Let us find your solution 10 Best Business Intelligence Software for Hotels in 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is business intelligence software? Business Intelligence tools are designed exclusively for analysis; to provide fast and widespread access to accurate information and insight. Through dashboards, reports and analytics. users can explore their business – both historical performance and future activity. BI automates reporting, turning report producers into information consumers who can in turn analyze and apply their findings to influence business results. Business Intelligence is about gathering data from a variety of sources and then utilizing technology to serve information to decision... Read the full BUSINESS INTELLIGENCE SOFTWARE software overview

10 Best Business Intelligence Software

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2021 Finalist HotelTechAwards
Hoteliers voted Duetto as the #2 Business Intelligence provider in the 2021 HotelTechAwards
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Scoreboard by Duetto

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Powered by advanced analytics and machine learning, Duetto ScoreBoard builds accurate day-level forecasts in minutes and offers instant business insights through comprehensive cus...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Duetto as the #2 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Best Hotel Software
Hoteliers voted OTA Insight as the #1 Business Intelligence provider in the 2021 HotelTechAwards
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OTA Insight (Revenue Insight)

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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OTA Insight's user-friendly and flexible data intelligence solutions help the hospitality industry to visualise and leverage its data.  Our core aim is to provide our customers w...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted OTA Insight as the #1 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted ProfitSword as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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ProfitSage by ProfitSword

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ProfitSword is a leader in the development of customizable, web-based business intelligence software solutions for the Hospitality Industry. ProfitSword's Suite of BI applications...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted ProfitSword as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted M3 as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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M3 (Insight)

HotelTech Logo score
HT SCORE
88 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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M3 Operations Management provides easy-to-use back office accounting technology, including dashboards displaying business intelligence, financial data, and KPIs across all of your...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted M3 as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted HotelIQ as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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HotelIQ

HotelTech Logo score
HT SCORE
88 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HotelIQ is a Hotel Analytics & Data Management platform that takes work out of spreadsheets and into highly interactive and visual reports and dashboards. At a bare minimum, it wi...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted HotelIQ as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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D-EDGE - DataCruncher

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Get a deep understanding of each distribution channel's performance and behaviour to make planning management decisions to increase your revenues. Extract KPI and performance by m...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Avalon as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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Avalon Analytics

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Avalon is a powerful hotel business intelligence analytics platform that turns your data into a strategic asset. It empowers you to lead with confidence and build resilience into ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Avalon as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted myDigitalOffice as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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myPerspective by myDigitalOffice

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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myPerspective is your all-in-one business dashboard for RevPAR, ADR, promotional rates, marketing, sales, support, infrastructure and more. Any time, any device. One login, one ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted myDigitalOffice as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Hotellistat GmbH as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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Hotellistat - Business Intelligence

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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With Hotellistat you get ONE system for all areas of digital market positioning and market analysis. With our innovative approach as a RMB (revenue- market- and business intellige...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Hotellistat GmbH as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Fairmas as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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Fairmas (Pickup Tracking)

HotelTech Logo score
HT SCORE
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Time-saving and cost-effective alternative to elaborate Excel solutions that greatly require constant manual effort and are highly prone to errors. All relevant key figures of the...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Fairmas as the #3 Business Intelligence provider in the 2021 HotelTechAwards
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Recent Business Intelligence Articles

Analytics Powered Digital Collaboration is the Future of Hospitality

by
Sameer Umar
2 months ago

In the last few months, you’ve likely come across articles and online discussions debating the benefits of working from home vs going to the office. The pandemic seems to have convinced many that a drive to the office is not essential to a productive workday. Accordingly, while some companies have already reduced office space, others have their doubts. In the hospitality industry, this conversation gets even more interesting. After all, the human touch is an important factor in the experience we offer our guests. However, strategic roles like finance, revenue management, marketing, and others require more data-driven decision-making than hands-on experience at the property. Yes, it'd be nice to have your entire leadership team meet regularly at the hotel, but in 2021 it’s not essential. We live in a digital world and it’s digitizing even faster thanks to the global pandemic. Hoteliers too have to adapt to this new reality. At the very least, a hybrid approach should be a serious consideration. That said, simply letting people work from home isn’t enough unless there is a reliable mechanism for all of them to gain timely access to hotel data and to collaborate efficiently with each other to take timely action. That’s where you need an analytics-powered digital collaboration platform - a portal or intranet where your strategic teams login to work every day, access a single version of the truth (through automated data integration), share, comment, plan, and track performance.  Let's dive into some of the most important reasons for investing in digital collaboration within your commercial teams.   Employee Morale  According to the latest Deloitte Millennial Survey almost 70% of Millennials and 64% of Generation Z said the option of working from home in the future could relieve stress. Another survey (conducted by the insurance company Breeze) found that 2 out of 3 Americans would be willing to take a 5% pay cut to be able to work from home. Clearly, this is something they feel strongly about and are willing to put their money where their mouths are.   Cost savings The fact that you may be able to find talent at a lower price (by letting them work from home) is a 'nice to have' especially when your business is facing economic challenges. However, over time salaries will go up as working from home becomes more commonplace. Instead, more reliable efficiencies and cost savings can be achieved by centralizing strategic functions wherever possible. Market trends and buyer behavior are likely similar over defined geographic regions. Even if there are fluctuations in different parts of a region, centralized teams armed with analytics and a broader view of the market can respond faster and coordinate better than property-based teams working in their respective bubbles. The important thing is to have a Business Intelligence (BI) infrastructure and a culture of data-driven decision-making within the organization.   Timely Decision Making & Action For years hoteliers have relied on their knowledge of the market and gut feeling. While those still matter, human instincts work best when coupled with timely and reliable intelligence. You need to keep your finger on the pulse so as to avoid any (more) unpleasant surprises. Downloading data into spreadsheets and emailing each other is a good way for people to fill their days but it fails at ensuring the timely realization of opportunities and threats. Not to mention the many different versions of the truth that float around in inboxes thanks to human error and/or differences in the timing of data extraction etc. We live in a world where streaming data and AI are already a part of our day-to-day lives. They should be incorporated into our digital workspace as well.  

Advanced Shouldn't Mean Convoluted: The Benefits of Lean Revenue Management

by
Alexandra Fjällman
3 months ago

COVID-19 sped up a trend in revenue operations (RevOps) across the whole world of business. A recent survey by Forrester found that there’s been a massive shift to centralized RevOps. This comes as many companies begin seeing revenue as more than just an outcome. Instead, they now understand it as a result of a complete business process and collaborating commercial teams.  However, Forrester shows that success with this approach comes from more than revising an organization’s structure. An optimized operation model combined with a comprehensive revenue management charter seems to be the recipe for long-term success. This charter should align revenue planning, technology, processes, data and measurement throughout the company.  Breaking up silos in hotel commercial teams has been a hot discussion topic for almost ten years now. However, many of these silos are still a big part of many hotel operations today. In many cases they’re even augmented by specialized tech tools that serve one team and all but exclude the others (e.g., a revenue management system - RMS). One thing has become clear: integration and automation of a hotel’s tech stack are essential to centralizing RevOps. This is why today’s leading SaaS providers are adjusting their tools to facilitate organizational alignment.  In the pandemic’s aftermath, businesses have the chance to archive their long-established structures. Lean, centralized commercial teams can take over and leverage integrated technology, automated processes and cross-functional accountability for success.    Revenue, Gut instinct, and Effort  Up till now, generating revenue at hotels had more to do with gut feeling, knowing the market and hard work than with collaboration and strategy. Many times, poorly aligned initiatives by general management, marketing, revenue management and sales led to lost chances and investment, revenue dilution and internal disputes. Despite this situation having a lot of room for improvement, the data and communication silos in hotels have made it hard to bring about lasting change.    Letting Technology Take You on a Detour Thinking that technology is the solution to all issues is a common mistake. Yes, revenue management tools have developed by leaps and bounds in recent times. Technology today is more powerful than most experts would have deemed possible. It allows hotels to adapt to dynamic markets and make the most of every revenue opportunity. But RMSs were developed primarily for revenue managers - a small group of experts in a single field of the industry. To ensure they deliver on the promised ROI, many RMSs demand a lot of training time and continued interaction due to their complexity.  A well-trained revenue professional who can leverage a system’s full capabilities can create fantastic results. However, technology is also known to cause operational roadblocks. The sales and marketing teams or the GMs don’t have the time to learn the ropes of intricate legacy RMSs because they have their department’s own systems to look after. The same applies to revenue managers and technology used by other teams. In short, the more programs a hotel uses, the more likely it is to foster ongoing silo culture.    Using New Revenue Tools to Do More With Less The pandemic has led hoteliers to look at their operations differently. Today, there’s a desire to do more with smaller teams, decrease the staff’s workload, streamline day-to-day operations and make commercial teams work together more closely.  Commercial teams have begun changing as a result. Silos are opening up while marketing, sales and revenue teams lay old rivalries to rest. Now, teams work across several disciplines, and moving forward, they’ll be using a set of integrated tools instead of programs specialized on a single function. In revenue management, this includes automating time-consuming tasks like forecasting and rate optimization. It also covers the presentation of results and related information in an easy-to-read format everyone in the commercial team can understand and use.  At first, it may feel strange for revenue managers who are used to complex legacy RMSs, that manual case by case rate analysis is no longer needed to achieve excellent results. Today, smart hoteliers see that trusting an automated system with time-sensitive pricing tasks is giving them a competitive advantage.  Now that travel is slowly ramping up, competition between hotels will be strong. Using new and perhaps unusual ideas is a way for properties to differentiate themselves and create a base for future success.    Setting up a well-integrated tech stack, using automation where possible, and streamlining communication are the initial measures you can take to make this happen at your hotel.

The 5 Ingredients of High-Quality Business Intelligence Data

by
Katie Moro
5 months ago

Business intelligence is critical to a hotel’s success. It not only influences and informs revenue and growth strategies, but also sales, marketing, and operations as well. With COVID-19 continuing to disrupt travel around the world, it can be nearly impossible to predict what is happening in your local market without access to data. The highest quality of business intelligence available in the market not only provides historical data for reference but also forward-looking on-the-books data. With this information at hand, hoteliers can plan competitive pricing and promotions to shift share away from the competition. This data is incredibly useful for other teams on property as marketers can plan which booking channel and which segment of traveler to target with upcoming campaigns, sales can track when groups are shopping and proactively prospect business, and operations can ensure they have enough staff in the building to meet a potential surge or drop off in guest counts. Business intelligence can advise how to create the utmost efficiency for any property. With this in mind, analyzing historical data in 2021 should not take a “business as usual” approach. In a year of unprecedented closures and lockdowns due to COVID-19, the industry fluctuated in ways we’ve never seen. Although hoteliers are accustomed to using the “variance to last year” metric to inform their revenue strategies, that will need to change as 2020 data just isn’t viable as a frame of reference. Instead, hoteliers should look at pre-pandemic data from 2019 along with forward-looking on-the-books insight. This combination offers the most accurate picture of hotel performance to enable the most effective decision making. Since COVID-19 introduced a new layer of complexity into travel, there have been significant shifts to the average booking window (now just 0-7 days in most cases), evolving traveler preferences, and a number of other factors that can’t be captured by historical data, forecasts, or published reports. In order to understand these trends as they happen and pivot your business response accordingly, hoteliers need real-time data. For the most accurate look at what’s happening in your area, these five ingredients add up to the highest standard of business intelligence data available in the industry today. They are: 1.     On-the-books: Data that is a confirmed hotel reservation, not a forecast. 2.     Forward-looking: Data that shows information about business booked for future stay dates and not a projection or sentiment of what bookings may happen. 3.     Sanctioned: Data that is extracted in partnership with the provider. 4.     Segmented: Data that has significant depth levels of segmentation, market, and traveler attributes. 5.     Fresh: Data that is refreshed frequently, preferably daily. Not all data is created equally. The most comprehensive solutions can help you accurately plan out sales, marketing, and revenue optimization strategies and shift bookings to your property. Now is the time to hit the reset button on hotel operations and prepare for the unknown as the world takes steps towards rebuilding travel. To learn more about business intelligence solutions available in the hospitality industry and how to approach the shopping and purchasing process, download our new eBook for tips – “The Hotelier’s Guide to Buying Business Intelligence.”  

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Recent Business Intelligence News & Community Updates

Radisson Hotel Group Implements IDeaS RevPlan across EMEA for Automated Forecasting Precision

IDeaS
6 days ago

IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Radisson Hotel Group has implemented IDeaS RevPlan™ across 147 hotels of its EMEA-region portfolio, and counting. Released by IDeaS in 2020, RevPlan is a standalone, cloud-based solution built to complement its flagship RMS products. RevPlan takes the pain out of budgeting and forecasting a hotel’s total business, including food and beverage outlets. ·  Automated efficiency – IDeaS RevPlan enables Radisson Hotel Group’s revenue managers to save approximately one day per week in time previously spent on manual, spreadsheet-based forecasting. This time savings has translated into more resources focused on profitable recovery strategies. · Informed planning – RevPlan gives Radisson Hotel Group’s leaders the ability to make smart, long-term business decisions by understanding the projected financial impact of proposed changes to strategy and tactics. · A single source of truth – RevPlan provides forecast clarity and ease of use to Radisson Hotel Group’s entire organisation, including revenue managers and general managers as well as corporate executives and finance leaders.  Gianni Di Fede, senior VP revenue management, BI and distribution, EMEA, Radisson Hotel Group, said: “RevPlan empowers revenue managers to be the guardians of total revenue optimisation, applying data-driven, dynamic forecasting to all revenue streams, including rooms, food and beverage and meetings and events. RevPlan has freed up almost one day a week of our revenue managers’ time. What we previously did on a daily basis, segment by segment, we now only have to focus on the exceptions and calibrate as necessary. This gives us more time for strategy, and more time for strategy means more profitability.” Matthieu Lafaurie, head of The Club (revenue management for hire) and revenue projects, Radisson Hotel Group, said: “Automated technology is the key to gaining valuable time in our operations and making life easier. RevPlan allows us to be nimbler than we ever could be working manually out of spreadsheets, and the tool integrates very well with IDeaS G3 RMS.”  Sanjay Nagalia, chief operating officer and chief technology officer, IDeaS, said: “IDeaS’ lasting partnership with the Radisson Hotel Group is built on a shared vision for making total revenue management, forecasting and budgeting possible. With RevPlan, we bring Radisson Hotel Group closer to achieving this vision than ever before by delivering advanced forecasting with cutting-edge automation at the click of a mouse.”   About Radisson Hotel Group Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

ProfitSword Takes Hotel Financial Performance Visibility Global With Instant and Fully Automated Currency Conversion

ProfitSword
3 weeks ago

PROFITSWORD, a premier developer of business intelligence and data integration software, has today announced the unveiling of a robust, fully comprehensive and automated currency conversion enhancement to its performance management and forecasting solution for the hospitality industry. The new enhancement will ensure that hoteliers with properties located within various countries can instantly view financial performance data in any currency desired for consistent and comprehensive reporting accuracy leading to informed decisions that are always in an organization’s best interests. Ideally suited for hotel brands and management companies, the new currency conversion platform significantly offers maximum flexibility by allowing users to select an exchange rate based on the specific reporting data being analyzed. Examples include being able to convert balance sheets with a month-end exchange rate as well as accounting data with a monthly average, or budgets with an annual exchange rate. Each rate can further be included in a single comprehensive report for the seamless sharing and digesting of information. “Hospitality is undeniably a global industry where businesses must be able to manage and monitor the performance of their operations in different currencies, which if performed using unreliable manual methods, can lead to otherwise avoidable financial challenges and hardships,” said John Crutchfield, COO at ProfitSword. “Our new service offering leverages our team’s decades of data intelligence expertise to empower hoteliers with the ability to sidestep painstaking and time-consuming rate exchange processes which don’t just vary by country, but can also be influenced by the type of data being analyzed. Instead, organizations with a global footprint can now look forward to the complete rate exchange standardization of their performance reporting data with little to no effort on their part and with real-time insights that always point the way to optimal business success.” ProfitSword’s automated currency conversion enhancement further features the ability for hoteliers to apply exchange rates based on the latest international accounting standard rules. To ensure ultimate flexibility and ease-of-use, the solution also equips hoteliers with the ability to determine their own reporting currencies as well as options to convert property assets and liabilities into either local or international currencies for maximum business performance transparency.    

ProfitSword and Duetto Partner to Provide Hotels With Latest in Time-Saving Revenue and Performance Forecasting Accuracy

Duetto
4 weeks ago

ProfitSword, a premier developer of business intelligence and data integration software, is proud to announce the integration of its BI platform with Duetto, a leading innovator of advanced revenue management technology for the hospitality industry. Properties of any size and market segment type can now take advantage of this integration that eliminates the time-consuming process of compiling projected hotel performance data and instead ensures that users can instantly skip to making informed decisions that lead to maximized efficiency, profitability and market growth potential.  Key advantages of the integration include the ability for properties to automatically upload data pointing to a hotel’s projected revenue from the Duetto ScoreBoard application to the ProfitSword database. Analytics include estimated room occupancy and average daily rate by market segment, including groups or transient retail. Such data, while essential to a revenue manager’s ability to anticipate available revenue and determine business profitability, has long been associated with a laborious compiling process prone to human error. With such data easily accessible through Duetto and now able to be combined with the performance analytics generated by ProfitSword, hospitality professionals can effortlessly and instantly determine exactly how much revenue needs to go towards meeting expenses and other upcoming hotel needs. By integrating data from Duetto into ProfitSword’s forecasting and budgeting module, hoteliers can further streamline dataflows for a specific segment or account for enhanced forecast benchmarking and financial reporting accuracy. “We consistently hear from customers that they have significantly less resources available these days, which requires hotel staff to rely a little more heavily on technology than they have in the past. This is especially true when it comes to aggregating the substantial volume of data required to accurately determine a hotel’s overall health,” says Lloyd Biddle, Director of Enterprise Solutions, Duetto. “Feedback from Duetto customers indicates that one surefire way to save time and ensure financial reporting consistency is to leverage the integration between Duetto and ProfitSword to facilitate automated updates of budgets and forecasts from Duetto ScoreBoard to the ProfitSword BI dashboard. Duetto customers estimate an average of 2.5 hours saved per property per week. Thus, over the course of a year, average time savings would be equivalent to 162 days per year for a portfolio of 10 hotels. This automation enables hotel staff to focus on strategies to improve performance rather than just measuring it.” Via the integration, hoteliers can also determine which amenities and services generate the most revenue and demand. This ensures that hotel businesses can always maintain adequate inventory levels to meet guest expectations without unexpectedly cutting into profit margins. “Being able to instantly understand and predict financial performance in real-time is so central to the success a hotel’s development and growth strategy that many organizations simply accept the complexities and time-consumption as an unavoidable, yet necessary part of the planning process,” said Paul Bennie, Director Business Development at ProfitSword. “Customers who have already experienced the advantages of our integration with Duetto serve as proof that a more streamlined and time-efficient, yet always fully accurate alternative does indeed exist. We look forward to seeing even more customers take advantage of our integration to instead focus on the tasks and responsibilities that actually do lead to greater guest satisfaction, loyalty and revenue growth.”  

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BUSINESS INTELLIGENCE SOFTWARE Category Overview

What is business intelligence software?
Business Intelligence tools are designed exclusively for analysis; to provide fast and widespread access to accurate information and insight. Through dashboards, reports and analytics. users can explore their business – both historical performance and future activity. BI automates reporting, turning report producers into information consumers who can in turn analyze and apply their findings to influence business results. Business Intelligence is about gathering data from a variety of sources and then utilizing technology to serve information to decision-makers in ways that help them to understand where opportunities exist within their business.

For info on business intelligence trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Business Intelligence Software
How can business intelligence software improve profitability and efficiency?
Throughout the hotel industry, we suffer from a lack of critical, timely information on the most fundamental aspects of our business. We attempt to address this deficiency through manual reporting; printing reports from operational systems, keying numbers into spreadsheets and emailing files daily. This turns some of the industry’s brightest minds into simple report producers. BI automates, accelerates and enhances reporting, turning these report producers into information consumers who can analyze and apply their findings to take advantage of business opportunities while they still exist.
What are the most important features of business intelligence software?
  • Cloud Infrastructure: Ease of access to BI across devices. No expensive, lengthy implementation or physical on-site installation. 
  • Depth of Information: Ability to not only view statistics/figures, but to dive deeper into the data and understand what’s impacting those results. 
  • Data Management: Ability to manage & clean data to maintain data & reporting quality and accuracy. 
  • Forecast & Budget Support: Forecasting/Budgeting at the most granular level allows hotels to measure their performance on an ongoing basis to achieve their goals. 
  • Enterprise Level Reporting: Allowing users to view performance of multiple hotels using unified standards makes for easier reporting at an area or portfolio level.
Why KPIs can business intelligence software impact for my hotel?
  • Occupancy %: Using advanced Pace metrics, users can see areas of opportunity or concern well in advance and take action to optimize their hotel’s occupancy. 
  • ADR: Analyzing production across market segments, booking channels and source markets, users will be able to see their most and least profitable business, and adjust accordingly. 
  • TRevPAR: By analyzing the segments with the highest total net spend and determining when & where those guests are being displaced, users can optimize their mix to generate higher revenues across departments.


What is the typical pricing for business intelligence software?
BI Tool pricing typically includes an initial setup fee as well as an ongoing monthly subscription cost. The monthly cost can be dependent on the number of rooms/hotels using the tool and the tool may be offered at different price points with differing levels of features & complexity.
Vendors start as low as $2 and as high as $10/room per month, this range would offer the most basic BI solutions and reporting without predictive or self-service features.Hotels that are taking their first steps into BI would benefit from starting off with this kind of low cost solution.
Vendors in the high end of this range would offer the full range of predictive and self-service features available, as well as additional integrations with external sources. Hotels that are familiar with BI and looking to expand their capabilities and depth of knowledge would benefit the most from this type of solution.


How long does it usually take for a hotel to implement new business intelligence software?
1 to 2 weeks per hotel. No downtime required. Simple, quick setup process. Live and on-demand user training available. Depending on whether or not the hotel(s) have existing standardized hierarchies (market segments, channels, room classes) and IT resources (including other vendors) do not delay.

For info on business intelligence trends, questions that you should ask vendors and more download the 2020 Hoteliers Guide to Business Intelligence Software