The Guestbook
4.8 (175 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jaime, Gautier, Carrie + 4 more experts recommend The Guestbook
Read RecommendationsThe Guestbook
Ranked 1 (out of 16) in Loyalty Programs for Independents
2024 Winner
Hotel Software
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 2.5 million+ registered members.
96% recommended by 151 hotels
Lotte New York Palace, Original Group, YOTEL Group & 148 others
What is The Guestbook?
Founded in 2014 | Headquarters in Las Vegas (United States) | 45 employees
The Guestbook is a rewards-based direct booking platform designed specifically for the hospitality industry. It enhances direct bookings and fosters guest loyalty through a comprehensive rewards system. The platform seamlessly integrates with hotel booking engines, offering guests three flexible redemption options: 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward for future stays at participating hotels. This incentivizes guests to book directly with hotels rather than through OTAs, leading to significant revenue boosts for hoteliers and reduced commission costs. The Guestbook fits effortlessly into existing hotel operations, providing a valuable tool to build lasting guest relationships and improve profitability.
Capabilities
Explore Hotels
Explore Hotels
Property listings searchable by over 2.5 million Guestbook Members. We send users to your hotel's booking engine to book direct.
Booking Engine Integration
Booking Engine Integration
With support for 65+ booking engines, easily inject the power of Cash Rewards into your existing site for an immediate boost to direct bookings.
Member Account Dashboards
Member Account Dashboards
Guestbook Members can track reservations and view their available rewards balance from each eligible stay.
Member Redemption Portal
Member Redemption Portal
Points are confusing. Cash Back is easy. Redeeming Cash Back is even easier. Members can cash out directly to their PayPal account, redeem from a large selection of gift card options, or save up at 3x value to spend towards a future stay at another Guestbook Collection Hotel.
Member Deals
Member Deals
Guestbook Collection Hotels may offer private Member Only Deals and increase marketing exposure to over 2.5 million loyal Guestbook members.
Features
Points & Redemption
4/5 features
Loyalty Program Customization
4/5 features
Other
2/2 features
Available Add-ons & Modules
The Guestbook Extension
Direct Booking Tools
A browser extension to help members automatically earn cash rewards at 1,000s of hotel's world-wide. With your hotel as part of The Guestbook Collection, we'll convince users shopping on popular hotel booking sites to book on brand.com instead.
The Guestbook Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 16) and the #18 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Guestbook Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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The Guestbook Case Studies
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
Vienna (Austria)
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
Boise (United States of America)
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
Dallas (United States of America)
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
Paris (France)
The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook
Dallas (United States of America)
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
Anaheim (United States of America)
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
Las Vegas (United States of America)
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
Orlando (United States of America)
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
El Cajon (United States of America)
YOTEL grows direct bookings and rewards loyal guests
Boston (United States of America)
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
Lake Havasu City (United States of America)
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
New York (United States of America)
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
Jacksonville (United States of America)
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
Toronto (Canada)
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
New York City (United States of America)
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
References
"The Guestbook has been a great partner in helping us convert more direct bookings."
Gilberto Samano
eCommerce Mangerle @
Haven Riviera Cancún
"The Guestbook has been a great tool to help us convert our guests to booking direct."
Bill Muench
Asset Manager @
Arabella Hotel Sedona
"The Guestbook has been a great partner helping us convert more direct bookings."
Mia Fox
Marketing Manager @
Ethos Hotel & Caffè
"Even though we are a small 39-room property, the team at The Guestbook always makes us feel like we are their biggest, most important partner! Partnering with The Guestbook has been a game-changer for us. Their platform has boosted our direct bookings and delighted our guests with fantastic rewards. The loyalty program keeps our guests returning time and again. We are thrilled with the outcomes and our collaboration with The Guestbook!"
Erika Sather-Smith
Operations Manager @
Modern Hotel
"The solution offered is both simple and seamless, designed to attract and reward our new and returning luxury guests effortlessly with impressive results."
Karen Gameros
Sales Manager @
Hotel West End
"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."
Alexis Shreffler
Area Director of Revenue Strategy @
Aimbridge Hospitality
"We saw an immediate shift in business by partnering with The Guestbook within the first 30 days."
Michael Moreno
General Manager @
Alexis Park Resort
"We have been exceptionally pleased with the immediate shift of business from OTA's to direct channels within the first 30 days."
Marco Manzie Jr.
Vice President of Business Development @
Paramount Hospitality Management
"The Guestbook has been pivotal for increasing our direct reservations and growing the loyalty of our guests, and continue to be a key part of our long-term direct strategy."
Augustin Cacot
VP of Demand @
"As an independent hotel collection, we pride ourselves on overdelivering on guest service and amenities. But we lacked a mechanism to match (or beat) OTA member perks and branded hotel loyalty programs. The Guestbook provided us with that tool. It satisfies guest expectations, drives direct reservations, and fits friction-free into our operations."
Stacy Warner
VP of Revenue Strategy @
Eat.Drink.Sleep
"Partnering with The Guestbook has been highly effective in boosting our direct bookings."
Johanna Vargas
Yield Manager @
San Carlos Hotel
"Our strategic partnership with The Guestbook has enhanced our direct booking conversion while creating memorable experiences for our guests."
James Bradshow
Director of Revenue Management @
RBH Hospitality Management
"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests."
Don MacCorquodale
Director of Sales and Revenue Management @
One King West Hotel & Residence
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is you always have the support you need from their team. This is a pivotal partnership for us."
Derek Brewster
Regional Director of Revenue Management, Americas @
Lotte New York Palace
"One of the greatest tools we incorporated in several years!"
José Jaime Lorenzo
Chief Commercial Officer - Hotel Business @
Grupo Posadas, S.A.B. de CV
"We could not be happier wit the impact that The Guestbook has made on our direct bookings."
Fred Anderson
Owner @
Ashbrooke Hotel
"Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average daily rate."
Jovan Savic
Head of eCommerce & Online Marketing @
ARCOTEL Hotels
"Implementing the Guestbook has been great for our numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook operates in the backend. Once a guest signs up, the Guestbook takes care of all of the operational work."
Cindy Kim
Director of Revenue Management @
The Wick, Hudson, a Tribute Portfolio Hotel
"We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster loyalty."
Eumi Koh
Assistant General Manager @
The London West Hollywood at Beverly Hills
Featured Customers
Popularity by Segment
Size
8 | X-Small (1-9 room)
7 | Small (10-24 room)
36 | Medium (25-74 room)
58 | Large (75-199 room)
71 | X-Large (200+ room)
Country
106 | United States of America
24 | Mexico
9 | Canada
8 | United Kingdom
4 | Malaysia
3 | Saint Lucia
2 | Virgin Islands, U.S.
2 | Singapore
2 | United Arab Emirates
1 | Sierra Leone
1 | Thailand
1 | Croatia
1 | France
1 | Saint Martin (French part)
1 | Namibia
1 | Austria
1 | Panama
1 | Puerto Rico
1 | Turkey
1 | China
1 | Costa Rica
Type
94 | Boutiques
85 | Resorts
67 | Luxury Hotels
58 | City Center Hotels
39 | Branded Hotels
35 | Bed & Breakfast & Inns
35 | Limited Service & Budget Hotels
30 | Airport/Conference Hotels
14 | Extended Stay & Serviced Apartments
12 | Casinos
7 | Hostels
7 | RV Parks & Campgrounds
7 | Vacation Rentals & Villas
2 | Motels
Region
139 | North America
11 | Europe
8 | Asia Pacific
7 | Central America
3 | Middle East
2 | South America
2 | Africa
Category
175 | Loyalty Programs for Independents
116 | Direct Booking Tools
More Products by The Guestbook
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like The Guest Book's comprehensive rewards system that enhances direct bookings and fosters guest loyalty. The rewards program integrates seamlessly with hotel booking engines, offering cash-back rewards that attract and retain guests. Many users reported significant revenue boosts and reduced OTA commissions due to increased direct bookings. However, there are concerns about forfeited rewards fees, the need for more automated processes, and customizable promotional tools to better cater to different hotel needs.
AI-generated from the text of customer reviews
Looking for specific info?
10
Great solution for Independent hotels.
Director of Revenue Management from 100 to 199 room Airport/Conference Hotel in Vancouver (United States of America)
Verified
4 days ago
The loyalty side, Guestbook offers a flexible points system that lets guests choose how they want to use their rewards—whether that's cash back, donations, or credits for future stays. It's a solid option for independent hotels looking to increase direct bookings and build guest loyalty without being locked into a rigid program.
United States of America
United States of America
Director of Revenue Management
Large Hotel
10
Review invoice at first time
Accounting Manager from 200 to 499 room Bed & Breakfast & Inn in Macau (China)
Verified
4 days ago
Quick response, provide a prompt service, solve issue effectively. Firstly, not sure how to get information from extranet, through a well communication in email and know how to use it.
China
China
Accounting Manager
X-Large Hotel
10
Firstly, they are so supportive and helpfull
SALES & RESERVATION EXECUTIVE from 25-49 room Boutique in (Turkey)
Verified
4 days ago
Firstly, they are so supportive and helpfull, thanks to their attitude, we get more change to welcome more guests and regarding to price comparison, it is pretty well for us to taking under our control them. This vendor's best side for us is getting more benefits at our bookings. They are totally making amazing and great job.
Turkey
Turkey
SALES & RESERVATION EXECUTIVE
Medium Hotel
10
Transforming Guest Loyalty into Revenue Gold
Head of eCommerce & Online Marketing from 200 to 499 room Branded Hotel in Vienna (Austria)
Verified
4 days ago
Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average
daily rate.
Austria
Austria
Head of eCommerce & Online Marketing
X-Large Hotel
9
Great Partnership
Marketing from 50-74 room Resort in Grand-Case (Saint Martin (French part))
Verified
4 days ago
Great incentive to encourage guests to book direct without undercutting our partners, by offering rewards rather than a discount. With technology nowadays, being in touch with a human is more and more difficult, though this has always been very important to us. I can't express enough how much I appreciate them being always available and in...
Saint Martin (French part)
Saint Martin (French part)
Marketing
Medium Hotel
10
Great Program
Hotel Manager from 50-74 room Bed & Breakfast & Inn in Ponce (Puerto Rico)
Verified
5 days ago
The Guestbook is helping us get more direct bookings and increasing the loyalty in our guests. We like the flexibility of the rewards that out guests get. The process of approving reservations its user friendly and they have great costumer service.
Puerto Rico
Puerto Rico
Hotel Manager
Medium Hotel
10
Direct Bookings & Loyalty!
Guest Services Manager from 100 to 199 room Bed & Breakfast & Inn in Lake Havasu City (United States of America)
Verified
5 days ago
Guestbook has been easy to use and has helped with conversion of repeat guests & direct bookings. We enjoy the loyalty we receive.
United States of America
United States of America
Guest Services Manager
Large Hotel
8
Security at its best
Dir of Finance from 50-74 room Boutique in Manitou Springs (United States of America)
Verified
5 days ago
- Timely interactions with guests- Secure credit card information - Guest confidence - Variety of services and the ability to customize
United States of America
United States of America
Dir of Finance
Medium Hotel
7
Boosting Loyalty and Direct Bookings with Guestbook Rewards.
Guest Services Manager from 200 to 499 room Bed & Breakfast & Inn in Winnipeg (Canada)
Verified
5 days ago
Increased Direct Bookings. Guest Loyalty, Offers guests cash back, gift cards, or donations to charities, fostering repeat business and loyalty. Sets our hotel apart by offering an added incentive that other properties may not. Gives guests more value for their stay, leading to higher satisfaction and better reviews. By encouraging direct b...
Canada
Canada
Guest Services Manager
X-Large Hotel
9
A nice tool for independent hotels
director de hotel from 25-49 room City Center Hotel in Texcoco de Mora (Mexico)
Verified
5 days ago
You can have the same tools as the big chains at a very low cost. It allows you to have a members' club without having to make large investments in technology.
Mexico
Mexico
director de hotel
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Guestbooks cash back conversion technology is incredible and provides a seamless experience for those who use it. It makes it very simple for hoteliers to keep guest coming back and convert them quicker, making them more sticky and loyal to the hotel website in the future.
Showing all answers to: "What does this product or service do well?"
The Guestbooks cash back conversion technology is incredible and provides a seamless experience for those who use it. It makes it very simple for hoteliers to keep guest coming back and convert them quicker, making them more sticky and loyal to the hotel website in the future.
Partnering with The Guestbook has been phenomenal. From the team that works behind the scenes making sure they can provide users with the best value when booking hotels around the world to the ease of use of their loyalty program. The various options given to guests between cash back, cash for a cause or cash forward give flexibility to all kind of travelers.
The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out program enables Independents to stay in the game.
The Guest Book is a great platform that enables independent hotels and groups to offer loyalty to guests, allowing them to compete with large chains. Additionally, they do a great job in marketing hotels to drive direct traffic.
A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property.
Question:
What differentiates this product or service from the competition?
Answer:
The Guestbook has a vast array of products amongst its core that not only allow for reward integration, but also for business oversight, guest attraction and conversion, and best in class customer support.
Showing all answers to: "What differentiates this product or service from the competition?"
The Guestbook has a vast array of products amongst its core that not only allow for reward integration, but also for business oversight, guest attraction and conversion, and best in class customer support.
The cash back option is a huge differentiator from larger hotel chains and other loyalty programs. It is a unique feature that offers independent hotels tremendous value. The Guestbook booking platform is also a very cool way to browse hundreds of hotels they work with.
Great way for Independents to incentivize Direct Bookings. Everything I have seen so far is innovative and easy to implement. The team is also great to work with. Very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again
The Guest Book is a bridge between direct guests and their hotels. They are able to engage with guests at varying parts of the guest journey and enables hotels to easily. customise and add promotions.
The offering is simple to understand, it allows hoteliers the ability to attract new guests by making your property stand out. You then can convince the customer to book through the offer and then retain them.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Always be open to a conversation. There are many products and software that do not jump to the top of mind when running a hotel, but this certainly deserves at the very least a conversation. This is a great addition to any hotel's tech stack.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Always be open to a conversation. There are many products and software that do not jump to the top of mind when running a hotel, but this certainly deserves at the very least a conversation. This is a great addition to any hotel's tech stack.
I would highly recommend a hotel partner implementing Guestbook into their booking flow. The various rewards offered make this product a great addition for guests. It's a great additional incentive for guests to book on the hotel website and a great way for hotels to drive additional business.
The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out program enables Independents to stay in the game.
When selecting any type of service or software to enhance your guest journey or tech stack, it's worth spending the time to speak with their existing users, and understand their experience. In this case, you won't be disappointed!
A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property. It allows hoteliers the ability to attract new guests by making your property stand out. You then can convince the customer to book through the offer and then retain them. Some other loyalty offerings aren't as simple as The Guestbooks and their offerings are gimmiky in my mind.
Recommended by
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@
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Jaime Rivera
Partnership Manager
@
Mews
Gautier Colin
VP, Partnerships
@
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Carrie Ell
Sr. Market Director
@
The Hotels Network
James Bishop
Senior Director, Global Ecosystem
@
SiteMinder
Mark Oliver
Vice President, Business Development
@
GCommerce Solutions
Will Darrah
VP of Sales North America
@
Amadeus
William Darrah
Vice President
@
Amadeus Hospitality Americas
Are you a consultant or vendor that recommends The Guestbook?
Leave a recommendation
Posts
The Guestbook
2 months ago
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
The Guestbook
3 months ago
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
The Guestbook
4 months ago
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
The Guestbook
4 months ago
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
The Guestbook
4 months ago
The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook
The Guestbook
4 months ago
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
The Guestbook
5 months ago
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
The Guestbook
6 months ago
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
6 months ago
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
The Guestbook
6 months ago
YOTEL grows direct bookings and rewards loyal guests
The Guestbook
8 months ago
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
The Guestbook
8 months ago
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
The Guestbook
8 months ago
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
9 months ago
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
The Guestbook
11 months ago
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
The Guestbook
1 year ago
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
The Guestbook
1 year ago
Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings
The Guestbook Integrations
Need help with an integration?
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Support
Verified Support
The Guestbook has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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