The 2024 State of Hotel Guest Tech Report Unveils Key Trends Shaping the Future of Hospitality

In the age of ubiquitous technology, where our smartphones are extensions of our hands and AI assistants are at our beck and call, it's only natural that we expect the same level of digital integration in every aspect of our lives, including our travels. This report dives deep into the intersection of technology and hospitality, offering insights from a global survey of 402 recent hotel guests. With a margin of error of +/- 4.9% at the 95% confidence level, the findings reflect the current landscape and future trends of hotel technology.

Staying ahead of guest expectations requires a keen understanding of the latest technology trends. The 2025 State of Hotel Guest Tech Report sheds light on the shifting landscape, offering valuable insights into how technology is reshaping guest experiences and what it means for the future of hospitality. Below are some of the key findings from the report that underscore the growing importance of technology in modern hotel operations.

A Glimpse Into the Future of Hotel Technology

The report highlights several pivotal findings that are reshaping the landscape of modern hotel operations:

• 70% of Guests Find Chatbots Helpful for Simple Inquiries | Chatbots are becoming essential for automating routine tasks like Wi-Fi requests and room service orders, allowing hotel staff to focus on more complex guest needs.

• Millennials Are 57% More Likely to Be Influenced by Hotel Technology | Tech-savvy millennials expect features like mobile check-ins, digital room keys, and personalized in-app experiences, making them a crucial demographic for hotels to engage.

• 39% of Guests Would Use a Chatbot to Ask for the Wi-Fi Password | Quick access to essential information through integrated guest messaging systems is becoming a standard expectation.

• 48% of Guests Consider Online Reviews the Main Factor in Choosing a Hotel | Reputation management is more critical than ever, with online feedback heavily influencing booking decisions.

• Two-Thirds of Guests Have Privacy Concerns with Voice-Activated Devices | Addressing privacy issues with transparent data usage policies can build guest trust in voice-activated services.

• Almost Half of Guests Prefer to Check Out Using Their Smartphone | Mobile checkout solutions are becoming a key convenience feature, reducing wait times and enhancing guest satisfaction.

• 43% of Luxury Guests Expect Not to Wait in Lines | Contactless check-in solutions are essential for meeting the expectations of high-end travelers.

• 58% of Guests Believe AI Can Improve Their Hotel Stay | AI-driven platforms that anticipate guest needs and provide personalized recommendations are increasingly valued.

• Luxury Hotel Guests Are More Open to Receiving Geolocated Marketing Offers | Geolocation marketing tools are proving effective in enhancing guest experiences with targeted promotions.

• Nearly Half of Guests Use Technology Other Than the Phone to Order Room Service | Digital room service platforms that streamline the ordering process are gaining popularity.

• 35% of Gen Z Guests Believe Wi-Fi Speed Is More Important Than Bed Comfort | High-speed Wi-Fi and reliable connectivity are top priorities for this tech-dependent generation.

• Luxury Guests Are More Frustrated by Hidden Hotel Fees | Transparent billing and pricing software is critical in reducing guest dissatisfaction and building trust.

Essential Insights for Hoteliers and Industry Stakeholders

The 2024 State of Hotel Guest Tech Report is an invaluable resource for hoteliers, providing actionable insights into the latest trends that will define the industry’s future. As technology continues to evolve, staying ahead of guest expectations is not just a competitive advantage but a necessity. This report offers a roadmap for integrating technology in ways that enhance guest satisfaction, improve operational efficiency, and drive long-term success.

Don’t Miss Out—Download the Full Report Today

Journalists and bloggers are encouraged to explore these compelling statistics and use them to inform their coverage of the evolving hospitality landscape. The full report is available for download, offering an in-depth look at the data and trends that are poised to shape the future of hotel technology.