Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is business intelligence software? Business Intelligence tools are designed exclusively for analysis; to provide fast and widespread access to accurate information and insight. Through dashboards, reports and analytics. users can explore their business – both historical performance and future activity. BI automates reporting, turning report producers into information consumers who can in turn analyze and apply their findings to influence business results. Business Intelligence is about gathering data from a variety of sources and then utilizing technology to serve information to decision... Read the full Business Intelligence Software software overview

10 Best Business Intelligence Software

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2022 Best Hotel Software
Hoteliers voted OTA Insight as the #1 Business Intelligence provider in the 2022 HotelTechAwards
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OTA Insight (Revenue Insight)

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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OTA Insight's user-friendly and flexible data intelligence solutions help the hospitality industry to visualise and leverage its data.  Our core aim is to provide our customers w...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Best Hotel Software
Hoteliers voted OTA Insight as the #1 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted ProfitSword as the #2 Business Intelligence provider in the 2022 HotelTechAwards
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ProfitSword Business Intelligence Solution

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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For over 20 years ProfitSword's mission has been to transform the hospitality industry by "Empowering People and Inspiring Success" with leading-edge business intelligence softwar...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Finalist HotelTechAwards
Hoteliers voted ProfitSword as the #2 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Duetto as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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Scoreboard by Duetto

HotelTech Logo score
HT SCORE
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Powered by advanced analytics and machine learning, Duetto ScoreBoard builds accurate day-level forecasts in minutes and offers instant business insights through comprehensive cus...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Duetto as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted HotelIQ as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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HotelIQ

HotelTech Logo score
HT SCORE
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HotelIQ is a Hotel Analytics & Data Management platform that takes work out of spreadsheets and into highly interactive and visual reports and dashboards. At a bare minimum, it wi...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Finalist HotelTechAwards
Hoteliers voted HotelIQ as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted M3 as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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M3 (Insight)

HotelTech Logo score
HT SCORE
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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M3 Operations Management provides easy-to-use back office accounting technology, including dashboards displaying business intelligence, financial data, and KPIs across all of your...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted M3 as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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D-EDGE - DataCruncher

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Get a deep understanding of each distribution channel's performance and behaviour to make planning management decisions to increase your revenues. Extract KPI and performance by m...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted IDeaS as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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IDeaS RevPlan

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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IDeaS RevPlan is a total revenue forecasting and budgeting tool that will transform how your hotel organization forecasts and budgets rooms, food & beverage and other lines of bus...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted IDeaS as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted Hotellistat GmbH as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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Hotellistat - Business Intelligence

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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With Hotellistat you get ONE system for all areas of digital market positioning and market analysis. With our innovative approach as a RMB (revenue- market- and business intellige...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted Hotellistat GmbH as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted myDigitalOffice as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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myPerspective by myDigitalOffice

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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myPerspective is your all-in-one business dashboard for RevPAR, ADR, promotional rates, marketing, sales, support, infrastructure and more. Any time, any device. One login, one ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2022 Finalist HotelTechAwards
Hoteliers voted myDigitalOffice as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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2022 Finalist HotelTechAwards
Hoteliers voted IDeaS as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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IDeaS Optix

HotelTech Logo score
HT SCORE
77 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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IDeaS Optix is a cutting-edge revenue intelligence, reporting and analysis solution that transforms a hotel’s data into revenue impacting insights. It empowers revenue managers ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2022 Finalist HotelTechAwards
Hoteliers voted IDeaS as the #3 Business Intelligence provider in the 2022 HotelTechAwards
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Recent Business Intelligence Articles

Decision Intelligence: Turning Hotel Analytics into Action

by
Sameer Umar
2 months ago

BI (business intelligence) is an organization’s ability to track data flow and in the process identify opportunities, minimize risk, and optimize the way it does business. Most businesses - not just hotels - have yet to reach that optimal level of BI maturity. Many have automated data collection, report generation, and, in some cases, data visualization. But that doesn’t mean that they’re mobilizing data into action. Quite often people use their BI platforms for nothing more than scheduling reports to be emailed to them in their inbox but reports alone do not constitute business intelligence. Thus, they’re still stuck in static spreadsheet mode when it comes to decision support. More advanced users leverage BI tools to increase their pace of discovery within the BI portal but then end up spending hours trying to re-share and explain their findings to others who are not operating in the same environment. Often they end up having long discussions with colleagues to figure out “Why don’t your numbers match my numbers?” (Day of week vs date, corporate profiles vs negotiated rate codes, time of data capture, filter by different dimensions - possibilities abound!).  Looking at automated scheduled reports is certainly a step in the right direction and even better when hotel teams are exploring data to make informed decisions. However, the shortcomings of how BI is being leveraged today are quite visible.    Enter Decision Intelligence (DI) Cassie Kozyrkov, Chief Decision Scientist at Google, describes DI as a way to augment data science with social science, decision theory, and managerial science. Thus, making it more effective at helping people actually use BI data to make better decisions. A great analogy she uses to describe the difference between data science and DI is comparing them to those who make microwave ovens and the cooks who use them. Note that by ‘data science’ she is referring to the analytics that are delivered via BI platforms. Simply put, DI is an enabler of BI’s end goal - identify opportunities, minimize risk, and optimize the way you do business. But How? Firstly, it’s important to note that BI and DI are not just technologies but rather evolving organizational capabilities. In order to succeed you need data-driven culture, people, and tools. The first two you cannot buy off-the-shelf from any technology provider. They have to be embraced as strategic organizational objectives. Once that commitment is made and you actively start working towards it, here are 4 ways to get you much further with your data than basic self-service BI reports:   1. Centralize & Correlate Hoteliers today are working with a deluge of valuable data from their transaction systems (PMS, POS etc.) as well as market intelligence from a variety of 3rd party sources (STR, Kalibri Labs, Knowland etc.). However, very few can actually correlate their channel mix (and many other business dimensions) to something like their STR Market Penetration Index (MPI). That’s because most of the time these data sit in their own silos and no one is able to see how one is impacting the other. Hence, the obvious first step towards unlocking such insights is to centralize all this information on a BI platform that will then allow users to collect, layer, and correlate different types of data to get a holistic view of the business. In the below example, as users go across the time slicer they can see how their segment, channel, and room mixes were changing and impacting their STR indexes.   Source: HotelIQ STR Dashboard   2. Visualize & Interact  One of the worst habits people develop using spreadsheets is conditioning themselves to look at specific cells on a wall of numbers. They look at the same set of reports and glance over the same cells regularly to monitor the health of their business. Hence, when they are presented with a BI tool, their first instinct is to automate their reports. They still want the wall of numbers laid out the same way they’ve conditioned themselves to read and think. However, a huge side-effect of such conditioning is that they miss all the threats and opportunities hiding in plain sight. For example, how likely are you to spot a white tiger hiding in a dazzle of zebras?       Similarly, a miscoded rate code can bury itself in a sea of reservations. By the time you notice a dip in the overall ADR, significant damage may have already been done. However, if instead of glancing over a wall of numbers, what if your rate codes were displayed on a scatter plot? It’d highlight to you which ones are performing worse than expected and who’s performing better. Then imagine clicking on a plot and getting the information you need about it literally at your fingertips!      Source: HotelIQ Agency Trends   3. Analytics-powered Collaboration We’re all familiar with digital workspaces. If we weren’t before, the pandemic has forced us to start collaborating digitally. From Sharepoint to Slack to project management portals - all facilitate collaboration between teams. However, when it comes to sharing data and insights, most of us are still dependent on extracts and spreadsheets. Hence, teams spend an unreasonable amount of time trying to come up with a single version of the truth that everyone can agree on before they can take any decisive action. That’s where you need an analytics-powered digital collaboration platform - a portal or intranet where your strategic teams login to work everyday, access a single version of the truth (through automated data integration), share, comment, plan, and track performance. There are also many other advantages to digital collaboration.   4. AI-powered Decision Support Once you have centralized all your data and your team is able to easily explore, share, and collaborate, the obvious next step is to determine what course of action to take. That’s where AI can elevate your decision making capabilities significantly by processing historical and current data trends to highlight risks and opportunities that lie ahead. However, quite often we get fixated on the accuracy of AI predictions. If the pandemic has taught us anything, it’s that no one has a crystal ball that can accurately predict the future. Instead, we need to focus on the reliability and reasonableness of AI’s input in our decision making process. It may not be able to predict a pandemic but can certainly highlight unusual activity that requires your attention much faster than a normal human can. Let’s put it this way, if you have a junior analyst who is very thorough and meticulous in her work, would the CEO leave all the decision making to her? AI is like that analyst and should be treated the same way - pay attention to what AI tells you and then make informed decisions.   Source: HotelIQ Risk to Achievement Dashboard   Ultimately, technology and decision science will continue to evolve. There will be even more sophisticated ways to enable consumption of information by businesses and means to let them action it. However, unlike tactical technologies like a phone or a refrigerator, there is no leap-frogging when it comes to analytical capabilities of an organization. The longer you delay building that culture and bringing in those solutions, the harder it will be to stay competitive in the information age. 

Analytics Powered Digital Collaboration is the Future of Hospitality

by
Sameer Umar
5 months ago

In the last few months, you’ve likely come across articles and online discussions debating the benefits of working from home vs going to the office. The pandemic seems to have convinced many that a drive to the office is not essential to a productive workday. Accordingly, while some companies have already reduced office space, others have their doubts. In the hospitality industry, this conversation gets even more interesting. After all, the human touch is an important factor in the experience we offer our guests. However, strategic roles like finance, revenue management, marketing, and others require more data-driven decision-making than hands-on experience at the property. Yes, it'd be nice to have your entire leadership team meet regularly at the hotel, but in 2021 it’s not essential. We live in a digital world and it’s digitizing even faster thanks to the global pandemic. Hoteliers too have to adapt to this new reality. At the very least, a hybrid approach should be a serious consideration. That said, simply letting people work from home isn’t enough unless there is a reliable mechanism for all of them to gain timely access to hotel data and to collaborate efficiently with each other to take timely action. That’s where you need an analytics-powered digital collaboration platform - a portal or intranet where your strategic teams login to work every day, access a single version of the truth (through automated data integration), share, comment, plan, and track performance.  Let's dive into some of the most important reasons for investing in digital collaboration within your commercial teams.   Employee Morale  According to the latest Deloitte Millennial Survey almost 70% of Millennials and 64% of Generation Z said the option of working from home in the future could relieve stress. Another survey (conducted by the insurance company Breeze) found that 2 out of 3 Americans would be willing to take a 5% pay cut to be able to work from home. Clearly, this is something they feel strongly about and are willing to put their money where their mouths are.   Cost savings The fact that you may be able to find talent at a lower price (by letting them work from home) is a 'nice to have' especially when your business is facing economic challenges. However, over time salaries will go up as working from home becomes more commonplace. Instead, more reliable efficiencies and cost savings can be achieved by centralizing strategic functions wherever possible. Market trends and buyer behavior are likely similar over defined geographic regions. Even if there are fluctuations in different parts of a region, centralized teams armed with analytics and a broader view of the market can respond faster and coordinate better than property-based teams working in their respective bubbles. The important thing is to have a Business Intelligence (BI) infrastructure and a culture of data-driven decision-making within the organization.   Timely Decision Making & Action For years hoteliers have relied on their knowledge of the market and gut feeling. While those still matter, human instincts work best when coupled with timely and reliable intelligence. You need to keep your finger on the pulse so as to avoid any (more) unpleasant surprises. Downloading data into spreadsheets and emailing each other is a good way for people to fill their days but it fails at ensuring the timely realization of opportunities and threats. Not to mention the many different versions of the truth that float around in inboxes thanks to human error and/or differences in the timing of data extraction etc. We live in a world where streaming data and AI are already a part of our day-to-day lives. They should be incorporated into our digital workspace as well.  

Advanced Shouldn't Mean Convoluted: The Benefits of Lean Revenue Management

by
Alexandra Fjällman
6 months ago

COVID-19 sped up a trend in revenue operations (RevOps) across the whole world of business. A recent survey by Forrester found that there’s been a massive shift to centralized RevOps. This comes as many companies begin seeing revenue as more than just an outcome. Instead, they now understand it as a result of a complete business process and collaborating commercial teams.  However, Forrester shows that success with this approach comes from more than revising an organization’s structure. An optimized operation model combined with a comprehensive revenue management charter seems to be the recipe for long-term success. This charter should align revenue planning, technology, processes, data and measurement throughout the company.  Breaking up silos in hotel commercial teams has been a hot discussion topic for almost ten years now. However, many of these silos are still a big part of many hotel operations today. In many cases they’re even augmented by specialized tech tools that serve one team and all but exclude the others (e.g., a revenue management system - RMS). One thing has become clear: integration and automation of a hotel’s tech stack are essential to centralizing RevOps. This is why today’s leading SaaS providers are adjusting their tools to facilitate organizational alignment.  In the pandemic’s aftermath, businesses have the chance to archive their long-established structures. Lean, centralized commercial teams can take over and leverage integrated technology, automated processes and cross-functional accountability for success.    Revenue, Gut instinct, and Effort  Up till now, generating revenue at hotels had more to do with gut feeling, knowing the market and hard work than with collaboration and strategy. Many times, poorly aligned initiatives by general management, marketing, revenue management and sales led to lost chances and investment, revenue dilution and internal disputes. Despite this situation having a lot of room for improvement, the data and communication silos in hotels have made it hard to bring about lasting change.    Letting Technology Take You on a Detour Thinking that technology is the solution to all issues is a common mistake. Yes, revenue management tools have developed by leaps and bounds in recent times. Technology today is more powerful than most experts would have deemed possible. It allows hotels to adapt to dynamic markets and make the most of every revenue opportunity. But RMSs were developed primarily for revenue managers - a small group of experts in a single field of the industry. To ensure they deliver on the promised ROI, many RMSs demand a lot of training time and continued interaction due to their complexity.  A well-trained revenue professional who can leverage a system’s full capabilities can create fantastic results. However, technology is also known to cause operational roadblocks. The sales and marketing teams or the GMs don’t have the time to learn the ropes of intricate legacy RMSs because they have their department’s own systems to look after. The same applies to revenue managers and technology used by other teams. In short, the more programs a hotel uses, the more likely it is to foster ongoing silo culture.    Using New Revenue Tools to Do More With Less The pandemic has led hoteliers to look at their operations differently. Today, there’s a desire to do more with smaller teams, decrease the staff’s workload, streamline day-to-day operations and make commercial teams work together more closely.  Commercial teams have begun changing as a result. Silos are opening up while marketing, sales and revenue teams lay old rivalries to rest. Now, teams work across several disciplines, and moving forward, they’ll be using a set of integrated tools instead of programs specialized on a single function. In revenue management, this includes automating time-consuming tasks like forecasting and rate optimization. It also covers the presentation of results and related information in an easy-to-read format everyone in the commercial team can understand and use.  At first, it may feel strange for revenue managers who are used to complex legacy RMSs, that manual case by case rate analysis is no longer needed to achieve excellent results. Today, smart hoteliers see that trusting an automated system with time-sensitive pricing tasks is giving them a competitive advantage.  Now that travel is slowly ramping up, competition between hotels will be strong. Using new and perhaps unusual ideas is a way for properties to differentiate themselves and create a base for future success.    Setting up a well-integrated tech stack, using automation where possible, and streamlining communication are the initial measures you can take to make this happen at your hotel.

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Recent Business Intelligence News & Community Updates

Unique Vacations, Inc., an Affiliate of the Worldwide Representative for Sandals Resorts, Partners with IDeaS

IDeaS
5 days ago

IDeaS, a SAS company, the world’s leading provider of hospitality revenue management software and services, announced today it has partnered with Unique Vacations Inc., (UVI) to bring the power of automated revenue science to Sandals Resorts and Beaches Resorts properties throughout the Caribbean. Celebrating its 40th anniversary, Sandals Resorts will usher in new resort openings in 2022, including a reimagined Sandals Royal Bahamian, in Nassau, Bahamas on January 27, followed by Sandals Royal Curacao on April 14 and Sandals Dunn’s River in Ocho Rios, Jamaica in December.  After re-evaluating its incumbent and other RMS providers, UVI determined IDeaS offered the most robust revenue suite of solutions and innovative roadmap to match its vision for transformational growth and connected commercial success. ·  Automated decision empowerment – UVI will switch revenue management system (RMS) providers to go from rules-based recommendations to the enhanced efficiency and profitability of automated decisions with IDeaS G3 RMS. · Change-management support – UVI will engage with IDeaS Consulting, featuring a world-class team of industry experts, to ensure organization-wide adoption, build user confidence and instill an aligned culture of total revenue performance and profitability. · Scalable commercial growth – IDeaS G3 RMS is a vital component of the modern hospitality technology ecosystem with data integrations to connect entire commercial organizations. UVI appreciated G3 RMS’s versatility, adaptability and ease of use, making it a sound long-term investment with immediate ROI potential. William Tullmann, vice president of operations and revenue strategy, UVI, said: “Our company has reached an exciting inflection point where our quest for continued innovation will align with cutting-edge automation. These efficiencies will result in an enhanced booking experience for resort customers, and the IDeaS team will play a critical role in this transformation for a more connected commercial future.” Ravi Mehrotra, president, founder and chief scientist, IDeaS, said: “Team IDeaS is thrilled to partner with UVI. As industry leaders with decades of innovation, this relationship signals a new era in the move toward a connected hospitality technology ecosystem. With this bold decision to transform their technology infrastructure, IDeaS is proud to empower this team with advanced solutions, expert guidance and automated decisions they can trust, so they can continue to focus on curating unforgettable experiences.”  

IDeaS Unveils Reimagined Consulting Services to Power the Modern Hospitality and Travel Organization

IDeaS
1 month ago

IDeaS, a SAS company, the world’s leading provider of revenue management software and services, has mobilized its global team of technology experts, change agents, and profit drivers with a renewed focus on sharing deep experience and knowledge to ready hospitality and parking clients for organizational transformation and to maximize revenue and commercial potential. The new-and-enhanced IDeaS Consulting offerings leverage the seasoned team’s global reach to provide: · Strategic Product Consulting – Drives optimal technology usage and guides the adoption and integration of IDeaS’ solutions into business strategies to enhance performance outcomes and return on investment. · Organizational and Transformational Consulting – Bolsters organizational change readiness and revenue capabilities through change management, organizational culture, and commercial strategic consultation. · Commercial Performance Center – Outsources revenue, distribution, and marketing support with commercial services that look beyond revenue management alone to drive commercial success. Scott Eitelberg, chief operating officer, Settlers Hospitality, said: “It’s been a seamless, easy process working with the IDeaS team. Our industry consultant has worked with us pre-and post-implementation to help us recognize and break some habits, better utilize our new technology and drive a cultural shift in how we approach our revenue optimization strategies.” Digna Kolar, director, IDeaS Consulting, said: “You may be ready for change, but is your organization? With IDeaS Consulting, our world-class dream team has evolved to better meet the needs of our clients in a fast-changing world. Leading hotels have embraced the virtues of automation and data-driven decision-making like never before, but it takes more than implementing the best software to make it happen. Commercial transformation is truly possible when hospitality businesses have formally aligned their people, processes, and technology. Our mission is to help our clients prepare for that transformation, adapt to new environments, and unlock new opportunities for growth.”

ProfitSword Announces New Solutions Bundle for the Hospitality Industry

ProfitSword
1 month ago

ProfitSword, a premier developer of business intelligence and data integration software for the hospitality industry, announced the launch of its new software solution bundles. Hospitality companies around the world have realized the value and benefits of combining ProfitSword's highly effective business intelligence solutions to solve the unique challenges and common pain points of their industry. By bundling its software modules, ProfitSword has created more value for its clients, simplified the technology options available to the hospitality industry, and deliver technology solutions much faster. "By listening to our clients and finding a balance between market trends and the unique demands of a hospitality operation, ProfitSword has been able to develop new functionality with enhanced dashboarding and analytics," said Robert Ryan, Chief Executive Officer of ProfitSword. "We are able to help our clients choose the technology that is right for their business needs by providing three bundled options of our full product suite." With access to a full ProfitSword bundle, hotel companies will continue to automate data collection for more accurate and timely results, optimize labor productivity, enhance operational efficiency and accuracy, improve communication and collaboration, allow more time to focus on their guests, and ultimately improve bottom-line results. ProfitSword has long been lauded for its ability to integrate seamlessly with the wide variety of systems in hotels. The new bundle options will continue to include all the data necessary to enable real-time decision-making and better insights into business performance. "Our goal was to create more value for our clients and simplify the buying process for them," said Ryan. “Bundling our software modules into a full business intelligence suite is now allowing us to get tools in the hands of our hospitality clients much faster. As we develop our full software suite, our clients will gain the advantage of staying ahead of the curve on technology. We are proud to continue supporting the hospitality industry; we pride ourselves in aligning our solutions with their needs, and will continue to provide the exceptional service our clients are used to."

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Business Intelligence Software Category Overview

What is business intelligence software?
Business Intelligence tools are designed exclusively for analysis; to provide fast and widespread access to accurate information and insight. Through dashboards, reports and analytics. users can explore their business – both historical performance and future activity. BI automates reporting, turning report producers into information consumers who can in turn analyze and apply their findings to influence business results. Business Intelligence is about gathering data from a variety of sources and then utilizing technology to serve information to decision-makers in ways that help them to understand where opportunities exist within their business.

For info on business intelligence trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Business Intelligence Software
How can business intelligence software improve profitability and efficiency?
Throughout the hotel industry, we suffer from a lack of critical, timely information on the most fundamental aspects of our business. We attempt to address this deficiency through manual reporting; printing reports from operational systems, keying numbers into spreadsheets and emailing files daily. This turns some of the industry’s brightest minds into simple report producers. BI automates, accelerates and enhances reporting, turning these report producers into information consumers who can analyze and apply their findings to take advantage of business opportunities while they still exist.
What are the most important features of business intelligence software?
  • Cloud Infrastructure: Ease of access to BI across devices. No expensive, lengthy implementation or physical on-site installation. 
  • Depth of Information: Ability to not only view statistics/figures, but to dive deeper into the data and understand what’s impacting those results. 
  • Data Management: Ability to manage & clean data to maintain data & reporting quality and accuracy. 
  • Forecast & Budget Support: Forecasting/Budgeting at the most granular level allows hotels to measure their performance on an ongoing basis to achieve their goals. 
  • Enterprise Level Reporting: Allowing users to view performance of multiple hotels using unified standards makes for easier reporting at an area or portfolio level.
Why KPIs can business intelligence software impact for my hotel?
  • Occupancy %: Using advanced Pace metrics, users can see areas of opportunity or concern well in advance and take action to optimize their hotel’s occupancy. 
  • ADR: Analyzing production across market segments, booking channels and source markets, users will be able to see their most and least profitable business, and adjust accordingly. 
  • TRevPAR: By analyzing the segments with the highest total net spend and determining when & where those guests are being displaced, users can optimize their mix to generate higher revenues across departments.


What is the typical pricing for business intelligence software?
BI Tool pricing typically includes an initial setup fee as well as an ongoing monthly subscription cost. The monthly cost can be dependent on the number of rooms/hotels using the tool and the tool may be offered at different price points with differing levels of features & complexity.
Vendors start as low as $2 and as high as $10/room per month, this range would offer the most basic BI solutions and reporting without predictive or self-service features.Hotels that are taking their first steps into BI would benefit from starting off with this kind of low cost solution.
Vendors in the high end of this range would offer the full range of predictive and self-service features available, as well as additional integrations with external sources. Hotels that are familiar with BI and looking to expand their capabilities and depth of knowledge would benefit the most from this type of solution.


How long does it usually take for a hotel to implement new business intelligence software?
1 to 2 weeks per hotel. No downtime required. Simple, quick setup process. Live and on-demand user training available. Depending on whether or not the hotel(s) have existing standardized hierarchies (market segments, channels, room classes) and IT resources (including other vendors) do not delay.

For info on business intelligence trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Business Intelligence Software

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