Ratings Snapshot

Certificate of Excellence

Read 119 reviews

#1 Popularity index

HT SCORE

100 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 15 in Loyalty Programs for Independents

Ease of Use

4.9/5

ROI

4.8/5

Implementation

4.8/5

Customer Support

4.9/5

The Guestbook’s customer support processes haven’t yet been verified by Hotel Tech Report.

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The Guestbook Overview

With over 2 millions registered members and more than 750 partner hotels and resorts across 70+ countries, The Guestbook is at the forefront of independent travel innovation. Our company was founded on the belief that a direct relationship between hoteliers and their guests is more rewarding for everyone. Our cash back rewards program gives guests the freedom of three redemption options: 5% Cash B...

About The Guestbook View website

Founded in 2013 | Headquarters in West Hollywood United States | 45 employees

The Guestbook partners with independent hotels to increase net revenue through the power of cash back rewards.

Other Products by The Guestbook

The Guestbook: Cash Rewards Suite in Direct Booking Tools

1/2

Integrates with

Booking Engine
Property Management Systems
Hotel CRM & Email Marketing

Browse integrations (29 verified)

What customers love about The Guestbook

97% recommend

Director of Sales, Marketing & Revenue

When evaluating a rewards program platform for our portfolio, we chose The Guestbook over others for a variety of reasons. The ease of use for our customers was one of the main keys. With so much information available an...

Director of Revenue Management

As an independent oceanfront beach resort, we are always seeking points of difference to stand out amongst the competition. We recently completed set up and initiation of the Guestbook Loyalty Program for Independents a...

VP of Hotel Marketing & Distribution

-Seamless integration and easy onboarding process -Flexible reward program to let guests redeem in three ways -Great way to drive direct bookings

Director of Sales & Revenue

Since joining the Guestbook, direct bookings have increased considerably. Guests always let us know they love the flexibility of a loyalty program that can either give you cash directly or use toward another stay. This i...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property.

by Mark Oliver (GCommerce Solutions) on October 13, 2022

See more answers (4)

Showing all answers to: "What does this product or service do well?"

Carrie Ell Sr. Market Director @ The Hotels Network

September 16, 2022, Carrie heard from clients about the

The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out ...

James Bishop Senior Director, Global Ecosystem @ SiteMinder

October 15, 2021, James heard from clients about the

The Guest Book is a great platform that enables independent hotels and groups to offer loyalty to guests, allowing them to compete with large chains. Additionally, they do a great job in marketing hotels to drive direct traffic.

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

The Guestbook brings an innovative, forward-thinking, loyalty program to the hospitality industry. By creating the network effect, binding independent hotels together under one program, this strengthens the direct booking offering creating immense value for gu...

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

The Guestbook brings an innovative, forward-thinking, loyalty program to the hospitality industry. By creating the network effect, binding independent hotels together under one program, this strengthens the direct booking offering creating immense value for gu...

Question:

What differentiates this product or service from the competition?

Answer:

The offering is simple to understand, it allows hoteliers the ability to attract new guests by making your property stand out. You then can convince the customer to book through the offer and then retain them.

by Mark Oliver (GCommerce Solutions) on October 13, 2022

See more answers (4)

Showing all answers to: "What differentiates this product or service from the competition?"

Carrie Ell Sr. Market Director @ The Hotels Network

September 16, 2022, Carrie heard from clients about the

Great way for Independents to incentivize Direct Bookings. Everything I have seen so far is innovative and easy to implement. The team is also great to work with. Very simple and cost-effective way for Independents to launch a plug n play rewards program tha...

James Bishop Senior Director, Global Ecosystem @ SiteMinder

October 15, 2021, James heard from clients about the

The Guest Book is a bridge between direct guests and their hotels. They are able to engage with guests at varying parts of the guest journey and enables hotels to easily. customise and add promotions.

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

There are a few points of differentiation to callout from The Guestbook's product offering which include, seamless integration into our booking engine, API capabilities into our suite of products, agile team that is open to testing and trialing pilot programs ...

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

There are a few points of differentiation to callout from The Guestbook's product offering which include, seamless integration into our booking engine, API capabilities into our suite of products, agile team that is open to testing and trialing pilot programs ...

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

A fantastic set of products for independent hotels! We really like The Guestbooks product offering as their tools give the traveler the ability to choose how they want to use their cash rewards when booking direct at your property. It allows hoteliers the ability to attract new guests by making your...

by Mark Oliver (GCommerce Solutions) on October 13, 2022

See more answers (4)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Carrie Ell Sr. Market Director @ The Hotels Network

September 16, 2022, Carrie heard from clients about the

The Guestbook provides a very simple and cost-effective way for Independents to launch a plug n play rewards program that pays for itself over and over again. In this competitive market, where consumers are expecting points and programs, this well thought out ...

James Bishop Senior Director, Global Ecosystem @ SiteMinder

October 15, 2021, James heard from clients about the

When selecting any type of service or software to enhance your guest journey or tech stack, it's worth spending the time to speak with their existing users, and understand their experience. In this case, you won't be disappointed!

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

One avenue The Guestbook is really excelling in is the Meta Channel, Google specifically. When hotels offer a great rate (rate parity), an option to "book direct," and teaser text that says "Book Direct and receive up to 15% cash rewards" the consumer can imme...

Will Darrah VP of Sales North America @ Amadeus

March 02, 2021, Will heard from clients about the

One avenue The Guestbook is really excelling in is the Meta Channel, Google specifically. When hotels offer a great rate (rate parity), an option to "book direct," and teaser text that says "Book Direct and receive up to 15% cash rewards" the consumer can imme...

+ 2 recommend

Recommended by

Mark Oliver Vice President, Business Development @ GCommerce Solutions

Carrie Ell Sr. Market Director @ The Hotels Network

James Bishop Senior Director, Global Ecosystem @ SiteMinder

Will Darrah VP of Sales North America @ Amadeus

Are you a consultant or vendor that recommends The Guestbook? Leave a recommendation

Features

Points & Redemption

4/5 features

Multi-Currency Support

The ability to manage more than one loyalty point/mile currency - this is not a fundamental requirement of a loyalty program but many programs are now allowing customers to choose which loyalty currency they want to earn.
Redemption Catalog

The ability to load products or services that can be acquired by loyalty program members with their points - this is not a fundamental requirement of a loyalty program, but most programs will have a rewards catalog (in some cases provided by a 3rd party vendor)
Points Bank

The database that stores all loyalty transactions with customers including balance - no points program can exist without this feature
Currency Exchange

The ability to enable the exchange between loyalty currencies - this is a useful feature but not a fundamental requirement of a loyalty program
Future Stay Rewards

Save your rewards towards a future stay at a participating hotel
Charitable Donation Rewards

Donate your rewards to a favorite charitable cause
Cash Back Rewards

Redeem your rewards via Paypal or gift card
Rewards Network

Join a network of independent hotels to grow the value of your loyalty program and attract like-minded travelers who have stayed at similar hotels to yours.

Loyalty Program Customization

4/5 features

Loyalty Rules Engine

Enables the definition of rules to issue loyalty points based on purchase or activity engagement with customers. - this is a fundamental feature as no program can function without a rules engine.

Other

2/2 features

Partner Management

The ability to add one or more partners who also issue the same loyalty currency and which enables visibility into the partners' activities with customers. While not a fundamental requirement, most programs are expanding to include many partners issuing the same loyalty currency
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Want to go behind the scenes and see how The Guestbook works?

Clients & references

We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster l...

Eumi Koh Assistant General Manager at the The London West Hollywood at Beverly Hills

Implementing the Guestbook has been great for our numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook ope...

Cindy Kim Director of Revenue Management at the The Wick, Hudson, a Tribute Portfolio Hotel

The Guestbook doesn’t have any case studies available

Active Markets

MARKETS SERVED

Central America
Antarctica
Oceania
North America
South America
Europe
Asia Pacific
Middle East
Africa

VERIFIED MARKETS

United States of America
Mexico
United Kingdom
Canada
Dominican Republic
Saint Lucia
Bermuda
Aruba
Virgin Islands, U.S.
Puerto Rico
Sierra Leone

Pricing

Freemium (hotel can trial for free)

30 day trial

Commission or Revenue Share

% of room upsell revenue

Discover Apps

Resources

The Guestbook

Ratings Snapshot

The Guestbook Overview

The Guestbook Overview

About The Guestbook View website

Other Products by The Guestbook

Integrates with

What customers love about The Guestbook

Expert Q&A and Partner Recommendations

Showing all answers to: "What does this product or service do well?"

Showing all answers to: "What differentiates this product or service from the competition?"

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Features

Multi-Currency Support

Redemption Catalog

Points Bank

Currency Exchange

Future Stay Rewards

Charitable Donation Rewards

Cash Back Rewards

Rewards Network

Loyalty Rules Engine

Partner Management

Open API

Want to go behind the scenes and see how The Guestbook works?

Clients & references

References & testimonials

Featured partners

Case studies

Awards & Certifications

Active Markets

119 Verified The Guestbook Reviews

The Guestbook Review: Amazing company to work with.

What do you like most?

What do you dislike or think could be improved?

The Guestbook Review: Great vendors. We have seen significant increase in bookings from this channel since went live.

What do you like most?

What do you dislike or think could be improved?

The Guestbook Review: Loyalty Program

What do you like most?

What do you dislike or think could be improved?

The Guestbook Review: Great option for independent hotel

What do you like most?

What do you dislike or think could be improved?

The Guestbook Review: Easy and Effective

What do you like most?

What do you dislike or think could be improved?

The Guestbook Review: Awesome Program & Great team to work with!

What do you like most?

What do you dislike or think could be improved?

Pricing

Recent News & Content

Recent articles

Recent press releases

Resources & reports

Popular The Guestbook Integrations

SiteMinder (The Channel Manager)

Cloudbeds HMS

OTA Insight (Parity Insight)