Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
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The Guestbook
4.8 (230 REVIEWS)
Jaime, Gautier, Carrie + 4 more experts recommend The Guestbook
Read RecommendationsRanked 1 (out of 16) in Loyalty Programs for Independents
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
96% recommended by 194 hotels
Lotte New York Palace, Original Group, YOTEL Group & 191 others
Bell - AI powered product analyst
I analyzed all of The Guestbook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Guestbook for its role in enhancing direct bookings and loyalty. The platform’s ease of integration and innovative loyalty rewards, such as cashbacks, are highly appreciated, with significant improvements in conversion rates and revenue. Users note the positive impact on repeat guest business and reduced reliance on OTAs, which helps maintain revenue and customer loyalty. While it delivers automation and efficiency, some reviewers highlight the need for more robust reporting tools and branding flexibility.
Lotte New York Palace, Original Group, YOTEL Group & 191 others
Read their reviewsWhat Types of Hotels The Guestbook is Popular For
Size
6 | X-Small (1-9 room)
8 | Small (10-24 room)
46 | Mid-Sized (25-74 room)
82 | Large (75-199 room)
91 | X-Large (200+ room)
Country
129 | United States of America
25 | Mexico
15 | Canada
10 | United Kingdom
4 | Malaysia
3 | Saint Lucia
3 | Thailand
2 | Australia
2 | China
2 | Turkey
2 | Hungary
2 | Dominican Republic
2 | Saint Martin (French part)
2 | Switzerland
2 | Singapore
2 | Portugal
2 | Virgin Islands, U.S.
1 | Denmark
1 | Greece
1 | India
1 | Maldives
1 | Netherlands
1 | Costa Rica
1 | Macau
1 | Puerto Rico
1 | Spain
1 | Panama
1 | Austria
1 | Namibia
1 | United Arab Emirates
1 | France
1 | Croatia
1 | Sierra Leone
Type
129 | Boutiques
104 | Resorts
93 | Luxury Hotels
73 | City Center Hotels
55 | Bed & Breakfast & Inns
52 | Airport/Conference Hotels
47 | Branded Hotels
45 | Limited Service & Budget Hotels
18 | Extended Stay & Serviced Apartments
15 | Casinos
11 | Hostels
8 | Vacation Rentals & Villas
7 | RV Parks & Campgrounds
2 | Motels
Region
169 | North America
23 | Europe
14 | Asia Pacific
10 | Central America
3 | Middle East
2 | Oceania
2 | South America
2 | Africa
Category
230 | Loyalty Programs for Independents
154 | Direct Booking Tools
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Guestbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Guestbook Reviews Analyzed: 215
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Guestbook Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Guestbook
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Guestbook's Provided Description:
"With nearly 4 million registered members and more than 800+ partner hotels and resorts across 78+ countries, The Guestbook is at the forefront of independent travel innovation. Our company was founded on the belief that a direct relationship between hoteliers and their guests is more rewarding for everyone. Our cash back rewards program gives guests the freedom of three redemption options: 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward towards a future stay at one of our partner hotels. For hoteliers, we deliver all the revenue benefits of direct booking and a direct customer relationship, as well as exclusive exposure to our growing number of Guestbook members worldwide. To learn more about The Guestbook, please visit https://theguestbook.com/hoteliers."
Capabilities
Explore Hotels
Booking Engine Integration
Member Account Dashboards
Member Redemption Portal
Member Redemption Portal
Points are confusing. Cash Back is easy. Redeeming Cash Back is even easier. Members can cash out directly to their PayPal account, redeem from a large selection of gift card options, or save up at 3x value to spend towards a future stay at another Guestbook Collection Hotel.
Features
Points & Redemption
Loyalty Program Customization
Other
Available Add-ons & Modules
The Guestbook Extension
Direct Booking ToolsRecommended by
Achievements
This vendor's trending score is rising, The Guestbook is the #1 most trending product in the Loyalty Programs for Independents category (out of 16) and the #52 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Guestbook has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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The Guestbook Case Studies
Inspiring Returns and Lasting Impressions at Abode Hotels
Canberra (Australia)
Turning Guest Engagement into Unprecedented Revenue Gains
Atlanta (United States of America)
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
Vienna (Austria)
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
Boise (United States of America)
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
Dallas (United States of America)
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
Paris (France)
The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook
Dallas (United States of America)
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
Anaheim (United States of America)
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
Las Vegas (United States of America)
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
Orlando (United States of America)
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
El Cajon (United States of America)
YOTEL grows direct bookings and rewards loyal guests
Boston (United States of America)
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
Lake Havasu City (United States of America)
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
New York (United States of America)
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
Jacksonville (United States of America)
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
Toronto (Canada)
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
New York City (United States of America)
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
References
"The Guestbook has been a great partner in helping us convert more direct bookings."
"The Guestbook has been a great tool to help us convert our guests to booking direct."
"The Guestbook has been a great partner helping us convert more direct bookings."
"Even though we are a small 39-room property, the team at The Guestbook always makes us feel like we are their biggest, most important partner! Partnering with The Guestbook has been a game-changer for us. Their platform has boosted our direct bookings and delighted our guests with fantastic rewards. The loyalty program keeps our guests returning time and again. We are thrilled with the outcomes and our collaboration with The Guestbook!"
"The solution offered is both simple and seamless, designed to attract and reward our new and returning luxury guests effortlessly with impressive results."
"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."
"We saw an immediate shift in business by partnering with The Guestbook within the first 30 days."
"We have been exceptionally pleased with the immediate shift of business from OTA's to direct channels within the first 30 days."
"The Guestbook has been pivotal for increasing our direct reservations and growing the loyalty of our guests, and continue to be a key part of our long-term direct strategy."
"As an independent hotel collection, we pride ourselves on overdelivering on guest service and amenities. But we lacked a mechanism to match (or beat) OTA member perks and branded hotel loyalty programs. The Guestbook provided us with that tool. It satisfies guest expectations, drives direct reservations, and fits friction-free into our operations."
"Partnering with The Guestbook has been highly effective in boosting our direct bookings."
"Our strategic partnership with The Guestbook has enhanced our direct booking conversion while creating memorable experiences for our guests."
"In the competitive hospitality industry, finding innovative tools to increase direct bookings is crucial. Our hotel’s adoption of The Guestbook has been a game changer in this regard. The platform’s intuitive design and user-friendly interface have significantly streamlined the booking process for our guests."
"The Guestbook has increased direct bookings for us over the years. They have always been flexible with custom needs to assist our property and our initiatives. The best part is you always have the support you need from their team. This is a pivotal partnership for us."
"One of the greatest tools we incorporated in several years!"
"We could not be happier wit the impact that The Guestbook has made on our direct bookings."
"Partnering with The Guestbook has been a game-changer for ARCOTEL Hotels. It's not just a loyalty program; it has become an indispensable component of our e-commerce strategy. Through this collaboration, we've not only significantly boosted our direct bookings but have also seen a substantial increase in our average daily rate."
"Implementing the Guestbook has been great for our numbers-we've consistently seen month-over-month improvements in conversions and returns. We particularly appreciate how seamlessly the Guestbook operates in the backend. Once a guest signs up, the Guestbook takes care of all of the operational work."
"We have seen that the Guestbook improves our booking engine's conversion rate. More direct bookings means we have a greater number of opportunities to deliver excellent guest experiences and foster loyalty."
Featured Customers
More Products by The Guestbook
Hotelier Rating
Looking for specific info?
Inspiring Returns and Lasting Impressions at Abode Hotels
Director of Revenue, Distribution and Central Reservations from 50-74 room Airport/Conference Hotel in Canberra (Australia)
Great for Independent Hotels
Marketing from 100 to 199 room Bed & Breakfast & Inn in Newport (United States of America)
Program Overview
Director of Sales & Marketing from 200 to 499 room Boutique in City of Industry (United States of America)
The Guestbook - best loyalty program
media planner from 200 to 499 room Boutique in Schiphol (Netherlands)
Manageable
Sales & Marketing Manager from 100 to 199 room Boutique in Cupecoy Bay (Caribbean)
Integrated Resort Usage
General Manager from 500+ room Bed & Breakfast & Inn in Las Vegas (United States of America)
Outstanding Loyalty Program for Independent Hotels
E-commerce Manager from 200 to 499 room Boutique in Cancun (Mexico)
Efficient Tools for Direct Booking and Loyalty Program
Revenue Manager from 100 to 199 room Boutique in Porto (Portugal)
Recommended
Front Office Manager from 100 to 199 room Boutique in Porto (Portugal)
Wonderful program & even better support team!
Hotel manager from 200 to 499 room Bed & Breakfast & Inn in Atlanta (United States of America)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The Guestbooks cash back conversion technology is incredible and provides a seamless experience for those who use it. It makes it very simple for hoteliers to keep guest coming back and convert them quicker, making them more sticky and loyal to the hotel website in the future.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
The Guestbook has a vast array of products amongst its core that not only allow for reward integration, but also for business oversight, guest attraction and conversion, and best in class customer support.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Always be open to a conversation. There are many products and software that do not jump to the top of mind when running a hotel, but this certainly deserves at the very least a conversation. This is a great addition to any hotel's tech stack.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Guestbook
3 months ago
Inspiring Returns and Lasting Impressions at Abode Hotels
The Guestbook
4 months ago
Turning Guest Engagement into Unprecedented Revenue Gains
The Guestbook
10 months ago
ARCOTEL Hotels' Story of Transforming Guest Loyalty into Revenue Gold
The Guestbook
1 year ago
Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership
The Guestbook
1 year ago
CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.
The Guestbook
1 year ago
The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.
The Guestbook
1 year ago
The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook
The Guestbook
1 year ago
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
The Guestbook
1 year ago
Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct
The Guestbook
1 year ago
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
1 year ago
By offering Cash Rewards to non-casino guests, Sycuan Casino Resort managed to increase direct-bookings by 24%.
The Guestbook
1 year ago
YOTEL grows direct bookings and rewards loyal guests
The Guestbook
1 year ago
eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.
The Guestbook
1 year ago
The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.
The Guestbook
1 year ago
RBH Management Independent hotel collection strategically partnered with The Guestbook by leveraging the power of cashback
The Guestbook
1 year ago
One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.
The Guestbook
1 year ago
Lotte New York Palace needed a way to attract new guests while giving past guests a reason to return.
The Guestbook
1 year ago
Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.
The Guestbook
2 years ago
Selfbook and The Guestbook Team Up to Combine Cash Rewards With Seamless Hotel Bookings
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The Guestbook has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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