mara Solution, easy to use, time saving tool
Hotel Manager from 500+ room Bed & Breakfast & Inn in Hounslow (United Kingdom)
Verified
4 days ago
MARA’s AI Review Assistant allows hotel teams to respond to reviews up to three times faster. The tool generates tailored replies that maintain a natural tone, saving time while preserving authenticity.
One of MARA’s strengths is its ability to adapt to a hotel’s unique communication style. This ensures that all responses reflect the brand’...
United Kingdom
United Kingdom
Hotel Manager
X-Large Hotel
10
Efficient and Professional
Quality and Brand Manger from 500+ room Branded Hotel in Crawley (United Kingdom)
Verified
5 days ago
I really appreciate the creativity and authenticity in the Mara reviews. They feel genuine and thoughtfully written, without the artificial tone that’s often found in standard feedback. It makes them engaging and enjoyable to read, and adds real value to understanding the guest experience.
United Kingdom
United Kingdom
Quality and Brand Manger
X-Large Hotel
10
Excellent Tool for Managing Online Reputation with Ease
Owner from 200 to 499 room Resort in Kralendijk (Caribbean)
Verified
9 days ago
Mara Solutions’ Reputation Management Tool has been a huge step in efficiency for our business. It provides a clear, centralized dashboard where we can monitor, analyze, and respond to customer reviews across multiple platforms; all in one place. The AI-powered insights help us understand customer sentiment and identify trends we might have...
Caribbean
Caribbean
Owner
X-Large Hotel
9
Great tool, user-friendly and efficient!
Crew Leader from 200 to 499 room City Center Hotel in Wurzburg (Germany)
Verified
11 days ago
We've been using Mara to manage and respond to all our guest comments, and I'm really happy with how it performs. The app is very user-friendly, easy to navigate, and helps us respond quickly and efficiently. It definitely saves time and makes communication smoother. Highly recommended!
Germany
Germany
Crew Leader
X-Large Hotel
10
TOP
rezeption from 75-99 room Boutique in Kiel (Germany)
Verified
11 days ago
I like the MARA program. It's very easy to use. The user interface is clear and understandable. MARA also provides quick and accurate answers. I find that very helpful.
Germany
Germany
rezeption
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
MARA excels in automating the review response process with AI-generated replies that match your brand's tone and style. It consolidates reviews from multiple platforms into a single inbox, making it easy to stay on top of feedback.
Showing all answers to: "What does this product or service do well?"
MARA excels in automating the review response process with AI-generated replies that match your brand's tone and style. It consolidates reviews from multiple platforms into a single inbox, making it easy to stay on top of feedback.
Very innovative product and the team building it with an innovative and novel approach. Hotels can automatically transform guest feedback into real-time, actionable insights at check-in. This really makes personalized hospitality easier than ever.
Mara lets you respond to reviews in a high quality fassion, with brand "Tone of Voice" and unify reviews from all over the web in one inbox.
Including Dashboards for actionable insights to improve operations and boost ratings.
MARA Solutions helps hotels stay on top of their online reputation by making the handling of guest reviews both faster and more personal. The platform stands out because it doesn’t just automate responses. It ensures they sound authentic and match the hotel’s individual style and tone. Multiple languages are a huge plus for international guests. What I find most valuable is the way it pulls insights from reviews, helping management identify recurring themes and act on them. This is a really great solution.
MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.
Question:
What differentiates this product or service from the competition?
Answer:
What sets MARA apart is its seamless UI integration with Apaleo. This allows for a unified experience, making it easy for hoteliers to manage reviews directly within their Apaleo dashboard without switching between platforms. The AI’s ability to customize responses to your hotel's voice, coupled with detailed analytics, provides a more personalized approach to reputation management compared to other tools on the market.
Showing all answers to: "What differentiates this product or service from the competition?"
What sets MARA apart is its seamless UI integration with Apaleo. This allows for a unified experience, making it easy for hoteliers to manage reviews directly within their Apaleo dashboard without switching between platforms. The AI’s ability to customize responses to your hotel's voice, coupled with detailed analytics, provides a more personalized approach to reputation management compared to other tools on the market.
MARA uses its Brand Voice AI, a feature that learns from existing responses to create replies that align with the hotel's tone and communication style. Additional navigating multiple review platforms can be a challenge, especially with a UI that is difficult to use. I believe that Mara solves this most elegantly.
Due to the Start-Up character of MARA Solutions. The Company uses cutting-edge technology to provide and extend their services and also develop these in the coming years. This allows MARA to stay on top of competition and serve theri clients in the best possible way.
It combines deep AI-adaptivity with hospitality sensibilities, rather than just layering automation over a generic review tool. MARA takes it further. Its AI is trained to mimic a brand voice so that replies don’t feel templated but like they come from a human.
Another differentiator is its ability to automate the mundane but let humans step in when needed. MARA can auto-respond to simple 5-star reviews or generate draft replies for more complex feedback. The hotel always maintains oversight. That balance reduces time spent but doesn’t surrender control.
MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My advice would be to take full advantage of the seamless Apaleo integration. It significantly simplifies the review management process and saves time by centralizing everything in one place. Don’t overlook setting up automation rules and customizing your AI responses to match your hotel's tone. This personalization will go a long way in enhancing guest satisfaction and maintaining a positive online reputation.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My advice would be to take full advantage of the seamless Apaleo integration. It significantly simplifies the review management process and saves time by centralizing everything in one place. Don’t overlook setting up automation rules and customizing your AI responses to match your hotel's tone. This personalization will go a long way in enhancing guest satisfaction and maintaining a positive online reputation.
If you want to keep up with the future proof technology stack then MARA sollutions is the right choice. The team strives for innovation and is challenging the players that have been on the market for a long time and not implementing latest technology.
Reputation Management is the backbone of every Customer Journey and if not managed well, this will likely impact OCC and ADR. With MARA you will get a tool that makes Reputation management easy, fast and qualitative!
If I could give one piece of advice to a hotelier considering MARA, it would be to take the time to “teach” the platform your brand’s tone of voice right from the start. The more examples and guidance you give in the beginning, the more authentic and personalised the responses will feel later on. That initial investment pays off quickly, not just in saved time, but in the confidence that every reply reflects your brand the way you want it to.
Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.
Recommended by
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Lukas Hirschvogel
Founder
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Are you a consultant or vendor that recommends MARA Solutions?
Leave a recommendation
News
MARA Solutions
4 months ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
MARA Solutions
5 months ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
6 months ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
9 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
10 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
10 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
10 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
11 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
11 months ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
11 months ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
11 months ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
1 year ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
1 year ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
1 year ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
1 year ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
1 year ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
1 year ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
MARA Solutions Integrations
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Support
Verified Support
MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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