The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
24online shines .
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 107 |
After analyzing 107 verified reviews, 24online users most value its , while Zingle users highlight communication, ease of use, auto messages. Click any theme to see what reviewers say.
| 24online |
|
|---|---|
| Pros | |
|
+
Communication
▾
|
|
|
+
Ease of use
▾
|
|
|
+
Auto messages
▾
|
|
|
+
Response time
▾
|
|
| Cons | |
|
−
Customization
▾
|
|
|
−
Technical glitches
▾
|
|
|
−
Platform integration
▾
|
|
How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | 24online |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #12 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 25 reviews |
| Large (75-199 rooms) ▾ | — | #3 42 reviews |
| X-Large (200+ rooms) ▾ | — | #4 25 reviews |
By Property Type
| Segment | 24online |
|
|---|---|---|
| Boutique ▾ | — | #10 44 reviews |
| Luxury ▾ | — | #8 47 reviews |
| Branded / Chain ▾ | — | #8 48 reviews |
| Extended Stay ▾ | — | #11 7 reviews |
By Region
| Segment | 24online |
|
|---|---|---|
| North America ▾ | — | #5 103 reviews |
| Europe | — | #18 1 reviews |
Choosing between 24Online by 24online and Medallia Zingle by Zingle hinges on your hotel’s specific needs for guest communication and operational support. Both promise to improve guest engagement, but their capabilities and maturity vary significantly. 24Online, with zero recent reviews and a score of 0/5, offers very limited data and is less proven in the market. Zingle, on the other hand, with 107 reviews and a solid 4.68/5 rating, demonstrates a more established track record. Which solution will better serve your hotel’s guest experience goals?
24Online aims to provide basic guest messaging, but its lack of recent reviews and an overall rating of 0/5 cast doubt on its current effectiveness. Zingle excels with recent feedback, boasting a high rating and a 95% likelihood to recommend, showing strong confidence from users. Zingle’s focus on two-way messaging channels like SMS, Facebook Messenger, and WhatsApp allows for more dynamic and immediate guest interactions.
While 24Online appears to be a simple platform with no featured capabilities or notable integrations, Zingle offers 21 features, including automated replies, chatbots, messaging surveys, and integrations with major PMS systems. The core question: Is a minimal, unverified solution sufficient, or do you prefer a well-rated platform with active development and real-world use?
If your hotel needs a straightforward, no-frills messaging tool to handle basic guest inquiries, 24Online might seem attractive. However, with no recent reviews, unverified integrations, and a blank feature set, its utility remains uncertain. Conversely, Zingle’s extensive feature set, high user satisfaction, and proven track record make it the more reliable choice for hotels prioritizing guest engagement, operational automation, and multi-channel messaging.
Hotels seeking a trusted, fully-featured guest messaging platform should favor Zingle. Smaller hotels or those with minimal communication needs may consider 24Online, but its lack of recent validation makes it a risky option for most.
Zingle earns a stellar 4.73/5 rating for ease of use, with most reviewers praising its intuitive interface and simple staff onboarding process. Users describe Zingle as "very user friendly" and note how quickly staff adapt, with some mentioning that new team members become proficient within days.
24Online, with a 0/5 usability score and no recent reviews, offers no current insights into user experience or onboarding. Its minimal presence suggests it might lack the polish or support found in Zingle. Edge: Zingle.
Zingle offers 21 features, including SMS texting, Facebook Messenger, WhatsApp, automation, analytics, guest history, and chatbot booking. These capabilities empower your team to manage guest interactions at scale, automate routine tasks, and analyze guest preferences.
24Online provides no documented features, leaving its functional scope and flexibility in question. Its lack of a feature set or integrations makes it less appealing for hotels seeking robust guest engagement tools.
Edge: Zingle.
Zingle’s support ratings are high at 4.58/5, with reviews emphasizing prompt, helpful service and effective onboarding. Users say, “Their customer service is legendary,” and highlight how support contributes to smooth implementation and ongoing success.
24Online offers no recent support ratings or reviews, making it impossible to gauge its responsiveness or quality. Given Zingle’s proven support reputation, it clearly leads in this area. Edge: Zingle.
Zingle integrates with 16 verified partners, including major systems like Opera, HotSOS, SiteMinder, and Oracle Hospitality, offering extensive connectivity options. These integrations streamline workflows and data sharing across your property’s management systems.
24Online, with only one verified partner (Yanolja Cloud), provides limited integration capabilities. The lack of broader connectivity could hinder your ability to automate and optimize guest communications.
Edge: Zingle.
Zingle’s review score of 4.68/5, based on 107 recent reviews, indicates strong and consistent satisfaction among hoteliers. It’s especially favored by independent, branded, and resort hotels, with ratings averaging above 4.7/5.
24Online offers no recent reviews or ratings, rendering its standing unclear. Without recent feedback, Zingle’s proven reputation makes it the clear choice for most properties.
Edge: Zingle.
Pricing for both platforms is not publicly disclosed, but neither offers free plans or trial periods. Expect to negotiate custom pricing based on your hotel’s size and needs, with Zingle’s broad feature set justifying a potentially higher investment.
Since detailed pricing is unavailable, focus on value and support quality when assessing your options.
Not ideal if you need automation, multi-channel messaging, or integration with PMS systems.
Not ideal if your hotel prefers a very basic or unproven platform without recent reviews or extensive features.
Zingle is a mature, feature-rich guest messaging platform with a proven track record and highly positive reviews. Its integrations, automation, and user satisfaction make it suitable for most hotels looking to elevate guest communication.
24Online remains a questionable option due to the absence of recent validation, reviews, or notable features. Unless your hotel has very limited needs and is willing to accept uncertainty, Zingle clearly offers more value.
If your priority is reliability, scalability, and proven performance, Zingle is the recommended choice. For minimal, basic messaging needs, consider 24Online, but proceed cautiously given its lack of recent market presence.
According to HTR's product database, 24Online and Medallia Zingle share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | 24online |
|
|---|---|---|
| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 24Online and Medallia Zingle share many core Guest Messaging Software features, but each has unique capabilities. 24Online offers 1 verified integration partners, while Medallia Zingle offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
24Online: No. Medallia Zingle: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 24online has an HT Score of 0 and Zingle has 19. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor