The Guestbook

4.8 (230 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Jaime, Gautier, Carrie + 4 more experts recommend The Guestbook

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The Guestbook

4.8 (230 REVIEWS)

Ranked 1 (out of 16) in Loyalty Programs for Independents

2025 Winner Hotel Software

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Guestbook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Guestbook for its role in enhancing direct bookings and loyalty. The platform’s ease of integration and innovative loyalty rewards, such as cashbacks, are highly appreciated, with significant improvements in conversion rates and revenue. Users note the positive impact on repeat guest business and reduced reliance on OTAs, which helps maintain revenue and customer loyalty. While it delivers automation and efficiency, some reviewers highlight the need for more robust reporting tools and branding flexibility.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Lotte New York Palace, Original Group, YOTEL Group & 191 others

Read their reviews

What Types of Hotels The Guestbook is Popular For

Size

6 | X-Small (1-9 room)

8 | Small (10-24 room)

46 | Mid-Sized (25-74 room)

82 | Large (75-199 room)

91 | X-Large (200+ room)

Country

129 | United States of America

25 | Mexico

15 | Canada

10 | United Kingdom

4 | Malaysia

3 | Saint Lucia

3 | Thailand

2 | Australia

2 | China

2 | Turkey

2 | Hungary

2 | Dominican Republic

2 | Saint Martin (French part)

2 | Switzerland

2 | Singapore

2 | Portugal

2 | Virgin Islands, U.S.

1 | Denmark

1 | Greece

1 | India

1 | Maldives

1 | Netherlands

1 | Costa Rica

1 | Macau

1 | Puerto Rico

1 | Spain

1 | Panama

1 | Austria

1 | Namibia

1 | United Arab Emirates

1 | France

1 | Croatia

1 | Sierra Leone

Type

129 | Boutiques

104 | Resorts

93 | Luxury Hotels

73 | City Center Hotels

55 | Bed & Breakfast & Inns

52 | Airport/Conference Hotels

47 | Branded Hotels

45 | Limited Service & Budget Hotels

18 | Extended Stay & Serviced Apartments

15 | Casinos

11 | Hostels

8 | Vacation Rentals & Villas

7 | RV Parks & Campgrounds

2 | Motels

Region

169 | North America

23 | Europe

14 | Asia Pacific

10 | Central America

3 | Middle East

2 | Oceania

2 | South America

2 | Africa

Category

230 | Loyalty Programs for Independents

154 | Direct Booking Tools

What is The Guestbook?

Founded in 2014 | Headquarters in Las Vegas (United States) | 45 employees
The Guestbook is a rewards-based direct booking platform designed specifically for the hospitality industry. It enhances direct bookings and fosters guest loyalty through a comprehensive rewards system. The platform seamlessly integrates with hotel booking engines, offering guests three flexible redemption options: 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward for future stays at participating hotels. This incentivizes guests to book directly with hotels rather than through OTAs, leading to significant revenue boosts for hoteliers and reduced commission costs. The Guestbook fits effortlessly into existing hotel operations, providing a valuable tool to build lasting guest relationships and improve profitability.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Guestbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Guestbook

FAQs

Capabilities

Explore Hotels

Booking Engine Integration

Member Account Dashboards

Member Redemption Portal

Member Deals

Features

Points & Redemption

4/5 features

Loyalty Program Customization

4/5 features

Other

2/2 features

Available Add-ons & Modules

The Guestbook Extension

Direct Booking Tools
A browser extension to help members automatically earn cash rewards at 60,000 hotel's world-wide. With your hotel as part of The Guestbook Collection, we'll convince users shopping on popular hotel booking sites to book on brand.com instead.

INCLUDED

The Guestbook Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 16) and the #52 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Guestbook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

The Guestbook Average The Guestbook

Get an Instant Price Estimate

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18

Success Stories

19

References

56

Featured Customers

The Guestbook Case Studies

profile-carrusel-screenshot

Inspiring Returns and Lasting Impressions at Abode Hotels

Canberra (Australia)

profile-carrusel-screenshot

Turning Guest Engagement into Unprecedented Revenue Gains

Atlanta (United States of America)

profile-carrusel-screenshot

ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

Vienna (Austria)

profile-carrusel-screenshot

Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States of America)

profile-carrusel-screenshot

CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States of America)

profile-carrusel-screenshot

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)

profile-carrusel-screenshot

The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook

Dallas (United States of America)

profile-carrusel-screenshot

Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States of America)

profile-carrusel-screenshot

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States of America)

profile-carrusel-screenshot

Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States of America)

profile-carrusel-screenshot

By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

El Cajon (United States of America)

profile-carrusel-screenshot

YOTEL grows direct bookings and rewards loyal guests

Boston (United States of America)

profile-carrusel-screenshot

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States of America)

profile-carrusel-screenshot

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York (United States of America)

profile-carrusel-screenshot

RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

Jacksonville (United States of America)

profile-carrusel-screenshot

One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.

Toronto (Canada)

profile-carrusel-screenshot

Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.

New York City (United States of America)

profile-carrusel-screenshot

Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

More Products by The Guestbook

https://ucarecdn.com/b21ce219-b85c-46c5-9e78-473dfda9e1e8/-/crop/709x443/0,166/-/preview/
https://ucarecdn.com/9ee9250d-3cae-48c2-8a6a-884ee8978f66/-/crop/709x443/0,166/-/preview/

The Guestbook Reviews

Hotelier Rating

Excellent
216
Very Good
13
Average
4
Poor
2
Terrible
1

Property Size

  • X-Small (6)
  • Small (8)
  • Mid-Sized (46)
  • Large (82)
  • X-Large (91)

Country

  • United States of America
    United States of America
    (129)
  • Mexico
    Mexico
    (25)
  • Canada
    Canada
    (15)
  • United Kingdom
    United Kingdom
    (10)
  • Malaysia
    Malaysia
    (4)
  • Saint Lucia
    Saint Lucia
    (3)
  • Thailand
    Thailand
    (3)
  • Australia
    Australia
    (2)
  • China
    China
    (2)
  • Turkey
    Turkey
    (2)
  • Hungary
    Hungary
    (2)
  • Dominican Republic
    Dominican Republic
    (2)
  • Saint Martin (French part)
    Saint Martin (French part)
    (2)
  • Switzerland
    Switzerland
    (2)
  • Singapore
    Singapore
    (2)
  • Portugal
    Portugal
    (2)
  • Virgin Islands, U.S.
    Virgin Islands, U.S.
    (2)
  • Denmark
    Denmark
    (1)
  • Greece
    Greece
    (1)
  • India
    India
    (1)
  • Maldives
    Maldives
    (1)
  • Netherlands
    Netherlands
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Macau
    Macau
    (1)
  • Puerto Rico
    Puerto Rico
    (1)
  • Spain
    Spain
    (1)
  • Panama
    Panama
    (1)
  • Austria
    Austria
    (1)
  • Namibia
    Namibia
    (1)
  • United Arab Emirates
    United Arab Emirates
    (1)
  • France
    France
    (1)
  • Croatia
    Croatia
    (1)
  • Sierra Leone
    Sierra Leone
    (1)

Region

  • North America
    North America
    (169)
  • Europe
    Europe
    (23)
  • Asia Pacific
    Asia Pacific
    (14)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (3)
  • South America
    South America
    (2)
  • Central America
    Central America
    (10)
  • Africa
    Africa
    (2)
10

Inspiring Returns and Lasting Impressions at Abode Hotels

Director of Revenue, Distribution and Central Reservations from 50-74 room Airport/Conference Hotel in Canberra (Australia)

Verified
4 months ago
As a hotel management company with nine hotels, running a loyalty program can be daunting and expensive. After researching various options, we came across Guest Book Rewards. We decided to trial the Guest Book Rewards system at a few of our properties. The response was positively received from our valued guests, and far ahead of our expecta...
Country Australia
Director of Revenue, Distribution and Central Reservations
Mid-Sized Hotel
10

Great for Independent Hotels

Marketing from 100 to 199 room Bed & Breakfast & Inn in Newport (United States of America)

Verified
6 months ago
Loyalty program was easy to understand & implement. Integration team very helpful. Increased value to guests, encouraging them to book direct.
Country United States of America
Marketing
Large Hotel
10

Program Overview

Director of Sales & Marketing from 200 to 499 room Boutique in City of Industry (United States of America)

Verified
6 months ago
Guestbook overall is a great program to be part of. It's easy to understand and work with. Guests like the fact that they can earn dollars towards their next stay or for redemption.
Country United States of America
Director of Sales & Marketing
X-Large Hotel
10

The Guestbook - best loyalty program

media planner from 200 to 499 room Boutique in Schiphol (Netherlands)

Verified
6 months ago
Easy service, clear loyalty understanding. The Guestbook loyalty program offers cash rewards or charitable donations for direct bookings, encouraging repeat stays and fostering customer loyalty.
Country Netherlands
media planner
X-Large Hotel
10

Manageable

Sales & Marketing Manager from 100 to 199 room Boutique in Cupecoy Bay (Caribbean)

Verified
6 months ago
The tool is manageable and if there are questions, the Team is cooperative and accommodating. There is flexibility if needed.
Country Caribbean
Sales & Marketing Manager
Large Hotel
10

Integrated Resort Usage

General Manager from 500+ room Bed & Breakfast & Inn in Las Vegas (United States of America)

Verified
6 months ago
We have been utilizing Guestbook for seven years now. When we started utilizing them direct book was roughly 17% of our market segment and we have been able to grow direct bookings to 25% through a strategy that heavily utilizes the guestbook loyalty program. During the seven years we have utilized them, we have had very few to no guest iss...
Country United States of America
General Manager
X-Large Hotel
10

Outstanding Loyalty Program for Independent Hotels

E-commerce Manager from 200 to 499 room Boutique in Cancun (Mexico)

Verified
7 months ago
We have had an exceptional experience working with this loyalty program provider. Their platform is user-friendly, easy to implement, and the team is professional, responsive, and always willing to go the extra mile to ensure our needs are met. We highly recommend their services to any independent hotel looking to offer rewards to their cus...
Country Mexico
E-commerce Manager
X-Large Hotel
9

Efficient Tools for Direct Booking and Loyalty Program

Revenue Manager from 100 to 199 room Boutique in Porto (Portugal)

Verified
7 months ago
In my opinion, the best features of The Guestbook are its ability to boost direct bookings through cash rewards and credit, motivating guests to book directly with independent hotels.
Country Portugal
Revenue Manager
Large Hotel
10

Recommended

Front Office Manager from 100 to 199 room Boutique in Porto (Portugal)

Verified
7 months ago
The simplicity of the entire process which turns out to be very helpfull and easygoing. This translate in a great workflow for the Hotel.
Country Portugal
Front Office Manager
Large Hotel
10

Wonderful program & even better support team!

Hotel manager from 200 to 499 room Bed & Breakfast & Inn in Atlanta (United States of America)

Verified
8 months ago
The Guest Book program allows our independent hotel to ofer a great program to build loyalty with our guests. Both guest and the team members enjoy the program.
Country United States of America
Hotel manager
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 23

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Guestbooks cash back conversion technology is incredible and provides a seamless experience for those who use it. It makes it very simple for hoteliers to keep guest coming back and convert them quicker, making them more sticky and loyal to the hotel website in the future.

Question:

What differentiates this product or service from the competition?

Answer:

The Guestbook has a vast array of products amongst its core that not only allow for reward integration, but also for business oversight, guest attraction and conversion, and best in class customer support.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Always be open to a conversation. There are many products and software that do not jump to the top of mind when running a hotel, but this certainly deserves at the very least a conversation. This is a great addition to any hotel's tech stack.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 4 recommend
Recommended by
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Jaime Rivera Partnership Manager @ Mews
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Gautier Colin VP, Partnerships @ Selfbook
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Carrie Ell Sr. Market Director @ The Hotels Network
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James Bishop Senior Director, Global Ecosystem @ SiteMinder
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Mark Oliver Vice President, Business Development @ GCommerce Solutions
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Jaime Rivera Partnership Manager @ Mews
RecommendationAvatar
Gautier Colin VP, Partnerships @ Selfbook
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Carrie Ell Sr. Market Director @ The Hotels Network
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James Bishop Senior Director, Global Ecosystem @ SiteMinder
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Mark Oliver Vice President, Business Development @ GCommerce Solutions
RecommendationAvatar
Will Darrah VP of Sales North America @ Amadeus
RecommendationAvatar
William Darrah Vice President @ Amadeus Hospitality Americas
Are you a consultant or vendor that recommends The Guestbook? Leave a recommendation

News

logo

The Guestbook

3 months ago

Inspiring Returns and Lasting Impressions at Abode Hotels

post image
logo

The Guestbook

4 months ago

Turning Guest Engagement into Unprecedented Revenue Gains

post image
logo

The Guestbook

10 months ago

ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold

post image
logo

The Guestbook

1 year ago

Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

post image
logo

The Guestbook

1 year ago

CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

post image
logo

The Guestbook

1 year ago

The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

post image
logo

The Guestbook

1 year ago

The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook

post image
logo

The Guestbook

1 year ago

Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

post image
logo

The Guestbook

1 year ago

Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

post image
logo

The Guestbook

1 year ago

Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

post image
logo

The Guestbook

1 year ago

By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.

post image
logo

The Guestbook

1 year ago

YOTEL grows direct bookings and rewards loyal guests

post image
logo

The Guestbook

1 year ago

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

post image
logo

The Guestbook

1 year ago

The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

post image
logo

The Guestbook

1 year ago

RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback

post image
logo

The Guestbook

1 year ago

One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.

post image
logo

The Guestbook

1 year ago

Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.

post image
logo

The Guestbook

1 year ago

Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

post image
logo

The Guestbook

2 years ago

Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings

post image

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Support

Verified Support

The Guestbook has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Responsiveness

Excellent

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