AI Review Assistant (by MARA Solutions)

4.8 (205 REVIEWS)

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HT Score  
100 out of 100
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Thomas, Aljoscha, Ramona + 17 more experts recommend MARA Solutions

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AI Review Assistant (by MARA Solutions)

4.8 (205 REVIEWS)

Ranked 1 (out of 55) in Reputation Management

2025 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Effortless AI-powered Online Reputation Management: Respond to reviews in no time

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like that MARA significantly enhances efficiency in reputation management through automated review responses and insightful analytics. Its unique ability to match responses to brand voice and provide customized AI-generated answers saves time and costs. The system's integration potential with multiple platforms promises further streamlined operations, while its detailed review analytics directly aid in strategizing service improvements, thus boosting revenue and enhancing the guest experience.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 174 others

Read their reviews

What Types of Hotels MARA Solutions is Popular For

Size

1 | X-Small (1-9 room)

4 | Small (10-24 room)

50 | Medium (25-74 room)

95 | Large (75-199 room)

54 | X-Large (200+ room)

Country

114 | Germany

24 | Austria

12 | Switzerland

9 | United Kingdom

8 | Spain

6 | Czech Republic

4 | Portugal

4 | France

1 | Italy

1 | Malta

1 | Slovakia

1 | Korea, South

1 | Chile

1 | Australia

1 | Liechtenstein

1 | Maldives

1 | Greece

1 | Romania

1 | Hungary

1 | Luxembourg

1 | India

Type

86 | City Center Hotels

84 | Branded Hotels

66 | Boutiques

63 | Airport/Conference Hotels

48 | Bed & Breakfast & Inns

44 | Limited Service & Budget Hotels

40 | Luxury Hotels

30 | Resorts

26 | Extended Stay & Serviced Apartments

18 | Hostels

1 | RV Parks & Campgrounds

Region

189 | Europe

3 | Asia Pacific

1 | Oceania

1 | South America

Category

205 | Reputation Management

What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by MARA Solutions

FAQs

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Survey Software
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 55) and the #16 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

MARA Solutions Average MARA Solutions

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12

Success Stories

7

References

32

Featured Customers

MARA Solutions Reviews

Hotelier Rating

Excellent
180
Very Good
24
Average
0
Poor
1
Terrible
0

Property Size

  • X-Small (1)
  • Small (4)
  • Medium (50)
  • Large (95)
  • X-Large (54)

Country

  • Germany
    Germany
    (114)
  • Austria
    Austria
    (24)
  • Switzerland
    Switzerland
    (12)
  • United Kingdom
    United Kingdom
    (9)
  • Spain
    Spain
    (8)
  • Czech Republic
    Czech Republic
    (6)
  • Portugal
    Portugal
    (4)
  • France
    France
    (4)
  • Italy
    Italy
    (1)
  • Malta
    Malta
    (1)
  • Slovakia
    Slovakia
    (1)
  • Korea, South
    Korea, South
    (1)
  • Chile
    Chile
    (1)
  • Australia
    Australia
    (1)
  • Liechtenstein
    Liechtenstein
    (1)
  • Maldives
    Maldives
    (1)
  • Greece
    Greece
    (1)
  • Romania
    Romania
    (1)
  • Hungary
    Hungary
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • India
    India
    (1)

Region

  • Europe
    Europe
    (189)
  • Asia Pacific
    Asia Pacific
    (3)
  • Oceania
    Oceania
    (1)
  • South America
    South America
    (1)
10

We are using the reputation Management tool for a few months now.

General Manager from 200 to 499 room Bed & Breakfast & Inn in Hamburg (Germany)

Verified
1 days ago
Easy to use and not time consuming. I like the weekly survey produced - a summary of the highlights and the area to focus on for improvements. It is a really user friendly tool. Even tough each review KI produced the response is really good and copies the style from our historic responses.
Country Germany
General Manager
X-Large Hotel
9

The future of personal answers for our guests

Jr. Rooms Division Manager from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)

Verified
1 months ago
It's great to see how the evaluation is taken into account and the answer is prepared accordingly. If the first answer doesn't seem perfect, I think it's great to be able to generate other phrases to find the best answer for our evaluations.
Country Austria
Jr. Rooms Division Manager
Medium Hotel
10

Simply fast

Rooms Operation Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)

Verified
1 months ago
So far we are very satisfied and there is no comparison to the old system. Great that widgets are also offered for the homepage.
Country Austria
Rooms Operation Manager
Large Hotel
8

Great flawless program

FO Supervisor from 100 to 199 room City Center Hotel in Salzburg (Austria)

Verified
1 months ago
Flawless handling by the AI ​​enables quick, effective work. No more cumbersome typing and wondering what to write. Everything is done easily from one hand and the AI ​​does a good job.
Country Austria
FO Supervisor
Large Hotel
10

Highly recommended

Front Office Manager from 100 to 199 room Bed & Breakfast & Inn in Salzburg (Austria)

Verified
1 months ago
It's a lot of fun to work with the system. Implementation is very easy and support is available at all times. It's a huge time saver for our company. We can only recommend it.
Country Austria
Front Office Manager
Large Hotel
10

Amazing support, great software, best prices

Hotel Director of Rooms & Revenue from in

Verified
1 months ago
We have been using a much more expensive product before switching to this software. Mara AI is better in every aspect, regarding the customer support, the fee, how easy it is to use etc.
Hotel Director of Rooms & Revenue
10

Professional support right from the start!

Hoteldirektorin from 50-74 room Branded Hotel in Salzburg (Austria)

Verified
1 months ago
Since we started working with MARA, we have seen a clear improvement in our reputation management. The time savings are noticeable from day 1 and the system learns incredibly quickly, so that the answers generated quickly match our style and it is hardly noticeable that the answer was generated by an AI. The MARA team works professionally,...
Country Austria
Hoteldirektorin
Medium Hotel
10

Reputation management has never been so easy

Rooms Operation Manager from 100 to 199 room City Center Hotel in Salzburg (Austria)

Verified
1 months ago
MARA has really exceeded our expectations! The variety of customization options and the detailed analysis of the reviews are particularly impressive. The support is excellent - if you have any questions, you always get quick and competent help. We are completely satisfied and can only warmly recommend MARA!
Country Austria
Rooms Operation Manager
Large Hotel
10

Fast and uncomplicated

Operations Manager from 50-74 room Bed & Breakfast & Inn in Jettingen Scheppach (Germany)

Verified
1 months ago
Easy to respond to reviews. Individual answers are created and adapted to your style. Translations can be read on the same page.
Country Germany
Operations Manager
Medium Hotel
10

Fantastic tool for our reputation management!

Ai Beauftragter from 200 to 499 room City Center Hotel in Berlin (Germany)

Verified
2 months ago
Mara Reviews is a great solution for reputation management and helps us to efficiently collect and evaluate our guest's reviews. We particularly like the intuitive handling and the ability to respond to guest feedback quickly and specifically. At Schulz Hotels, we attach great importance to authentic guest reviews, and with Mara Reviews we...
Country Germany
Ai Beauftragter
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 21

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

MARA showcases the excellent work of a skilled team, evident in their fast development of new features that continually present more benefits to the users. By automating many time-consuming tasks, MARA allows hoteliers to save significant amounts of time, which can then be dedicated to enhancing their guests' experience. Furthermore, it boasts a highly intuitive user interface, making it a delight to interact with.

Question:

What differentiates this product or service from the competition?

Answer:

MARA distinctly differentiates itself from competing platforms in multiple ways. Firstly, it provides the best in class AI replies, ready to use right out of the box. Not only is it incredibly easy to set up and manage, but it also comes with the added advantage of an outstanding support team that typically resolves any issues within a few hours. This level of user-centric approach is unparalleled in the industry.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Speaking from my experience, I would strongly encourage any hotelier considering MARA to directly interact with the team. Set up your free account - it's straightforward and takes only a few minutes. To maximize the system's potential, make sure to set up integrations with OTA and review sources. This will truly leverage the prowess of this tool, enhancing your hotel's online reputation and guest experience.

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Recommended by
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Aljoscha Althoff Vertical Lead Hospitality @ sharemagazines GmbH
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Ramona Bischoff CEO @ threenet
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Dominik Langkabel Sales Director @ Mews
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Sven Derbin Expert Digital @ CHEFS CULINAR Software und Consulting GmbH & Co. KG
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Moritz Klussmann CEO & Founder @ Customer Alliance
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Albert Pérez Llanos Co-founder @ Hospitalida Emprendedora
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MARA Solutions Integrations

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apaleo GmbH
apaleo GmbH

0% recommended by 0 hotels

Property Management Systems
Customer Alliance
Customer Alliance

93% recommended by 96 hotels

Reputation Management
Stripe
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100% recommended by 2 hotels


Tripadvisor
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100% recommended by 1 hotels

Hotel Metasearch Management Software
Booking.com
Booking.com

10% recommended by 1 hotels

Digital Marketing Agencies
Google
Google

0% recommended by 0 hotels

Direct Booking Tools
Tawk.to (Website LiveChat)

This integration hasn’t been verified by Tawk.to (Website LiveChat) yet.

Tawk.to (Website LiveChat)

0% recommended by 0 hotels

Hotel Chatbots
HolidayCheck AG
HolidayCheck AG

0% recommended by 0 hotels

Reputation Management
OpenTable
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Hotel Restaurant POS Systems

Support

Verified Support

MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

96%

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