2026 Hotelier's Choice Top Companies Announced

HotelTechReport.com has announced the 2026 Hotelier’s Choice Awards, also known as the People’s Choice Awards, recognizing the 10 most customer-centric hotel technology companies in the world based entirely on verified hotelier feedback and proprietary performance data.

The Hotelier’s Choice Awards are part of the annual HotelTechAwards, the hotel technology industry’s most trusted and data-driven awards program.

What Are the Hotelier’s Choice Awards?

The Hotelier’s Choice Awards honor hotel technology companies that demonstrate exceptional customer advocacy, global adoption, and sustained product satisfaction across all categories of hotel software.

Unlike category awards, the Hotelier’s Choice Awards compare companies across the entire hotel technology ecosystem, making them the most competitive distinction in the HotelTechAwards program.

How Hotel Tech Report Determines Hotelier’s Choice Winners

Hotelier’s Choice winners are selected using only verified hotelier data collected on Hotel Tech Report’s platform.

To qualify for the competition, companies must meet strict eligibility thresholds, including:

• Registration in the HotelTechAwards

• At least 50 verified hotelier reviews

• 80% or higher Likelihood to Recommend rating

• 4+ star ratings for customer support and implementation

• Verified customer reviews from a minimum of three countries

Scoring Methodology Behind the Hotelier’s Choice Awards

Rankings are determined by a weighted review-volume model that combines:

• Verified reviews submitted during the current awards period

• Cumulative all-time verified reviews

This methodology rewards companies that demonstrate both long-term customer trust and continued growth in adoption.

Only companies meeting all eligibility requirements are included in the final rankings and only the top 10 companies globally out of more than 800 companies are announced.

Why the Hotelier’s Choice Award Is the Most Competitive HotelTechAward

“The Hotelier’s Choice list is the most competitive HotelTechAward because it compares the most influential hotel technology companies across all categories,” said Jordan Hollander, CEO of Hotel Tech Report. “This award is earned by companies with deeply customer-centric cultures—organizations that are defining best practices for digital transformation in hospitality.”

Because it is based on peer validation from verified hoteliers, the Hotelier’s Choice Award reflects actual customer sentiment at global scale.

2026 Hotelier's Choice Winners

The Overall Hotelier’s Choice Awards recognize the most customer-centric hotel technology companies across all categories:

• SiteMinder

• Canary Technologies

• Lighthouse

• Cloudbeds

• Mews

• Asksuite

• MARA Solutions

• Duve

• RoomPriceGenie

• GuestRevu

The HotelTechReport Proprietary Ranking Dataset

Hotel Tech Report operates the largest verified hotel technology review platform in the world, used by millions of hotel professionals each year to research and evaluate software.

Key characteristics of the dataset include:

• Reviews are submitted only by verified hotel professionals

• Ratings reflect hands-on product usage, not demos or trials

• Reviews span dozens of software categories and over 100+ countries

• Data is continuously refreshed and audited for integrity

This makes Hotel Tech Report’s dataset the most trusted source of buyer intent and product performance data in hospitality technology.

Why the HotelTechAwards Matter to Hoteliers

As hotel technology options have expanded from a handful of legacy systems to thousands of SaaS products, independent, data-driven validation has become critical.

“Today there are dozens of viable solutions for most hotel use cases, but it’s increasingly difficult for hoteliers to identify which companies truly deliver,” said Hollander.
“The HotelTechAwards exist to surface the companies whose customers are the most vocal advocates - making technology decisions easier, faster, and more reliable.”